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How to select the right content management system

Published By: Adobe     Published Date: Sep 23, 2019
An excellent CMS solution provides your business with the flexibility to grow into a broad experience delivery platform. It should enable your business to scale and add new capabilities as it grows, and easily integrate with other marketing technologies. Why should the target audience care? Customer expectations have increased. They now expect their in-store experiences to be continuous and consistent extensions of the online journey. And the online journey provides fast, dynamic, and interactive experiences. If your business is not well informed on what is needed from a content management solution, it may come up short on customer experience. A successful and growing business will choose a solution that helps them future-proof for emerging channels and effectively manage mature ones. Supporting Concepts: Navigate your business through the noise. Apply these questions and insights to your selection process and avoid the pitfalls of costly and rigid content management systems.
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Adobe

Winning With Superior Customer Experiences

Published By: Adobe     Published Date: Sep 23, 2019
Across every industry, many of the world's best and fastest-growing brands are using Adobe Experience Manager to deliver personalised content accurately and on time. Why should the target audience care? 86% of buyers will pay more for a better customer experience. What’s more, customer experience will overtake price and product as the key brand differentiator among consumers by 2020. Supporting Concepts: With Adobe Experience Manager, high levels of customer experience personalization, workflow efficiency, and data analysis are no longer cost- and resource-prohibitive dreams for only the biggest players. Brands featured include Silicon Labs, Morningstar, Swisscom, Raiffeisen, Hyatt, Nissan, Sony, SAS, Informatica, Jefferson Health.
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Adobe

How to select the right commerce platform

Published By: Adobe     Published Date: Sep 23, 2019
This guide provides tips on how to filter through targeted solution marketing to make an informed, objective assessments when selecting the best commerce solution for you. Key points include: - Finding a platform that is flexible, agile, scalable. - The benefits of employing a single platform for all commerce use cases. - Leveraging customer data for commerce strategies - Employing an ecosystem of support. - Focusing on long term value over the initial costs. Every organization is at a different point in their ability to deliver frictionless shopping experiences that customers demand. Follow these guidelines to position your business for strategic growth.
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Adobe

Magic Quadrant for Digital Commerce

Published By: Adobe     Published Date: Oct 08, 2019
Gartner evaluates eighteen digital commerce platforms and for the second year in a row, Gartner has identified Magento Commerce as an Industry Leader (top 3). According to Gartner, Leaders execute well against their current vision and are well-positioned for tomorrow. Magento Commerce, part of Adobe Experience Cloud, is innovating on platform functionality to help businesses like yours with the performance, scalability, and security required to deliver full-lifecycle customer experiences. Digital commerce platform choice has grown in complexity due to increased vendor choice and breadth of offerings, pricing model complexity and emerging managed service offerings. This report evaluates 18 vendors of digital commerce platforms to assist application leaders supporting digital commerce.
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Adobe

Integrating Content Across the Enterprise: An Introduction to ASG-Total Content Integrator (ASG-TCI)

Published By: ASG Software Solutions     Published Date: Jul 13, 2009
Enterprise content is growing at an average rate of 200% per year-and the risks of noncompliance are growing even faster. This paper examines the business and technical difficulties of managing content from disparate systems and presents the most viable alternatives for addressing these challenges.
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asg, sla, cmdb, bsm, metadata, metacmdb, lob, ecommerce
    
ASG Software Solutions

True Federation: A Must-Have Strategic Service Delivery

Published By: ASG Software Solutions     Published Date: Jul 20, 2009
Managing service delivery in todayís complex and dynamic business environments demands new and different approaches from IT. The explosive growth and the rate of change of information has brought particularly daunting challenges for IT that have contributed to incredibly complex underlying infrastructures. To get a true picture of all of the components necessary to support an IT or Business Service, you must access and bring together data that resides in disparate data silos throughout the enterprise.
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asg, sla, cmdb, bsm, metadata, itsm, metacmdb, lob
    
ASG Software Solutions

Third-Party White Paper by EMA: Managing Business Service Performance in a Virtual Environment

Published By: ASG Software Solutions     Published Date: Apr 02, 2008
Business Service Management (BSM) is of growing importance in the IT world. By managing IT systems according to the business services they support - like order entry, online sales, shipping, or customer service - IT is able to deliver on real business goals like providing competitive advantage, improving customer satisfaction, driving revenue growth, and increasing shareholder value.
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asg, cmdb, bsm, itil, bsm, bsp, metacmdb, configuration management
    
ASG Software Solutions

Virtualization Sanity Check: Stopping the Sprawl with Complete IT Visibility

Published By: ASG Software Solutions     Published Date: Feb 23, 2010
Virtualization continues to grow at 20 percent or more per year, but it is not expected to overtake existing physical architectures at least through 2010. This white paper examines the unique challenges of virtualization and offers tips for its successful management alongside IT's physical deployments.
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asg, cmdb, virtualization, bsm, itil, bsm, metacmdb, configuration management
    
ASG Software Solutions

Ten Keys to Building a Successful Facebook Application - and Reaping the Results

Published By: Context Optional     Published Date: Mar 09, 2010
If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
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context optional, social media, facebook, social networking, social applications, social marketing, email newsletters
    
Context Optional

8 Steps to Creating a High-Impact MarTech Stack

Published By: Marketo     Published Date: Sep 03, 2019
Across all industries, marketing increasingly plays a critical role in company growth. It is the marketer’s responsibility to help their organization retain, nurture, and increase their customer base—not an easy task. Having the right technology and skill set is essential to provide measurable ROI and deliver on the bottom line. Everything starts with the customer, and the tech needed to assist them on their buyer journey. By harnessing a well-considered MarTech stack, marketers can bring order to the overwhelming volumes of data they collect from online and offline interactions with prospective and existing customers. Better yet, this technology enables you to make those insights actionable, meaning you can make informed decisions. Download this ebook for eight practical steps your organization can take to put together a high-performance MarTech stack.
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Marketo

The Definitive Guide to Account-Based Marketing

Published By: Marketo     Published Date: Sep 03, 2019
Need a more significant ROI from your campaigns? Shift your thinking towards acquiring, retaining, and growing high-value accounts: companies or consumers that are high-yield and a better fit for your products or services. New channels, strategies, & technologies now help organizations of all sizes to implement an account-based marketing (ABM) strategy. Download Marketo's best-in-class Definitive Guide to Account-based Marketing and you'll learn: How to identify, prioritize, and profile the right accounts Creating a winning ABM strategy Creating the right content Which channels to leverage and how to coordinate them How to measure, analyse & optimize ABM campaigns What an ABM strategy that spans the entire customer lifecycle looks like in action
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Marketo

SaaS-based E-mail Archiving Momentum Continues

Published By: Mimecast     Published Date: Mar 01, 2010
How should you handle your growing email archiving issues? According to ESG (Enterprise Storage Group), the number of organizations using a SaaS-based email archiving solution has increased 350% in the past three years. It's not a question of if you should archive email, but how - and, the evolution of SaaS solutions makes sense to move email management to the cloud for a broader range of organizations.
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mimecast, saas, email archiving, esg, ip storage, storage management, enterprise software, business intelligence
    
Mimecast

The On-Premise Advantage for Marketing and Transactional Email

Published By: StrongMail     Published Date: Jun 08, 2008
The growing trend towards insourcing marketing and transactional email is being driven by businesses that are looking for ways to improve their email programs, increase data security and lower costs. When evaluating whether it makes more sense to leverage an on-premise or outsourced solution, it's important to understand how the traditional arguments have changed.
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strongmail, social media, email marketing, on-premise advantage, transactional email, insourcing, bounce management, spam trappers
    
StrongMail

End-to-End Security Visibility into Your Environments with Splunk and AWS

Published By: AWS     Published Date: Oct 09, 2019
Fulfilling the security and compliance obligations within the AWS Shared Responsibility Model is critical as organizations shift more of their infrastructure to the cloud. Most infrastructure and application monitoring solutions haven’t caught up to meet these new requirements, forcing IT and security teams to resort to traditional monitoring strategies that don’t allow for innovation and growth. Join us for this webinar to learn how Splunk and AWS give you end-to-end visibility across your applications and help quickly detect potential security threats. Find out how Experian leveraged Splunk Cloud to deliver log data in near real-time to their operations teams for analysis and monitoring, roll out new features/updates faster, create reusable features to deploy in multiple customer environments to scale with their business, and ensure adherence to security and compliance standards.
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AWS

How to Secure Your Containerized Infrastructure on AWS Cloud

Published By: AWS     Published Date: Oct 09, 2019
How do you maintain secure systems and operations across an elastic, complex AWS environment? As SailPoint transformed from a startup to a publicly traded company, their AWS infrastructure grew as well. With this growth, SailPoint needed to be able to identify and respond to anomalous behavior quickly, while simultaneously trying to align their organization into a cohesive DevSecOps organization. Join this webinar to learn how SailPoint gained a holistic view into their cloud infrastructure, plus how you can enable your Security and DevOps teams with in-depth insights into AWS infrastructure to make actionable, data-driven decisions to reduce risk.
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AWS

How You Can Build Trust Between Your Security and Developer Teams

Published By: AWS     Published Date: Oct 09, 2019
As your business grows, so do your infrastructure needs. With their growing AWS infrastructure, it was important that Informatica simplify security, increase agility, and adopt a more DevOps-centric development model. Join our upcoming webinar to learn how Informatica leveraged RedLock, Palo Alto Networks’ security and compliance solution, to help build security earlier in the development process so vulnerabilities could be remediated faster. You will also learn how other businesses, like yours, can manage the security in your environment with greater ease and control.
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AWS

