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Forrester: 2013 Mobile Trends for Marketers

Published By: Adobe     Published Date: Jun 06, 2013
The Forrester 2013 Mobile Trends for Marketers report breaks down the mobile trends for the year and gives marketers concrete ways to become more strategic with their mobile initiatives. Download the report for more information.
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marketing trends, mobile marketing, online marketing, video marketing, content marketing, strategic marketing, adobe
    
Adobe

Forrester: 2019 Platform Economy

Published By: Stripe     Published Date: Aug 06, 2019
Platform businesses are reshaping our economy and disrupting entire markets by seamlessly connecting buyers and sellers. However, processing payments and the exchange of value on a platform or marketplace can be challenging. Stripe commissioned Forrester Consulting to evaluate the challenges that platforms and their sellers face, and the solutions they seek. Through a global online survey of 2,030 platform sellers and four in-depth interviews, Forrester found that platforms struggle to provide their sellers with much-needed payment capabilities, reporting, and customer support services with in-house resources alone. Meanwhile, sellers demand that platforms provide these services and will prefer platforms that are service-rich over platforms that are service-poor. KEY FINDINGS • The complexities of managing a platform force executives to divert resources, which stalls growth. • Going global is easier said than done. • Sellers will flock to platforms that simplify the process of sellin
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global payments inc, payment solutions, payment processing, platform as a service (paas), platforms
    
Stripe

Forrester: Data Warehouse Automation Platforms Help Close the Data-to-Insights Gap

Published By: Google     Published Date: Aug 05, 2019
"Agile BI requires more than just agile dashboards. True agility means prototyping data models quickly so business users can continuously iterate on them. Application development and delivery professionals working on BI initiatives should consider adding DWA platforms to their BI toolbox. This Forrester report discusses how seven data warehouse automation vendors bring Agile options to all phases of BI/analytics application development. Read more to find out how these platforms help facilitate shorter development cycles."
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data warehouse automation, forrester, agile solutions, business intelligence, analytics
    
Google

Forrester: TEI of UCS

Published By: Cisco     Published Date: Nov 17, 2015
In March 2014, Cisco Systems commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Cisco Unified Computing System (UCS). The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of the Cisco UCS on their organizations. To better understand the benefits, costs, and risks associated with a Cisco UCS implementation, Forrester interviewed several customers with multiple years of experience using Cisco UCS. Cisco Unified Computing System and servers unify computing, networking, management, virtualization, and storage access into a single integrated architecture
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cisco, ucs, unified computing system, total economic impact, forrester report, it management, wireless, knowledge management
    
Cisco

Forrester: The Rise Of Marketing Orchestration

Published By: Oracle     Published Date: Sep 30, 2014
This commissioned study, conducted by Forrester Consulting on behalf of Oracle Responsys, analyzed the habits of 200 marketers to assess the impact on their brands ability to meet, or even anticipate, rapid changes in individual customer behavior. Read the report now.
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oracle, marketing, cloud, connected, customer, modern
    
Oracle

Forrester: The Rise Of The Customer Life-Cycle Marketing Systems

Published By: Oracle     Published Date: Sep 05, 2014
Read this report by Forrester Research, Inc. for a better understanding of customer life-cycle marketing systems, a look at the landscape of CLCMS technology providers, and key recommendations for CMOs to prepare for and adopt these new but necessary tools. Fragmentation of the customer journey, due to the growth of digital channels, platforms and content, has forced marketing to be more relevant and responsive. In this paper, Forrester calls on CMOs to adopt the customer life-cycle as a guiding framework and deploy “customer life-cycle marketing systems” (CLCMS). Learn more by downloading the report.
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customer, life-cycle, marketing, systems, technology, tools, fragmentation, cmo
    
Oracle

Forrester: The Rise Of The Customer Life-Cycle Marketing Systems

Published By: Oracle     Published Date: Sep 30, 2014
Read this report by Forrester Research, Inc. for a better understanding of customer life-cycle marketing systems, a look at the landscape of CLCMS technology providers, and key recommendations for CMOs to prepare for and adopt these new but necessary tools. Fragmentation of the customer journey, due to the growth of digital channels, platforms and content, has forced marketing to be more relevant and responsive. In this paper, Forrester calls on CMOs to adopt the customer life-cycle as a guiding framework and deploy “customer life-cycle marketing systems” (CLCMS). Learn more by downloading the report.
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oracle, marketing, cloud, connected, customer, modern, optimize, marketing
    
