forrester report

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The Forrester Wave™: Endpoint Security, Q1 2013

Published By: Symantec     Published Date: Aug 09, 2013
Symantec Positioned as a Leader in Independent Research Firm Report Symantec Endpoint Protection 12 positioned as A LEADER in The Forrester Wave™: Endpoint Security, Q1 2013 and “remains a good choice” in the endpoint security space. For insight on selecting the right partner to tackle endpoint security challenges, access the full report.
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symantec, security, threat, report, key findings, best practice, strategy, technology, business technology
    
Symantec

Forrester Report – Make B2B Marketing Thrive In The Age Of The Customer

Published By: Bridgeline Digital     Published Date: Sep 26, 2013
Contemporary B2B customers are demanding, savvy, connected 24/7 and definitely mobile. How do B2B marketers satisfy this new evolving customer profile? Firms that lead in the next decade will be those that use customer knowledge to engage and delight buyers and win their business and loyalty away from competitors.
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b2b marketing, b2b strategy, customer insights
    
Bridgeline Digital

One Size Does Not Fit All Developer Needs

Published By: Salesforce.com     Published Date: Jun 24, 2013
Public cloud platforms are key to unlocking the flexibility, productivity, and economic advantages of cloud computing. Download the Forrester Research, Inc. report to learn: • Which public cloud platforms are best suited to each type of development pro • Forrester’s evaluation of the 14 most significant public cloud platforms • Why Salesforce was cited as a leader in all four categories of AD&D leaders
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public cloud, flexibility, productivity, cloud computing, platform, technology, ad&d, knowledge management, enterprise applications, business technology, data center
    
Salesforce.com

Video Forrester Wave

Published By: Cisco     Published Date: Jan 05, 2015
In Forrester’s 24-criteria evaluation of videoconferencing infrastructure and cloud services vendors, we identified the 10 most significant OEMs — Acano, AGT, Avaya, Blue Jeans Network, Cisco Systems, Lifesize, Pexip, Polycom, Videxio, and Vidyo — in the category and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help technology managers select the right videoconferencing infrastructure or service for their environment.
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it management, data management
    
Cisco

Forrester Report: Benchmark B2B Social Marketing Efforts

Published By: DNN Corp.     Published Date: Jun 30, 2014
B2B marketers have embraced social and are generally happy with social’s impact on business outcomes, but only a few tactics and platforms pass with an “A” grade.
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dnn, online communities, marketing communities, community management, email marketing
    
DNN Corp.

Forrester’s Ideal Tool Set For Application Performance Management For Better Business Performance

Published By: Riverbed     Published Date: Aug 15, 2013
In conducting a survey of 159 IT professionals with direct responsibility for business-critical applications, Forrester found that all enterprises surveyed had fundamental issues while managing the performance of these applications and business services. Download now to find the results!
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apm, riverbed, network performance, application performance, infrastrucure, forrester report, business performance, it survey, network management, customer service, infrastructure, network performance management, productivity, service management, cloud computing, business technology, infrastructure management
    
Riverbed

The Forrester Wave™: Videoconferencing Infrastructure And Cloud Services, Q3 2014

Published By: Polycom     Published Date: Dec 18, 2014
In Forrester’s 24-criteria evaluation of videoconferencing infrastructure and cloud services vendors, we identified the 10 most significant OEMs — Acano, AGT, Avaya, Blue Jeans Network, Cisco Systems, Lifesize, Pexip, Polycom, Videxio, and Vidyo — in the category and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help technology managers select the right videoconferencing infrastructure or service for their environment.
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forrester, vmr, cloud-computing, scalability, interoperability, networking, it management, enterprise applications, platforms, data management, business technology, telecom
    
Polycom

The Total Economic Impact™ of Microsoft Office 365

Published By: Microsoft Office 365     Published Date: Jan 21, 2016
Learn how much money your business can save. In an objective study commissioned by Microsoft, Forrester Consulting investigated the Total Economic Impact™ for small to medium sized businesses, with 1 to 250 employees, using Office 365. The study revealed a sizeable return on investment. One business founder had this to say, “The productivity gain is the main thing for me with Office 365. It’s allowed everybody to be more productive, and if there is any element of downtime on hardware, it’s just a case of moving into another location, whether it’d be the next desk, office, or Starbucks.” Discover these findings and more when you download the free report: • Improved Business Continuity. How enhanced business continuity lead to an avoidance in lost billable hours of $15,000 annually. • Increased mobile worker productivity. How an investment in mobility saved45 hours per year per worker. • Lowered Security, Risk, and Compliance Costs. How an organization went from 15 data breaches per year
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it management
    
