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Five Keys to Marketing Analytics Excellence

Published By: SAS     Published Date: Nov 04, 2015
How does marketing compare to a game of pool? Sometimes you hit a good shot – 9 ball corner pocket – like when you’ve marketed a product and your customer purchases it. But sometimes your shot misses, and you knock in your opponent’s ball. You could even knock your ball into the pocket, but mistakenly knock your opponent’s ball into a different pocket at the same time. Of course, you can’t predict everything in a game of pool – or in marketing. A campaign may reveal a weakness that sends customers scuttling to a competitor. A new product can cannibalize an existing product line. Customers could leave one of your legacy product lines to consume one of your newly launched products – perhaps causing you to lose some revenue. But unlike pool, it’s hard to observe and measure with the naked eye what’s happening in marketing. The way to improve your chances of success is to build a solid measurement plan that lets you define and measure diagnostic metrics.
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sas, marketing analytics, data driven decision making, consumer behavior, marketing mix, networking, data management, business technology, data center
    
SAS

IIA: Analytics to Fight Tax Fraud

Published By: SAS     Published Date: Aug 03, 2016
Tax fraud is already prevalent, and fraudsters are more sophisticated and automated than ever. To get ahead of the game in detecting fraud and protecting revenue, tax agencies need to leverage more advanced and predictive analytics. Legacy processes, systems, and attitudes need not stand in the way. To explore the challenges, opportunities, and value of tax fraud analytics, IIA spoke with Deborah Pianko, a Government Fraud Solutions Architect within the SAS Security Intelligence practice.
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finance, tax fraud, security, protecting revenue, opportunities, analytics
    
SAS

Analytics to Fight Tax Fraud (Research Brief)

Published By: SAS     Published Date: Mar 06, 2018
Tax fraud is already prevalent, and fraudsters are more sophisticated and automated than ever. To get ahead of the game in detecting fraud and protecting revenue, tax agencies need to leverage more advanced and predictive analytics. Legacy processes, systems, and attitudes need not stand in the way. To explore the challenges, opportunities, and value of tax fraud analytics, IIA spoke with Deborah Pianko, a Government Fraud Solutions Architect within the SAS Security Intelligence practice.
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SAS

The Digital Transformation Playbook for Life Sciences

Published By: Seismic     Published Date: May 14, 2019
Seventy percent of healthcare and life sciences companies are looking to digitize their operations to facilitate growth, but only 2% have completed a digital transformation. To remain compliant and improve engagement you need to develop a core infrastructure that’s more effective and efficient and incorporate modern technologies to do so. This e-book reviews the basics of digital transformation, the tools and resources you need to get started, and the plays you’ll need for game time success: ? Play #1: Understand your customers ? Play #2: Evaluate where you stand today ? Play #3: Research modern technology ? Play #4: Plan and implement for game time ? Play #5: Measure your success
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Seismic

The Cost Reduction Game

Published By: Shell     Published Date: Aug 15, 2018
While simple fixes may cost a few thousand dollars, lost revenue from equipment failures can run into the millions of dollars in lost productivity and replacement costs. There can be longer-term impacts, too, if the downtime inhibits a manufacturer’s ability to meet customer needs. That’s why it is important for companies to think about lubrication and equipment maintenance holistically, recognizing that short term cost savings may be leading to bigger, preventable expenses over the long term. Cheaper oil, for example, may save money initially, but it requires more frequent changes and provides less protection to the equipment, which could shorten component life. For many companies, the short-term savings simply aren’t worth the longterm cost risk. “Some companies don’t realize that they may be able to reduce their overall maintenance costs significantly by spending more up front on better quality lubricants,” Saffell says. “Their equipment may last longer and they are likely to see
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cost, reduction, equipment, shell, manufacturing, maintenance, reliability, contamination control
    
Shell

The Cost Reduction Game

Published By: Shell     Published Date: Aug 27, 2018
While simple fixes may cost a few thousand dollars, lost revenue from equipment failures can run into the millions of dollars in lost productivity and replacement costs. There can be longer-term impacts, too, if the downtime inhibits a manufacturer’s ability to meet customer needs. That’s why it is important for companies to think about lubrication and equipment maintenance holistically, recognizing that short term cost savings may be leading to bigger, preventable expenses over the long term. By adopting a total cost of ownership (TCO) program, companies can find efficiencies they didn’t even know existed and reap benefits they didn’t realize were possible. Download our white paper, “The Cost Reduction Game,” to learn more about how a TCO program can help increase equipment reliability, extend equipment life, and lower energy costs.
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cost, reduction, equipment, shell, manufacturing, maintenance, reliability, contamination control
    
Shell

The Cost Reduction Game

Published By: Shell     Published Date: May 28, 2019
How lubrication can play a role in your TCO program.
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Shell

The Cost Reduction Game

Published By: Shell     Published Date: Jun 10, 2019
How lubrication can play a role in your TCO program.
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Shell

The Cost Reduction Game

Published By: Shell     Published Date: Jun 12, 2019
How lubrication can play a role in your TCO program
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Shell

Secrets of Successful "From" Names and Subject Lines

Published By: Silverpop     Published Date: Sep 19, 2011
"From" names and subject lines help determine whether recipients ignore, delete or open your messages. Learn what makes an effective "From" name, key factors that affect subject lines, and how mobile and social are changing the game.
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silverpop, email, marketing, mobile, social media
    
Silverpop

Automation: Redefining Marketing's Game Plan

Published By: Silverpop     Published Date: Jun 15, 2012
Looking to unlock marketing automation's full potential to boost engagement, build loyalty and drive revenue? In this commissioned study by Forrester Consulting on behalf of Silverpop, you'll learn how you can develop a winning marketing automation playbook.
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silverpop, marketing, forrester, marketing automation, marketing campaigns
    
Silverpop

Five Strategies for Email Data Loss Prevention

Published By: SilverSky     Published Date: May 22, 2014
Are you looking to enhance security and regulatory compliance around email, without having to add staff? SilverSky offers a game-changing Email Data Loss Prevention (DLP) solution, run on IBM SoftLayer, which can help. Read this paper to learn more and for helpful tips on preventing data loss.
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silversky, ibm, email, email services, email service providers, email protection, email security, email data loss prevention, data loss prevention, dlp, encryption, content delivery, secure content management, cloud computing, business technology
    
SilverSky

Book Summary of Winning by Jack Welch with Suzy Welch

Published By: Skillsoft     Published Date: Mar 27, 2015
Everyone wants to win, not everyone knows how. Winning isn’t only important for top executives but for everyone — from the boardroom to the mailroom — who wants to get ahead and help his or her organization. The two are intertwined. For an individual, winning is personal. In the business world, winning is multidimensional. The successful salesperson, for example, helps not only himself but also his company and everyone connected with it. Even the most talented businessperson with the best intentions will get nowhere unless he or she knows how to win in today’s complex business world. Business is a game, and winning that game is a total blast! Download Winning by legendary CEO, Jack Welch with Suzy Welch and learn how to be on the winning team.
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leadership, leadership development, succession planning, skills gap, talent gap, leaders, managers, jack welch
    
Skillsoft

IT Managers: Top Tips to Stay Ahead of the Game

Published By: Skillsoft     Published Date: Mar 05, 2014
A exploration into the requirements of a modern IT manager and the 3 steps to help IT managers stay switched on.
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top tips, it manager, changing role, employee performance
    
Skillsoft

Blazing-fast Connectivity Powers Direct-to-Gamer Video Game Development

Published By: Spectrum Enterprise     Published Date: May 15, 2017
Read this case study to learn how CIG leverages blazing Internet speeds and capacity to engage players directly in creating the movie-quality gaming world of Star Citizen.
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Spectrum Enterprise

Blazing-fast Connectivity Powers Direct-to-Gamer Video Game Development

Published By: Spectrum Enterprise     Published Date: Oct 05, 2017
After developing the blockbuster video games Wing Commander and Freelancer, Chris Roberts spent 10 years in Hollywood making movies. In 2012, Roberts founded Cloud Imperium Games (CIG) and launched development of Star Citizen using crowd funding from fans eager to participate in shaping the new game. To facilitate Roberts' disruptive model for video game development, CIG needed ultra high-speed Internet connectivity. Read this case study to learn how CIG leverages blazing Internet speeds and capacity to engage players directly in creating the movie-quality gaming world of Star Citizen.
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Spectrum Enterprise

Splunk for Ongame

Published By: Splunk     Published Date: Apr 16, 2012
This analyst ROI case study reveals how Ongame, a leading online gaming platform, used Splunk to gain greater visibility and efficiency from their application production process. Discover how Ongame improved DevOps collaboration and reduced downtime.
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splunk, ongame, gaming, gaming platform, devops, collaboration, downtime, efficiency, data, analyzying, decision making, ime-series data, log management, log management software, manage logs, analyze logs, log analyzer, security log analysis, log management intelligence, log management compliance
    
