email roi

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Service Delivery Optimization: Increase Enterprise Efficiency and Effectiveness

Published By: Genesys     Published Date: Aug 13, 2009
Your company likely has a contact center that efficiently and effectively handles customer interactions via telephone calls as well as through channels such as text chat, SMS, and e-mail. Yet are you aware that the contact center handles just a fraction of the activities that impact the customer experience throughout your business?
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genesys, conferencing, text chat, sms, e-mail, email, customer experience, contact center, voip, service delivery optimization, lob, line-of-business, sla, service level agreement, backlog, websphere, backlog, workload distribution, iwd, customer interaction management
    
Genesys

Learn How to Optimize Email Delivery into the InBox and reduce your SPAM rate

Published By: eDataSource     Published Date: May 08, 2017
Learn how other email marketers are dealing with growing SPAM rates and driving positive ROIs for their marketing efforts.
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edatasource, email marketing, performance insight, email delivery rates
    
eDataSource

ROI and Other Cost Benefits of Reputation-Based Services

Published By: Secure Computing     Published Date: Feb 20, 2008
Reputation systems add a critical first line of advanced protection to help organizations accurately detect and block all types of threats to their messaging, web, and network environments.  In simplest terms, deploying a reputation service at the network edge is analogous to having a peephole in the front door of your house.  You let in people you know and trust, question the ones you don’t know and shun the ones who look suspicious.  Just by taking these simple measures you reduce your risk.
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it spending, whitelist, whitelisting, email security, spam, antispam, cast iron, castiron, roi, storage, bandwidth management, anti spam, return on investment
    
Secure Computing

Email Archiving: Realizing the Cost Savings and Other Benefits from SaaS

Published By: Proofpoint     Published Date: Apr 23, 2010
This whitepaper discusses the dramatic cost savings that companies can realize by adopting a SaaS (Software-as-a-Service) model for email archiving versus an on-premises approach.
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proofpoint, email archiving, saas, software-as-a-service, tco, roi, email security, return on investment, total cost of ownership
    
Proofpoint

Ten Steps to Effective Email Marketing

Published By: Aprimo     Published Date: May 14, 2010
Updated strategies and actionable steps to help B2B and B2C marketers deliver integrated and measurable email marketing campaigns in today's quickly changing online landscape.
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aprimo, b2b, email marketing, b2b, b2c, roi, social media, lead generation, customer conversations, sales tools, crm, nurture, lead gen, email, bounce rates
    
Aprimo

Email Raises Awareness for Susan G. Komen Breast Cancer Fundraiser

Published By: AcquireWeb     Published Date: Apr 07, 2008
This case study, published by DM News in July 2007, explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel.
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acquireweb, complete campaign, complete, multi-faceted, multichannel, multi-channel, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing
    
AcquireWeb

Conversions: The Only Real Way to Measure Success for Acquisition Email

Published By: AcquireWeb     Published Date: Apr 07, 2008
This opinion piece, published by DM News in November 2007, addresses a common but less talked about problem with email marketing – over-mailing to positively effect otherwise mediocre results; which is likely the result of an acquisition email provider using a compiled response file, and guaranteeing high open and click rates in addition to a positive ROI. This article provides insight on what the marketer, broker or agency can do to ensure they are maximizing the ROI from a given campaign, while disincentivizing over-sending behavior.
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email, conversion, conversion testing, email marketing, frequency, overdelivery, over-delivery, acquireweb, email marketing campaign, email campaign, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing
    
AcquireWeb

The Four T's of Effective Email Campaigns

Published By: Pardot LLC     Published Date: Jun 09, 2011
Find out how to refine your email campaigns and achieve maximum ROI by following the simple steps of: Tailoring, Testing, Timing, and Tracking.
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content., email campaigns, marketing automation, pardot, tailoring, testing, timing, tracking
    
