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Counterpoint report: Location Platforms Analysis & Evaluation

Published By: HERE Technologies     Published Date: May 22, 2019
Operational readiness depends on rich location data. When managing logistics and tracking high-value assets, there is no room for error and our new data-driven world demands richer, smarter advanced mapping and navigation services. The 2018 Counterpoint Research Location Ecosystems Update compared 16 location platform vendors—including Google, TomTom and Mapbox—and it named HERE the “undisputed leader” in location based services. Counterpoint recognized HERE for its integrated analytical capability and commitment to open partnerships, allowing for custom operational requirements and a truly mobile location intelligence platform. See how HERE provides the industry leading tools and expertise to process that data—streamlining the logistics supply chain, boosting responsiveness, and guaranteeing mission success.
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mapping, defence, location data.
    
HERE Technologies

LOCATION PLATFORM INDEX: MAPPING AND NAVIGATION

Published By: HERE Technologies     Published Date: May 22, 2019
For 100% operational readiness in a data-driven culture, you need an optimized location platform. Ovum’s Location Platform Index: Mapping and Navigation can help you identify what you should expect from a platform, and discover the platform that best meets your operational requirements. Founded in 1985, Ovum has one of the most experienced analyst teams in the industry and is a respected source of guidance for technology and intelligence leaders. Ovum's report assesses and ranks the major vendors in the location platform market with a focus on the mapping and navigation space. Download this free report to learn more about Why HERE topped Google to take 1st place in the ranking The relative strengths and weaknesses for each vendor- including data, enablers, and features The strategies vendors use to stay responsive towards changes in technology and trends To understand the location platform market, what constitutes a healthy location platform, and which provider offers the correct portfolio—and necessary flexibility—to achieve mission success, download your copy of this report by completing this form.
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mapping, defence, location data.
    
HERE Technologies

Customer Care_Forrester Wave - Conversational Computing

Published By: Group M_IBM Q3'19     Published Date: Jun 24, 2019
In Forrester’s evaluation of the emerging market for conversational computing platforms, we identified the seven most significant providers — Amazon, Google, IBM, Microsoft, Nuance Communications, Oracle, and Rulai — in the category and evaluated them. This report details our findings about how each vendor scored against nine criteria and where they stand in relation to each other. Application developers should use this review to select the right partners for their conversational computing platform needs.
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Group M_IBM Q3'19

MIT Technology Review Insights Report: Anticipating Cloud Work’s Most Common Side Effects

Published By: Citrix ShareFile     Published Date: Jul 02, 2019
Get the report to find out how smart organizations are using new strategies to simplify IT infrastructures and empower employees to do their best work: • Get advice from Google and Citrix on how to manage the cloud transition strategically • Avoid common cloud work side effects such as excessive application logins, siloed data searches, and channel switching • Capture a vision for how artificial intelligence (AI) and machine learning are making work even more intuitive and personalized
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Citrix ShareFile

5 Reasons to Hire a PPC Management Company

Published By: Site Pro PPC     Published Date: May 14, 2009
Often times hiring a professional to manage your PPC accounts actually saves you money. Check out our free whitepaper to find out why!
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site pro, ppc, ppc management, adwords, google, yahoo, msn
    
Site Pro PPC

6 Questions for Your PPC Manager

Published By: Site Pro PPC     Published Date: May 14, 2009
Thinking about hiring a PPC Manager? This Whitepaper explores some of the most important questions you can ask.
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site pro, ppc, ppc management, adwords, google, yahoo, msn
    
Site Pro PPC

10 B2B Marketing Trends to Watch in 2019

Published By: Uberflip     Published Date: Jan 03, 2019
No matter what industry you’re in or role you have, we all share a universal interest in trends. As marketers, we look to Google Trends to understand what keywords and search terms are most popular; we look for trending hashtags and conversations on social to inform the content we put out; and we put “Trends” sessions on our agendas at conferences because we know they’ll draw an audience. We’ve tapped into this almost universal desire to understand what the masses are doing.
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Uberflip

AI Meets Collaboration

Published By: Cisco EMEA     Published Date: Mar 05, 2018
Advanced Technology is having a growing impact on our everyday lives. Adoption of advanced technologies and virtual assistants such as Amazon Echo and Google Home are becoming more mainstream in homes. Meanwhile organizations worldwide are increasingly looking at how to implement similar technologies to improve productivity, speed workflows, and increase collaboration among employees, business partners, and even customers. To date, little is known about perceptions of technologies such as artificial intelligence (AI) and virtual assistants in the workplace and how they will impact how we work in the future.
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technology, customers, enterprise, business
    
Cisco EMEA

Is a Hyper converged Infrastructure Cost-Competitive with the Cloud?

