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The Viewability Conundrum - What's the Real Value of Being Seen?

Published By: Turn     Published Date: Mar 09, 2016
This webinar will look at how a smart approach to viewability can drive better campaign results and optimize marketing ROI. Guest speaker Susan Bidel of Forrester Research and Lori Gubin of Turn will examine how viewability can support digital branding in display and video, where viewability fits in the spectrum of brand metrics, and how advertisers can avoid common viewability-related pitfalls.
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programmatic, video advertising, impression quality, dsp, demand side platform, viewable campaigns, viewability, measurement, programmatic advertising, smart market, omnichannel, multichannel
    
Turn

Forrester Wave™: Web Application Firewalls, Q2 2018

Published By: Akamai Technologies     Published Date: Jul 02, 2018
Forrester has published the results of its research evaluating the 10 most significant web application firewall (WAF) vendors on 33 important criteria. Akamai is proud to be recognized as one of three Leaders in WAFs, with top rankings in both the current offering and strategy categories.
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Akamai Technologies

The Forrester Wave™: Web Application Firewalls, Q2 2018

Published By: Akamai Technologies     Published Date: Nov 02, 2018
Independent technology research firm Forrester evaluated web application firewall (WAF) vendors and published the results in The Forrester Wave™: Web Application Firewalls, Q2 2018. Akamai Technologies emerged as one of the leaders after a comprehensive evaluation on 33 criteria. The report states that security pros require a WAF that will automatically protect web applications, stay ahead of zero-day attacks and protect new application formats including APIs and serverless architectures. The report also reveals detailed findings for the 10 most significant WAF vendors. Akamai’s Kona Site Defender was the top scorer in the zero-day attacks criterion and one of the select vendors rated a Leader, the highest-ranking level in the report. In viewing this Akamai content, we would like to share your data with Akamai. Click here for more info or to opt out.
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Akamai Technologies

Making Money with APIs: the Real Truth

Published By: IBM     Published Date: Mar 31, 2016
"The market buzz around APIs has distorted executive's thought processes about how to make money from APIs. Our guest speaker, Forrester analyst Randy Heffner, will tell the real truth about how to drive value from APIs. Who Should Read/View This webcast: business audience Attend to also learn how to: Provide business users with real-time information for more informed decision making Leverage the latest cloud, mobile, and analytics enhancements in IIB v10 Use the IIB Healthcare Pack to accelerate development and deployment of integration solutions Who Should Attend this Webcast: business audience"
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ibm, api, integration, application program interface, middleware, data integration
    
IBM

The Total Economic ImpactTM Of IBM UrbanCode

Published By: IBM     Published Date: Apr 06, 2016
"Achieving Application Delivery Velocity with a 482% ROI IBM commissioned Forrester Consulting to conduct their Total Economic Impact™ (TEI) study that examines and quantifies potential return on investment (ROI) for IBM UrbanCode Deploy within an enterprise DevOps environment. The study determined that a composite organization, based on the customers interviewed, experienced an ROI of 482%! Read the Forrester Consulting study and learn learn how these enterprise organizations achieved: 97% reduction in the cost of releases Reduction in the risk of failed deployments 75% faster deployment times Download Study – See how IBM UrbanCode brings deployment velocity while reducing release costs"
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ibm, ibm urbancode, forrester consulting, total economic impact, deployment, software development, enterprise applications
    
IBM

Forrester Report:The Forrester Total Economic Impact of IBM Datacap

Published By: IBM     Published Date: Jul 08, 2016
What is the total economic impact of IBM Datacap? This Forrester paper examines the total economic impact and potential ROI that enterprises may realize and provides a framework for how to measure financial impact in their organizations.
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ibm, forrester, forrester report, total economic impact, tei, ibm datacap, analytics, networking, software development, enterprise applications
    
IBM

Explore Your Data: Uncover Hidden Insight. Forrester shows how through Spark technology

Published By: IBM     Published Date: Jul 12, 2016
As most companies now realize, analytics is increasingly more of an integral part of their day-to-day business operations. In a recent survey by a global research firm, 80% of CIOs stated that transition from backward-looking, passive analysis must shift to forward-looking predictive analytics. The challenge is that many analytic solutions are aligned to a specific platform, tied to inflexible programming models and requiring vast data movement. In this webcast, Forrester and experts from IBM will highlight how technology like Apache Spark on z/OS allows businesses to extract deep customer insight without the cost, latency and security risks of data movement throughout the enterprise.
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ibm, forrester, apache spark, spark technology, z systems, security, knowledge management, enterprise applications
    
