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Forrester Webinar Series (Recorded Feb-March 2013)

Published By: TIBCO     Published Date: May 15, 2013
•Big Data + Integration •Integration In the Age of The Customer •Impact of Mobile
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big data, architecture, mobile, integration, customer, webinar, application integration, application performance management
    
TIBCO

Forrester TechRadar: Data Security

Published By: Intralinks     Published Date: Jan 16, 2015
As the tide of data continues to rise, the burden of protecting sensitive data and preventing security breaches can be crushing. This Forrester TechRadar ™: Data Security report provides a framework for developing a long-term approach to keeping your organization’s information secure. This TechRadar evaluates 20 of the key traditional and emerging data security technologies that can be used to support the key recommendations and best practices of Forrester’s Data Security and Control framework. Key Contents: - Why the Future of Data Security Matters - Why Do These 20 Technologies Appear in the TechRadar?- Most Tech is Still in the Early Stages
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data security, sensitive data, secure information, control framework, security
    
Intralinks

How Improved Visibility into Sales Activity Increases ROI

Published By: ClearSlide, Inc     Published Date: Nov 06, 2013
This Clearslide-commissioned profile of US enterprise sales leaders evaluates the current adoption trends surrounding sales engagement platforms as well as the challenges that sales leaders and sellers face, based on Forrester's own market data and a custom study of the same audience.
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sales engagement plafform, customer engagement, shorten sales cycles, sales enablement software, sales analytics, clearslide, customer management software, sales prospect tracking
    
ClearSlide, Inc

Sales Leaders Need Improved Sales Activity Visibility

Published By: ClearSlide, Inc     Published Date: Jan 28, 2015
This ClearSlide-commissioned profile of US enterprise sales leaders evaluates the current adoption trends surrounding sales engagement platforms as well as the challenges that sales leaders and sellers face, based on Forrester’s own market data and a custom study of the same audience.
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sales, increasing productivity, increasing revenue, sales performance optimization, sales performance, sales engagement
    
ClearSlide, Inc

Benefits of Web Self-Service

Published By: Oracle     Published Date: Nov 27, 2013
According to Forrester, 72% of customers prefer using a company’s Website to answer their questions. But only 52.4% find the information they need online. Customers want to solve their issues quickly and easily on the Web. When they can, they are likely to buy more, with 88% saying they will increase their spending. Download this White Paper for more information.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
Oracle

Benefits of Web Self-Service

Published By: Oracle     Published Date: Nov 27, 2013
According to Forrester, 72% of customers prefer using a company’s Website to answer their questions. But only 52.4% find the information they need online. Customers want to solve their issues quickly and easily on the Web. When they can, they are likely to buy more, with 88% saying they will increase their spending. Download this White Paper for more information.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
Oracle

On Demand Webinar: The Personalization Privacy Paradox — How to Meet Customers in the Middle

Published By: Acxiom Corporation     Published Date: Jun 20, 2014
Consumers demand – no, expect – marketers to deliver highly relevant communications. Yet, daily headlines about security and privacy keep them on guard about use of their personal information. How do you reconcile the personalization privacy paradox? Guest speaker, Forrester Research, Inc.’s Fatemeh Khatibloo and Bryan Throckmorton of Acxiom will offer fresh findings on customer expectations regarding privacy and examples of how companies are building transparency and trust – and differentiating themselves – with preference centers that put more control in the hands of customers.
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acxiom, forrester research, privacy, personalization, personal information, marketing, personalization privacy, identity management
    
Acxiom Corporation

Alert Logic: Leader in Forrester Wave evaluation of emerging MSSPs

Published By: Alert Logic     Published Date: Jun 12, 2014
The numbers show a clear trend: there is a growing consensus among CISOs that outsourcing security services is a viable option. In this paper Forrester shares the results of their 15-criteria evaluation of the top ten emerging players in the MSSP market.
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mssp, security services, cloud security, managed security, secure cloud, it management, enterprise applications
    
Alert Logic

Webcast: 3 Steps to Content Sharing and Collaboration ft. Forrester Research

Published By: Box     Published Date: Nov 09, 2014
Join guest speakers Rob Koplowitz, VP and Principal Analyst at Forrester Research, Ted Schadler, VP and Principal Analyst at Forrester Research, and Whitney Bouck, SVP & GM of Enterprise at Box, for a complimentary webinar that will help you create a 3-step plan to select the right vendor for your business needs
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box, content file sharing, collaboration, content sharing, mobile workforce, cloud computing, cloud storage, infrastructure
    
Box

Forrester TEI Study: Economic Impact of Lync Enterprise Voice and Polycom Working Together

Published By: Polycom     Published Date: Sep 24, 2014
Polycom and Microsoft commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential return on investment (ROI) enterprises may realize by deploying Polycom voice solutions for Microsoft Lync. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Polycom voice solutions for Microsoft Lync within their organizations.
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economic, enterprise, impact, readers, framework, voice, solutions, lync
    
Polycom

Are You Really "Ready" for the Cloud?

