global marketing

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Keys to Digital Transformation: Creating Accountability That Drives Execution

Published By: Sprinklr     Published Date: Sep 28, 2017
Jerry Nichols breaks down the five crucial steps marketing teams must take to digital transformation. As the Global Head of Marketing Performance Management at SAP, Jerry speaks from his experience in creating accountability within SAP’S marketing team and how that has benefited the business.
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marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media
    
Sprinklr

They Click Buy. Now What?

Published By: Rokt     Published Date: Aug 15, 2018
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marketing, consumer, rokt, global, digital, marketing
    
Rokt

The Ultimate Guide to Sales Enablement

Published By: Seismic     Published Date: May 14, 2019
Sales enablement is quickly becoming one of the largest priorities for global, enterprise organizations. 37% of organizations consider sales enablement to be their top marketing priority over the next 12 months.* The impact is clear. Organizations that have undertaken a sales enablement initiative have seen a 350% increase in content usage and 65% more revenue generated by new reps. In this guide you'll learn everything you need to know about this emerging field including how organizations are using sales enablement to help supercharge their bottom line. *Hubspot’s 2018 State of Inbound
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Seismic

Data trends redefine leading brands

Published By: Adobe     Published Date: Oct 14, 2019
Companies that put data at the centre of their business gain better insights and deliver more effective marketing. Data centricity at an organisational level is the priority for larger companies, mindful of the opportunities afforded by more scientific commercial decision-making and data-driven marketing. A focus on data alone in the context of customer analytics is not enough, however. Companies require insights from their data to deliver first-class customer experiences that give them a competitive advantage. Our global survey of more than 1,000 business respondents shows that companies are rightly focused on activities powered by actionable insights as opposed to focusing on data for its own sake. More effective segmentation and targeting (65%), and better marketing attribution (52%), are the top data-related priorities for marketers, while ‘technologists’ (including analysts, ecommerce, and IT professionals) are primarily focused on making their organisations more data-centric (50%
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Adobe

Managing Global Web Sites

Published By: SDL Web Content Management Solutions     Published Date: Jan 22, 2010
Organizations face many challenges when creating a constellation of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local culture. Creating truly localized Web sites can be a daunting process, in which corporate and local marketing teams need to work together to provide relevant information to many different target audiences.
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sdl tridion, a/b, crm, ecm, blueprinting, flysn, wcm, dam
    
SDL Web Content Management Solutions

Multilingual Marketing Content: Growing International Business with Global Content Value Chains

Published By: SDL Web Content Management Solutions     Published Date: Mar 02, 2011
Today's marketing and brand management groups are on the front lines of business mandates to grow international revenue, increase worldwide market share, and strengthen the impact of global brands. Businesses reaching for such goals face an environment of unprecedented pressures. How are companies dealing with the demands of multilingual marketing?
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multilingual marketing, wcm, branding, sdl, language, lob
    
SDL Web Content Management Solutions

Digital Audience Report, July to September

Published By: Turn     Published Date: Mar 27, 2014
Download this report to learn about how the rise of the cross-channel brand.
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turn, marketing, global marketing, global audience, global digital audience, cross-channel brand, social networking, consumer engagement
    
Turn

Global Digital Audience Report, January to March 2013

Published By: Turn     Published Date: Mar 27, 2014
Download this report to learn about the Digital Elite, the world's most valuable audience.
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turn, marketing, global marketing, global digital audience, cross-channel brand, social networking, consumer engagement, roi
    
Turn

Digital Audience Report, April to June 2013

Published By: Turn     Published Date: Mar 27, 2014
Download this report to learn more about where and when to find the Digital Elite.
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turn, marketing, global marketing, global audience, global digital audience, cross-channel brand, social networking, consumer engagement
    
Turn

Take Control of Global Marketing, Agency & Media Fragmentation Problems

Published By: SQAD     Published Date: Oct 12, 2018
A "unified source of truth" brings order to modern multi-geographic and multi-line companies
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SQAD

Time Savings and Ease of Deployment Comparison Study - Database Appliance vs Microsoft SQL Server

Published By: Oracle Global Marketing     Published Date: Jul 13, 2012
As the amount and importance of corporate data grows, companies of all sizes are finding that they increasingly need to deploy high-availability database solutions to support their business-critical applications.
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data, database, oracle database appliance, choosing hardware. storage, internal networking, memory, cpu, verify patch compatibility
    
Oracle Global Marketing

Oracle Database Appliance Assessment Tool

Published By: Oracle Global Marketing     Published Date: Jul 13, 2012
Answer a few questions about your database management practices, and get a better understanding of your organization's ability to ensure highly available database services.
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database, database assesment tool, database services, customer confidence, database availability, database management, database management practices, orcale database appliance
    
Oracle Global Marketing

CRN: Enterprise Appliance of the Year

Published By: Oracle Global Marketing     Published Date: Jul 13, 2012
CRN Magazine evaluated the 15 best products of 2011 and named Oracle Database Appliance best Enterprise Appliance of the Year. Read this article for the details.
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oracle, high-end hardware, sun microsystems, database, database management, oracle database appliance, intel xen processors, data management
    
Oracle Global Marketing

Oracle Database Appliance: A Simple, Economical Option for SMBs and Independent Software Vendors

Published By: Oracle Global Marketing     Published Date: Jul 13, 2012
Unlike large enterprises, smaller and mid-size businesses (SMBs) often rely on small teams - sometimes even a single person - to configure and manage their IT systems, including their databases.
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smb, database application, easy deploy, easy maintenance, scalability, high-availability, mid-sized organizations, departmental deployments
    