IBM

Case Study: Cloud Reporting for SOX Controls Management yields 238% ROI

Published By: IBM     Published Date: Jul 14, 2016
Workiva commissioned Forrester Consulting to conduct a Total Economic ImpactTM study and examine the potential return on investment (ROI) enterprises may realize by deploying Wdesk for Controls Management. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Wdesk on their organizations and how it can be leveraged to optimize the processes necessary to deliver Sarbanes-Oxley (SOX) compliance. This in-depth financial summary finds a 238% three-year, risk-adjusted ROI for a large auto parts retailer. Key outcomes include reduced the effort required to formulate and update processes and controls for SOX compliance resulting in a three-year benefit of $190,568, and simplified audit efforts with improved audit trails in financial controls, delivering three-year present value benefits of $128,965.
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cloud reporting, business management, economic impact, forrester, consulting, mobile computing, best practices, business analytics, business technology, data center
    
IBM

Next-Generation IPS in the Era of Targeted Attacks (Forrester TAP report)

Published By: IBM     Published Date: Jul 15, 2016
In this study commissioned by IBM, Forrester Consulting evaluates the changing security threats enterprises face today, as well as the evaluation and adoption trends regarding IPS as a result.
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forrester, ibm, security, consulting, access security, best practices, technology, business intelligence, business management, business technology
    
IBM

Forrester Report: How Operations Become Faster, Cheaper – And Yet, More Human

Published By: Genesys     Published Date: Jun 08, 2018
Ease, effectiveness and emotion drive great customer service, but top-line growth requires that application development and delivery (AD&D) professionals keep an eye on trends.
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customer service trends, customer service, growth, application development and delivery, customer experience, automation
    
Genesys

Forrester Report: Artificial Intelligence with the Human Touch

Published By: Genesys     Published Date: Jul 13, 2018
Artificial intelligence (AI) can’t replicate the human touch, but it can ease your agents’ burden by handling many simple, repetitive requests. A new Forrester Consulting paper offers a look at the strengths and weaknesses of both AI and humans independently, yet how blending them together can give your customers the seamless end-to-end experience they expect. See how enterprises around the world use AI to improve customer service and uncover new revenue streams, the challenges they overcame, and why a blended solution with live agents makes sense. Download the paper to learn three key recommendations on using AI to improve agent productivity, agent satisfaction, and customer satisfaction.
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Genesys

Safely Enter the Cloud: Cloud Computing Basics

Published By: Cloudroute     Published Date: Jun 01, 2016
Cloud computing has changed the way businesses and people think about using technology to serve their needs. Too many, cloud computing is nothing but hype and overblown as the new direction for Information Technology. But to many more, cloud computing represents the future of how every business should plan, operate and execute applications, systems and processes. Goldman Sachs forecasts spending on cloud computing infrastructure and platforms will grow at a 30% compound annual growth rate (CAGR) from 2013 through 2018 compared with 5 percent growth for overall enterprise IT. Moreover, Forrester recently revised its 2011 forecast of the public cloud market size upward by 20 percent. Regardless, it is important to know what cloud computing is.
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Cloudroute

Forrester Total Economic Impact of 3PAR (in process)

Published By: Hewlett Packard Enterprise     Published Date: Jul 18, 2018
Cost Savings And Business Benefits Enabled By The 3PAR StoreServ All-Flash Storage System and Recovery Manager Center (RMC)
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Hewlett Packard Enterprise

Forrester: Total Economic Impact of HPE SimpliVity HCI

Published By: Hewlett Packard Enterprise     Published Date: Jul 18, 2018
Forrester study reveals how a typical HPE SimpliVity customer reduces total cost of ownership by 69% by consolidating infrastructure, reducing CAPEX and OPEX, and simplifying system administration. The cost savings enable a 183% investment return with a short 7.2 month payback.
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Hewlett Packard Enterprise

Forrester: Hyperconvergence Infrastructure and you

Published By: Hewlett Packard Enterprise     Published Date: Jul 18, 2018
To support a business technology agenda, infrastructure and operations (I&O) professionals must factor critical aspects of their own environments into their decisions and understand how these requirements affect implicit and explicit weighting as they evaluate hyperconverged infrastructure (HCI) offerings. This report covers the major variations in workloads and data services that can make an impact on your selection and outlines a methodology for evaluating the true cost of these solutions.
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Hewlett Packard Enterprise

How Composable Infrastructure can fuel breakthrough business innovation and performance

Published By: Hewlett Packard Enterprise     Published Date: Jul 18, 2018
"To remain competitive, organizations need to innovate their practices. But what are the infrastructure, best practices and technologies that lead to successful hybrid IT? Forrester Consulting evaluated IT decision makers leading their organizations through digital transformation to explore the technologies used, challenges experienced, and benefits gained from their hybrid IT models. See how other IT leaders are gaining speed and agility while reducing friction through composability and continuous delivery. "
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Hewlett Packard Enterprise

