forrester

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The Forrester Wave™: Web Content Management Systems, Q1 2015

Published By: Sitecore     Published Date: Feb 04, 2015
This detailed Forrester Wave Model assesses the vendors of Web Content management (WCM) and discovers their focus on marketing scenarios, mobile device support and cloud deployment story.
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wcm, mobile, marketing, cloud
    
Sitecore

251% ROI Achieved by Preventing Cyber Attacks Pre-Execution

Published By: BlackBerry Cylance     Published Date: Sep 13, 2017
The Forrester Consulting report provides a framework to evaluate the potential financial impact and benefits of investing in a prevention based cybersecurity strategy with Cylance.
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BlackBerry Cylance

Forrester Market Overview: Endpoint Security Report Summary

Published By: BlackBerry Cylance     Published Date: Feb 08, 2018
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BlackBerry Cylance

Analyst Brief: Forrester Consulting: The Total Economic Impact of eStara Click to Call

Published By: Art Technology Group, Inc     Published Date: Jan 22, 2009
Forrester examined multiple Click to Call deployments in order to quantify ROI, determine conversion rates and understand the impact on customer experience across channels.  Read the analyst perspective and see how eStara Click to Call can change your business.
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estara, click to call, financial services, retail industries, roi, voip
    
Art Technology Group, Inc

White Paper: Click to Call: Giving Voice to Online Transaction

Published By: Art Technology Group, Inc     Published Date: Jan 22, 2009
Forrester Research identified click to call technology as one of the "Twelve Technologies That Will Transform Online Retail". Online buyers seek to move between phone and Internet channels in a single unbroken session, merging the best of both worlds: the immediacy and human touch of the phone, with the ease and convenience of the Internet.  Read More.
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estara, click to call, online retail, online transactions, e-commerce
    
Art Technology Group, Inc

The Economic Necessity of Customer Service

Published By: Art Technology Group, Inc     Published Date: Feb 02, 2009
Written by: Forrester Research and Sponsored by:  Art Technology Group, Inc. In this economic climate, no one can afford to lose a customer. Rather than halting spending, smart customer service executives will use this economic downturn as an opportunity to regroup and reprioritize. What should they focus on?
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art technology group, importance of customer service, necessity of customer service, customer retention, proactive chat, agent-customer co-browsing, online customer communities, unified communications
    
Art Technology Group, Inc

Why Interactive Support Is Essential For Travel eBusiness

Published By: Art Technology Group, Inc     Published Date: Feb 02, 2009
Written by: Forrester Research and Sponsored by:  Art Technology Group, Inc. In 2008, contextual, task-related help means more than a toll-free number on a booking page or a FAQ section on your Web site. It means being more relevant and personal and helping travelers in the channel they prefer immediately so they aren't driven to other channels - or worse, a competitor's site.
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art technology group, travel ebusiness, interactive support, call center help, customer support, online chat, gen x, gen y
    
Art Technology Group, Inc

Analyst Report: The Economic Necessity of Customer Service

Published By: ATG     Published Date: Feb 04, 2010
Written by: Forrester Research and Sponsored by: Art Technology Group, Inc. In this economic climate, no one can afford to lose a customer. Rather than halting spending, smart customer service executives will use this economic downturn as an opportunity to regroup and reprioritize. What should they focus on?
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atg, live help, click to call, smartphone, click to chat, customer service, callbacks, business management
    
ATG

Zero Trust Identity and Access Management - A Fundamental Mind Shift

Published By: Centrify Corporation     Published Date: May 03, 2018
"Watch the On-Demand webinar to hear Centrify's Chief Product Officer, Bill Mann and Forrester Principal Analyst, Chase Cunningham in a lively discussion how Zero Trust concepts can be applied to Identity and Access Management. "
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Centrify Corporation

5 Tips to Zero Trust Security

Published By: Centrify Corporation     Published Date: May 03, 2018
Watch this webinar On-Demand: Cybersecurity is broken. Trust is the enemy. An entirely new approach is required — one based on Zero Trust. Championed by industry leaders including Google, Forrester, Gartner and Centrify, Zero Trust Security verifies every user, their device, and gives just enough access and privilege.
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Centrify Corporation

Forrester Report: The ROI of Cloud Apps

Published By: Box.net     Published Date: Jun 27, 2012
Cloud apps continue to gain momentum in the enterprise as buyers are attracted to fast deployment speeds, low upfront costs, and ongoing flexibility to scale up or down as needs change.
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cloud apps, deployment speeds
    
Box.net

Forrester Whitepaper: IT Operations Managers Must Rethink Their Approach to Private Cloud

Published By: HP and Intel®     Published Date: Nov 15, 2012
Organizations of all types are attracted by the promises of private cloud computing, but few actually have the virtual maturity to be successful. Read on and discover best practices for improving virtualization in order to prepare for the cloud.
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it operations, it infrastructure, it management, cloud computing, cloud, data management, business technology
    
HP and Intel®

The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014

Published By: Marketo     Published Date: Mar 11, 2014
Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale. Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact. According to a Forrester survey, L2RM platform users contribute more to the sales pipeline, have higher levels of process maturity, measure results more holistically and collaborate better with their sales colleagues.
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marketo, forrester, b2b, l2rm, lead to revenue management, revenue management, marketing maturity, process maturity
    
Marketo

Using Digital, Web 2.0 Tactics to Boost B2B Marketing Results

Published By: Marketo, INC.     Published Date: Sep 25, 2008
In this free 15-minute podcast, Laura Ramos of Forrester Research explains how B2B marketers can leverage Web 2.0.  Listen at your desk or on the road and discover: how to enhance marketing ROI by driving real engagement and dialog ... how to reach key decision-makers ... reasons behind the move from demand generation toward more organic demand management ... and more.  Understanding Web 2.0 tactics is a must for B2B marketers who want to compete.  Find out why; listen to this free podcast now.
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using digital, promo code: wp2, marketing, b2b marketing, social marketing, social networks, social networking, interactive direct marketing
    
Marketo, INC.

