geolocation data

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Relevance is everything: How location data improves advertising efficiency

Published By: Here Technologies     Published Date: Mar 29, 2019
Advertisers are beginning to invest in location insights which give them data on how and why transactions are made in specific places. And with nearly all smartphones equipped with geolocation abilities, advertisements can be made location-aware with improved precision for targeting. Understanding location is key to gaining improved insights. HERE offers data sets and services that advertisers can use to contextualize consumer movements and habits in the world around them to provide well-timed and relevant advertising.
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location data, ad tech, location targeting
    
Here Technologies

Location Intelligence – How Marketers Can Adapt to the Evolving Privacy and Data Landscape

Published By: HERE Technologies     Published Date: Aug 08, 2019
On-demand webinar published by eMarketer Marketers are using more location data than ever, but consumer privacy concerns and an evolving regulatory landscape have raised new challenges. There is a need for more consideration and transparency about collecting and using geolocation. Watch this webinar to learn about: • The various ways marketers are using location data today • How consumers feel about location sharing • How new government regulations may impact data collection Besides the two eMarketer Analyst, Herv้ Utheza, Head of Media, Advertising & Telco at HERE Technologies joins the conversation and gives valuable insight on how to improve campaign performance through real world geometry. View the webinar now on demand.
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HERE Technologies

So, You're Responsible for Managing Laptops

Published By: Absolute Software     Published Date: Jan 29, 2008
Does your PC lifecycle management (PCLM) reflect the issues associated with mobile users? Many organizations face expensive inefficiencies by not managing mobile assets effectively. These inefficiencies include dispersed and manual data collection, and inventory tools that are dependent on a connection to the company network.
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absolute, intel, laptop, saas, managing laptops, pclm, computrace, absolute software, it asset management, remote data delete, geolocation tracking, theft recovery, service guarantee, lock down, rapid recovery, stolen, data defense, theft deterrence, pc protection, tpm
    
Absolute Software

Geolocation and Application Delivery

Published By: F5 Networks Inc     Published Date: Feb 24, 2010
Learn how accurate geolocation data can provide greater business value and insight through enhanced visibility.
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geolocation, application delivery, unified application, data delivery platform, data integration, content delivery network, cloud balancing, business intelligence, content delivery, cloud computing, colocation and web hosting, content management
    
F5 Networks Inc

Application Brief: Localize Your Advertising and Web Content

Published By: Quova     Published Date: Oct 27, 2008
Learn what real-time geolocation technology can do for online businesses. Discover how companies like yours are achieving cost-per-click improvements of up to 30 percent, while lowering home page drop-off rates by as much as 70 percent—and how you can do the same. Also, discover how knowing a Web visitor’s location can help you sell more product; increase customer loyalty; comply with state and country regulations; and track campaign effectiveness. Download your copy now.
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quova, geolocation technology, quova, geolocation data, geographically targeted advertisement
    
Quova

iovation ReputationManager: Unlock the Power of Device ID to Combat Online Fraud and Abuse

Published By: Iovation     Published Date: Sep 25, 2009
Online businesses today face a daunting battle in combatting online fraud and abuse. Existing identity-based and credit risk scoring systems are being challenged by fraudsters and fraud rings. They capitalize on cheap identities they use to repeatedly target a business or industry. Using device identification to establish device reputations and expose repeat offenders and fraud rings changes everything.
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software-as-a-service (saas) solution, device identification technology, discovery of hidden associations, fact-based fraud management, ip geolocation data, reputation sharing, audit logs, reputation trust rules, shared device reputation, application security, auditing, internet security, security management, web service security
    
Iovation
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