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The Forrester Wave: Experience Optimization Platforms, Q2 2018

Published By: Adobe     Published Date: Oct 24, 2018
in our 24-criteria evaluation of experience optimization platform (EoP) providers, we identified the eight most significant ones — Adobe, dynamic Yield, Evergage, Monetate, optimizely, oracle, sAs, and sitespect — and researched, analyzed, and scored them. this report shows how each provider measures up and helps customer insights (Ci) professionals make the right choice.
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Adobe

The 2014 State of Enterprise Social Marketing Report

Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
In Q1 2014, Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies across the U.S. and Western Europe. With input from 160 Director-level or above leaders in companies with $1 Billion or above in revenue, this first-of-its-kind research report surfaced corporate social marketing trends and insightful benchmarks for consideration in 2014 planning and beyond.
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spredfast, social marketing, forrester, corporate social marketing, marketing trends, business value, social media, integration of social marketing, social networks, enterprise applications
    
Spredfast, Inc.

Cloud management in a hybrid cloud world

Published By: Red Hat     Published Date: May 05, 2015
In this Forrester report: How the infrastructure/operations (I&O) role changes in a hybrid cloud world. How they accelerate the cloud application delivery life cycle to exceed business expectations of cloud & Which management capabilities must be mastered to take on the role of hybrid cloud manager.
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red hat, forrester, hybrid cloud, management, developers, infrastructure, operations, it management, networking, mobile computing, business technology
    
Red Hat

Client-Centric Onboarding: Hopes And Realities For Global Banks

Published By: Pega     Published Date: Sep 11, 2015
In December 2013, Pegasystems commissioned Forrester Consulting to evaluate the people, process, and technology pain points and best practices overall in each of the key phases of commercial and investment client onboarding. Then to further explore this trend, Forrester developed a hypothesis that tested the assertion that commercial onboarding has a number of pain points that prevent a unified client-centric experience.
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Pega

Using User Identity Data to Improve Mobile Security

Published By: Okta     Published Date: Nov 09, 2015
Today, 61% of North American and European enterprise information workers are choosing their smartphones for work either on their own or from a company-approved list. According to Forrester’s Business Technographics® Global Devices And Security Workforce Survey, 2014, 53% of employees are unwilling to make any kind of sacrifice to their user experience in the interest of heightened security. Read this report to learn more about the results.
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okta, user identity data, mobile security, forrester's business technographics, security, data management
    
Okta

Navigate the Future of Identity and Access Management

Published By: Okta     Published Date: Nov 09, 2015
This Forrester report outlines the future IT environment for security and risk (S&R) executives working on building an identity and access management strategy for the extended enterprise. Read this report to learn more.
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okta, forrester, identity and access management, it environment, security and risk, security, it management, data management
    
Okta

Forrester Report 2018: Customer Service Trends

Published By: Genesys     Published Date: Jul 13, 2018
Ease, effectiveness and emotion drive great customer service, but top-line growth requires that application development and delivery (AD&D) professionals keep an eye on trends. Forrester Research has identified 10 customer service trends in 2018 for AD&D and others who support customer service. Before you strategize on improving your quality of service, read this Forrester Report by Vice President and Principal Analyst Kate Leggett. You’ll learn which investments are critical and the advantages of: • Focusing on context and inquiry type to deliver the best customer experience • Using automation and AI to uncover new revenue streams and transform operations • Exploring new labor models to maximize human connections in a digital world
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Genesys

Calculate your Support team's ROI with Zendesk

Published By: Zendesk     Published Date: Aug 22, 2017
Zendesk helps its customers increase agency efficiency and CSAT ratings, improve ROI, and more. Use our Forrester estimator to calculate the economic benefits Zendesk can bring.
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customer support software, customer service tool, customer relationship, multichannel support tool, customer support vendor evaluation, knowledge base management, help desk software, help desk portal, help center, ticketing system, support ticketing, customer support agent, forrester, roi calculator
    
Zendesk

Forrester Total Economic Impact Report for Customer Service

Published By: Zendesk     Published Date: Aug 31, 2017
In this study, Forrester lays out the benefits and costs of Zendesk’s family of customer service products, with the analysis pointing to benefits of more than $3.8 million.
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customer support software, customer service tool, customer relationship, multichannel support tool, customer support vendor evaluation, knowledge base management, help desk software, help desk portal, help center, ticketing system, support ticketing, customer support agent
    
Zendesk

Can BYOD deliver real ROI?