It's Time To Review - And Renew - Your Telecommuting Policy

Published By: Citrix Online     Published Date: Apr 08, 2009
There's no "one size fits all" when it comes to telecommuting. This new Forrester white paper explores how implementing best practices to create a telecommuting program and standardized policy significantly reduces operational costs and increases employee productivity - a winning combination in a tough economy.
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telecommuting, citrix, forrester, telecommute, employee productivity, citrix, human resources, travel
    
Citrix Online

A Day In The Life Of A US Information Worker

Published By: GoToMeeting     Published Date: Jun 09, 2010
This new Forrester white paper provides a snapshot of a typical day in the life of a U.S. information worker. It reveals how workers are employing new technologies and applications, interacting with their teams and engaging in mobile activities.
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citrix gotomeeting, information worker, knowledge management, desktop computers, remote access employee, remote access, remote network management, information management
    
GoToMeeting

Define, Hire, And Develop Your Next-Generation Project Managers

Published By: GoToMeeting     Published Date: Jun 09, 2010
This new Forrester white paper explores the evolution of project management and outlines steps for defining, hiring and developing your next-generation project managers.
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citrix gotomeeting, project management, collaboration, software delivery, remote access, remote network management, content delivery
    
GoToMeeting

Building Your Business Case for Optimization

Published By: Webtrends     Published Date: Dec 19, 2009
According to Forrester, 48% of marketers need help demonstrating ROI on testing. Join Casey Carey, VP of Product and Bob Garcia, Director, Product Marketing and discover how to get ahead of the curve with the business-case answers they provide in this webinar.
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webtrends, mobile strategy, app downloads, apps, performance indicators, optimization, testing, site
    
Webtrends

Forrester Consulting Analyzes the Total Economic Impact of Advanced Advertising Analytics

Published By: ClearSaleing     Published Date: Aug 27, 2010
Read this report to learn how you can benefit from implementing better advertising analytics for your company.
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forrester, consulting, conversion rates, tei, advertising analytics, marketing analytics, conversions, attribution
    
ClearSaleing

Forrester Whitepaper: CMO's Must Connect the Dots of the Online Brand

Published By: IBM     Published Date: Oct 01, 2012
CMOs must orchestrate their digital strategy using our connect-the-dots framework. Their objective: Elevate digital to the highest level of business strategy.
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branding, brand experience, user experience, digital branding, digital branded content, content management, content delivery, customer experience management
    
IBM

Study: The Potential ROI on Virtualized Storage Systems

Published By: IBM     Published Date: Nov 08, 2012
This white paper focuses on the potential return on investment (ROI) that enterprises can realize by deploying Storwize V7000.
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ibm storwize, v7000, economic impact, forrester, ibm, storwize, roi, it management
    
IBM

Forrester Video: The Next Generation Cloud and Your Network

Published By: Silver Peak     Published Date: Jun 24, 2013
This video featuring Forrester Research analyst Vanessa Alvarez looks at what is required for next-generation cloud implementations and the critical role the WAN plays in the success of cloud deployments.
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forrester, cloud deployments, wan, wide area networks, business technology, cloud computing
    
Silver Peak

Forrester Report: Using the Empowered Customer to Power Revenue Growth

Published By: Forrester (Presented by Brother)     Published Date: Feb 22, 2013
In this exclusive 31-page Forrester report brought to you by Brother, you will see why smart companies view customer empowerment as an opportunity to grow revenues by deepening customer relationships.
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customer empowerment, opportunity, grow, revenue, influence, power, forrester, networking
    
Forrester (Presented by Brother)

Big Data Means All Your Data: Integration is Key

Published By: TIBCO     Published Date: May 15, 2013
According to Forrester, most organizations today are only using 12% of their available data and only 37% of organizations are planning some type of big data technology project. At a time when companies are seeing volume of information increase quickly, it’s time to take a step back and look at the impact of big data. Join Mike Gualtieri, Principal Analyst at Forrester, for this webcast exploring the importance of integration in your big data initiatives. Discover how your ability to operate, make decisions, reduce risks and serve customers is inextricably linked to how well you’re able to handle your big data. Continue on to gain insight into: •3 key big data management activities you need to consider •Technologies you need to create for your big data ecosystem •A multi-dimensional view of the customer is the holy grail of individualization •Overcoming key integration challenges And more!
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big data, integration, architecture, database, data warehousing, operations management, application integration, application performance management
    
TIBCO

Forrester Webinar Series (Recorded Feb-March 2013)

Published By: TIBCO     Published Date: May 15, 2013
•Big Data + Integration •Integration In the Age of The Customer •Impact of Mobile
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big data, architecture, mobile, integration, customer, webinar, application integration, application performance management
    
TIBCO
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