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The Omnichannel Marketer’s Growth Roadmap

Published By: Emarsys - APAC     Published Date: Jun 12, 2019
Omnichannel isn’t just another buzzword you can ignore. In fact, today’s most successful marketing strategies all take an omnichannel track that puts customers at the center of a diverse network of interactions and engagements. In this white paper, you’ll learn: • How email can serve as the foundation of your omnichannel strategy • How Artificial intelligence marketing (AIM) can make it possible to not only achieve true 1:1 personalization, but also scale it • How to apply a step-by-step roadmap to your brand’s pursuit of omnichannel excellence
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Emarsys - APAC

Why Do E-Commerce Brands Need Customer Retention Marketing?

Published By: Emarsys - APAC     Published Date: Jun 12, 2019
Customer retention marketing aims to create engaged customers that return to a store or a website again and again. It’s a major shift in focus that recognizes the value of marketing to your existing customer base rather than constantly trying to grow it. Retention and e-commerce marketing success go hand-in-hand; without a strategy to maintain lasting relationships with customers, brands risk losing valuable data, deals, and dollars.
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Emarsys - APAC

10 Incredibly Useful Tips to Increase Website Engagement

Published By: Emarsys - APAC     Published Date: Jun 12, 2019
Website engagement cannot be overlooked if the customer experience is the deciding factor in terms of brand loyalty in today’s digital ecosystem. Here are 10 incredibly useful ways for retailers to increase website engagement.
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Emarsys - APAC

Intel® Vision Products Help Advantech Address Major Retail Dilemmas

Published By: Intel     Published Date: Apr 15, 2019
o With foot traffic falling and online shopping options growing, retailers must find new ways to “digitize” and understand real-world behavioral data—such as in-store browsing patterns, staff attentiveness, and specific product interest— in the same way that online retail utilizes big data to optimize online experiences. They must also find innovative ways to keep customers engaged with their brands, especially in expensive brick-and-mortar locations. In this environment, managing labor costs is critical, as these costs are second only to real estate. Assigning and enabling sales associates cost-effectively is key to profitability. Retailers have an opportunity to meet their challenges by putting new data and Internet of Things (IoT) technologies to work
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Intel

A Practical Guide to Turn Your Online Reviews Into in-store Sales

Published By: Uberall     Published Date: Apr 12, 2019
Consumers search for online reviews for reassurance and greater confidence in their buying decision. As 59% of consumers believe online reviews are just as trustworthy as their friends1, they may well be more influential than you think. Embracing and encouraging customer reviews can seem a little daunting, especially with the prospect of attracting negative reviews. But it doesn’t need to be. Not least because more consumers take the time to write positive reviews (49%) than negative (34%)1, but because when managed effectively, negative reviews can make a positive impact on your online reputation, and ultimately your sales. There are of course other factors that can make review management tricky, including a large number of locations, the consistency and timing of the message and a lack of education across the business, to name but a few. This guide is here is to tackle all these challenges and give you practical tools and steps that you can implement straight away, to encourage m
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engage; reviews, review management, reputation management, uberall, online reviews
    
Uberall

IHR Guide Für Saisonales Location Marketing

Published By: Uberall     Published Date: Apr 12, 2019
Die wichtigsten kommerziellen Feiertage für Ihren Marketing-Kalender Location-Marketing-Taktiken für die Feiertage Expertentipps, mit denen Sie sich von Ihren Mitbewerbern abheben können Überblick über die neuesten Location-Marketing-Tools und -Technologien
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listings, engage, uberall, industry insights, google my business, location marketing, local seo, local search, seasonal marketing, location pages, local listings, holiday guide, saisonales marketing
    
Uberall

Praxis-Leitfaden: So nutzen Sie OnlineBewertungen für Ihr OfflineBusiness

Published By: Uberall     Published Date: Apr 12, 2019
Strategien für ein erfolgreiches – und einfaches – Review Management
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engage, reviews, review management, reputation management, uberall, review management, reputation management, customer feedback, online bewertungen, kunden feedback, leitfaden
    
Uberall

Point of Sale Buyer's Guide

Published By: Manhattan Associates     Published Date: May 15, 2019
For retailers and brands looking to transform their customer experience through improved in-store selling, engagement and fulfillment, this buyers’ guide will help translate critical business needs into prioritized criteria for point of sale software selection.
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Manhattan Associates

Consolidating HR Systems at a Global Scale

Published By: Workday APAC     Published Date: May 08, 2019
" How do some of the world’s biggest organizations transform their global HR operations? The five companies profiled in this eBook made their HR transformation journeys in very different ways, but they all arrived at the same destination—a single system that streamlines processes and boosts engagement across the entire organization. Read now to get their stories."
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Workday APAC

Content Experience Technology Checklist

Published By: Uberflip     Published Date: Jun 11, 2019
Personalized content experiences now play a key role in how we engage our customers throughout the buyer journey. With that, more and more companies are looking to invest in technology to help them create and manage personalized content experiences at scale. But with a growing list of vendors, it’s becoming increasingly difficult for organizations to pinpoint the right solution.
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Uberflip

Hero Insight - Developing trust in your people data

Published By: Oracle     Published Date: Jun 10, 2019
In our recent report, we look into the reasons why HR feel less than confident in their ability to manage the volume of data securely and ethically. From extracting the right type of insights to improving employee productivity and engagement to managing the skills pipeline. We look forwards to how HR can improve their systems by using automated technologies such as artificial intelligence and machine learning. Read the survey today to see how your organisation compares to your peers.
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Oracle

