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Marketing Trends Report

Published By: Acoustic     Published Date: Oct 04, 2019
Simply put: Marketing isn’t what it used to be. If you want to compete in this rapid digital world, you need to make your customers happy. Constantly. We’ll get you started with nine of the most exciting trends developing in the world of marketing in 2019. With this report, you’ll learn: How the new director of marketing data position and GDPR compliance can build customer trust. What it means for customer centricity now that MarTech and AdTech are finally coming together with AI and machine learning. How to adjust your business purpose to create customer loyalty as the attention economy shifts to the emotion economy.
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Acoustic

GDPR compliance in a data-driven world

Published By: SAS     Published Date: May 24, 2018
Compliance doesn’t have to be a scary word, even when facing the multifaceted challenges of the European Union’s General Data Protection Regulation. In fact, following through with plans for sustainable GDPR compliance can have many long-term benefits for your organization. That's because relying on data-driven decisions across the board sets you on track to gain a competitive edge. In February 2018, SAS conducted a survey with 183 global, cross-industry businesspeople involved with GDPR at their organizations. Based on the survey results, this e-book delves into the biggest challenges and opportunities organizations have faced on the road to GDPR compliance. Read on for advice from industry experts about the best path to compliance. Learn what steps your peers across a variety of industries have already taken and discover how an integrated approach from SAS can continue to guide your journey toward GDPR compliance.
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SAS

The Impact of GDPR on HR

Published By: Workday     Published Date: Oct 11, 2018
With the GDPR going into effect this May, many HR organizations must change how they manage and protect employee data. Yet only 7 percent of companies surveyed feel prepared for the change. Do you have a plan to stay ahead of the new legislation? Read this special report to gain insight into how to prepare for the changes mandated by GDPR and how your organization can turn compliance into an opportunity for HR.
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Workday

Simplify GDPR Compliance for Email

Published By: Mimecast     Published Date: Jan 11, 2017
Organizations that work with the personal data of European Union residents need to overhaul business processes to avoid the risks of violating the General Data Protection Regulation, which takes effect in May 2018. Penalties for non-compliance could cost your organization upwards of €20 million or 4% of total annual worldwide revenue, whichever is higher. Mimecast provides numerous ways to help simplify GDPR compliance. Learn how Mimecast Targeted Threat Protection helps ward against impersonation attacks, weaponized attachments, and malicious URLs – offering a comprehensive front-line defense for the personal data entrusted to you when it is attacked via the email vector.
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mimecast, security, gdpr compliance, gspr risk management
    
Mimecast

GDPR: Impact to Your Data Management Landscape

Published By: AstuteIT_ABM_EMEA     Published Date: Feb 02, 2018
Cyber-crime is forecast to cost the global economy $6 trillion by 2021, up from $3 trillion in 2016. Described by some as the “greatest threat to every company in the world”, public concern for the safety of data is growing – not just in how criminals might use stolen data to commit fraud, but also in how personal data is used by the organizations we engage with.
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data, cyber crime, company, personal, management, gdpr
    
AstuteIT_ABM_EMEA

GDPR: Die Folgen für Ihre Datenverwaltung

Published By: AstuteIT_ABM_EMEA     Published Date: Feb 02, 2018
Schätzungen zufolge wird die Cyber-Kriminalität die Weltwirtschaft bis 2021 6 Billionen USD kosten. Das entspricht einer Steigerung von 3 Billionen USD gegenüber 2016. Manche Analysten bezeichnen dies bereits als die „größte Bedrohung für alle Unternehmen weltweit“. Auch das öffentliche Bewusstsein für die Datensicherheit nimmt zu. Dabei geht es nicht allein darum, wie Kriminelle gestohlene Daten in betrügerischer Weise missbrauchen könnten, sondern auch darum, wie Unternehmen und Institutionen die personenbezogenen Daten nutzen, die wir ihnen zur Verfügung stellen.
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AstuteIT_ABM_EMEA

GDPR: l’impatto della normativa sulla gestione dei dati

Published By: AstuteIT_ABM_EMEA     Published Date: Feb 02, 2018
Si prevede che la criminalità informatica possa costare all’economia globale fino a 6 trilioni di dollari nel 2021, rispetto ai 3 trilioni di dollari del 2016. Considerata da alcuni "la più grande minaccia per ogni azienda mondiale", ha alimentato il dibattito pubblico sulla sicurezza dei dati. Non solo a proposito del possibile sfruttamento criminale dei dati personali rubati ma anche del loro trattamento da parte delle aziende con cui abbiamo relazioni.
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gdpr, l'impatto, della, normativa, sulla, gestione, dei, dati
    