Oracle

Forrester: The Shift To SaaS Is Accelerating

Published By: Epicor     Published Date: Apr 04, 2017
Software-as-a-service (SaaS) enterprise resource planning (ERP) is accelerating as a mainstream delivery model to help companies gain flexibility and leverage modern cloud technologies. The market landscape is evolving as pure-play SaaS ERP providers battle traditional ERP vendors that are repositioning their offerings for the cloud. Businesses should assess the viability of their current ERP deployments and consider the rapidly changing ERP landscape as they plan a transition path to the cloud. Review the Forrester report to hear how the ERP market is changing, and how businesses are reconsidering deployment models to better fit their goals and needs.
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erp software, enterprise resource planning software, cloud erp, saas erp
    
Epicor

Forrester’s Ideal Tool Set for Application Performance Management for Better Business Performance

Published By: Riverbed     Published Date: Jan 28, 2014
Forrester benchmark data on current state of application availability and performance within the enterprise. In conducting a survey of 159 IT professionals with direct responsibility for business-critical applications, Forrester found that all enterprises surveyed had fundamental issues while managing the performance of these applications and business services. Read the report to learn the key findings of this study.
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riverbed, forrester consulting, application performance management, application availability, enterprise, it transactions, business services, business-critical applications
    
Riverbed

Forrester’s Ideal Tool Set For Application Performance Management For Better Business Performance

Published By: Riverbed     Published Date: Aug 15, 2013
In conducting a survey of 159 IT professionals with direct responsibility for business-critical applications, Forrester found that all enterprises surveyed had fundamental issues while managing the performance of these applications and business services. Download now to find the results!
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apm, riverbed, network performance, application performance, infrastrucure, forrester report, business performance, it survey
    
Riverbed

Free Forrester Report - 4 Steps to Social Success

Published By: Wyng     Published Date: Mar 03, 2015
Want to take your digital and social marketing strategy to the next level? Read this Forrester report to learn the four steps you need to take to succeed with best practices from leading brands, including SodaStream, Dr Pepper & more.
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digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience
    
Wyng

Free Forrester Research Report: Three Technical Innovations Will Ignite Zero Trust

Published By: VMware     Published Date: Oct 05, 2015
Unless you’ve already deployed a Zero Trust network, your network security is broken. That’s the bad news. The good news? New ways of implementing a previously hardware-intensive and costly concept called micro-segmentation now put Zero Trust within your organization’s reach. Learn about these breakthrough developments in this Forrester Research report that is yours free, courtesy of VMware and Carahsoft®. Download your free copy now.
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vmware, zero trust, forrester research, network security, network security solution, micro segmentation, carahsoft, security
    
VMware

From Content Management to Customer Experience Management

Published By: Adobe     Published Date: Aug 22, 2013
Web Content Management is becoming the focal point for companies who wish to deliver a truly seamless multichannel customer experience. The strategic importance of WCM is increasingly referenced in analysts' reports such as Forrester, which stress the importance for companies to move beyond using a CMS as a means to simply manage content and strategically utilise it to create digital experiences. With that said, it is concerning that just 38% of this survey's respondents agree that their CMS facilitates a 'brand enhancing digital presence.' Download this report to learn more.
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content management, customer experience management, web content management
    
Adobe

How Commerce Leaders Use SaaS To Drive Business Success

Published By: Oracle     Published Date: Jun 01, 2016
** White Paper Published By: Forrester Consulting ** This commissioned study conducted by Forrester Consulting on behalf of Oracle reports key findings from a survey of 250 eCommerce decision makers on the shift in the marketplace from on-premises commerce infrastructures to modern SaaS solutions. Read this report to learn: - Top considerations when choosing an eCommerce SaaS platform - The factors most critical to a successful SaaS implementation - Benchmarks on eCommerce processes - Which practices distinguish high performers from all others"
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Oracle

How To Budget For Workforce And Customer-Facing Technologies In 2015 And Beyond

Published By: Dell     Published Date: Jan 26, 2015
Infrastructure and operations leaders must create a strategy and budget to outfit workers with devices, software, and services to improve their productivity. Additionally, I&O leaders play a critical role in both the strategy and budgetary support of customer-facing interaction technologies. This report helps you benchmark your organization against your peers as you work with business partners to develop and implement technology strategies that drive business results for your company. Read this Forrester Research report, offered compliments of Dell, for more information on strategies to devise the right technology fits for your organizational needs.
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dell, windows, workforce, customer facing technology, infrastructure, operations, software, productivity
    
