forrester report

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Forrester Navigate the Future of Identity and Access Management

Published By: Okta     Published Date: Feb 24, 2015
This report outlines the future look of Forrester’s solution for security and risk (S&R) executives working on building an identity and access management strategy for the extended enterprise. We designed this report to help you understand and navigate the major business and IT trends affecting identity and access management (IAM) during the next five years. IAM in 2015 has become a tool not just for security but also for business agility. Competitive challenges push businesses into the cloud and encourage mobile device use even without full-fledged access controls in place.
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identity and access management, security and risk, extended enterprise, it trends, business agility, identity management
    
Okta

Forrester Now Tech Report: State of Information Archiving

Published By: Mimecast     Published Date: Oct 02, 2019
Forrester Research provides insights into the key trends that are impacting your business today. The Information Archiving Now Tech report is an invaluable tool for anyone actively considering or comparing Information Archiving solutions. No matter where you sit in your organization, this is a must-read to help you build a modern, secure archive that’s purpose built for e-discovery, compliance and end-user productivity. With a credible, side-by-side comparison of leading products, you can make a more informed investment that best fits the diverse needs of your business.
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Mimecast

Forrester Opportunity Snapshot: Digital Controllers Optimize, Digital Transformers Innovate

Published By: Dell     Published Date: Nov 12, 2018
In December 2017, Dell commissioned Forrester Consulting to conduct a study refresh to determine how enterprise organizations are structured from an IT departmental perspective. The study explored two types of IT: digital controllers and digital transformers; and the trends and challenges seen in PC provisioning. Digital controllers are often associated with top-down approach, linear structure, and emphasize security and accuracy. In contrast, digital transformers focus on innovation, employee-and customer-centricity, and prioritize speed and flexibility. By understanding the two groups, enterprises can overcome challenges that arise from PC life-cycle management. By investing in existing PC management tools and partnering with a company that specializes in PC deployment and management, firms can empower employees to better serve customers. Download this Forrester report to learn more about the approach and strategy differences in how these two groups address the dynamic digital demand
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Dell

Forrester PSA TechNow Report

Published By: Workday     Published Date: Sep 14, 2018
Customer insight professionals won’t want to miss this Forrester report on professional services automation (PSA) tools. See how Workday and other vendors perform when it comes to functionality, vertical market focus, and more. Read the report to get an overview of 17 PSA providers, along with recommendations to help you find a vendor that fits your firm's needs.
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Workday

Forrester PSA TechNow Report

Published By: Workday     Published Date: Jul 30, 2019
Professional services automation (PSA) can empower your firm to respond quickly to new opportunities by automating critical processes and increasing visibility into capacity and capability.
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Workday

Forrester PSA TechNow Report

Published By: Workday     Published Date: Jul 30, 2019
To help you find the PSA tools best suited for your firm, Forrester’s report “Now Tech: Professional Services Automation Tools, Q2 2018” separates vendors by size, functionality, geography, and vertical market focus.
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Workday

Forrester Report

Published By: Microsoft Azure     Published Date: Apr 10, 2018
Read why Forrester ranked Microsoft a leader in SFA Solutions You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the success of your sales team is stifled by silos. It’s no wonder they’re struggling when their transactional systems, social networking, and productivity tools are separate. With the Microsoft Relationship Sales solution, you can scale the power of one-on-one relationship selling by unifying the sales experience. And you can help empower your sellers with savvy insights that engage and delight customers. It combines Dynamics 365 for Sales with LinkedIn Sales Navigator to help sellers identify the right customers—and the right time and way to engage with them. Read The Forrester Wave™: Sales Force Automation Solutions, Q2 2017 report that says Microsoft is a best fit "...for those companies that are bullish and looking to disrupt their peers with AI and machine learning." Empower your team to reinvent the way they sell—and he
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Microsoft Azure

Forrester Report

Published By: Microsoft     Published Date: Jul 20, 2018
In our 35-criteria evaluation of sales force automation (SFA) providers, we identified the 10 most significant ones — bpm’online, CRMNEXT, Infor, Microsoft, NetSuite, Oracle, Pegasystems, Salesforce, SAP, and SugarCRM — and researched, analyzed, and scored them. This report shows how each provider measures up and helps application development and delivery (AD&D) professionals make the right choice.
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Microsoft

Forrester Report - The Future Of Marketing Insight

Published By: Resonate     Published Date: May 17, 2018
Advanced Level: Insights Practices For Marketing Innovation
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Resonate