AstuteIT_ABM_EMEA

Disruptive Innovation: How TIBCO Helps Financial Services Turn Technology into Opportunity

Published By: TIBCO Software     Published Date: May 16, 2019
Financial Services is an industry driven by disruption. Transformative business models such as low-cost brokerages, innovative investment products like ETFs, and the huge regulatory mandates like Gramm-Leach-Bliley are but a few examples. Here are some others: • New fintech firms such as a recent nine billion dollar investment in Ant Financial Services Group and myriad other venture capital-led fintech startups targeting well established segments across the financial services industry • Robo-advisor services powered by artificial intelligence and machine learning intermediating financial advisors and portfolio managers alike • Ever changing regulatory and risk management mandates, such as GDPR, Basel III, and Open Banking, transforming customer engagement and capital allocation Read this whitepaper to learn how you can overcome these and other disruptions.
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data, applications, analytics, algorithms, innovation, cloud, technology, customer
    
TIBCO Software

Innovación disruptiva: cómo TIBCO ayuda a los servicios financieros a convertir la tecnología en una

Published By: TIBCO Software     Published Date: Sep 16, 2019
Servicios Financieros es una industria en la que la innovación siempre está presente. Los modelos de negocio transformadores como las casas de bolsa de bajo costo, los productos de inversión innovadores como los fondos de inversión cotizados, y las regulaciones estrictas como Gramm-Leach-Bliley son algunos ejemplos. Otros ejemplos incluyen: • Las nuevas firmas fintech, como la reciente inversión de nueve mil millones de dólares hecha en Ant Financial Services Group, y un sinnúmero de otras empresas emergentes similares apoyadas con capital de riesgo, están apuntando a segmentos bien establecidos de la industria de servicios financieros. • Servicios de gestores automatizados potenciados por la inteligencia artificial y el machine learning que apoyan a los asesores financieros y a los gestores de carteras • Las regulaciones y las leyes para el manejo de riesgos que cambian constantemente, como GDPR, Basilea III y Open Banking, y que transforman la manera en que se interactúa con los
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TIBCO Software

Building Secure Applications: Recommendations for Financial Services

Published By: CheckMarx     Published Date: Sep 12, 2019
Financial services organizations operate under a host of regulatory standards. This makes sense, as the assets and information managed by these firms are valuable, sensitive, and targeted by sophisticated cyber attackers daily. Compounding these challenges is the large volume of personally identifiable information (PII) that financial organizations handle regularly. PII is subject to many compliance regulations, notably the General Data Protection Regulation (GDPR), which regulates not only the processing of personal data, including PII, relating to individuals in the EU, for also any organization that processes personal data of EU residents. For US banking consumers, Section 5 (Unfair or Deceptive Acts or Practices) of the Federal Trade Commission Act and numerous state regulations enforce basic consumer protections, which financial organizations must also uphold.
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CheckMarx

Wikibon Research Report: Halving Downtime Costs for Mission Critical Apps

Published By: Oracle     Published Date: Oct 20, 2017
Virtually every business-oriented conversation Wikibon has with senior IT leaders includes a discussion of digital transformation. The relevance to this research is the increasing interdependency between organizations and the data they use, create, access, share and store. Digital means data and lots of it; and this data must be protected. The data requirements facing organizations today as a direct result of digital initiatives are unprecedented and require new approaches for protecting and enabling recovery for high value data assets. Governments around the world are trying to keep pace with the digital tsunami and new/evolving regulations will further pressure data protection and recovery requirements. For example, the EU’s General Data Protection Regulation (GDPR) states that organizations must take appropriate measures to ensure the ability to restore personal data “in a timely manner in the event of a physical or technical incident.” Beginning in May of 2018, penalties for non-co
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Oracle

Marketing Takes the Lead in Customer Experience Management

Published By: Adobe     Published Date: Oct 10, 2019
In this white paper we discuss the opportunities and challenges associated with customer experience management and highlight three key areas of future focus for successful European marketing leaders: customer consent management in marketing in the light of GDPR; the future of AI-driven customer engagement in marketing; and customer journey management as the new mantra and operating model for marketing operations management. Our observations and conclusions are backed by rigorous research results based on a representative sample of telephone interviews with marketing leaders across Europe. We hope you enjoy this paper and would be interested to hear your feedback. We believe the paper provides the benchmarks and insights to guide the next generation of marketing domain digital technology deployments and beyond into enterprisewide customer experience management.
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Adobe

