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Le marketing Orienté Données est la Réponse. Mais Quelle est la Question ?

Published By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
Tags : 
data-driven marketing, online marketing, digital marketing, digital maturity, marketing, analytics, data mining, customer relationship, customer engagement, customer interaction service, customer relationship management, customer satisfaction
    
Adobe

Datengestütztes Marketing ist die Antwort. Aber auf welche Frage?

Published By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
Tags : 
data-driven marketing, online marketing, digital marketing, digital maturity, marketing, analytics, data mining, customer relationship, customer engagement, customer interaction service, customer relationship management, customer satisfaction
    
Adobe

Vier Vorteile eines Konzeptes für Digitale Reife

Published By: Adobe     Published Date: Oct 29, 2015
This paper reveals how digital marketing is moving into a new era.
Tags : 
digital marketing, mobility, mature organisations, mobility strategy, customer engagement, customer relationship, digital maturity, adobe, digital marketing survey
    
Adobe

Quarterly Digital Intelligence Briefing: 2016 Digital Trends

Published By: Adobe     Published Date: Feb 09, 2016
This year’s Digital Trends report – part of the Quarterly Digital Intelligence Briefing series that Econsultancy publishes in partnership with Adobe – tells the customer experience story.
Tags : 
digital trends, customer experience, adobe, mobility, customer experience, social media, customer engagement, mobile computing, smart phones, customer relationship management, customer satisfaction, customer service, customer experience management
    
Adobe

IT and Marketing: Finding Harmony in the Yin and Yang of the Digital World

Published By: Adobe     Published Date: Feb 10, 2016
This white paper explains why marketing and IT must work together to effectively engage customers.
Tags : 
it and marketing, digital, customer engagement, it and marketing partnerships, collaboration, best practices, customer interaction service, it spending, customer experience management
    
Adobe

Der Weg Zu Harmonie im Yin und Yang der digitalen Welt

Published By: Adobe     Published Date: Feb 10, 2016
This white paper explains why marketing and IT must work together to effectively engage customers.
Tags : 
it and marketing, digital, customer engagement, it and marketing partnerships, collaboration, best practices, customer interaction service, customer relationship management, customer satisfaction, it spending, customer experience management
    
Adobe

Mastering the Complexity of Mobile with Simplicity

Published By: Adobe     Published Date: Apr 25, 2016
In this study, you’ll discover key trends from today’s mobile consumer such as the activities they engage in the most, which elements in mobile experience receive the highest scores, and the benchmarks and best practices your company can take to raise your own mobile experience bar.
Tags : 
mobile, data management, mobile first, application performance management
    
Adobe

Warum ein einheitliches Kundenerlebnis unabdingbar ist

Published By: Adobe     Published Date: Apr 25, 2016
Im Zuge der Entwicklung des digitalen Ökosystems um das traditionelle Marketing entstanden isolierte Abteilungen, was unterschiedliche Botschaften, Kampagnen und Erlebnisse zur Folge hatte. Zur Schaffung einheitlicher und ansprechender Erlebnisse auf allen Kanälen ist großes Engagement im gesamten Unternehmen erforderlich.
Tags : 
marketing, customer experience
    
Adobe

Shifting campaign performance into high gear

Published By: Adobe     Published Date: Jul 04, 2016
Customers interact with companies across many channels and devices — and for each interaction, only seamless and personalised experiences will keep them engaged. Marketers need to see customers as individuals, and serve up content that meets their expectations — whether they are online or offline.
Tags : 
campaign performance, customer relationship, customer interaction, customer engagement, customer interaction service, customer relationship management, customer service
    
Adobe

Performance des campagnes : passez à la vitesse supérieure

Published By: Adobe     Published Date: Jul 04, 2016
Customers interact with companies across many channels and devices — and for each interaction, only seamless and personalised experiences will keep them engaged. Marketers need to see customers as individuals, and serve up content that meets their expectations — whether they are online or offline.
Tags : 
campaign performance, customer relationship, customer interaction, customer engagement, customer interaction service, customer relationship management, customer satisfaction, customer service
    
Adobe

Kampagnenleistung auf Hochtouren bringen

Published By: Adobe     Published Date: Jul 04, 2016
Customers interact with companies across many channels and devices — and for each interaction, only seamless and personalised experiences will keep them engaged. Marketers need to see customers as individuals, and serve up content that meets their expectations — whether they are online or offline.
Tags : 
campaign performance, customer relationship, customer interaction, customer engagement, customer interaction service, customer relationship management, customer satisfaction
    
Adobe

Beautiful Apps and Rapid App Dev

Published By: Adobe     Published Date: Jul 04, 2016
Mobile apps are a core – and essential – component of the modern digital experience. Whether the organization is a consumer-facing brand, a B2B leader, or an enterprise seeking to enhance employee productivity, well-designed mobile apps that deliver a great user experience play a unique role in building engagement.
Tags : 
mobility, mobile apps, customer engagement, app, mobile apps, mobile computing, smart phones
    
Adobe

Bridging the Gap: Perfect Content Management in a Non-perfect World

Published By: Adobe     Published Date: Jul 04, 2016
Customers crave personalized experiences, but to meet this expectation, marketing teams are creating 10 times more content than ever before. Despite this, asset management is a stumbling block because of siloed shared drives and antiquated storage systems, making it difficult for companies to collaborate and deliver content quickly.
Tags : 
content management, customer experience, content management, customer engagement, customer interaction service, customer relationship management, content delivery, content management system
    
Adobe

COMMENT FAIRE LE LIEN ?