Forrester Total Economic Impact of 3PAR (in process)

Published By: Hewlett Packard Enterprise     Published Date: Jul 18, 2018
Cost Savings And Business Benefits Enabled By The 3PAR StoreServ All-Flash Storage System and Recovery Manager Center (RMC)
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Hewlett Packard Enterprise

Forrester Security Analytics Platform Wave Report 2018

Published By: LogRhythm     Published Date: Nov 01, 2018
The 13 Providers That Matter Most And How They Stack Up
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LogRhythm

The Forrester Wave™: Automated Malware Analysis, Q2 2016

Published By: Palo Alto Networks     Published Date: Sep 30, 2016
in our 36-criteria evaluation of automated malware analysis providers, we identified the 11 most significant ones — Blue coat, check Point, cisco, cyphort, Fidelis cybersecurity, Fireeye, Fortinet, intel Security, Palo Alto networks, lastline, and trend Micro — and researched, analyzed, and scored them.
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palo alto, automated malware, security, cloud, forrester report
    
Palo Alto Networks

Forrester Online Assessment

Published By: IBM     Published Date: Apr 19, 2017
Data is only as good as the insights it produces, the actions it influences, and the results it fosters. That’s the secret recipe for data management. Your business stakeholders depend on data-based insights to drive decisions and priorities throughout the organization. Insights based on sound data practices can give your business a competitive advantage in the marketplace. Is your data management system ready to support your business? Find out using Forrester’s Data Management Infrastructure Self-Assessment Tool. IBM has licensed this tool to help you identify the areas of strength and opportunities for improvement.
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data management, data system, business development, software integration, resource planning, enterprise management, data collection
    
IBM

TechTarget: Making The Most Of Customer Data

Published By: IBM     Published Date: Apr 18, 2017
There are myriad software products, from complete CRM platforms that offer analytics to standalone or add-on software products that focus solely on analytics. There are analytics apps that can be added to your existing CRM platform. Or there’s the option to outsource analytics to a growing number of service providers. “The technologies are changing rapidly. There are a zillion startups offering either new tools or technologies, so it is kind of hard to navigate,”Mike Gualtieri, an analystfor Forrester Research Inc. in Cambridge, Mass., said in a recent webcast on analytics. “There isn’t just one platform that you’re going to need. There’s a whole ecosystem of platforms.” Having the right people on staff who know how to use the technology is equally important, analysts say. Analytics aren’t just for statisticians anymore—they’re used by sales, marketing and customer service teams in daily decision making.
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data management, data system, business development, software integration, resource planning, enterprise management, data collection
    
IBM

Five Key Business Insights for Mobile Security In a BYOD World

Published By: Lookout     Published Date: Mar 28, 2017
In today’s Bring Your Own Device (BYOD) world more than a few IT managers have lost sleep over the thought of an employee device, loaded with sensitive company data, falling into the wrong hands. Lookout commissioned Forrester Consulting to conduct a national survey of IT managers in the Fall of 2013 that uncovered substantial security concerns related to mobile devices, especially around malware and data loss. Ultimately, the survey revealed that IT managers do not believe existing security solutions can adequately address the mobile security challenges faced by businesses today.
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insights, mobile, security, byod, lookout
    
Lookout

The Forrester Wave™: Enterprise Health Clouds, Q3 2017

Published By: Progress     Published Date: Mar 26, 2018
In our 37-criteria evaluation of enterprise health cloud providers, we identified the 10 most significant ones — ClearDATA, CloudMine, IBM, Kinvey, Medable, Microsoft, MphRx, NTT DATA, Salesforce, and SAS — and researched, analyzed, and scored them. This report shows how each provider measures up and helps healthcare CIOs make the right choice.
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Progress

To Be Brilliant in the Moment, Think Beyond Buy Versus Build

Published By: OnBase by Hyland     Published Date: May 16, 2017
To make informed decisions and serve customers, your employees need the right tools and access to key information, in the right context. But, when business-critical information is scattered across multiple off-the-shelf and custom-coded applications, your workers are less efficient and your customers’ experiences suffer. When it comes to your enterprise application strategy, are you thinking beyond build-versus-buy? Download this Forrester Consulting thought leadership paper to learn how Low-code rapid application development platforms offer a faster, easier alternative that empowers your IT organization, your employees and your customers.
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forrester consulting, hyland, application development platforms, rapid app development platform, it sprawl, it solutions
    
OnBase by Hyland

Strong Network Performance Requires a Robust BCDR Plan

Published By: Spectrum Enterprise     Published Date: May 15, 2017
Check out this easy-to-absorb infographic, based on Forrester survey data, to learn how your peers view the importance and structure of BCDR strategies.
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Spectrum Enterprise
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