Pardot LLC

Why Traditional ESPs Aren’t Cutting It for Email Marketers

Published By: Adobe     Published Date: Jun 03, 2015
Download a new report from Adobe and the Direct Marketing Association (DMA) to learn how you can free yourself from traditional email constraints to create more effective campaigns. Based on survey results from nearly 300 email marketers, the report explores today’s greatest challenges and winning strategies for email marketing — so you can drive true customer engagement, boost business revenue, and add more value to your organization.
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adobe, email, marketing, brands, digital marketing, integrated, contextual messaging, strategies, behavior, engagement, roi
    
Adobe

Successful, Easy Mobile Email Design

Published By: Campaigner     Published Date: Apr 30, 2015
The purpose of this report is to educate marketers about the challenges presented by the mobile landscape and to present some practical and effective solutions for increasing mobile engagement and email marketing ROI.
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mobile marketing, email marketing, mobile design, roi, smartphones, mobile engagement, mobile-friendly email campaigns
    
Campaigner

Recessionary Marketing: Automation Makes It Click

Published By: Silverpop Engage B2B     Published Date: May 19, 2009
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
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silverpop, engage, roi, metrics, email marketing, opens, clicks, recession, b2b, b2c, roi, return on investment, engaging, recipient, communications, customers, prospects, customer relationship management, crm, click-through rates
    
Silverpop Engage B2B

5 Tactics for Outstanding Email Marketing

Published By: Vocus     Published Date: Jun 10, 2014
Tune into this webinar to learn five tactics your company can utilize to achieve outstanding email marketing marketing.
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vocus, marketing software, pr software, email marketing, email marketing roi, open rates, deliverability, email engagement
    
Vocus

Top 10 Revenue Driving Campaigns for Ecommerce + Email Marketing

    
Dotmailer

Grow Your Email Marketing List

Published By: Act-On     Published Date: Mar 20, 2013
A 2012 survey of consumer channel habits and preferences found 77% preferred to receive permission-based promotions via email; only 6% preferred such messages via social media. Read on to figure out how Email remains the most potent marketing tool.
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marketing list, email, grow your email marketing list, roi, return on investment, dma, marketing tools
    
Act-On

11 Proven Ways to Grow Your Email Marketing List

Published By: Net Atlantic     Published Date: Nov 30, 2009
Net Atlantic's whitepaper, "11 Proven Ways to Grow Your Email Marketing List" helps email marketing and communications managers increase the number of list members who are actively engaged. A larger list of interested, opt-in leads is by far the best population for creating opportunities. Sending responsibly frequent email campaigns to your mailing list will improve your overall marketing ROI better than just about any other tactic.
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net atlantic, email compliance, email marketing, unsubscribers, bounces, roi spam, can-spam, healthcare, members, hmtl messages, email marketing
    
Net Atlantic

Hosted CRM Comparison Guide

Published By: Tippit, CRM     Published Date: May 18, 2009
Download this side-by-side comparison guide that breaks down the industry's top 15 CRM players (including Salesforce.com, RightNow Technologies, NetSuite, Microsoft, Entellium, SugarCRM and Oracle) so you can quickly and easily compare the features and costs of each. Learn more today!
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crm, hosted crm, tippit, marketing, market, hosted, on-premise, solution, sfa, sales force automation, oracle, mobile, email marketing, cti, customer relationship management, roi, sugar, forecasting, call center, sales
    
Tippit, CRM

Choosing the Right Email Service Provider: Top 20 factors to consider when shopping for an ESP

Published By: ClickMail Marketing     Published Date: Jun 03, 2009
Whether you're in the market for a new ESP now or want to see how your current one stacks up, you'll find this whitepaper an invaluable resource. This whitepaper will help you take a thoughtful, informed approach to your ESP selection or comparison to your existing solution, so you can compare apples-to-oranges and still make a wise choice.
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email service provider, esp, clickmail, roi, dma, direct marketing association, deliverability, marketing channel, ltv, life time value, resource, email automation, cms, content management system, usability, authentication, batch and blast, spam, api, application programming interface
    