Microsoft Office 365

Coupa Named a Leader in the Forrester Wave™: eProcurement Report

Published By: Coupa Software Inc.     Published Date: May 30, 2017
Whether you’re looking to make your first eProcurement purchase or expanding technology usage across the full range of spend management process, the Forrester Wave: eProcurement Report identifies leading eProcurement solutions.
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coupa, eprocurement, ecommerce, finance management, epayment, web service security, customer interaction service, customer service, ebusiness, customer experience management, spend management, financial management, business technology
    
Coupa Software Inc.

Forrester: The Rise Of The Customer Life-Cycle Marketing Systems

Published By: Oracle     Published Date: Sep 05, 2014
Read this report by Forrester Research, Inc. for a better understanding of customer life-cycle marketing systems, a look at the landscape of CLCMS technology providers, and key recommendations for CMOs to prepare for and adopt these new but necessary tools. Fragmentation of the customer journey, due to the growth of digital channels, platforms and content, has forced marketing to be more relevant and responsive. In this paper, Forrester calls on CMOs to adopt the customer life-cycle as a guiding framework and deploy “customer life-cycle marketing systems” (CLCMS). Learn more by downloading the report.
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customer, life-cycle, marketing, systems, technology, tools, fragmentation, cmo, digital, channels, platforms
    
Oracle

Forrester: The Rise Of The Customer Life-Cycle Marketing Systems

Published By: Oracle     Published Date: Sep 30, 2014
Read this report by Forrester Research, Inc. for a better understanding of customer life-cycle marketing systems, a look at the landscape of CLCMS technology providers, and key recommendations for CMOs to prepare for and adopt these new but necessary tools. Fragmentation of the customer journey, due to the growth of digital channels, platforms and content, has forced marketing to be more relevant and responsive. In this paper, Forrester calls on CMOs to adopt the customer life-cycle as a guiding framework and deploy “customer life-cycle marketing systems” (CLCMS). Learn more by downloading the report.
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oracle, marketing, cloud, connected, customer, modern, optimize, marketing, connection, touchpoints
    
Oracle

Forrester: The Rise Of Marketing Orchestration

Published By: Oracle     Published Date: Sep 30, 2014
This commissioned study, conducted by Forrester Consulting on behalf of Oracle Responsys, analyzed the habits of 200 marketers to assess the impact on their brands ability to meet, or even anticipate, rapid changes in individual customer behavior. Read the report now.
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oracle, marketing, cloud, connected, customer, modern
    
Oracle

Forrester Research: Digital Customer Experience Governance Demystified

Published By: Crownpeak     Published Date: Jun 30, 2016
This Forrester report outlines the steps customer experience (CX) professionals must take to optimize and continuously improve their digital customer experiences.
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customer experience, digital customer experience governance, digital customer experience, digital quality management, digital governance, best practices, forrester research, dqm, digital experience, digital touchpoints, digital marketing, online marketing, business analytics, business intelligence, web development
    
Crownpeak

Forrester Research: How to Archive Personalized, Contextualized Web Experiences

Published By: Crownpeak     Published Date: Sep 21, 2016
In this Forrester Research report, you'll learn: - How regulated industries can personalize web experiences without risk - Which CMS providers are equipped to help archive personalized experiences while maintaining industry compliance - How to assess whether a CMS vendor can meet your complex r
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crownpeak, forrester, forrester research, web experience, contextual, online customer experience, personalization, web content management, digital experience management, compliance
    
Crownpeak

New Forrester Report: Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime

Published By: Influitive     Published Date: Nov 04, 2015
Create B2B customer relationships that last a lifetime -- and deliver topline value
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advocate marketing, influitive, b2b, strategy, crm, forrester research, business intelligence, business technology
    