Dell

How to Build a BPM Center of Excellence

Published By: Bizagi     Published Date: Jun 10, 2016
In a survey of enterprise architects and IT decision makers Forrester found that 67% of those reporting that BPM significantly exceeded their goals had built a COE.
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bizagi, bpm, it decision maker, forrester, enterprise, enterprise architect, business technology
    
Bizagi

Improve Cybersecurity with DevOps [Complimentary Forrester Report]

Published By: Puppet     Published Date: May 20, 2016
This July 2015 Forrester Report explores: - Why consistent, automated DevOps processes are essential to closing vulnerabilities and limiting exposure. - Practices, such as infrastructure as code and automated provisioning, for closing holes as soon as patches are available. - How DevOps and security professionals can work together to adopt DevSecOps.
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Puppet

Independent Research Firm releases new Wave Leader Report for MSSP : North America, Q4 2014

Published By: SilverSky     Published Date: Dec 11, 2014
Forrester's 26-criteria evaluation of managed security service providers (MSSPs) included the 13 most significant vendors in the North American market that security and risk professionals can turn to for solving some of their most important security challenges. Forrester’s assessment evaluates MSS offerings based on current offering, market presence and strategy. SilverSky was named a “leader” in the report, with highest marks for delivery capabilities and services and its market presence in North America. Forrester states in the report that, “SilverSky capabilities rival those of larger companies."
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mssps, managed security service, security challenges, security professionals, security, it management, knowledge management, enterprise applications
    
SilverSky

Inquiry Insights: Enterprise Mobility, Q1 2009

Published By: iPass     Published Date: Apr 08, 2009
Learn what Forrester has uncovered in their latest report on Enteprise Mobility trends. During the past two years, Forrester has seen the number of enterprise mobility inquiries increase nearly 55%, jumping to 550-plus inquiries in 2008. In the past year, we have seen a spike in the number of inquiries focused on mobile network architecture, new types of mobile devices, and deploying vertically focused mobile applications that address the needs of workers in certain industries (e.g., retail, transportation, and healthcare).
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forrester, wireless, infrastructure, fmc, fixed mobile convergence, network architecture, healthcare, retail
    
iPass

IT Service Management Vendor Comparison [Forrester]

Published By: Cherwell Software     Published Date: Jan 28, 2019
The Twelve ITSM Providers that Matter Most—and How they Stack Up Forward-thinking IT teams know that to maintain a seat at the table, their approach to service management must transcend traditional silos. In Forrester's report, you’ll receive valuable analyst insight into which of the twelve market-leading service management tools can best support not only your current ITSM requirements, but also your initiatives to extend and improve service delivery across the business.
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Cherwell Software

Lower the cost of deploying a leading GRC platform by up to 572%

Published By: EMC     Published Date: Apr 18, 2013
Read the Forrester Report: The Total Economic Impact of RSA Archer IT GRC and you'll be eligible to receive a free consultation from an RSA GRC expert who will calculate the projected ROI for your organization.
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grc, rsa, archer, roi, compliance, risk, risk management, anti spam
    
EMC

Making a Better Framework for BPM

Published By: K2     Published Date: Jan 07, 2016
Is it time to reframe BPM through a modern lens? This is what a recent Forrester report claims, after conducting an online survey of over 3,300 businesses. While 33 percent of companies are already implementing or using a BPM solution and an additional 30 percent are interested in using BPM, only 17 percent of companies made a formal request to use BPM in the last year.
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bpm, business process management, forrester report, bpm solutions, networking, security, it management, wireless
    
K2

Market Overview: Web Content Management Systems

Published By: Hippo     Published Date: Jun 24, 2014
A Forrester report on the market overview of web content management systems.
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hippo, web content management systems, forrester, market overview, wcm market, content management system, content management
    
Hippo

Mix Optimization Takes Over Planning

Published By: Adobe     Published Date: Nov 05, 2014
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why it’s important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
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mix optimization, marketing platform, planning cycles, data collection
    
Adobe

Mix Optimization Takes Over Planning

Published By: Adobe     Published Date: Jan 12, 2015
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why it’s important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
Tags : 
adobe, marketing, mix, optimization, data, analytics, mix, brands
    
Adobe
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