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Forrester: The Future Of Mobile eBusiness Is Context

Published By: Urban Airship     Published Date: Jul 08, 2012
Consumers adopt convenient services and products that offer immediacy and simplicity through highly contextual experiences. The ability to deliver this will evolve in sophistication with smartphone technology. Discover key principles that maximize opportunities and conversions.
Tags : 
push notifications, mobile messaging, mobile marketing, ebusiness, emarketing, digital marketing, mobile advertising
    
Urban Airship

Forrester Report: The Future of Mobile eBusiness Is Context

Published By: Urban Airship     Published Date: Mar 15, 2013
The ability to deliver the right information, at the right time, to the right place will evolve in sophistication with smartphone technology. Discover key principles that maximize opportunities and conversions.
Tags : 
ebusiness, smartphone technology, mobile marketing, mobile ebusiness, channel strategy, digital engagement, contextual experiences
    
Urban Airship

The Forrester Wave: Web Content Management For Online Customer Experience

Published By: Adobe     Published Date: Oct 18, 2012
The web content management market is growing based on customer experience management needs, including multichannel delivery, content targeting, analytics, and integration with other technologies. Read on to learn about the best in class CXM products.
Tags : 
adobe, web content management, customer experience, commerce platforms, analytics, on-site search, platforms, business technology
    
Adobe

Forrester: Understanding Responsive Design

Published By: Adobe     Published Date: Jan 31, 2013
Learn how to simplify your mobile strategy and deliver engaging, consistent experiences across devices with the 7 benefits of responsive design.
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web development, responsive design, web experiences, adobe, forrester
    
Adobe

Top 10 ways to improve digital experiences

Published By: Adobe     Published Date: Jan 31, 2013
In this report, Forrester Research gives you the tools and processes you need to act on digital customer experience improvements across touch points like websites, mobile phones, and tablets.
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web experiences, adobe, digital experiences, forrester, mobile websites, mobile behavior, customer experience
    
Adobe

Improve Your Customer's Online Experience

Published By: Adobe     Published Date: Mar 07, 2013
Download this best practice guide featuring Forrester VP and Research Director Stephen Powers to understand how to build a robust WCM strategy that improves your organisation's online customer experience, while avoiding the top seven WCM mistakes.
Tags : 
customer engagement, customer experience management, web content management, wcm, wcm strategy, online customer experience, business technology
    
Adobe

The Role of Analytics in Personalisation

Published By: Adobe     Published Date: Mar 07, 2013
This Forrester Research report discusses: testing to refine a relevant customer experience, four ways to use analytics to increase personalisation and deciding when and what to customise.
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personalisation, customer engagement, customer retention
    
Adobe

The 7 Benefits of a Responsive Design Philosophy

Published By: Adobe     Published Date: Mar 07, 2013
In this Forrester Research you'll learn: why responsive design is a philosophy, not a technology, the 7 benefits of a responsive design, and the challenges of adopting a responsive web development philosophy.
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responsive design, customer engagement, online experience, customer online experience, mobile content strategy, web design, business technology
    
Adobe

The Forrester Wave™: Online Testing Platforms

Published By: Adobe     Published Date: Mar 11, 2013
In Forrester's 53-criteria evaluation of online testing platform vendors, we identified the seven most significant providers in the category and researched, analysed, and scored them.
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online testing platforms, multichannel marketing, customer experience management, customer experience, digital marketing
    
Adobe

The Forrester Wave: Web Content Management for Digital Customer Experience, Q2 2013

Published By: Adobe     Published Date: Jun 06, 2013
An enterprise's digital properties must be more than one-way broadcasts of information: today's customers desire connection, conversation, and interaction.
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customer experiences, web content, content management, web design
    
Adobe

Forrester: 2013 Mobile Trends for Marketers

Published By: Adobe     Published Date: Jun 06, 2013
The Forrester 2013 Mobile Trends for Marketers report breaks down the mobile trends for the year and gives marketers concrete ways to become more strategic with their mobile initiatives. Download the report for more information.
Tags : 
marketing trends, mobile marketing, online marketing, video marketing, content marketing, strategic marketing, adobe
    
Adobe

Forrester: 2013 Mobile Trends For Marketers

Published By: Adobe     Published Date: Aug 22, 2013
With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new value for consumers and businesses, alters cost structures, and disrupts ecosystems. That's why marketers must move away from tactical mobile efforts to more transformative mobile marketing strategies in 2013. This fourth annual mobile trends report revisits our 2013 mobile trends, elaborates on how they will continue to evolve in 2013, and highlights new mobile trends that we expect to see this year. New to this year's report is a list of the over-hyped topics that we believe will fail to provide real business value in the short term.
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mobile marketing, mobile trends, mobility
    