Published By: Hewlett Packard Enterprise     Published Date: Nov 06, 2017
The Cloud, once a radical idea in IT, is now mainstream. Whether it’s email, backup or file sharing, most consumers probably use a cloud service or two. Similarly, most IT professionals are familiar with cloud service providers such as Amazon, Google and Microsoft Azure, and many companies have moved at least some of their information technology processes into the cloud. In fact, the cloud has become so popular it’s easy to assume that running IT applications on-premises is not cost competitive with a cloud based service. In this report Evaluator Group will test the validity of that assumption with a TCO (Total Cost of Ownership) model analyzing a hyperconverged appliance solution from HPE and a comparable cloud service from Amazon Web Services (AWS).
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infrastructure, cost competitive, cloud, hyper converged, amazon web services, total cost of ownership, tco
    
Hewlett Packard Enterprise

Location Platform Index: Mapping and Navigation (Key vendor rankings and market trends) 2018

Published By: HERE Technologies     Published Date: Dec 05, 2018
HERE was named the world’s leading location platform in 2018 (Source: Ovum), overtaking Google for the first time. Ovum’s Index assesses and ranks the major vendors in the location platform market. According to Ovum: ‘HERE has always scored well on the completeness of its offering, leading on this front for some time. Where it traditionally lagged Google was on the reach of its platform, but this has been steadily improving thanks to the wide range of verticals its platform addresses. An important factor in HERE topping the leader board has been its strong focus on the developer community.’
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public sector, urbanization, traffic management
    
HERE Technologies

Mapping and Navigation (Key vendor rankings and market trends) 2018, Industry Report

Published By: HERE Technologies     Published Date: Dec 05, 2018
HERE was named the world’s leading location platform in 2018 (Source: Ovum), overtaking Google for the first time. Ovum’s Index assesses and ranks the major vendors in the location platform market. According to Ovum: ‘HERE has always scored well on the completeness of its offering, leading on this front for some time. Where it traditionally lagged Google was on the reach of its platform, but this has been steadily improving thanks to the wide range of verticals its platform addresses. An important factor in HERE topping the leader board has been its strong focus on the developer community.’
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location data, transport & logistics, location services
    
HERE Technologies

Forrester Wave: Digital Intelligence Platforms

Published By: Adobe     Published Date: Nov 09, 2017
In our 26-criteria evaluation of digital intelligence (DI) platform providers, we identified the 10 most significant ones — Adobe, Cxense, Evergage, Google, IBM, Localytics, Mixpanel, Optimizely, SAS, and Webtrekk — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.
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Adobe

The Forrester Wave™: Digital Intelligence Platforms, Q2 2017

Published By: Adobe     Published Date: Mar 26, 2018
In our 26-criteria evaluation of digital intelligence (DI) platform providers, we identified the 10 most significant ones — Adobe, Cxense, Evergage, Google, IBM, Localytics, Mixpanel, Optimizely, SAS, and Webtrekk — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice
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Adobe

The Forrester Wave™: Omnichannel DemandSide Platforms, Q2 2017

Published By: Adobe     Published Date: Mar 26, 2018
In our 36-criteria evaluation of omnichannel demand-side platform (DSP) providers, we identified the 11 most significant ones — Adform, Adobe, AOL, AppNexus, DataXu, Google, MediaMath, Rocket Fuel, The Trade Desk, Turn, and Viant — and researched, analyzed, and scored them. This report shows how each provider measures up and helps marketing professionals make the right choice.
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Adobe

Choosing a Modern Enterprise Web Browser

Published By: Google Chrome Enterprise     Published Date: Feb 14, 2018
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Google Chrome Enterprise

Google Endpoint Security Research Brief

Published By: Google Chrome Enterprise     Published Date: Feb 14, 2018
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Google Chrome Enterprise