Influitive

Agile Software Development and the Factors That Drive Success

Published By: HP - Enterprise     Published Date: Jun 04, 2013
In this Forrester report, 112 IT professionals were surveyed about their agile and traditional application development practices, how they measure success, and what their success rates are. Read to discover the common characteristics of the most successful organizations and discover the truth behind some of the myths surrounding agile methods.
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software development, it professionals, application development practices, application development, applications, database development, software testing, project management
    
HP - Enterprise

The Forrester Wave: CRM Suites for Large Organizations, Q2 2010

Published By: SAP     Published Date: Mar 29, 2011
Read this new Forrester Report on customer relationship management (CRM) software for large organizations. SAP has maintained its position as a leader in offering complete CRM solutions, with better usability and improved total cost of ownership - an incentive for customers to upgrade their tool sets
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crm suites, customer service solutions, cti, saas, bpm, sap crm, customer relationship management, total cost of ownership
    
SAP

Forrester Report: Transform and Protect Your Mobile Moments with Seamless Authentication

Published By: Okta     Published Date: Apr 29, 2015
Creating mobile apps that capture the minds and wallets of your customers will lead to increased revenue and improved customer engagement. However, you must do so while protecting customers’ privacy and shielding them from fraud and other malicious activities. This report will help S&R pros understand the growing mobile authentication market and its transformative impact on customers’ mobile moments.
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mobile, apps, mobile apps, s&r, fraud, okta, security, it management
    
Okta

Forrester Report: Look Beyond Native Database Auditing to Improve Security

Published By: IBM Corporation     Published Date: Jun 09, 2011
This study provides real-world findings from in-depth interviews with 15 enterprises that have implemented database auditing and real-time protection solutions.
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ibm, guardium, database auditing, security, real-time protection, activity monitoring, enterprise application, application security, business continuity, internet security, security management, analytical applications, business intelligence, database security, infrastructure, green computing
    
IBM Corporation

Webcast: Look Beyond Native Database Auditing to Improve Security (Forrester Report)

Published By: IBM Corporation     Published Date: Jun 09, 2011
This study provides real-world findings from in-depth interviews with 15 enterprises that have implemented database auditing and real-time protection solutions.
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ibm, guardium, database auditing, security, real-time protection, activity monitoring, enterprise application, webcast
    
IBM Corporation

The Facebook Factor: Quantifying the Impact of a Facebook Fan on Brand Interactions

Published By: Wildfire Interactive     Published Date: Jun 14, 2012
Download the Forrester report now to find out how to measure the impact of Facebook fans on your own brand. The report shows you exactly what questions to ask, how to analyze the data you gather, and how to interpret the results in the context of your brand.
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facebook, social media, marketing, emerging marketing, social campaigns, ads, contect, forrester
    
Wildfire Interactive

Forrester Report: The Future of Mobile eBusiness Is Context

Published By: Urban Airship     Published Date: Mar 15, 2013
The ability to deliver the right information, at the right time, to the right place will evolve in sophistication with smartphone technology. Discover key principles that maximize opportunities and conversions.
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ebusiness, smartphone technology, mobile marketing, mobile ebusiness, channel strategy, digital engagement, contextual experiences
    
Urban Airship

The Role of Analytics in Personalisation

Published By: Adobe     Published Date: Mar 07, 2013
This Forrester Research report discusses: testing to refine a relevant customer experience, four ways to use analytics to increase personalisation and deciding when and what to customise.
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personalisation, customer engagement, customer retention
    
Adobe

Forrester: 2013 Mobile Trends for Marketers

Published By: Adobe     Published Date: Jun 06, 2013
The Forrester 2013 Mobile Trends for Marketers report breaks down the mobile trends for the year and gives marketers concrete ways to become more strategic with their mobile initiatives. Download the report for more information.
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marketing trends, mobile marketing, online marketing, video marketing, content marketing, strategic marketing, adobe
    
Adobe

The Four Social Marketing Tools You Need

Published By: Adobe     Published Date: Jan 21, 2014
Forrester identifies the social technology marketers need. Download this Forrester report to discover the four social technology categories that matter most to marketers, along with tips on how to select the right vendors.
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social marketing, social technology, social listening, social reach, social relationship, social media marketing, adobe
    
Adobe
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