Oracle Global Marketing

Oracle Database Appliance

Published By: Oracle Global Marketing     Published Date: Jul 13, 2012
Oracle Database Appliance is a new engineered system consisting of hardware and software that saves customers time and money by simplifying deployment, maintenance and support of high availability database solutions.
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database, database cosulting, database hardware, database solutions, scalability, high availability, cluster sommunication, server node
    
Oracle Global Marketing

NextGen Customer Reference Snapshot

Published By: Oracle Global Marketing     Published Date: Jul 13, 2012
Nextgen was looking for a reliable, fast-to-deploy database solution with minimal support and maintenance costs.
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nextgen, database application, database imlpementation, simple database platform, reliable database platform, affordable database platform, oracle, value added distributor
    
Oracle Global Marketing

Deploying Oracle Data Guard with Oracle Database Appliance

Published By: Oracle Global Marketing     Published Date: Jul 13, 2012
Read the Study that Adds Up to a 2,000 Hour Time Savings Versus SQL Server. ORC International, a global leader in market research, conducted a comparison study between Oracle Database Appliance and Microsoft SQL Server measuring productivity differences between the two solutions.
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database solutions, database appliance, pre-built database, pre-tuned clustered database, ready-to-use clustered database, disaster recovery, high availability, database rolling upgrades
    
Oracle Global Marketing

HP Harnesses Audience Data to Achieve Smarter Marketing

Published By: Bluekai     Published Date: Aug 10, 2012
Hewlett-Packard, a leading technology provider with a global footprint, saw an opportunity to significantly improve its digital marketing efforts by creating a universal framework for user-level data collection and usage.
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data management platform, bluekai, supply-side platforms, audience engagement, audience extension, audience analytics, hewlett-packard, omnicom
    
Bluekai

From Transactions to Interactions: The Data-Driven Marketing Opportunity

Published By: Teradata     Published Date: Mar 10, 2014
How the following topics help marketers in a data driven way: The Rise of Big Data, Big Data Myth, Global Perspective, Strategic Alignment, Where to Begin, The Right Technology, and Customer Success.
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teradata, data-driven marketing, rise of big data, big data myth, global perspective, strategic alignment, right technology, customer success
    
Teradata

Anaplan Architecture and Security Controls

Published By: Anaplan     Published Date: Mar 29, 2018
To support these principles, Anaplan was deliberately crafted as a highly distributed global company that allows for significant resiliency against threats and disasters. All functions within Anaplan are geographically distributed across the globe, reducing risks associated with regional events. The U.S. offices host most of the sales, marketing, and support activities. Staff in the U.K. and Singapore offices provide regional coverage, in addition to backup support.
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anaplan, architecture, security, controls, geographically, regional, global
    
Anaplan

Telco Research Report: Smart Analytics Pay Dividends Across the Customer Lifecycle

Published By: FICO EMEA     Published Date: May 31, 2019
: FICO commissioned an independent research study by TM Forum to look at how global telecommunication providers are using (and plan to use) machine learning and advanced analytics to improve the customer experience in credit risk and beyond. This in-depth report includes key insights from a global survey as well as executive interviews with leading communication service providers such as Telstra, Vodafone, Sky, Globe Telecom, and BT on their vision for leveraging artificial intelligence to stop fraud, better engage customers across channels, improve risk management, and drive collection results. Read this report to understand: o What CSPs see as the biggest drivers for deploying advanced analytics over the next two years o How and where BT, Globe Telecom, Vodafone UK, Sky and Telstra are using analytics, from marketing through origination o The opportunities and pitfalls around financing devices as opposed to or in addition to subsidising them o The scope for analytics to improve c
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csp, advanced analytics, telco, improve credit risk, reduce fraud loss
    
FICO EMEA

Multilingual Marketing Content: Growing International Business with Global Content Value Chains

Published By: SDL Web Content Management Solutions     Published Date: Mar 02, 2011
Today's marketing and brand management groups are on the front lines of business mandates to grow international revenue, increase worldwide market share, and strengthen the impact of global brands. Businesses reaching for such goals face an environment of unprecedented pressures. How are companies dealing with the demands of multilingual marketing?
Tags : 
multilingual marketing, wcm, branding, sdl, language, lob, web service management, content delivery
    
SDL Web Content Management Solutions

Translation Technology Simplifies and Accelerates Reaching Global Markets for Software Company

Published By: Smartling     Published Date: Jul 17, 2014
Using Smartling’s robust translation management system and turnkey Global Delivery Network, NiceLabel, a leading developer of barcode and RFID labeling software, has seen a 45% increase in website leads and more than doubled its translation return on investment. In this case study, you’ll learn how NiceLabel used Smartling’s cloud-based solution to simplify, streamline, and accelerate all of its translation projects.
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smartling, website translation, translate website, website internationalization, internationlize website, translate efficiently, efficient translation, global marketing
    
Smartling

Translation Technology Enables Travel App to Expand Rapidly to 27 New Countries

Published By: Smartling     Published Date: Jul 17, 2014
Using Smartling’s translation management platform, Hotel Tonight, a popular mobile travel app that provides an easy way to book same-day hotel stays, was able to grow its business internationally. In this case study, you’ll learn about how Hotel Tonight was able to quickly expand into key tourism markets including Mexico, France, Germany, Italy, Spain, Austria, and Belgium, to help them towards their goal of becoming the world’s most-loved hotel book app.
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smartling, agile translation, agile localization, mobile app localization, localize mobile app, translate efficiently, efficient translation, global marketing
    
Smartling
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