ClickMail Marketing

Three Mobile Email Marketing Challenges

Published By: IBM     Published Date: Aug 21, 2013
Until now, marketers have been limited to two relatively uninspired options for sending direct communications to consumers on their mobile phones: SMS (a.k.a., text messaging), and text-only, imageless email on devices like the BlackBerry and Palm Treo. But with the introduction of Apple’s iPhone and competitor operating systems like Google’s Android and Palm’s Pre/Pixi now offering similarly rich user experiences, email marketers have a huge opportunity to reach consumers anywhere, any time, on their mobile devices.
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email marketing, enterprise marketing management, email performance, mobile marketing, mobile reach, marketing channels, mobile computing, mobile data systems, mobile workers, smart phones, wireless messaging, data integration
    
IBM

Graduating from Email Marketing to Marketing Automation

Published By: Marketo     Published Date: Aug 13, 2012
In this paper, we’d like to show you what marketing automation can do for you and help you decide if your organization is ready to graduate to a marketing automation solution.
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marketo, marketing automation, email marketing, web forms, lead nurturing, sales support, sales automation, second touch, pipeline, webinars, email drop, marketing roi
    
Marketo

Worksheet: Are You Ready for Marketing Automation?

Published By: Marketo     Published Date: Jul 11, 2013
Use this worksheet to determine if your company is ready to use marketing automation.
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marketing automation, lead generation, marketo, email marketing, new marketing, social marketing, mobile marketing, marketing automation worksheet, roi, return on investment
    
Marketo

Going Beyond Email Compliance: 7 Surprising Use Cases for Email Suppression

Published By: UnsubCentral     Published Date: Oct 17, 2014
Email suppression lists are often created and maintained for one purpose: honoring the consumer’s opt out request and remaining CAN-SPAM compliant. While those are incredibly important, there are so many other ways that a suppression list can and should include. Take a look at our e-book to find out how you can use your suppression lists to increase your ROI.
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mail marketing compliance, email list scrubbing, suppression list, email suppression list, suppression list management, suppression file management, email suppression file scrubbing, affiliate email marketing, email opt out management, email acquisition, affiliate email marketing, b2b scrubbing, can spam compliance
    
UnsubCentral

Gain Real-time email competitive intelligence with this video

Published By: eDataSource     Published Date: Apr 07, 2015
Watch this short webinar today and see for yourself how you can gain access to email competitive data, real-time inbox placement and improve your email campaign performance.
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inbox placement, email marketing, email marketing roi, real time email marketing
    
eDataSource

Get Real-time Email Competitive Data on 50,000 Brands

Published By: eDataSource     Published Date: Jan 08, 2016
The google search tool for e-mail marketing campaigns.
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inbox placement, email marketing, email marketing roi, real time email marketing, it management, knowledge management, business technology
    
eDataSource

Four Steps to Convert the Online Window-Shopper

Published By: Bronto     Published Date: Jul 25, 2017
Average eCommerce conversion rates range from 2 to 5%. Yet, many retailers are reluctant to automate browse recovery emails because they have these questions: How will consumers respond to emails generated from an online shopping session? Will they view the emails as intrusive? Will that increase my unsubscribe rates? Will automated browse recovery emails really get shoppers to come back and buy from my website? If you haven't started using a browse recovery strategy, or if you have but haven't seen the same ROI, you're in the right place. Here is the four-step game plan we developed based on our customers who have been the most successful in applying a browse recovery strategy.
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browse recovery, recovery emails, online shopping, ecommerce, browse recovery strategy
    
Bronto

Turning Your Website Into a Lead Generation Machine

Published By: Act-On     Published Date: Jan 08, 2015
Your website can be your best source for more, and better, leads. Learn 7 proven lead generation tactics you can use to make the most of your website’s potential. See also the surprising results of a real-world landing page testing scenario.
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act-on, sales, marketing, automation, benefits, sales cycle, tracking, leads, email, roi, benefits, crm, content, seo, b2b, call to action, cta, data
    
Act-On
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