growth marketing

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Achieving Transformational Growth with Profit-Driven Marketing

Published By: Wpromote     Published Date: Sep 10, 2019
While profit-driven marketing isn’t new, many brands still focus on metrics that distract from the true goal: profit. The shift to profit-driven marketing begins with reevaluating traditional KPIs. Certain metrics have become so ingrained in marketing plans that there’s no consideration about whether they are still relevant. Ready to start prioritizing profit? Learn more about how Wpromote can help.
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Wpromote

Cooperative Marketing Best Practices

Published By: Pitney Bowes     Published Date: Dec 11, 2008
This White Paper, sponsored by Pitney Bowes Marketing Solutions, a leading provider of web-based co-op marketing tools, examines the trends and challenges faced by companies looking to achieve more business growth from their trade marketing efforts.
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pitney bowes, co-op marketing tools, trade marketing, program controls, marketing funds management, market development funds, business development funds
    
Pitney Bowes

Organic Revenue Case Study

Published By: Relevance     Published Date: Mar 03, 2016
Guthy | Renker required a partner thatcould quickly understand the position of the Proactiv brand within the current competitive landscape of the beauty industry and create a roadmap for rapid growth.
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relevance, organic revenue, brand positioning, competitive landscape, growth, marketing
    
Relevance

Optimizing Your Organization for Data-Driven Growth Marketing

Published By: Persicope Data     Published Date: Mar 07, 2018
The pace of change in business today is unprecedented. Consider this stark statistic tweeted by Vala Afshar, the Chief Digital Evangelist at Salesforce: Twitter only took 2 years to gain their first 50 million users1. This is only a fraction of the time compared with everyday products like the automobile and airplane, which took 62 and 68 years respectively to reach the same milestones.
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Persicope Data

The Big Book of Experimentation

Published By: Optimizely     Published Date: Apr 06, 2018
Optimizely helps companies better understand and serve their customers. Every touchpoint with a customer is an opportunity to win that customer’s heart, make them great, and make them better. By experimenting everywhere, businesses have a powerful strategy for reorienting towards their customer as the true north, striving to iterate quickly, make improvements, and deliver customer experiences that are delightful and fuel growth. Optimizely enables you to experiment everywhere—both across the organization and across every interaction you have with a customer. In a company that experiments everywhere, everyone from Marketing to Product Management, Design, Engineering, and the C-Suite can inform their decisions with experiments that engage customers for their reactions.
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Optimizely

The Ultimate Guide to Healthcare Marketing Attribution & ROI

Published By: Evariant     Published Date: Nov 08, 2018
Smarter growth for healthcare providers requires a strong patient acquisition engine that can demonstrate ROI. By focusing on the financial impact of marketing efforts, healthcare marketers demonstrates why these efforts warrant further investment. This guide presents the Evariant approach to calculating service line ROI from marketing spend. It includes a standard set of formulas and optional factors that may be relevant to certain service lines and system-wide operations.
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healthcare marketing, marketing roi, patient acquisition, marketing measurement
    
Evariant

The Rise of Revenue Ops: Why Marketing & Sales Operations Make Growth Possible

Published By: Radius     Published Date: Jul 24, 2017
To help forward-thinkers find success with marketing and sales ops, we’ve developed a comprehensive framework that defines the pillars and core responsibilities of Revenue Ops and will encourage innovative companies to build a world-class Revenue Ops organization.
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radius, sales op, marketing op, revenue growth, marketing operations, b2b marketing, revenue ops, best practices, customer satisfaction, marketing automation, sales automation, collaborative commerce, customer experience management, business technology
    
Radius

Wired Money: 5 Ways Modern Finance Teams Can Deliver Growth

Published By: Dun & Bradstreet     Published Date: Oct 21, 2016
Companies are looking to their CFOs for strong leadership in developing corporate strategies and achieving growth. CFOs can meet these rising expectations by leveraging their knowledge of corporate data to extract valuable insights about customers, suppliers, partners and other stakeholders. Supported by analytics, CFOs can help their companies create a global, unified and clear view of their many relationships with customers and others to guide intelligent risk-taking and thoughtful investment—both necessary catalysts for growth. This capability will also enable the company, particularly its sales and marketing functions, to move faster and adapt more quickly to changing conditions. The 21st-century CFO is not only concerned with controlling costs and minimizing risk, but also with maximizing opportunities and generating growth. The right foundational technologies and organizational processes for data-driven decision making can help them achieve all of these strategic goals.
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Dun & Bradstreet