How Pokémon Secures Data for Hundreds of Millions of Users with Sumo Logic

Published By: AWS     Published Date: Oct 09, 2019
Pokémon experienced massive growth in the number of downloads for their most popular gaming app. Ensuring customer data was managed, secured, and private was a top priority for their Information Security team. Join us to learn how Pokémon leveraged Sumo Logic on AWS to implement a security analytics solution to scale with their rapid growth. Pokémon will also discuss how they strengthened their overall security posture, gained a unified view of operations, and delivered on their core values of trust and child safety.
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AWS

Getting the most out of Kubernetes management across Amazon EKS and your on-premises environment

Published By: AWS     Published Date: Oct 14, 2019
Containers have become the new infrastructure standard for development teams. While the “DIY container approach” (un-orchestrated containers) still has its use cases (e.g. low latency, longer compute jobs, predictable traffic), production-grade deployments require orchestration. DevOps teams are increasingly leveraging the benefits of Kubernetes and accelerating its adoption, taking it from a 27% adoption rate in 2018 to a 48% adoption rate in 2019 according to the RightScale “2019 State of the Cloud Report,” from Flexera. The same report also positions Amazon Elastic Kubernetes Service (Amazon EKS) as one of the fastest-growing managed Kubernetes offerings available, with a 44% adoption rate. Previously, containers were a technology deployed by individual teams – and were typically used for “application testing” in the enterprise world. Today, many organizations are now not only seeing the benefits of operationalizing containers to deploy production applications, but also re-positioni
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AWS

Achieving Rapid AIX Data Recovery for Credit Union Core Processing Applications

Published By: Vision Solutions     Published Date: Feb 18, 2008
Continuous member service is an important deliverable for credit unions, and. the continued growth in assets and members means that the impact of downtime is affecting a larger base and is therefore potentially much more costly. Learn how new data protection and recovery technologies are making a huge impact on downtime for credit unions that depend on AIX-hosted applications.
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vision, high availability, ibm, aix, cdp, core union, as/400, data protection
    
Vision Solutions

Portfolio is the cure for OHSU Pathology Department's image management pains

Published By: Extensis     Published Date: May 04, 2008
With a library of thousands of on- and off-line slides growing by 1,200 new images monthly, chaos was spreading like a disease in The Pathology Department at Oregon Health & Science University. Until they found the perfect solution to help them organize, track and access their image library - Portfolio Server.
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extensis, ohsu, library, dam, solutions, digital asset management', business intelligence
    
Extensis

Free Trial - Get sales and marketing in synch.

Published By: ZoomInfo     Published Date: Sep 07, 2010
Find and connect quickly with the right people, prospects, and opportunities to grow your sales pipeline and boost conversion rates. The ZoomInfo™ Database is the only source of business information combining the business web, community contributors, and professionals who post their own profiles-updated 24 hours a day, 7 days a week. Unlock the power of this data with our next-generation prospecting tool, ZoomInfo™ Pro, featuring rich segmentation, export capabilities, and list building. Add custom appends and lists to streamline revenue generation and maximize ROI. Start your free trial today.
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zoominfo, sales, marketing, pipeline, conversion rates
    
ZoomInfo

Free Trial - Zoom in on your ideal prospect

Published By: ZoomInfo     Published Date: Sep 07, 2010
Find and connect quickly with the right people, prospects, and opportunities to grow your pipeline and shorten your sales cycle.
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zoominfo, sales, marketing, pipeline, conversion rates
    
ZoomInfo

The Bloody Truth about Social Media

Published By: OneUpWeb     Published Date: Jul 27, 2010
Separate fact from fiction with Oneupweb's new white paper on social media. By now you've heard the buzz about social media, and it's true, it is a cornerstone for branding, sales growth and PR.
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oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics
    
OneUpWeb

The Bloody Truth about Social Media

Published By: OneUpWeb     Published Date: Nov 23, 2010
Does social media marketing really work? How do you separate fact from fiction as you navigate your way through the buzz about "going viral"? Amidst the chatter about Twitter, Facebook, FourSquare, Digg, Delicious, and Linked In-what will really get your business ahead? Tune in to find out as Oneupweb CEO Lisa Wehr and Social Media Director, Maureen Michaels team up to unveil the truth.
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oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics
    
OneUpWeb

Pharma is Moving to Digital & Social Media. Wake up!

Published By: QuantumMethod     Published Date: Jul 28, 2011
There's growing recognition that marketers can no longer afford to wait for specific guidelines from the FDA. Jump on the social media bandwagon or be left blow'n in the wind. Are you prepared? b
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digital, pharma, social media, advertising, fda, brand, consumer, drug
    
QuantumMethod
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