holiday season

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Kenshoo 2012 US Best Practices Tip Sheet

Published By: Kenshoo     Published Date: Oct 30, 2012
In the Kenshoo 2012 best practices tip sheet for the US, we explore the numbers for the holiday season including advertising, search engine advertising, impressions, clicks and much more.
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best practices, kenshoo, holiday season, search engine advertising, impressions, clicks, holiday season
    
Kenshoo

2012 US Holiday Online Retail Insights

Published By: Kenshoo     Published Date: Oct 30, 2012
This white paper outlines 7 key insights from year-over-year data on the 2011 US holiday season. Read on to learn more about key metrics in the holiday season including clicks, advertising, search advertising and more.
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kenshoo, search advertising, clicks, impressions, search advertising, marketing metrics
    
Kenshoo

6 Ways to Boost Holiday Sales & