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How Roxy's "style squad" helps keep their brand ahead of the game

Published By: Vision Critical     Published Date: Jun 23, 2009
Roxy, global designer, producer and distributor of clothing and accessories, needed a way to connect with teenage girls on an ongoing basis to help produce, design and advertise their clothes.  Roxy decided to find style mavens – girls who are the trend setters among their peers – and instead of doing ad-hoc focus groups of 20-30, they created an online community of over 900 girls.
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roxy, online community, customer voice, customer data, crm, cost savings, vision critical, marketing research, market research, feedback, trial, customer, brand tracking, longitudinal studies, testimonials, advertising, communication, testing, community, style squad
    
Vision Critical

Differentiation Through Service Excellence: Driving Customer Loyalty and Service Profitability.

Published By: SAP Inc.     Published Date: Jun 16, 2009
Consider five key service process platforms that are shaping the future – as companies look to service to keep pace with customer expectations. Service income is accelerating. Technology is changing the competitive game, and smart companies need the proper IT strategy to make sure they deploy it for profitability.
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sap, customer service, it strategy, customer expectations, enterprise applications, customer relationship management, international computing
    
SAP Inc.

Removing the Barriers to IT Governance: How On-Demand Software Changes the Game

Published By: Innotas     Published Date: May 11, 2009
Discover how IT Governance enables IT to meet these expectations, measure performance, manage resources, mitigate risk and make sure that IT aligns activities with the strategic direction of the enterprise - all for a surprisingly low cost.
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innotas, it governance, enterprise services, it management, strategy, accountability, cost saving, business intelligence, business activity monitoring, business management, project management
    
Innotas

Convergent PR: The Best of Both Worlds

Published By: Godfrey     Published Date: Oct 24, 2008
Recently, however, the explosive growth of online media has changed the PR game, creating a deeper, richer two-way communication between a marketer and its target audiences. Now, marketers can use social media strategies and tactics to engage their audiences directly. Those tactics include press release optimization, online media monitoring and reporting, social media press releases, RSS feeds, blogs, podcasts, webcasts and a host of other emerging technologies.
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godfrey, convergent, public relations, business-to-business, traditional pr, media relations, press kits, trade show support, feature articles, case histories, application stories, press releases, social media, blogs, podcasts, press releases, rss feeds, webcasts, press release optimization, online media monitoring
    
Godfrey

What B2B Marketers Need to Know about Improving Search Engine Performance

Published By: Godfrey     Published Date: Oct 24, 2008
 Recently, however, the explosive growth of online media has changed the PR game, creating a deeper, richer two-way communication between a marketer and its target audiences. Now, marketers can use social media strategies and tactics to engage their audiences directly. Those tactics include press release optimization, online media monitoring and reporting, social media press releases, RSS feeds, blogs, podcasts, webcasts and a host of other emerging technologies.
Tags : 
godfrey, b-to-b search, search, search engine optimization, seo, search engine marketing, sem, keywords, organic search, paid search, click-throughs, click-through rate, backlinks, link equity, link farms
    
Godfrey

The Managed Print Service Game: How to Play and Win

Published By: NewField IT     Published Date: Aug 19, 2008
There has been an increased interest in companies adopting Managed Print Services to improve efficiency and reduce costs. Industry analysts have produced substantial amounts of material on the benefits and reasons why one should go down this road... but have they been listening to vendors too much?
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knowledge management, document management
    
NewField IT

Fundamentals of Marketing Through Games

Published By: Catalyst SF     Published Date: May 05, 2008
This white paper is designed to provide the marketing generalist with the basics of the gaming industry and how to leverage game marketing tools to improve marketing effectiveness. It is not designed for a gaming expert but rather for the person who is curious about the space, believes that game marketing may have value for their brand, but is not well versed in the opportunities available or the dynamics of the industry.
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game, gaming, video game, video gamings, catalyst, catalyst sf, game marketing
    
Catalyst SF

Attachment Spam: The Latest Trend

Published By: GFI     Published Date: Mar 25, 2008
This white paper explains what makes spam such an unbearable problem and how spamming tactics are evolving daily to beat anti-spam software. In the space of two months, spammers have switched from image spam to using PDF, Excel and ZIP file attachments. By using these attachments to send images instead of embedding them in the body of the email message, spammers have taken the cat-and-mouse game with anti-spam software developers to a new level.
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attachment spam, filter attachment spam, image spam, pdf spam, excel spam, xls spam, stock spam, gfi, security, network security, anti spam, email security, hacker detection, intrusion detection, intrusion prevention
    
GFI

The Business of Interactive Entertainment

Published By: IBM     Published Date: Feb 08, 2008
Appropriately sizing and hosting your online game project’s infrastructure can improve your bottom line. In this white paper, IBM describes the current state and direction of key technological trends and how they impact the business of games, focusing on what online game companies need to know to more rapidly and efficiently build a better game.
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game, online games, video games, ibm, game project, software development, best practices, business management, web development
    
IBM

PDF Spam: A Step Ahead of Image Spam

Published By: GFI     Published Date: Jul 24, 2007
This white paper explains what makes spam such an unbearable problem and how spamming tactics are evolving daily to beat anti-spam software. The latest tactic is to use the common PDF file format to send image spam. By using PDF attachments to send images instead of embedding them in the body of the email message, spammers have taken the cat-and-mouse game with anti-spam software developers to a new level.
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adobe, adobe acrobat, acrobat, gfi, spam, image spam, pdf spam, anti-spam, anti spam, email security, zombie, zombies, botnet, botnets, hacker, vulnerability, filtering, blocking, mailessentials, mail essentials
    
GFI

Product Management: It is a Contact Sport

Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
There's a good reason athletes in contact sports wear protective pads. History of the game has proven where injuries are most likely to occur, hence the placement of the pads.
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product management, product development, product lifecycle management, zigzag
    
ZIGZAG Marketing, Inc.

New HP Injet Printer Changes the Game for Small Business: Color up to Half the Cost of the Laser

Published By: PC Mall     Published Date: Jan 01, 2001
Find out more about the award winning Officejet Pro 8100 ePrinter and what it can do for you!
Tags : 
inkjet printer, costs, savings, officejet, officejet pro8100, eprinter, iso, mobile, productivity
    
PC Mall
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