Published By: Fujitsu     Published Date: Aug 01, 2017
Regardless of which model you choose, BYOD needs to be carefully planned to get the full benefits without increasing costs. Decisions must also be made about whether to accept some cost increases as a trade-off for benefits that improve your bottom line. To be successful, both for the business and for employees, BYOD must balance conflicting expectations to create an equilibrium in which both parties get what they want – while also each giving something in return. Many factors will influence the true cost of your BYOD program, but the decision should not be based purely on cost considerations. Research by analyst firm Forrester found that nearly 70% of companies increased their bottom line revenues as a result of deploying BYOD programs5 – so some cost increases may well be a price worth paying.
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hardware costs, devices, byod, technology, online communities, intel, productivity goals
    
Fujitsu

Forrester Wave: Enterprise Marketing Software Suites

Published By: Adobe     Published Date: Nov 09, 2017
In our 40-criteria evaluation of enterprise marketing software suites (EMSS) providers, we identified the nine most significant ones — Adobe, Experian Marketing Services, IBM, Marketo, Oracle, Salesforce, SAP, SAS, and Teradata Marketing Applications — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.
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Adobe

Forrester Wave: Digital Intelligence Platforms (ANA)

Published By: Adobe     Published Date: Nov 09, 2017
In our 26-criteria evaluation of digital intelligence (DI) platform providers, we identified the 10 most significant ones — Adobe, Cxense, Evergage, Google, IBM, Localytics, Mixpanel, Optimizely, SAS, and Webtrekk — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.
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Adobe

Forrester RTIM: Adobe Intro

Published By: Adobe     Published Date: Nov 09, 2017
In our 32-criteria evaluation of real-time interaction management (RTIM) providers, we identified the 12 most significant ones — Adobe, Emarsys, FICO, IBM, IgnitionOne, Infor, Pegasystems, Pitney Bowes, Rocket Fuel, Salesforce, SAS, and Teradata — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.
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Adobe

Forrester Wave: Enterprise Marketing Software Suites

Published By: Adobe     Published Date: Feb 13, 2018
Today, what separates great businesses from the good ones is the ability to provide customers with a meaningful experience — not just a great product or service. With our unique and comprehensive marketing cloud offering, Adobe is perfectly positioned to help your company transform into an experience business. See what businesses are doing with Adobe Marketing Cloud to deliver amazing experiences to their customers.
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Adobe

Forrester Wave: Digital Intelligence Platforms

Published By: Adobe     Published Date: Feb 13, 2018
To offer customers the experience they expect requires more than traditional analytics. You need digital intelligence. As we’ve evolved into a true Digital Intelligence Platform, we’re in the right position to help you offer amazing customer experiences across channels. See why we are listed as the only Leader in The Forrester Wave™: Digital Intelligence Platforms, Q2 2017.
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Adobe

Forrester Wave: Enterprise Marketing Software Suites

Published By: Adobe     Published Date: Feb 13, 2018
Today, what separates great businesses from the good ones is the ability to provide customers with a meaningful experience — not just a great product or service. With our unique and comprehensive marketing cloud offering, Adobe is perfectly positioned to help your company transform into an experience business. See what businesses are doing with Adobe Marketing Cloud to deliver amazing experiences to their customers.
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Adobe

Finding Flexibility with Microservices, Containers, and Runtimes

Published By: Red Hat     Published Date: Jun 26, 2019
An introduction to the Forrester analyst report: How to Capture the Benefits of Microservice Design There has always been a relationship between an application and the platform and services which run it. For a long time, that relationship was very tight and encompassed a lot of areas related to the application design, from the language the application could be written in to administrative behaviors like monitoring and logging, even things like transaction management, frontend UI development, or integration methods. In a sense, the application platform was just another design consideration for the application. A few years ago, as significant changes in platform technology like cloud, containers, and virtual machines started rolling out, the primary emphasis for CTOs and application architects was on how to move to those platforms. The platform choice was a major part of the application. The focus was — one way or another — getting into “the cloud.” There’s been a shift in customers’ pri
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Red Hat

Forrester Study, The Total Economic Impact™ Of Web Security Cloud And Email Security Cloud

Published By: Forcepoint     Published Date: May 14, 2019
The Total Economic Impact™ Of Forcepoint Web Security and Email Security, a commissioned study conducted by Forrester Consulting on behalf of Forcepoint, shows how a prominent manufacturing company experienced a ROI increase with Forcepoint after switching from another cloud vendor. Download the study to learn how this company achieved over a three year period: An ROI of 122% within a payback period of 6 months. Security breach reduction cost savings of $743,000. With an estimated cost of $3.25 million per breach and a starting risk level of 25%, the organization saved $743,000 over three years. Productivity gains up to $152,000. Company reported that they have benefited from the reduction in time spent managing malware and phishing incidents. Discover the potential impact of Forcepoint Web Security Cloud and Email Security Cloud on your organization!
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Forcepoint

