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Analyze This: Marketing technology analyst reports and your day job.

Published By: Sprinklr     Published Date: Feb 28, 2018
"“Analyze This” highlights key points from recent Forrester Wave Reports to help you work smarter. Read on for an overview of what Forrester – and Sprinklr – say about: - Social Advertising Technology - Content Marketing Platform - Social Media Management Solutions"
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research reports, analyst reports, marketing technology, forrester wave, forrester wave reports, report, marketing trends. trends, marketing, success, sprinklr, analyze this
    
Sprinklr

The Forrester Wave™: Cloud Strategies of Online Collaboration Software Vendors

Published By: IBM     Published Date: Mar 30, 2017
This report details our findings about how well each vendor fulfills our criteria for constructing an online collaboration service and where they stand in relation to each other. Forrester chose to evaluate the overall strategies of these providers across criteria like global footprint, service-level agreements, mobile support, enterprise readiness, and more. This report and associated Excel model highlight the key criteria CIOs and their staffs should evaluate when looking at prospective providers of online collaboration services. Download now to learn more!
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forrester, cloud, online collaberation, it management, cloud strategies
    
IBM

Forrester - Graph Vendor Landscape

Published By: Datastax     Published Date: May 14, 2018
"What’s In The Report? The Forrester Graph Database Vendor Landscape discusses the expanding graph uses cases, new and emerging graph solutions, the two approaches to graph, how graph databases are able to provide penetrating insights using deep data relationships, and the top 10 graph vendors in the market today Download The Report If You: -Want to know how graph databases work to provide quick, deep, actionable insights that help with everything from fraud to personalization to go-to-market acceleration, without having to write code or spend operating budget on data scientists. -Learn the new graph uses cases, including 360-degree views, fraud detection, recommendation engines, and social networking. -Learn about the top 10 graph databases and why DSE Graph continues to gain momentum with customers who like its ability to scale out in multi-data-center, multi-cloud, and hybrid environments, as well as visual operations, search, and advanced security."
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Datastax

The Forrester Wave™: Translytical Data Platforms, Q4 2017

Published By: Datastax     Published Date: May 14, 2018
"What’s In The Report? The Forrester Wave: Translytical Data Platforms, Q4 2017 report reviews companies that offer “translytical data platforms”, which Forrester defines as an “emerging technology” that delivers “faster access to business data to support various workloads and use cases.” Download the report if you want to learn: -Why Forrester named DataStax a leader among 12 companies it identifies as “the most significant translytical vendors. -What constitutes a “translytical data platform” and why translytical data platforms are so critical for enterprise data strategies today. Why performance, scale, security, and use-case support are the key differentiators."
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Datastax

Forrester TEI Report

Published By: OneLogin     Published Date: Oct 24, 2017
From the information provided in the interviews, Forrester has constructed a Total Economic Impact (TEI) framework for those organizations considering investing in OneLogin. The objective of the framework is to identify the benefits, costs, flexibility, and risk factors that affect the investment decision. Forrester employed four fundamental elements of TEI in modeling OneLogin: benefits, costs, flexibility options, and risks. Forrester took a multistep approach to evaluate the impact that OneLogin can have on the Organization (see Figure 2). Specifically, we: › Interviewed OneLogin marketing, sales, and product management personnel, along with Forrester analysts, to better understand the value proposition for OneLogin. › Conducted an in-depth interview with the Organization’s senior application engineer and its supervisor of IT security to obtain data with respect to costs, benefits, and risks. › Constructed a financial model representative of the interviews using the TEI metho
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OneLogin

The Forrester Wave™: Omnichannel Order Management, Q1 2016

Published By: Group M_IBM Q1'18     Published Date: Feb 09, 2018
In this report, Forrester reveals how order management systems (OMS) solve the omni-channel deficiencies of traditional systems, allowing retailers to orchestrate complex order processing scenarios - from the point of capture, through the supply chain, and to the point of fulfillment. Read the report today.
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omnichannel order management, ebusiness, order management
    
Group M_IBM Q1'18

Forrester Report - The Future Of Marketing Insight

Published By: Resonate     Published Date: May 17, 2018
Advanced Level: Insights Practices For Marketing Innovation
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Resonate

Customer Care_Forrester Wave - Conversational Computing

Published By: Group M_IBM Q119     Published Date: Dec 20, 2018
In Forrester's evaluation of the emerging market for conversational computing platforms, we identified the seven most significant providers — Amazon, Google, IBM, Microsoft, Nuance Communications, Oracle, and Rulai — in the category and evaluated them. This report details our findings about how each vendor scored against nine criteria and where they stand in relation to each other. Application developers should use this review to select the right partners for their conversational computing platform needs.
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Group M_IBM Q119

Customer Care_Forrester Wave - Conversational Computing

Published By: Group M_IBM Q2'19     Published Date: Apr 01, 2019
In Forrester's evaluation of the emerging market for conversational computing platforms, we identified the seven most significant providers — Amazon, Google, IBM, Microsoft, Nuance Communications, Oracle, and Rulai — in the category and evaluated them. This report details our findings about how each vendor scored against nine criteria and where they stand in relation to each other. Application developers should use this review to select the right partners for their conversational computing platform needs.
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Group M_IBM Q2'19