Video: TotalTrax Transforms with Rackspace DevOps Accelerator

Published By: Rackspace     Published Date: May 15, 2019
Coupling recommendations from the Rackspace DevOps Accelerator engagement with expert advice from Rackspace applications specialists, TotalTrax deployed Fanatical Support for AWS and integrated cloud-based containers to manage customer deployments faster and automate processes.
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Rackspace

Telco Research Report: Smart Analytics Pay Dividends Across the Customer Lifecycle

Published By: FICO EMEA     Published Date: May 31, 2019
: FICO commissioned an independent research study by TM Forum to look at how global telecommunication providers are using (and plan to use) machine learning and advanced analytics to improve the customer experience in credit risk and beyond. This in-depth report includes key insights from a global survey as well as executive interviews with leading communication service providers such as Telstra, Vodafone, Sky, Globe Telecom, and BT on their vision for leveraging artificial intelligence to stop fraud, better engage customers across channels, improve risk management, and drive collection results. Read this report to understand: o What CSPs see as the biggest drivers for deploying advanced analytics over the next two years o How and where BT, Globe Telecom, Vodafone UK, Sky and Telstra are using analytics, from marketing through origination o The opportunities and pitfalls around financing devices as opposed to or in addition to subsidising them o The scope for analytics to improve c
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csp, advanced analytics, telco, improve credit risk, reduce fraud loss
    
FICO EMEA

Modernize retail customer engagement with APIs

Published By: MuleSoft     Published Date: Apr 15, 2019
eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences – 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge. Read this whitepaper to learn: A 4-step strategy for retailers to build a retail digital platform strategy with APIs. The role APIs can play in optimizing consumer journey personalization and creating new revenue channels. How a leading fast food company created a unified consumer experience by adopting a platform-based business model.
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MuleSoft

Aberdeen Study: Next Generation Web Content Management

Published By: Sitecore     Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
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sitecore, aberdeen, lifecycle management, web content management, analytics, crm, emarketing, email marketing, lead generation
    
Sitecore

Cyber Intrusion Services Casebook 2018

Published By: CrowdStrike     Published Date: May 21, 2019
Stories from the front lines of Incident Response in 2018 and insights that matter for 2019 Threat actors are continuously adopting new means to achieve their objectives. Drawn from real-life client engagements, the annual CrowdStrike Cyber Intrusion Services Casebook 2018 provides valuable insights into ever-evolving attacker tactics, techniques and procedures (TTPs). The CrowdStrike Cyber Intrusion Services Casebook, 2018 provides expert, real-world analysis and practical guidance that can further your organization’s progress toward that goal. It also describes the strategies the CrowdStrike Services team used to quickly investigate, identify and effectively remove dangerous threats from victims’ networks. Download the Cyber Intrusion Casebook to learn: • The emerging trends observed in attack behaviors, including the tactics threat actors use to gain entry and maintain a foothold in targeted environments • Key takeaways — based on the CrowdStrike Services team’s extensive experience
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CrowdStrike

How to leverage online video in your social media channels

Published By: Cantaloupe     Published Date: Mar 30, 2010
Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?
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cantaloupe, online video, social media, communication, facebook, twitter, seo, engagement
    
Cantaloupe

An Effective Video SEO Strategy in Three Phases

Published By: Cantaloupe     Published Date: Mar 30, 2010
The hype about video search has just begun which means lots of questions, lots of new experts, and not enough time to sort through it all. This new whitepaper "An Effective Video SEO Strategy in Three Phases" will give you the blueprint for getting started and beyond. Learn all about: the 2 things you should be doing right now to improve your video search engine optimization; widespread myths about what works and what doesn't; Advanced tips for even greater results and more!
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cantaloupe, online video, social media, search, communication, facebook, twitter, seo, engagement
    
Cantaloupe

Improve Your Internal Company Communication

Published By: Magic Logix     Published Date: Oct 20, 2012
According to Buzz Marketing, 85% of business buyers believe companies shouldn't just present information - they should engage with prospective buyers.
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Magic Logix

Content Marketing Best Practices - Strategies for Getting Started

Published By: Cadence9     Published Date: Jan 25, 2013
Content marketing is a marketing strategy fueled by the creation and sharing of content in order to attract, acquire and engage clearly defined target audiences.
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Cadence9

The Little Book of Web Engagement

Published By: Alterian Inc     Published Date: May 04, 2010
Why read another little book about a BIG subject? Because a visitor on your website is your opportunity to engage, persuade, influence, and educate. The opportunity is fleeting as their mouse hovers over the back button to return to the thousands of search results for websites just like yours.
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alterian, web engagement
    
Alterian Inc

Retail: How Small and Midsize Retailers Can Drive Revenue, Efficiency, and Loyalty

Published By: SAP     Published Date: Mar 09, 2017
Small and midsize retailers around the world are seeing their businesses transform in a variety of ways. These firms, typically with fewer than 1,000 employees, have been transforming themselves as customers seek new types of engagement and as suppliers expect higher levels of efficiency and effectiveness. New business models and new competitors are changing the way retailers do business. Rather than simply react to new threats, successful retailers are leveraging technology in new ways to sharpen business practices, improve agility, and better serve customers while strengthening the role of retailers in the supply chain. Through digital transformation including the effective engagement of the internet of things (IoT) to track inventory, the opportunity to maintain and gain competitive advantage can be significant.
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SAP

Supporting the Buyer Journey with Customer Service

Published By: SAP Hybris     Published Date: Oct 26, 2017
Supporting the Buyer Journey with Customer Service, which discusses the opportunity for customer service and support teams to improve the entire buyer experience through continuous pre and post-purchase engagement
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SAP Hybris
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