Google Endpoint Security Research Brief

Published By: Google Chrome Enterprise     Published Date: Feb 14, 2018
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Google Chrome Enterprise

Moving Beyond Perimeter Security: A Comprehensive and Achievable Guide to Less Risk

Published By: Akamai Technologies     Published Date: Dec 11, 2018
A zero trust security and access model is the solution: Every machine, user, and server should be untrusted until proven otherwise. But how do you achieve zero trust? Read this white paper authored by Akamai’s CTO, Charlie Gero, to learn how to transition to a perimeter-less world in an incredibly easy way, with steps including: • The zero trust method of proof • The vision behind Google BeyondCorpTM • Analysis of application access vs. network access • How to deploy user grouping methodology • Guidance for application rollout stages 1-8
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Akamai Technologies

Moving Beyond Perimeter Security: A Comprehensive and Achievable Guide to Less Risk

Published By: Akamai Technologies     Published Date: Jun 14, 2018
"A zero trust security and access model is the solution: Every machine, user, and server should be untrusted until proven otherwise. But how do you achieve zero trust? Read this white paper authored by Akamai’s CTO, Charlie Gero, to learn how to transition to a perimeter-less world in an incredibly easy way, with steps including: • The zero trust method of proof • The vision behind Google BeyondCorpTM • Analysis of application access vs. network access • How to deploy user grouping methodology • Guidance for application rollout stages 1-8"
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security, perimeter security, zero trust, cloud, enterprise security
    
Akamai Technologies

Blue Coat SSL Visibility

Published By: Blue Coat Systems     Published Date: Aug 12, 2013
The use of SSL encryption for all enterprise Internet traffic is growing steadily. Applications that make use of SSL – such as SharePoint, Exchange, WebEx, Salesforce.com and Google Apps – are commonplace. Even email applications like Gmail, Yahoo, and Zimbra are being used in workplace environments as hosted email or BYOD apps. It’s clear that organizations now need complete visibility into the SSL traffic coming across the WAN. They need the ability to preserve complete network and web histories from encrypted network and web traffic for compliance, regulatory and logging requirements. Blue Coat has solutions today to address the SSL dilemma.
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blue coat, ssl, ssl visibility, server hardware, servers, small business networks, service management
    
Blue Coat Systems

MASTER GOOGLE SHOPPING CAMPAIGNS TO INCREASE YOUR SALES

Published By: Lengow     Published Date: Jun 06, 2016
This white paper illustrates Google Shopping’s role in the changing eCommerce landscape; from price comparison engines to CPC.
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increase your sales, google shopping, google shopping campaigns, ecommerce, online shopping
    
Lengow

Forrester: Mobile App Discovery: Best Practices To Promote Your App

Published By: Adobe     Published Date: Feb 20, 2014
Most brands would love to have their apps among the top 25 most downloaded apps on the Apple App Store or Google Play. With more than one million apps available, there’s a great risk that your app won’t stand out from the crowd. Marketers need to make sure their core target audiences will first download and then regularly use their apps, without spending huge promotion budgets. This report will analyze how consumers discover apps and will provide some guidelines on how to promote your apps.
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forrester, adobe, mobile app promotion, mobile app, mobile applications, apps, mobile marketing, promotion, social networking, digital marketing, launching apps, mobile technology, customer engagement
    
Adobe

Reinventing the Customer Experience

Published By: Adobe     Published Date: Feb 09, 2016
Today’s ultra-connected consumers are interacting with brands more often and in more places than ever. In fact, the average customer comes in contact with a brand at least five times before buying — whether it’s a Google search, an in-store visit or downloading an app.
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customer experience, customer interaction, reinventing the customer experience, marketing experiences, customer, customer relationship management, customer satisfaction, customer experience management
    
Adobe

Das Kundenerlebnis neu erfinden

Published By: Adobe     Published Date: Feb 09, 2016
Today’s ultra-connected consumers are interacting with brands more often and in more places than ever. In fact, the average customer comes in contact with a brand at least five times before buying — whether it’s a Google search, an in-store visit or downloading an app.
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customer experience, customer interaction, reinventing the customer experience, marketing experiences, customer, customer interaction service, customer relationship management, customer experience management
    
Adobe
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