Resilient Forrester TEI Report

Published By: Group M_IBM Q2'19     Published Date: Apr 08, 2019
IBM provides a security incident response (IR) solution called Resilient that helps its customers address security incidents quickly in an automated and orchestrated manner. IBM commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Resilient. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of the Resilient platform on their organizations.
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Group M_IBM Q2'19

The Forrester Wave™: Applications Management And Digital Operations Services, Q4 2017

Published By: Group M_IBM Q2'19     Published Date: Apr 10, 2019
This Forrester Wave report evaluates the top applications management and digital operations services (AMDOS) providers.
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Group M_IBM Q2'19

The Forrester Wave™: Mobile Engagement Automation, Q3 2017

Published By: Urban Airship     Published Date: Oct 18, 2017
Learn the Pros & Cons of Leaders in the Engagement Space to ID the Best Solution for Enterprise Marketers The first-of-its-kind Forrester Wave™ on Mobile Engagement Automation helps digital business and marketing professionals make the right choice to power that next level of hyperpersonalized customer engagement — whether on mobile, or not. Get your complimentary report to learn: ? Which vendors Forrester analyzed based on a 30-criteria evaluation ? How these vendors differ on current offering, strategic vision and market presence ? Why more companies are investing in mobile engagement automation ? The considerations needed to make the right choice for enterprise marketers
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Urban Airship

Forrester PSA TechNow Report

Published By: Workday     Published Date: Sep 14, 2018
Customer insight professionals won’t want to miss this Forrester report on professional services automation (PSA) tools. See how Workday and other vendors perform when it comes to functionality, vertical market focus, and more. Read the report to get an overview of 17 PSA providers, along with recommendations to help you find a vendor that fits your firm's needs.
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Workday

Cloud Powers The New Connected Economy

Published By: Epicor     Published Date: Feb 20, 2018
Cloud is no longer a tactical solution but rather a strategic enabler of connected economies. Technology leaders will orchestrate cloud ecosystems that connect employees, customers, partners, vendors, and devices to serve rising customer expectations. Firms will shift from being mere cloud adopters to becoming cloud companies themselves—stewards of their own ecosystems. This Forrester report—presented by Epicor—highlights the transformation taking place as we move to a world of connected cloud ecosystems, and it describes how: • The cloud economy disrupts business models • Rightsourcing is a key challenge to cloud success • You will orchestrate the cloud, and it will orchestrate you Download the report to learn more and discover why you should change the way you think about cloud.
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cloud, erp
    
Epicor

Cloud Powers The New Connected Economy

Published By: Epicor     Published Date: Jul 10, 2018
Cloud is no longer a tactical solution but rather a strategic enabler of connected economies. Technology leaders will orchestrate cloud ecosystems that connect employees, customers, partners, vendors, and devices to serve rising customer expectations. Firms will shift from being mere cloud adopters to becoming cloud companies themselves—stewards of their own ecosystems. This Forrester report—presented by Epicor—highlights the transformation taking place as we move to a world of connected cloud ecosystems, and it describes how: • The cloud economy disrupts business models • Rightsourcing is a key challenge to cloud success • You will orchestrate the cloud, and it will orchestrate you Download the report to learn more and discover why you should change the way you think about cloud.
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cloud, erp
    
Epicor

Cloud Powers The New Connected Economy

Published By: Epicor     Published Date: Aug 15, 2018
Cloud is no longer a tactical solution but rather a strategic enabler of connected economies. Technology leaders will orchestrate cloud ecosystems that connect employees, customers, partners, vendors, and devices to serve rising customer expectations. Firms will shift from being mere cloud adopters to becoming cloud companies themselves—stewards of their own ecosystems. This Forrester report—presented by Epicor—highlights the transformation taking place as we move to a world of connected cloud ecosystems, and it describes how: • The cloud economy disrupts business models • Rightsourcing is a key challenge to cloud success • You will orchestrate the cloud, and it will orchestrate you Download the report to learn more and discover why you should change the way you think about cloud.
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erp software, enterprise resource planning software, saas, cloud erp, epicor erp
    
Epicor

Read the Forrester Report to Discover the Future of Applications

Published By: Epicor     Published Date: Apr 12, 2019
As a business leader of a manufacturing company, you may be experiencing the challenges of competing in a digitally transformed marketplace. In our increasingly digital world, your ability to grow depends on how your business leverages the latest best-practice technology. Is your enterprise resource planning (ERP) system keeping pace? In this Forrester Research report—presented by Epicor Software—you’ll discover the latest insights on software as a service (SaaS) business solutions. SaaS business applications will evolve in the cloud to new levels of value in: Intelligence Flexibility Connectivity User experience The report also provides predictions and recommendations that will help guide your manufacturing business with its strategic growth initiatives. Download the report to learn more, and discover why you should change the way you think about cloud.
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epicor erp, saas, applications
    