Automating the Identity Lifecycle with Okta Provisioning

Published By: Okta     Published Date: Jun 03, 2016
Increasingly companies are employing cloud solutions as the foundation for running their business. Okta builds on that foundation with a full suite of identity, mobility and security products that are all fully integrated into one platform for internal and external users. Okta is the identity management foundation for a cloud-first IT architecture that enables you to take the lead in adopting new applications and enabling mobile for your organization to drive growth. In this webinar with Okta, and customer Medallia, learn about the benefits of Okta Provisioning to maximize security, efficiency and productivity, and how Medallia recognized significant IT savings and >900% ROI. Speakers: Ed Sawma, Director Product Marketing, Okta Jonathan Hansen, Head of IT, Medallia
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Okta

How to Build a Culture of Growth

Published By: Google Analytics 360 Suite     Published Date: Jul 28, 2017
Most companies have a few people who are testers and optimizers by nature, interest, or experience. But what really moves the dial is when everyone in the company embraces a test-and-learn approach to improving the customer experience across all touchpoints. Why is the test-and-learn approach so effective? When you test everything, your team values data over opinions. Everyone keeps learning — even from failures. The results? More visitors, more sales, happier customers, and a healthier bottom line. To help you get there, this guide provides insights on: What constitutes a culture of growth and optimization Tips for building that culture in your own company Lessons from marketing leaders who embrace the test-and-learn approach
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Google Analytics 360 Suite

Finance your way forward 7 strategies for growing your international presence

Published By: HSBC     Published Date: Feb 27, 2019
So, you want to take your company global? For many organizations, forward growth means international expansion. While you may recognize the need for this growth, making it happen is another matter. In order to expand into new markets, you’ll need to identify your growth strategy, navigate unclear rules and regulations, understand cultural differences, and so much more. There are many complex considerations when growing your business globally – many of which you didn’t need to address in order to grow domestically. ____ The materials contained in this website are not intended for audiences located outside of the United States. This site does not intend to collect personal information about persons located outside the US and no marketing or services are directed at individuals located in the European Union. Content is Sponsored by HSBC
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HSBC

Innovate for Success

Published By: Oracle     Published Date: Mar 07, 2019
Our research reports on the 2,000 executives from the marketing community, across 22 markets, who agreed that innovation drives growth. However, barriers to innovation remain significant, ranging from isolation within the business, to a lack of insight into the data, and absent support from leadership in 24% of cases, and data remains the second largest issue for marketing with a 10% gap. New technologies help harness data, demonstrate how innovation will benefit teams and businesses, and help CMOs create a successful innovation agenda. Read the report
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Oracle

Innovate for Success

Published By: Oracle     Published Date: Mar 22, 2019
Our research reports on the 2,000 executives from the marketing community, across 22 markets, who agreed that innovation drives growth. However, barriers to innovation remain significant, ranging from isolation within the business, to a lack of insight into the data, and absent support from leadership in 24% of cases, and data remains the second largest issue for marketing with a 10% gap. New technologies help harness data, demonstrate how innovation will benefit teams and businesses, and help CMOs create a successful innovation agenda. Read the report
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Oracle

Digital Marketing: Are You Ready to Go Agile? (Best Practices)

Published By: SAS     Published Date: Apr 16, 2015
The exponential growth in digital channels has given rise to the importance of digital marketing. But digital marketing isn’t just about the channel, it’s the mechanism by which people are creating and sharing experiences; engaging not only with each other, but with companies they do business with. With such high channel fragmentation, making strategic decisions on audience, con¬tent and platforms is critical. Marketers need the capability to define their market, build outstanding content, tailor messaging and provide that messaging in the right medium – quickly!
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SAS

How Superbrands Breed Superfans: 6 Best Practices for 10x Greater Fan Growth

Published By: Wildfire Interactive     Published Date: Aug 08, 2012
On average, only 17% of fans share a brand's campaign with friends and family. But top-performing social brands get 39% of their fans to share their campaigns.
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wildfire, superbrands, superfans, best practices, fan growth, marketing, social brands, customer outreach
    
Wildfire Interactive

The Evolution of Marketing Channels

Published By: Dotmailer     Published Date: Nov 06, 2018
Consumers have witnessed unprecedented socioeconomic, political and technological change in the past 30 years. Shifts in behavior and demand have opened up new markets, while existing ones have expanded their offerings, triggering an avalanche of products and services. Ecommerce has emerged as a by-product of consumerism; the digital marketplace has freed both consumers and merchants from the restraints of proximity. This has resulted in spiraling growth. Marketing in 2018 is unrecognizable to the marketing of the 1980s. Back then there were only a few communication channels available, whereas now there are a myriad of options. Thanks to the digital revolution, the shopfront now sits on the consumer’s coffee table. Brands now cater for empowered customers, and as such, it’s become tougher for marketers to know where to allocate their budget and how to keep their message consistent. This whitepaper will discuss how marketing channels have evolved to fit the needs of omnichannel consu
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Dotmailer