Forrester Study, The Total Economic Impact™ Of Web Security Cloud And Email Security Cloud

Published By: Forcepoint     Published Date: May 14, 2019
The Total Economic Impact™ Of Forcepoint Web Security and Email Security, a commissioned study conducted by Forrester Consulting on behalf of Forcepoint, shows how a prominent manufacturing company experienced a ROI increase with Forcepoint after switching from another cloud vendor. Download the study to learn how this company achieved over a three year period: An ROI of 122% within a payback period of 6 months. Security breach reduction cost savings of $743,000. With an estimated cost of $3.25 million per breach and a starting risk level of 25%, the organization saved $743,000 over three years. Productivity gains up to $152,000. Company reported that they have benefited from the reduction in time spent managing malware and phishing incidents. Discover the potential impact of Forcepoint Web Security Cloud and Email Security Cloud on your organization!
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Forcepoint

Forrester Study, The Total Economic Impact™ Of Web Security Cloud And Email Security Cloud

Published By: Forcepoint     Published Date: May 14, 2019
The Total Economic Impact™ Of Forcepoint Web Security and Email Security, a commissioned study conducted by Forrester Consulting on behalf of Forcepoint, shows how a prominent manufacturing company experienced a ROI increase with Forcepoint after switching from another cloud vendor. Download the study to learn how this company achieved over a three year period: An ROI of 122% within a payback period of 6 months. Security breach reduction cost savings of $743,000. With an estimated cost of $3.25 million per breach and a starting risk level of 25%, the organization saved $743,000 over three years. Productivity gains up to $152,000. Company reported that they have benefited from the reduction in time spent managing malware and phishing incidents. Discover the potential impact of Forcepoint Web Security Cloud and Email Security Cloud on your organization!
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Forcepoint

Analyze This: Marketing technology analyst reports and your day job.

Published By: Sprinklr     Published Date: Mar 13, 2018
"“Analyze This” highlights key points from recent Forrester Wave Reports to help you work smarter. Read on for an overview of what Forrester – and Sprinklr – say about: - Social Advertising Technology - Content Marketing Platform - Social Media Management Solutions"
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Sprinklr

Helix Point of View

Published By: BMC ASEAN     Published Date: Dec 18, 2018
The business world is entering an age of the digital “haves” and the digital “have-nots.” In fact, research firm Forrester anticipates a growing “digital crisis” in its 2018 predictions, noting that 60% of CIOs and other executives it surveyed say they’re behind in their digital transformations. Meanwhile, Forrester expects one in five CEOs will fail to act on digital initiatives and put their firms in serious jeopardy as a result. Savvy organizations are embracing cloud, the Internet of Things (IoT), artificial intelligence (AI), and other transformative technologies to solve meaningful business problems and achieve their strategic priorities. Everyone else is getting left behind. Nowhere is this fork-in-the-road moment more apparent than in how enterprise IT teams deliver and manage services, to employees and customers alike.
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BMC ASEAN

The Future of Your Network is Software-Defined Presented by Forrester and Riverbed

Published By: Riverbed     Published Date: Nov 30, 2016
An imperative for many enterprises is to undergo a digital transformation to develop new business models, engage better with customers and employees, and remain competitive. Underpinning this transformation is the use of cloud services, which support the rapid innovation and responsiveness required in the digital age. Unfortunately, current enterprise networks tasked with delivering these innovative services are complex, rigid, costly, and were not built for the speed and flexibility needed in the cloud and digital era. As a result, many organizations are challenging the status quo of traditional networking by taking a software-defined approach. Watch this webinar featuring research from Forrester to discover: * Trends that are compelling 90% of organizations to evolve their networks * Why SD-WAN is a critical enabler of digital transformation * Key capabilities companies look for in an SD-WAN solution
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Riverbed

The Forrester Wave: SaaS HR Management Systems

Published By: Workday     Published Date: Sep 08, 2015
This report shows how each vendor fulfills the criteria and where they stand in relation to each other to help application development and delivery (AD&D) professionals and their HR business partners select the right SaaS vendor for their human resources management needs.
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hr business, saas, saas vendor, hr systems, saas hr systems, software compliance, human resources services, workforce management software, benefits management
    
Workday
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