Adobe

Forrester: Top 10 Ways To Improve Digital Experiences

Published By: Adobe     Published Date: Aug 22, 2013
This report gives customer experience professionals the tools and processes they need to act on digital customer experience improvement across touchpoints like websites, mobile phones, and tablets. Forrester recommends 10 tactics for evaluating digital touchpoints and determining customers' needs, proven and emerging methodologies for redesigning digital interactions, and best practices for ensuring that your digital experiences support your business objectives.
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customer experience management, digital experiences, customer experience
    
Adobe

Forrester: Win The Social Marketing Measurement Game

Published By: Adobe     Published Date: Aug 22, 2013
You've no doubt heard the question: "How do we know that social marketing drives sales?" But just as not all TV spots or billboards are intended to drive direct response, not every social marketing program is designed as a sales trigger. To measure the success of social marketing - indeed, of any marketing tactic - you need to think of your customers' journey as a board game like Monopoly. Then follow three simple steps: 1) identify which stage of the customer journey your social marketing program is designed to support; 2) measure whether your social marketing efforts have moved your customers to the next state of their journey; and 3) count how many times your customers pass "Go" so you can collect $200. If you keep your customers moving around the board, eventually, you'll win the game.
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social media management, social marketing
    
Adobe

The Four Social Marketing Tools You Need

Published By: Adobe     Published Date: Jan 21, 2014
Forrester identifies the social technology marketers need. Download this Forrester report to discover the four social technology categories that matter most to marketers, along with tips on how to select the right vendors.
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social marketing, social technology, social listening, social reach, social relationship, social media marketing, adobe
    
Adobe

The CMO and CIO Must Accelerate on Their Path to Better Collaboration

Published By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : 
cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration
    
Adobe

CMO und CIO müssen ihre Zusammenarbeit schnell verbessern

Published By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : 
cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration
    
Adobe

Le directeur marketing et le directeur informatique doivent accélérer leur collaboration

Published By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : 
cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration
    
Adobe

Forrester Report: Evaluating Your B2B eCommerce Development

Published By: Bridgeline Digital     Published Date: Jan 10, 2013
Designed to help companies assess their B2B eCommerce maturity, this report outlines a general framework that B2B eCommerce professionals can use to gauge how they are developing with respect to a similarly situated peer group.
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b2b, b2b ecommerce, b2b ecommerce maturity, b2b ecommerce strategy
    
Bridgeline Digital

The Forrester Wave: Email Content Security

Published By: McAfee     Published Date: Apr 10, 2013
This report details Forrester's findings about how well each vendor fulfills the 47-criteria evaluation and where each vendor stands in relation to each other to help security and risk professionals select the right partner for their email content security solution.
Tags : 
email content security, email encryption, forrester wave, on premises, saas, email security management, mcafee email gateway, security
    
McAfee

Future-Proofing Your Data Center Storage

Published By: Sponsored by HP and Intel® Xeon® processors     Published Date: Feb 19, 2013
The data captured in this Technology Adoption Profile from Forrester shows that the time is now for firms to reduce capital and operating expense through improved tools and processes where excess exists.
Tags : 
future proofing, data center, storage, forrester research, hp intel, hp 3par, it management, data management
    
Sponsored by HP and Intel® Xeon® processors

The Total Economic Impact of HP 3PAR Storage

Published By: Sponsored by HP and Intel® Xeon® processors     Published Date: Feb 19, 2013
Forrester Consulting provides an analysis of four HP 3PAR Storage customer implementations to quantify the efficiency and cost savings achieved over legacy storage platforms.
Tags : 
total economic impact, hp 3par, storage, hp intel, hp storage, it management, data management, business technology
    
Sponsored by HP and Intel® Xeon® processors

Navigate the Future of Identity and Access Management

Published By: NETIQ     Published Date: Mar 12, 2013
Forrester’s solution for security and risk executives working on building an identity and access management strategy for the extended enterprise that includes BYOD and cloud apps. It will help you understand and navigate the business and IT trends aff
Tags : 
netiq, netiq corporation, e-business infrastructure management, log and event management, event management, best practices, siem, logs
    
NETIQ

Cost-Effective Disaster Recovery for Mission-Critical Apps

Published By: NETIQ     Published Date: Sep 09, 2013
This Forrester Technology Adoption Profile (TAP) shows how growth in mission-critical applications is driving disaster recovery initiatives, enhanced disaster recovery capabilities shorten recovery objectives and the future of disaster recovery rests with advanced continuity tools. To learn more, download your copy of this informative Forrester TAP today.
Tags : 
netiq, disaster recovery, replication, recovery, forrester, technology adoption profile, mission critical, white paper
    
NETIQ

The Total Economic Impact Of Turn Audience Suite and Campaign Suite

Published By: Turn     Published Date: May 20, 2013
Forrester Consulting examined the potential return on investment (ROI) enterprises may realize by utilizing Turn Audience Suite and Turn Campaign Suite. Learn how this brand achieved a 50% ROI and attributes 80% of it’s digital media services revenue growth to Turn.
Tags : 
turn, digital media buying, roi, web applications, data management platform, dmp, dsp, application integration
    
Turn
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