Forrester Report 2018: Customer Service Trends

Published By: Genesys     Published Date: Jun 13, 2018
Ease, effectiveness and emotion drive great customer service, but top-line growth requires that application development and delivery (AD&D) professionals keep an eye on trends. Forrester Research has identified 10 customer service trends in 2018 for AD&D and others who support customer service. Before you strategize on improving your quality of service, read this Forrester Report by Vice President and Principal Analyst Kate Leggett. You’ll learn which investments are critical and the advantages of: • Focusing on context and inquiry type to deliver the best customer experience • Using automation and AI to uncover new revenue streams and transform operations • Exploring new labor models to maximize human connections in a digital world
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customer service, ease, effectiveness, automation
    
Genesys

Forrester Report 2018: Customer Service Trends

Published By: Genesys     Published Date: Jul 13, 2018
Ease, effectiveness and emotion drive great customer service, but top-line growth requires that application development and delivery (AD&D) professionals keep an eye on trends. Forrester Research has identified 10 customer service trends in 2018 for AD&D and others who support customer service. Before you strategize on improving your quality of service, read this Forrester Report by Vice President and Principal Analyst Kate Leggett. You’ll learn which investments are critical and the advantages of: • Focusing on context and inquiry type to deliver the best customer experience • Using automation and AI to uncover new revenue streams and transform operations • Exploring new labor models to maximize human connections in a digital world
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Genesys

Forrester Report on Mobile Engagement

Published By: Urban Airship     Published Date: Apr 17, 2014
In this October 2013 report, Forrester Research, Inc. says push notifications are the ideal tool, combining the unique benefits of mobile marketing: intimacy, immediacy and context.
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urban airship, mobile engagement, mobile marketing, push notification, mobile, mobile app, conversion rate, direct marketing strategy
    
Urban Airship

Forrester Report – Make B2B Marketing Thrive In The Age Of The Customer

Published By: Bridgeline Digital     Published Date: Sep 26, 2013
Contemporary B2B customers are demanding, savvy, connected 24/7 and definitely mobile. How do B2B marketers satisfy this new evolving customer profile? Firms that lead in the next decade will be those that use customer knowledge to engage and delight buyers and win their business and loyalty away from competitors.
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b2b marketing, b2b strategy, customer insights
    
Bridgeline Digital

Forrester Report: Contact Centers Must Go Digital or Die

Published By: Oracle Service Cloud     Published Date: Mar 23, 2016
Consumer preference for customer service channels is changing across all ages and demographics. Adoption of digital customer service channels, with an emphasis on self-service channels such as web and mobile, is exploding as consumers expect relevant and seamless omnichannel customer service. However, firms’ technology and staffing plans are not keeping up with consumer demand for digital customer service. This report outlines communication channel customer use and major gaps in contact center technology and operations. It also provides data that will help application development and delivery (AD&D) pros align operations with customer expectations to garner their satisfaction and long-term loyalty.
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oracle, service cloud, forrester report, contact centers, application integration, best practices, business analytics, business intelligence
    
Oracle Service Cloud

Forrester Report: Look Beyond Native Database Auditing to Improve Security

Published By: IBM Corporation     Published Date: Jun 09, 2011
This study provides real-world findings from in-depth interviews with 15 enterprises that have implemented database auditing and real-time protection solutions.
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ibm, guardium, database auditing, security, real-time protection, activity monitoring, enterprise application, application security
    
IBM Corporation

Forrester Report: Artificial Intelligence with the Human Touch

Published By: Genesys     Published Date: Feb 21, 2018
Artificial intelligence (AI) can’t replicate the human touch, but it can ease your agents’ burden by handling many simple, repetitive requests. A new Forrester Consulting paper offers a look at the strengths and weaknesses of both AI and humans independently, yet how blending them together can give your customers the seamless end-to-end experience they expect. See how enterprises around the world use AI to improve customer service and uncover new revenue streams, the challenges they overcame, and why a blended solution with live agents makes sense. Download the paper to learn three key recommendations on using AI to improve agent productivity, agent satisfaction, and customer satisfaction.
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forrester, artificial intelligence, consulting, customer experience
    
Genesys

Forrester Report: Artificial Intelligence with the Human Touch

Published By: Genesys     Published Date: Jun 13, 2018
Artificial intelligence (AI) can’t replicate the human touch, but it can ease your agents’ burden by handling many simple, repetitive requests. A new Forrester Consulting paper offers a look at the strengths and weaknesses of both AI and humans independently, yet how blending them together can give your customers the seamless end-to-end experience they expect. See how enterprises around the world use AI to improve customer service and uncover new revenue streams, the challenges they overcame, and why a blended solution with live agents makes sense. Download the paper to learn three key recommendations on using AI to improve agent productivity, agent satisfaction, and customer satisfaction.
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artificial intelligence, customer service, agent productivity, recommendations
    
