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Catch the Forrester Wave™ for Crystal Clear Mobility Management Insight

Published By: IBM MaaS360     Published Date: Oct 27, 2014
Mobile productivity is a must. Be sure you’ve addressed key mobile security considerations--read The Forrester Wave: Enterprise Mobile Management, Q3 2014.
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maas360, fiberlink, ibm, enterprise mobile management, enterprise mobile, emm, mobile management strategy, mobile device management
    
IBM MaaS360

Bridge the Commerce/Content Divide

Published By: Acquia     Published Date: Feb 26, 2015
The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers. Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system can’t meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed. Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.
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commerce, content and commerce, personalization, increasing conversions, digital marketing, commerce platform
    
Acquia

Brief: Forrester's Shopping Guide for Mobile Application Performance Management Solutions

Published By: HP AppPulse Mobile     Published Date: Jun 05, 2015
Businesses need a mobile strategy to transform into a digital business. A well-executed strategy will ensure that customers are continually engaged with your firm and employee productivity is optimized via mobile apps. Use this report to understand which core capabilities and features you should look for in a good mAPM solution.
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mobile, applications, customer satisfaction, performance management, mapm, engagement, mobile computing, mobile data systems
    
HP AppPulse Mobile

Performance Management: The Modern Application Delivery Playbook

Published By: HP Ecommerce     Published Date: Aug 05, 2015
This July 2015 Forrester Research report is provided compliments of HP. Modern application delivery leaders realize that their primary goal is to deliver value to the business and its customers, faster. For many, this is a significant shift from the past, when they primarily focused on cost control and efficiency. Today, they must connect the work they do and the results they produce to business outcomes. To do this, application development and delivery (AD&D) leaders use a new set of metrics that help them monitor and improve the value they deliver, based on feedback from business partners and customers. In this report, we highlight these new metrics that connect business outcomes to app delivery performance — as well as the practices and tools that modern application delivery teams and their AD&D leaders use to collect and report them.
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HP Ecommerce

Forrester Report: The Forrester Total Economic Impact of IBM Datacap

Published By: IBM     Published Date: Feb 18, 2016
What is the total economic impact of IBM Datacap? This Forrester paper examines the total economic impact and potential ROI that enterprises may realize and provides a framework for how to measure financial impact in their organizations.
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ibm, datacap, forrester, enterprise software, best practices, business activity monitoring, business analytics, business integration
    
IBM

Forrester: Hybrid Cloud World

Published By: HP Software     Published Date: Oct 20, 2015
Are You Managing Your Hybrid State?
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productivity, cloud computing, infrastructure, infrastructure management
    
HP Software

Forrester's Shopping Guide for Mobile Application Performance Management Solutions

Published By: HP Software     Published Date: Oct 20, 2015
Mobile strategy to transform into a digital business.
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mobile application, management, solutions, performance, mobile strategy, operations, infrastructure, business intelligence
    
HP Software

Forrester's Risk-Driven Identity And Access Management Process Framework

Published By: Okta     Published Date: May 12, 2017
This report describes how security and risk professionals (S&R pros) can apply risk concepts across the entire iAM process portfolio and use behavior-based trending methods to reduce security exposure, ease the burden of iAM policy management, and improve the user experience.
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Okta

The Forrester Wave: Enterprise Data Warehouse

Published By: SnowFlake     Published Date: Jul 08, 2016
In the era of big data, enterprise data warehouse (EDW) technology continues to evolve as vendors focus on innovation and advanced features around in-memory, compression, security, and tighter integration with Hadoop, NoSQL, and cloud. Forrester identified the 10 most significant EDW software and services providers — Actian, Amazon Web Services (AWS), Hewlett Packard Enterprise (HPE), IBM, Microsoft, Oracle, Pivotal Software, SAP, Snowflake Computing, and Teradata — in the category and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help enterprise architect professionals select the right solution to support their data warehouse platform.
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forrester, enterprise, data, technology, best practices, innovation, security, business integration
    
