event triggered campaign

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Visualizing Success: Neolane Improves Effectiveness of DigitalGlobe's Event-Triggered Campaigns

Published By: Neolane, Inc.     Published Date: Jan 08, 2010
Learn how DigitalGlobe decreased time-to-market for delivery of personalized, event-triggered campaigns and improved email open rates by 10-15% while reducing bounce-back rates.
Tags : 
neolane, digitalglobe, marketing automation software, lead management optimization, crm integration, satellite imagery, google earth, mapquest
    
Neolane, Inc.

Increase Your Returns Using Event-Based Marketing

Published By: Infor     Published Date: Apr 01, 2010
Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite.
Tags : 
infor crm epiphany outbound marketing, event-based marketing, response rate, mass-marketing, customer relationship, customer interaction service, customer relationship management, customer satisfaction
    
Infor
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