Published By: Riverbed     Published Date: Jul 11, 2017
Four Stages to Successful Cloud Adoption Forrester Research predicts 81% of companies expect to leverage the cloud for business-critical applications and services in the next two years. If you’re planning to move applications to the cloud, watch this webinar to learn how Asurion, an insurance provider with 280 million customers worldwide, undertook their cloud migration.
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cloud, adoption, application, migration, performance
    
Riverbed

Catch the Forrester Wave™ for Crystal Clear Mobility Management Insight

Published By: IBM MaaS360     Published Date: Oct 27, 2014
Mobile productivity is a must. Be sure you’ve addressed key mobile security considerations--read The Forrester Wave: Enterprise Mobile Management, Q3 2014.
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maas360, fiberlink, ibm, enterprise mobile management, enterprise mobile, emm, mobile management strategy, mobile device management
    
IBM MaaS360

Bridge the Commerce/Content Divide

Published By: Acquia     Published Date: Feb 26, 2015
The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers. Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system can’t meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed. Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.
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commerce, content and commerce, personalization, increasing conversions, digital marketing, commerce platform
    
Acquia

Brief: Forrester's Shopping Guide for Mobile Application Performance Management Solutions

Published By: HP AppPulse Mobile     Published Date: Jun 05, 2015
Businesses need a mobile strategy to transform into a digital business. A well-executed strategy will ensure that customers are continually engaged with your firm and employee productivity is optimized via mobile apps. Use this report to understand which core capabilities and features you should look for in a good mAPM solution.
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mobile, applications, customer satisfaction, performance management, mapm, engagement, mobile computing, mobile data systems
    
HP AppPulse Mobile

Performance Management: The Modern Application Delivery Playbook

Published By: HP Ecommerce     Published Date: Aug 05, 2015
This July 2015 Forrester Research report is provided compliments of HP. Modern application delivery leaders realize that their primary goal is to deliver value to the business and its customers, faster. For many, this is a significant shift from the past, when they primarily focused on cost control and efficiency. Today, they must connect the work they do and the results they produce to business outcomes. To do this, application development and delivery (AD&D) leaders use a new set of metrics that help them monitor and improve the value they deliver, based on feedback from business partners and customers. In this report, we highlight these new metrics that connect business outcomes to app delivery performance — as well as the practices and tools that modern application delivery teams and their AD&D leaders use to collect and report them.
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HP Ecommerce

Forrester Report: The Forrester Total Economic Impact of IBM Datacap

Published By: IBM     Published Date: Feb 18, 2016
What is the total economic impact of IBM Datacap? This Forrester paper examines the total economic impact and potential ROI that enterprises may realize and provides a framework for how to measure financial impact in their organizations.
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ibm, datacap, forrester, enterprise software, best practices, business activity monitoring, business analytics, business integration
    
IBM

Forrester: Hybrid Cloud World

Published By: HP Software     Published Date: Oct 20, 2015
Are You Managing Your Hybrid State?
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productivity, cloud computing, infrastructure, infrastructure management
    
HP Software

Forrester's Shopping Guide for Mobile Application Performance Management Solutions

Published By: HP Software     Published Date: Oct 20, 2015
Mobile strategy to transform into a digital business.
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mobile application, management, solutions, performance, mobile strategy, operations, infrastructure, business intelligence
    
HP Software

Forrester's Risk-Driven Identity And Access Management Process Framework

Published By: Okta     Published Date: May 12, 2017
This report describes how security and risk professionals (S&R pros) can apply risk concepts across the entire iAM process portfolio and use behavior-based trending methods to reduce security exposure, ease the burden of iAM policy management, and improve the user experience.
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Okta

The Forrester Wave: Enterprise Data Warehouse

Published By: SnowFlake     Published Date: Jul 08, 2016
In the era of big data, enterprise data warehouse (EDW) technology continues to evolve as vendors focus on innovation and advanced features around in-memory, compression, security, and tighter integration with Hadoop, NoSQL, and cloud. Forrester identified the 10 most significant EDW software and services providers — Actian, Amazon Web Services (AWS), Hewlett Packard Enterprise (HPE), IBM, Microsoft, Oracle, Pivotal Software, SAP, Snowflake Computing, and Teradata — in the category and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help enterprise architect professionals select the right solution to support their data warehouse platform.
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forrester, enterprise, data, technology, best practices, innovation, security, business integration
    
SnowFlake

Maximizing Customer Engagement For Maximum Revenue Growth

Published By: LogMeIn     Published Date: May 18, 2018
In partnership with Forrester Consulting, Bold360 surveyed 468 businesses across industries with the goal of defining a Customer Engagement maturity model that can serve as a blueprint for those organizations considering how to evolve.
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logmein, bold360ai, customer engagement, customer service, business outcomes, customer satisfaction, ebusiness, sales automation
    
LogMeIn

The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q4 2016

Published By: Marketo     Published Date: Mar 16, 2017
Read this complimentary report and find out why Marketo was named a leader based on the strength of its current offering, vision, roadmap, and marketplace impact.
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marketo, revenue management, lead management, lead generation, sales pipeline, marketing strategy, best practices, marketing automation
    
Marketo

Measuring The Business Value of IT

Published By: SAP     Published Date: Sep 22, 2008
In this free white paper from SAP, Forrester evaluates four methods you can use to measure the business value of IT. Learn how you can account for more than simple financial metrics like ROI, IRR, or NPV.
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sap, business value, lifecycle, roi, npv, irr, it efficiency, business process management
    
SAP

The Forrester Wave - CRM Suites Customer Service Solutions

Published By: SAP     Published Date: Mar 25, 2011
Forrester evaluated the customer service and support capabilities of 19 leading CRM suite solutions against 196 criteria. SAP ranks as a leader due to having "the most complete customer service solutions.
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customer service solutions, crm suites customer service solutions, crm suites, business activity monitoring, customer interaction service, customer relationship management, customer satisfaction, customer service
    
SAP

2011 Mobile Trends

Published By: SAP     Published Date: Apr 14, 2011
The focus for companies willing to tap into the growing mobile opportunities should be on moving from experimentation to the creation of a mobile business case and strategy, while recognizing that the challenges associated with fragmentation will persist.
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mobile trends, thomas husson, julie ask, consumer product strategy, forrester, fragmentation, availability, mobile ecosystem
    
SAP
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