Genesys

Forrester Report: Artificial Intelligence with the Human Touch

Published By: Genesys     Published Date: Jul 13, 2018
Artificial intelligence (AI) can’t replicate the human touch, but it can ease your agents’ burden by handling many simple, repetitive requests. A new Forrester Consulting paper offers a look at the strengths and weaknesses of both AI and humans independently, yet how blending them together can give your customers the seamless end-to-end experience they expect. See how enterprises around the world use AI to improve customer service and uncover new revenue streams, the challenges they overcame, and why a blended solution with live agents makes sense. Download the paper to learn three key recommendations on using AI to improve agent productivity, agent satisfaction, and customer satisfaction.
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Genesys

Forrester Report: Benchmark B2B Social Marketing Efforts

Published By: DNN Corp.     Published Date: Jun 30, 2014
B2B marketers have embraced social and are generally happy with social’s impact on business outcomes, but only a few tactics and platforms pass with an “A” grade.
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dnn, online communities, marketing communities, community management, email marketing
    
DNN Corp.

Forrester Report: Build Integrated Technology Platforms to Accelerate Growth and Agility

Published By: Citrix ShareFile     Published Date: Jul 02, 2019
In this January 2019 report from Forrester, you’ll learn how leading technology companies must engage their customers consistently while learning from their changing needs. To make this happen, IT leaders must offer technical platforms that enable agility and end-to-end integration. This report will show you: • Why tech leaders must embrace technology that engages and adapts with customers • The importance of building tech platforms that deliver speed and flexibility • How to automate and scale Zero Trust security throughout your environments
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Citrix ShareFile

Forrester Report: Building A Customer-Obsessed IAM Team

Published By: Akamai Technologies     Published Date: Jul 02, 2019
Customer identity and access management (CIAM) is increasingly important for brands to deliver the seamless, secure digital experiences demanded by empowered consumers. As part of its Identity and Access Management Playbook, Forrester Research provides guidance to build a customer-obsessed IAM team that has the technical skills, business influence, and interpersonal attributes to architect a CIAM strategy and roll it out across functional groups. Read the full report to learn critical considerations to make your CIAM team effective. Report highlights: ? Four essential roles for your CIAM team ? Why sharing and integrating customer data across organization barriers is critical for success ? The most important technical, business, and interpersonal skills to look for in CIAM candidates
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Akamai Technologies

Forrester Report: Charles Schwab boosts acquisition with online Ratings and Reviews

Published By: Bazaarvoice     Published Date: Oct 15, 2012
Charles Schwab understands that customers make their best marketers - the financial service firm acquires 40% of its new business through customer referrals. Charles Schwab shares best practices that can guide organizations to invest in social.
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forrester, customer acquisition, reviews, social, opinions, transparency
    
Bazaarvoice

Forrester Report: Charles Schwab Boosts Acquisition With Online Ratings and Reviews

Published By: Bazaarvoice     Published Date: Jan 09, 2013
Charles Schwab understands that customers make their best marketers, acquiring 40% of its new business through customer referrals. Charles Schwab shares best practices for financial services organizations to use in their decision to invest in social.
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charles schwab, customer acquisition, customer referrals, customer recommendations, client ratings, customer experience
    
Bazaarvoice

Forrester Report: Cloud Evolves from Point Solution to Strategic Enabler

Published By: Okta     Published Date: Aug 04, 2016
Learn how businesses in all industries are adapting to the connected economy with new cloud-enabled offerings. Download Forrester's report now.
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cloud, point solution, connected economy, cloud-enabled offerings
    
Okta

Forrester Report: Continuous Delivery Is Reshaping the Future of ALM

Published By: IBM     Published Date: Oct 17, 2013
Have you heard about the DevOps revolution? What’s all the buzz about? Find out more in this report by Kurt Bittner, Analyst, Forrester Research, Inc. Even if full continuous delivery is not your goal, proceeding toward it can help increase reliability, reduce risks, and decrease costs. As Kurt shares, “The revolution is just beginning, but it’s real — and the time to act is now.”
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forrester report, ibm, alm, application lifecycle, application lifecycle management, delivery, devops, continuous delivery
    
IBM
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