Turn GDPR To Your Advantage

Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
The General Data Protection Regulation – or GDPR – is a European Union (EU) law that protects the rights of individuals with respect to their data. Adopted as an EU law in April 2016, organizations that hold data about any resident of the EU must be compliant by May 2018. With attention-grabbing fines of €20 million or 4% of global annual turnover, GDPR commands attention at the highest levels. And despite the “legalese” that compliance suggests brands utilize, the brands that balance legal compliance with a human approach will turn GDPR to their advantage. This white paper provides a series of actions you can take to make the most of GDPR to both enhance your customer relationships and mitigate risk.
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data driven marketing, gdpr, compliancy, data privacy, customer data, omnichannel, multichannel, automation
    
Selligent Marketing Cloud

Forrester Brief: You Need An Action Plan for GDPR

Published By: Mimecast     Published Date: Apr 18, 2017
"Five Necessary Changes to Comply The EU General Data Protection Regulation (GDPR) deadline is approaching. You may think you’re immune from its impact, but if you do business with customers in the EU, think again. It’s time to rethink your organizational processes around compliance. This Forrester Research Brief helps your security, regulatory and privacy teams grasp the five changes necessary for GDPR compliance."
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forrester, gdpr, organizational processes, security, compliance
    
Mimecast

GDPR Compliance & Its Impact on Security & Data Protection Programs

Published By: Mimecast     Published Date: Apr 18, 2017
"Your Email & The EU GDPR GDPR changes how organizations need to protect personal data, including data contained in email and contact databases. Regardless of physical location, you must be in GDPR compliance for EU resident personal data by May 2018. Download the white paper to learn: - The unprecedented level of effort required for collecting and processing personal data - The specific security, privacy and protection requirements to comply with GDPR - How a majority (58%) of mid-sized and large organizations have a poor understanding of the wide scope of the regulation and associated penalties"
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gdpr, email, personal data, security, data protection
    
Mimecast

5 Cyberthreats that Healthcare IT Pros Must Tackle

Published By: Mimecast     Published Date: Aug 22, 2017
Regulatory fines for violations of HIPAA in the US, DPA in the UK and GDPR can cost organizations millions of dollars. And providers can’t afford the costs of cyber security incidents which can range from prolonged downtime, not being able to care for patients, to paying a ransom to unencrypt important data. Learn the biggest threats to your organization and how to improve protection against: • Ransomware such as WannaCry and Petya • Malicious URLs that entice users to click • Bad Attachments that can infect your network • Business email compromise that siphons information or cash from your organization • Internal employees and the potential for malicious intent or careless mistakes
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cyberthreat, healthcare, gdpr, ransomware
    
Mimecast

IDC Infobrief: 5 Lessons Learned from Transitioning to the Cloud

Published By: Forcepoint     Published Date: May 14, 2019
IDC Infobrief: How Security Solutions Enable Cloud Success Cloud applications have transformed how organizations conduct business, increasing productivity and reducing costs. However, moving to the cloud means critical data now flows outside the organization’s traditional security boundaries. Unsurprisingly, security concerns still rank as the number one reason for not using cloud services*. This IDC InfoBrief, sponsored by Forcepoint, outlines five key security considerations and best practices for safe cloud adoption, including: Multi-cloud adoption: exposing challenges for security architectures Cloud-first and GDPR implications Cloud application visibility and control Data management and DLP in the cloud Leveraging User and Entity Behavior Analytics (UEBA) for protection Read the eBook to find out the five information security lessons learned from transitioning to the cloud. *IDC’s 2017 CloudView Survey; IDC’s 2017 CloudImpact Survey
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Forcepoint

The GDPR is Here. Are You Ready?

Published By: Forcepoint     Published Date: May 14, 2019
The EU General Data Protection Regulation (GDPR) is not in effect, requiring global organizations to significantly address how they process and protect the personal data of EU citizens. Yet, Gartner predicted, “Less than 50% of all organizations impacted will fully comply with GDPR.”* Confused about the requirements and what next steps to take? Read our GDPR eBook to learn about the regulation and its key requirements. *Gartner, GDPR Clarity: 19 Frequently Asked Questions Answered, by Bart Wilemsen, 29 August 2017
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Forcepoint

A CIO's Perspective on GDPR Readiness

Published By: Forcepoint     Published Date: May 14, 2019
The CISO, Head of Human Resources, CIO, and Chief Legal Council are not the cast of characters you would expect to see solve a data protection challenge. Yet, the GDPR’s far-reaching impact has forced teams who typically don’t work together to collaborate to solve a nuanced problem they never thought they would have. Get a firsthand account of how Forcepoint’s CIO, Meerah Rajavel prepared for the regulation including collaborating with all stakeholders to jointly determine how the regulation applied to each part of the business and implementing a path to compliance.
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Forcepoint