Published By: Adobe     Published Date: Jul 04, 2016
Customers crave personalized experiences, but to meet this expectation, marketing teams are creating 10 times more content than ever before. Despite this, asset management is a stumbling block because of siloed shared drives and antiquated storage systems, making it difficult for companies to collaborate and deliver content quickly.
Tags : 
content management, customer experience, content management, customer engagement, customer interaction service, customer relationship management, contact management, content delivery, content management system, customer experience management
    
Adobe

THE PATH OF EXPERIENCE

Published By: Adobe     Published Date: Oct 05, 2016
Because so much of the customer journey is now digital, we have the power to measure it. We can know rather than guess how it looks and feels, and how audiences and individuals respond. With this knowledge, we can craft powerful experiences that get results, capturing the customer’s time, attention and loyalty. Think of an experience as a story. The customer is the protagonist.
Tags : 
customer experience, customer interaction, customer engagement, customer relationship, digital
    
Adobe

DER ERLEBNISPFAD

Published By: Adobe     Published Date: Oct 05, 2016
Because so much of the customer journey is now digital, we have the power to measure it. We can know rather than guess how it looks and feels, and how audiences and individuals respond. With this knowledge, we can craft powerful experiences that get results, capturing the customer’s time, attention and loyalty. Think of an experience as a story. The customer is the protagonist.
Tags : 
customer experience, customer interaction, customer engagement, customer relationship, digital
    
Adobe

LE CHEMIN DE L’EXPÉRIENCE.

Published By: Adobe     Published Date: Oct 05, 2016
Because so much of the customer journey is now digital, we have the power to measure it. We can know rather than guess how it looks and feels, and how audiences and individuals respond. With this knowledge, we can craft powerful experiences that get results, capturing the customer’s time, attention and loyalty. Think of an experience as a story. The customer is the protagonist.
Tags : 
customer experience, customer interaction, customer engagement, customer relationship, digital
    
Adobe

Beautiful Apps and Rapid App Dev

Published By: Adobe     Published Date: Oct 05, 2016
Mobile apps are a core – and essential – component of the modern digital experience. Whether the organization is a consumer-facing brand, a B2B leader, or an enterprise seeking to enhance employee productivity, well-designed mobile apps that deliver a great user experience play a unique role in building engagement.
Tags : 
mobile apps, mobility, mobile devices, customer experience, mobile workers, smart phones
    
Adobe

Schnelle Entwicklung moderner Apps

Published By: Adobe     Published Date: Oct 05, 2016
Mobile apps are a core – and essential – component of the modern digital experience. Whether the organization is a consumer-facing brand, a B2B leader, or an enterprise seeking to enhance employee productivity, well-designed mobile apps that deliver a great user experience play a unique role in building engagement.
Tags : 
mobile apps, mobility, mobile devices, customer experience, smart phones
    
Adobe

How Media Companies Can Get More From Social Media

Published By: Socialbakers     Published Date: Feb 11, 2015
In this exclusive Socialbakers report, we look at how media companies can use competitive analytics and better content optimization strategies to drive interactions and site visits - crucial metrics for anyone involved in audience growth and development in the industry.
Tags : 
social media for media companies, reach and engagement, media performance, customer relationship management, content delivery, content management
    
Socialbakers

Evolving Social Media Best Practices

Published By: Socialbakers     Published Date: Jul 22, 2015
In this exclusive Socialbakers report, we look at how National Geographic uses competitive analytics and content optimization strategies to keep up with audiences and remain one of the most engaging social brands in the world.
Tags : 
social media, social media best practices, content optimization, engagement, social media engagement, social, social brands, social metrics, content, best practices, customer interaction service, customer relationship management, customer satisfaction, customer service, customer experience management
    
Socialbakers

Social Customer Care in the Fashion Industry

Published By: Socialbakers     Published Date: Jul 22, 2015
n our report on the most-Socially Devoted brands in the Fashion industry, you can find out which practices to adopt to help turn your fashion brand into a powerhouse.
Tags : 
social customer care, social media, social, engagement, social media engagement, social media marketing, customer care, best practices, customer interaction service, customer relationship management, customer satisfaction, customer service
    
Socialbakers

Social Customer Care in the Electronics Industry

Published By: Socialbakers     Published Date: Jul 22, 2015
See how you can get value out of social customer care as well by reading our report on best practices for Electronics brands
Tags : 
social customer care, social media, social, engagement, social media engagement, social media marketing, customer care, best practices, customer relationship management, customer satisfaction
    
Socialbakers

Pet Food on Social Media

Published By: Socialbakers     Published Date: Jul 22, 2015
This report explores how the best pet food marketers have made targeted gains in Fan growth, engagement, and post efficiency.
Tags : 
social media, social, brand, social metrics, optimise content, engagement, social media engagement, content, customer interaction service, customer relationship management, customer satisfaction, customer service, content delivery, customer experience management
    
Socialbakers
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