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Market Focus Report - Mobile and Social CRM Guide

Published By: Salesforce.com     Published Date: May 14, 2013
Get the Nucleus Research survey of CRM decision makers, showing the significant ROI opportunity all organizations should consider regarding mobile and social CRM adoption.
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crm, mobile crm, salesforce, social sales, salesforce, social crm, crm applications
    
Salesforce.com

Market Focus Report - Mobile and Social CRM Guide

Published By: Salesforce     Published Date: Mar 19, 2013
Get the Nucleus sResearch survey of CRM decision makers, showing the the significant ROI opportunity all organizations should consider regarding mobile and social CRM adoption.
Tags : 
social, mobile, crm, roi, research
    
Salesforce

360 Degree Marketing Intelligence: The Ultimate Guide to Integrating CRM and Google Analytics Data

Published By: MoreVisibility     Published Date: Dec 19, 2017
As the approach to strategic business decision making becomes more and more data driven, a method for consolidating our various data sets, which are often spread across multiple systems becomes exceedingly important. Two of the biggest players in data driven decision making are website analytics platforms and customer relationship management systems. The former includes accumulating data on top of the funnel behavior such as site traffic origins, lead generation, content consumption tracking, device usage, and overall site behavior. While the latter has a focus more on bottom of the funnel activity such as lead nurturing, customer status, lifetime value, etc. Lastly, without communication between these two essential platforms, a complete understanding of your customers, from lead to longtime client, may never be possible. A web analytics (Google Analytics) and CRM integration provides you with a 360 degree view of your customer base, so that you can understand not just what PPC efforts
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MoreVisibility

The Focus Experts Guide to CRM for Growing Midsize Companies

Published By: Focus CRM     Published Date: Jan 13, 2011
Before you implement CRM at your growing company, learn more about the real-world issues that accompany such growth, and how to apply systems and systematic thinking when dealing with those issues.
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midsize companies, mitch lieberman, contact management, experts guide, mark tamis, brian vellmure, crm adoption, paul greenberg, customer relationship management, crm solutions, crm professionals, sales professionals, marketing professionals, enterprise decision makers, smb decision makers, it professionals, cxos, call center management, call center software, customer interaction service
    
Focus CRM

Sales Force Automation (SFA) Comparison Guide

Published By: Focus CRM     Published Date: Jan 13, 2011
Whether you work for a small business, a medium-sized enterprise or a huge corporation, there's a solution that will fit the bill. This is a must read comparison guide.
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focus crm, customer relationship management, sfa, sales tools, marketing automation, deployment, pricing, call center management, call center software, customer interaction service, customer satisfaction, customer service, sales & marketing software, sales automation
    
Focus CRM

Comparison Guide: On-Premise CRM

Published By: Focus CRM     Published Date: Aug 04, 2011
Give your business additional flexibility with an on-premise CRM solution. Download your comparison guide now.
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focus crm, customer relationship management, marketing, sales, comparison guide, on-premise crm solution, customer interaction service, customer satisfaction, customer service, marketing automation, sales & marketing software, sales automation, customer experience management
    
Focus CRM

Best Practices for an On-Demand CRM Implementation

Published By: Focus CRM     Published Date: Aug 04, 2011
Get your on-demand CRM rollout right by following the Best Practices suggested by Focus Experts.
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focus crm, on-demand crm implementation, customer relationship management, best practices, sales, marketing, customer satisfaction, customer service, marketing automation, sales & marketing software, sales automation, customer experience management
    
Focus CRM

From Social Media to Social CRM: Reinventing the Customer Relationship

Published By: IBM     Published Date: Feb 14, 2014
"Welcome to the age of Social CRM, a different way of thinking about customer relationship management that focuses on using social media to enhance customer engagement. How prepared are companies to make this shift? Despite widespread adoption of social media, for most, Social CRM is still in its early stages, execution is patchy and concerns about ROI remain. To fully exploit the power of social media to connect with customers, organizations need to move beyond isolated projects to integrated programs and, ultimately, a Social CRM strategy."
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ibm, marketing, social media, crm, social crm, customer service, customer interaction, customer relationship, marketing management, marketing strategy
    
IBM

Learn How IBM Transformed Their Sales Team with SugarCRM

Published By: SugarCRM     Published Date: May 13, 2014
IBM leveraged Sugar's unique user-focused CRM to transform its global sales organization, successfully deploying a new system for reps that manage millions of opportunities worldwide. Read the Ovum report on how IBM completed this herculean task in record time.
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ibm, crm, ovum, sugar, global sales organization, sugarcrm, success, it management, enterprise applications
    
SugarCRM

Making the Most of Your CRM: How Best-in-Class Sales Teams Maximize Revenue and Customer Experience

Published By: Oracle     Published Date: Mar 18, 2014
Customer relationship management (CRM) deployments are most effective when they legitimately support all three words that make up the acronym itself. Customers of the modern business-to-business (B2B) enterprise benefit when they purchase goods and services from companies who are focused on the buyer’s experience. Internal relationships within the selling organization are more effectively maintained when all customer-facing stakeholders have access to the rich data contained in a well-maintained CRM. And the management of the enterprise providing solutions can run their business like a finely-tuned machine when the maximum levels of visibility into customers and accounts are clear and accurate. This Research Brief combines research from a number of Aberdeen Sales Effectiveness research data sets, to create a holistic view of the most effectively deployed CRM systems.
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oracle, customer relationship management, crm, b2b, internal relationships, sales effectiveness, sales teams, sales strategy, buyer experience, data management, research
    
Oracle

Market Focus Report - Mobile and Social CRM Guide

Published By: Salesforce.com     Published Date: Jun 17, 2013
Get the Nucleus Research survey of CRM decision makers, showing the the significant ROI opportunity all organizations should consider regarding mobile and social CRM adoption.
Tags : 
customer relationship management, crm, technology, value matrix, support sales, marketing, customer service, crm solutions, social drives, mobile device, social, it management, wireless, knowledge management, business technology
    
Salesforce.com

TechTarget: Making The Most Of Customer Data

Published By: IBM     Published Date: Apr 18, 2017
There are myriad software products, from complete CRM platforms that offer analytics to standalone or add-on software products that focus solely on analytics. There are analytics apps that can be added to your existing CRM platform. Or there’s the option to outsource analytics to a growing number of service providers. “The technologies are changing rapidly. There are a zillion startups offering either new tools or technologies, so it is kind of hard to navigate,”Mike Gualtieri, an analystfor Forrester Research Inc. in Cambridge, Mass., said in a recent webcast on analytics. “There isn’t just one platform that you’re going to need. There’s a whole ecosystem of platforms.” Having the right people on staff who know how to use the technology is equally important, analysts say. Analytics aren’t just for statisticians anymore—they’re used by sales, marketing and customer service teams in daily decision making.
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data management, data system, business development, software integration, resource planning, enterprise management, data collection
    
IBM
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