The Radicati Group Recognizes Forcepoint DLP as a Top Player

Published By: Forcepoint     Published Date: May 14, 2019
The constant presence of internal and external threats, along with increased worldwide regulations such as the General Data Protection Regulation (GDPR), have continued to drive the adoption of data loss prevention (DLP) solutions. In the “Data Loss Prevention – Market Quadrant 2018” report, The Radicati Group estimates the DLP market will double from $1.1 billion in 2018 to $2.2 billion by 2022. Once again, Forcepoint has been named a Top Player in this year’s report, citing strengths such as integration with Forcepoint CASB to extend DLP policies into cloud applications and more.
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Forcepoint

IDC Infobrief: 5 Lessons Learned from Transitioning to the Cloud

Published By: Forcepoint     Published Date: May 14, 2019
IDC Infobrief: How Security Solutions Enable Cloud Success Cloud applications have transformed how organizations conduct business, increasing productivity and reducing costs. However, moving to the cloud means critical data now flows outside the organization’s traditional security boundaries. Unsurprisingly, security concerns still rank as the number one reason for not using cloud services*. This IDC InfoBrief, sponsored by Forcepoint, outlines five key security considerations and best practices for safe cloud adoption, including: Multi-cloud adoption: exposing challenges for security architectures Cloud-first and GDPR implications Cloud application visibility and control Data management and DLP in the cloud Leveraging User and Entity Behavior Analytics (UEBA) for protection Read the eBook to find out the five information security lessons learned from transitioning to the cloud. *IDC’s 2017 CloudView Survey; IDC’s 2017 CloudImpact Survey
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Forcepoint

IDC Infobrief: 5 Lessons Learned from Transitioning to the Cloud

Published By: Forcepoint     Published Date: May 14, 2019
IDC Infobrief: How Security Solutions Enable Cloud Success Cloud applications have transformed how organizations conduct business, increasing productivity and reducing costs. However, moving to the cloud means critical data now flows outside the organization’s traditional security boundaries. Unsurprisingly, security concerns still rank as the number one reason for not using cloud services*. This IDC InfoBrief, sponsored by Forcepoint, outlines five key security considerations and best practices for safe cloud adoption, including: Multi-cloud adoption: exposing challenges for security architectures Cloud-first and GDPR implications Cloud application visibility and control Data management and DLP in the cloud Leveraging User and Entity Behavior Analytics (UEBA) for protection Read the eBook to find out the five information security lessons learned from transitioning to the cloud. *IDC’s 2017 CloudView Survey; IDC’s 2017 CloudImpact Survey
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Forcepoint

The Radicati Group DLP – Market Quadrant 2018

Published By: Forcepoint     Published Date: Jun 06, 2019
The Radicati Group recognizes Forcepoint as a Top Player in its Data Loss Prevention –Market Quadrant. The constant presence of internal and external threats, along with increased worldwide regulations such as the General Data Protection Regulation (GDPR), have continued to drive the adoption of data loss prevention (DLP) solutions. In the “Data Loss Prevention – Market Quadrant 2018” report, The Radicati Group estimates the DLP market will double from $1.1 billion in 2018 to $2.2 billion by 2022. Once again, Forcepoint has been named a Top Player in this year’s report, citing strengths such as integration with Forcepont CASB to extend DLP policies into cloud applications and more. Read the report to learn more.
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Forcepoint

The Radicati Group DLP – Market Quadrant 2018

Published By: Forcepoint     Published Date: Jun 06, 2019
The Radicati Group recognizes Forcepoint as a Top Player in its Data Loss Prevention –Market Quadrant. The constant presence of internal and external threats, along with increased worldwide regulations such as the General Data Protection Regulation (GDPR), have continued to drive the adoption of data loss prevention (DLP) solutions. In the “Data Loss Prevention – Market Quadrant 2018” report, The Radicati Group estimates the DLP market will double from $1.1 billion in 2018 to $2.2 billion by 2022. Once again, Forcepoint has been named a Top Player in this year’s report, citing strengths such as integration with Forcepont CASB to extend DLP policies into cloud applications and more.
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Forcepoint

Thirteen Essential Steps to Meeting the Security Challenges of the New EU GDPR

Published By: Tenable     Published Date: Feb 07, 2018
While multinational companies can likely meet some of the GDPR requirements right now, most will find the path to full compliance requires many changes to business-as-usual security practices. Read this paper to learn how you should be preparing your information security program for compliance with the GDPR. Written for InfoSec leaders, the paper includes: - A glossary outlining key concepts of the Regulation - 13 essential steps you should take to help ensure GDPR compliance - A summary of infosec considerations posed by the EU Data Protection Directive 95/46/EC and GDPRD
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security frameworks, compliance, iso 27000, cis controls, nist, pci, security regulation
    
Tenable
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