Epicor

Forrester Report 2018: Customer Service Trends

Published By: Genesys     Published Date: Jun 13, 2018
Ease, effectiveness and emotion drive great customer service, but top-line growth requires that application development and delivery (AD&D) professionals keep an eye on trends. Forrester Research has identified 10 customer service trends in 2018 for AD&D and others who support customer service. Before you strategize on improving your quality of service, read this Forrester Report by Vice President and Principal Analyst Kate Leggett. You’ll learn which investments are critical and the advantages of: • Focusing on context and inquiry type to deliver the best customer experience • Using automation and AI to uncover new revenue streams and transform operations • Exploring new labor models to maximize human connections in a digital world
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customer service, ease, effectiveness, automation
    
Genesys

Forrester Report: Artificial Intelligence with the Human Touch

Published By: Genesys     Published Date: Jun 13, 2018
Artificial intelligence (AI) can’t replicate the human touch, but it can ease your agents’ burden by handling many simple, repetitive requests. A new Forrester Consulting paper offers a look at the strengths and weaknesses of both AI and humans independently, yet how blending them together can give your customers the seamless end-to-end experience they expect. See how enterprises around the world use AI to improve customer service and uncover new revenue streams, the challenges they overcame, and why a blended solution with live agents makes sense. Download the paper to learn three key recommendations on using AI to improve agent productivity, agent satisfaction, and customer satisfaction.
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artificial intelligence, customer service, agent productivity, recommendations
    
Genesys

Three strategies to improve the end-to-end customer experience

Published By: Genesys     Published Date: Feb 12, 2019
Forrester Research has found that companies that prioritise their customer experience transformation perform better. Companies included in their report, “Drive Marketing and CX Convergence with Modern Technology,” experienced: 68% increase in revenue 67% improvement in market differentiation 72% acceleration of digital business Delivering customer experiences that produce results like this requires a strategic approach across your company and the ability to turn disparate interactions into a consistent, personalised customer journey. Read this ebook for three strategies that get you started.
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Genesys

The Forrester Wave™: Big Data NoSQL, Q3 2016

Published By: AstuteIT_ABM_EMEA     Published Date: Feb 02, 2018
The demand for databases is on the rise as organizations build next-generation business applications. NoSQL offers enterprise architecture (EA) pros new choices to store, process, and access new data formats, deliver extreme web-scale, and lower data management costs. Forrester’s 26-criteria evaluation of 15 big data NoSQL solutions will help EA pros understand the choices available and recommend the best for their organization. This report details our findings about how each vendor fulfills our criteria and where they stand in relation to each other to help EA.
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nosql, market, industries, strategy, presence, vendor
    
AstuteIT_ABM_EMEA

The Forrester New Wave™: Enterprise Container Platform Software Suites, Q4 2018

Published By: Docker     Published Date: Feb 21, 2019
Why Read This Report In Forrester’s evaluation of the emerging market for enterprise container platform (ECP) software suites, we identified the eight most significant providers in the category — Docker, IBM, Mesosphere, Pivotal, Platform9, Rancher Labs, Red Hat, and SUSE — and evaluated them. This report details our findings about how well each vendor scored against 10 criteria and where they stand in relation to each other. Enterprise architects can use this review to select the right partner for their enterprise container platform needs.
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migrate applications, containerization, application development, digital transformation, microservices, modernization, cloud computing, hybrid cloud, application security
    
Docker

Forrester Report: Email Security Threats: Not Just from the Outside

Published By: Mimecast     Published Date: Apr 18, 2017
"Email-borne insider threats both accidental and malicious are a real and ongoing problem for organizations. A recent commissioned study conducted by Forrester Consulting reveals many firms have experienced some form of insider security incident in the past 24 months. Download this report to get the findings. Discover Forrester’s perspective on internal threats and how organizations are responding and how they should be responding."
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forrester, insider security, cyber security, internal threats, email fraud
    
Mimecast

Agility, Efficiency, Flexibility: Mid-Market Businesses Take Advantage of Flash Storage

Published By: IBM APAC     Published Date: Mar 19, 2018
We know that flash storage can provide significant benefits and deliver needed agility for large businesses, but what about medium-sized businesses (MMB = 500 to 999 employees)? IBM asked Forrester Consulting to look into adoption and use of flash storage technologies by mid-market organizations. A snapshot survey of 106 IT professionals found the following: › MMBs are actively adopting flash storage › Flash is exceeding expectations regarding cloud management, flexibility and security › A majority of respondents expect to continue their investments, with almost half aspiring to an all-flash storage environment. To learn more download this report.
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IBM APAC

Market Overview: Web Content Management Systems

Published By: Hippo     Published Date: Jun 24, 2014
A Forrester report on the market overview of web content management systems.
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hippo, web content management systems, forrester, market overview, wcm market, content management system, content management
    
Hippo
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