SnowFlake

Maximizing Customer Engagement For Maximum Revenue Growth

Published By: LogMeIn     Published Date: May 18, 2018
In partnership with Forrester Consulting, Bold360 surveyed 468 businesses across industries with the goal of defining a Customer Engagement maturity model that can serve as a blueprint for those organizations considering how to evolve.
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logmein, bold360ai, customer engagement, customer service, business outcomes, customer satisfaction, ebusiness, sales automation
    
LogMeIn

The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q4 2016

Published By: Marketo     Published Date: Mar 16, 2017
Read this complimentary report and find out why Marketo was named a leader based on the strength of its current offering, vision, roadmap, and marketplace impact.
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marketo, revenue management, lead management, lead generation, sales pipeline, marketing strategy, best practices, marketing automation
    
Marketo

Measuring The Business Value of IT

Published By: SAP     Published Date: Sep 22, 2008
In this free white paper from SAP, Forrester evaluates four methods you can use to measure the business value of IT. Learn how you can account for more than simple financial metrics like ROI, IRR, or NPV.
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sap, business value, lifecycle, roi, npv, irr, it efficiency, business process management
    
SAP

The Forrester Wave - CRM Suites Customer Service Solutions

Published By: SAP     Published Date: Mar 25, 2011
Forrester evaluated the customer service and support capabilities of 19 leading CRM suite solutions against 196 criteria. SAP ranks as a leader due to having "the most complete customer service solutions.
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customer service solutions, crm suites customer service solutions, crm suites, business activity monitoring, customer interaction service, customer relationship management, customer satisfaction, customer service
    
SAP

2011 Mobile Trends

Published By: SAP     Published Date: Apr 14, 2011
The focus for companies willing to tap into the growing mobile opportunities should be on moving from experimentation to the creation of a mobile business case and strategy, while recognizing that the challenges associated with fragmentation will persist.
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mobile trends, thomas husson, julie ask, consumer product strategy, forrester, fragmentation, availability, mobile ecosystem
    
SAP

How To Get Started With Mobile Display

Published By: SAP     Published Date: Apr 14, 2011
Display marketers are eager to launch mobile campaigns. But they face challenges such as audience fragmentation, a chaotic vendor landscape, and myriad new technologies and devices. In order to navigate these challenges, we recommend that marketers focus on creating convenient mobile experiences by building mobile display campaigns that are simple, immediate, and contextually relevant to the section of their audience most likely to use them.
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mobile display, melissa parrish, mobile marketers, tracking, audience fragmentation, mobile campaign, mobile experience, forrester
    
SAP

Forrester CRM Solutions For The Finance And Insurance Industries

Published By: SAP     Published Date: Feb 14, 2011
Download a copy of the Forrester report that reviews 24 CRM suite solutions to learn what they believe are the vendors strengths and weaknesses to support four key cross-functional processes in the finance and insurance industries.
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crm, forrester, finance, insurance, lead management, sales, marketing sap, customer relationship management
    
SAP

2012: Key Contact Center Trends and Priorities for the Upcoming Year - How you can be ready.

Published By: Interactive Intelligence     Published Date: Jan 12, 2012
Join us for this web event where featured Forrester Research principal analyst, Art Schoeller and Interactive Intelligence senior vice president, Joe Staples will discuss these topics and help you be ready to take the best advantage of the upcoming year and the contribution your contact center can make to the success of your business.
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interactive, marketing, trends, marketing analytics, interactive marketing
    
Interactive Intelligence

Next Generation Privileged Identity Management: Are You Ready?