How to Build a Culture of Growth

Published By: Google Analytics 360 Suite     Published Date: Jul 27, 2017
Most companies have a few people who are testers and optimizers by nature, interest, or experience. But what really moves the dial is when everyone in the company embraces a test-and-learn approach to improving the customer experience across all touchpoints. Why is the test-and-learn approach so effective? When you test everything, your team values data over opinions. Everyone keeps learning — even from failures. The results? More visitors, more sales, happier customers, and a healthier bottom line. To help you get there, this guide provides insights on: What constitutes a culture of growth and optimization Tips for building that culture in your own company Lessons from marketing leaders who embrace the test-and-learn approach
Tags : 
    
Google Analytics 360 Suite

Innovate for Success

Published By: Oracle     Published Date: Mar 13, 2019
Our research reports on the 5,000 executives from the marketing community, across 24 markets, who agreed that innovation drives growth. However, barriers to innovation remain significant, ranging from isolation within the business, to a lack of insight into the data, and absent support from leadership in 24% of cases, and data remains the second largest issue for marketing with a 10% gap. New technologies help harness data, demonstrate how innovation will benefit teams and businesses, and help CMOs create a successful innovation agenda. Read the report
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Oracle

Marketing Defines Innovation Culture

Published By: Oracle     Published Date: Jun 05, 2019
Innovation and technology are quite the buzzwords these days. Join IDC Chief Analyst, Philip Carter, and Oracle’s Vice President of Digital Innovation, Neil Sholay, as they discuss how technology is driving innovation in businesses. Watch Carter and Sholay discuss the role of Marketing in business innovation. Discover what it means to innovate, some examples of successful innovation, and what they are actually doing to scale that growth. It’s time to find out how Marketing is shaping business culture through innovative technology. Watch the talk now.
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Oracle

How Marketing is Setting Innovation Agendas

Published By: Oracle     Published Date: Jun 05, 2019
Innovation and technology are quite the buzzwords these days. Join IDC Chief Analyst, Philip Carter, and Oracle’s Vice President of Digital Innovation, Neil Sholay, as they discuss how technology is driving innovation in businesses. Watch Carter and Sholay get to the bottom of the role of Marketing in innovation, how to set your growth KPIs, and how to overcome the internal barriers innovators can face. Find out how Marketing is stepping into the lead through new technology, innovation and growth. Watch the talk now.
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Oracle

GrowthIntel: Better Targeting for Telemarketing

Published By: GrowthIntel - INT     Published Date: Jul 06, 2017
For many B2B companies, the best way to generate new business is the old fashioned one – a team of telemarketers hitting the phones to make sales appointments for their more experienced colleagues. But they are losing money every time a telemarketing agent calls somebody that doesn’t want to buy from them. This ebook will explain: • Why you could be wasting 97.6% of your time • The root of telemarketing’s targeting problem • A better way to classify companies; and • A smarter way to go to market
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b2b, intel, telemarketing, targeting, conversation, reduce costs, business performance, sales, data efficiency
    
GrowthIntel - INT

Stop the Presses! 7 Tips to Drive Readership & Revenue

Published By: Silverpop     Published Date: Sep 19, 2011
With the growth of email marketing flooding inboxes, the pressure has never been greater to deliver highly compelling and creative communications programs. With more companies sending out more emails, you've got to do more to position your program above the competitive fray.
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silverpop, drive renewal, cross-promote, url, landing pages
    
Silverpop

The Commerce Marketer's Guide to Turning Shoppers into Buyers

Published By: Bronto     Published Date: Jul 19, 2017
With the exponential growth of internet marketing and online advertising, the customer's journey to making a purchase has grown longer, often including a mrylad of touch points along the way. Whether they begin with a direct search or visit a website via a paid advertisement, the modern shopper takes far more time to explore their options and do their research before buying. Lets take a closer look at three common stages of today's buying journey and solutions for effectively managing each one.
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online advertising, internet marketing, online shopping, mobile shopping, customer loyalty, brand loyalty, loyalty program, shopping incentive, consumer behavior, retail
    
Bronto

Retentionomics: The Path to Profitable Growth

Published By: Sailthru     Published Date: Aug 15, 2016
It has been well documented that it is much more cost-effective to focus on nurturing relationships with existing customers than it is to find and convert new ones. Forbes Insights and Sailthru recently completed a global study of 300 retail and media executives to find out if, and how, they take advantage of the benefits of retention strategies and how that impacts growth and performance.
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sailthru, retention, forbes, growth, media, retail, marketing, nurturing, nurture, customer experience
    
Sailthru
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