Splunk

Learn How a Strategic Approach to Hybrid IT Puts You at the Forefront of Today’s IT Decisions

Published By: SunGard Availability Services     Published Date: Oct 30, 2013
Learn the three essential steps for a strategic approach to Hybrid IT in order to reduce capital costs while simultaneously delivering your product and services more efficiently.
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sungard, sungard availability services, hybrid, hybrid it, hybrid it strategies, management services, integration, cloud-based solutions, internal it services, external it services, hybridization, hybrid it mangament, it management, knowledge management, cloud computing, infrastructure management
    
SunGard Availability Services

Learn How a Strategic Approach to Hybrid IT Puts You at the Forefront of Today’s IT Decisions

Published By: SunGard Availability Services     Published Date: Nov 13, 2013
Learn the three essential steps for a strategic approach to Hybrid IT in order to reduce capital costs while simultaneously delivering your product and services more efficiently.
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sungard, sungard availability services, hybrid, hybrid it, hybrid it strategies, management services, integration, cloud-based solutions, internal it services, external it services, hybridization, hybrid it mangament, it management, knowledge management, cloud computing, infrastructure management
    
SunGard Availability Services

TAME THE BEAR IT CAN BE A BEAR SOMETIMES...

Published By: Sungard Availability Services     Published Date: Sep 23, 2016
Challenging to control, prone to outbursts of disruption - but, ultimately, a powerful force that when hamessed correctly, can be game changing for any organization.
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digital tools, digital transformation, it management, it infrastructure, infrastructure, employee management, customer relationship management, customer satisfaction, customer service
    
Sungard Availability Services

Performance Brand Advertising: The Audience is the Message

Published By: SVnetwork     Published Date: Nov 03, 2010
This white paper shows how performance brand advertising engages a mass audience in digital media
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social media, advertising, brand advertising, performance, social games, social networking, paid media, earned media
    
SVnetwork

What to Look for in a Data Protection Solution for Virtual Environments

Published By: Symantec     Published Date: Jul 29, 2013
Virtualization has been a game-changing technology for IT, providing efficiencies and capabilities that just aren't possible when constrained within a physical world. When searching for a backup and recovery solution for virtual environments, there are a few “must have” features to consider. Learn about the top four in this data sheet!
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deduplication, virtual machines, symantec, enterprise, technology, server, virtualization, data protection, backup, recovery, system security, system management, security, it management, storage, data management, business technology
    
Symantec

3 Reasons: Why DevOps is a Game-Changer for Security

Published By: Tenable     Published Date: Mar 07, 2018
"Learn how you can accelerate development and strengthen security – without disrupting your operations. Organizations that effectively meld DevOps and InfoSec can shift security from an afterthought to an integrated, automated, and proactive practice. By reading this paper from IDG, you’ll learn three reasons why DevOps is a game-changer for security and steps you can take foster a more collaborative and proactive approach to securing your enterprise. Topics covered include: - Adapting security testing tools and processes to the developer - Automating security into the CI/CD toolchain - The impact of secure DevOps on your bottom line - Increasing security awareness and commitment across teams This paper provides high-level guidance for DevOps and InfoSec professionals seeking collaborative, efficient approaches for strengthening application and information security."
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secure devops, container security, docker, infosec
    
Tenable

3 Reasons Why DevOps Is a Game-Changer for Security Whitepaper

Published By: Tenable     Published Date: Apr 30, 2018
The DevOps model drives digital transformation and the rapid delivery of new software products and services. However, this process largely takes place outside the purview of information security (InfoSec), often without their involvement. As a result, security teams struggle to keep pace. This whitepaper explores the intersection of DevOps and InfoSec, offering three reasons why security organizations will benefit by combining these two practices.
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devops, dev sec ops, infosec, container security, idg, digital transformation
    
Tenable

3 Reasons Why DevOps Is a Game-Changer for Security whitepaper

Published By: Tenable     Published Date: Aug 07, 2018
The DevOps model drives digital transformation and the rapid delivery of new software products and services. However, this process largely takes place outside the purview of information security (InfoSec), often without their involvement. As a result, security teams struggle to keep pace. This whitepaper explores the intersection of DevOps and InfoSec, offering three reasons why security organizations will benefit by combining these two practices.
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devops, dev sec ops, infosec, container security, idg, digital transformation
    
Tenable
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