Published By: Centrify Corporation     Published Date: Dec 04, 2014
The number of identities that an organization must control and secure is exploding as companies support the evolution of business. Traditional users, customers and partners, outsourced or offshore IT, support and development teams, and new users from mergers and acquisitions are working from increasingly distributed locations and devices and to be efficient they need the right set of privileges across a diverse set of servers and applications. So, how can an organization successfully control privilege for all of these identities to mitigate identity-related risk without slowing down the business? From this webinar you will learn: • Forrester’s predictions for next generation privileged identity management. • How best-in-class organizations are successfully controlling privilege and mitigating risks
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identity management, it support, security, identity management, controlling privilege, enterprise applications
    
Centrify Corporation

The Forrester Wave: Web Content Management Systems

Published By: Sitecore     Published Date: Nov 05, 2015
We focus on baseline capabilities such as content and experience management, delivery, and optimization as well as on mobile support, cloud deployment, and integration with components such as marketing and commerce.
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sitecore nfusion, web content management, wcm, cloud deployment, experience management, mobile support, it management, enterprise applications
    
Sitecore

Cylance Proactively Prevents Security Threats

Published By: BlackBerry Cylance     Published Date: Aug 22, 2018
According to Forrester, traditional approaches to endpoint security have become outdated and less effective as cyberthreats have increased in both number and complexity. To battle the ever-increasing threats, security professionals are now turning to new endpoint security technologies to either augment or replace their failing antimalware solutions. Below are the key trends in endpoint security, and the strategies that companies are using to address them.
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cylance, proactively, security, threats, cyberthreats, cylance
    
BlackBerry Cylance

The Total Economic Impact™ Of CylancePROTECT® And CylanceOPTICS™

Published By: BlackBerry Cylance     Published Date: Apr 26, 2019
BlackBerry Cylance commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying CylancePROTECT and CylanceOPTICS. To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed a representative customer currently using CylancePROTECT and CylanceOPTICS. Read the Forrester TEI report to learn more about the customer’s benefits, along with the overall ROI that was achieved.
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BlackBerry Cylance

Economic Impact of a BlackBerry Solution in North American Enterprises

Published By: BlackBerry     Published Date: Sep 30, 2009
In September 2008 Research In Motion (RIM) commissioned Forrester Consulting to examine the total economic impact and potential return on investment (ROI) enterprises can realize by deploying mobility solutions using BlackBerry smartphones and BlackBerry Enterprise Server software. Forrester defines a BlackBerry enterprise solution as consisting of both BlackBerry smartphones and the BlackBerry Enterprise Server which together deliver a range of benefits to the organization.
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blackberry, mobile applications, cio, rim, roi, pim, voip, smartphones
    
BlackBerry

Forrester Research Reports Real ROI Results Through Device-Based Fraud

Published By: Iovation     Published Date: Sep 25, 2009
ReputationManager is a real time fraud management solution and a forensic fraud analysis tool to identify and reduce the impact of online fraud such as chargebacks, stolen credit cards and identity theft, as well as abusive activity such as chat abuse, predatory behavior, and other forms of online harassment. This study illustrates the financial impact of using ReputationManager as part of a financial services organization's online credit card application process.
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iovation, reputationmanager, real time fraud management solution, forensic fraud analysis tool, online fraud, online harassment, fraudulent applications, detection process
    
Iovation

Q&A Demystifying Cloud Security

Published By: GoToAssist     Published Date: Oct 05, 2011
It used to be that having your head in the clouds was pejorative. Not anymore. Today, almost everyone wants to be in the cloud. But skepticism about cloud security is leaving a few folks stuck on the ground. This white paper explores key cloud security questions addressed during the 2010 Forrester Security Forum, including private versus public clouds, security standards and cloud services trends.
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citrix, technology, cloud computing, data protection, security, standards, application security, security management
    
GoToAssist

The Forrester Wave: Cross-Channel Campaign Management, Q4 2009

Published By: IBM     Published Date: Nov 09, 2011
Learn how Forrester evaluated the strengths and weaknesses of top CCCM vendors.
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information technology, marketing, cccm, communications, forrester, application performance management, best practices, business activity monitoring
    
IBM
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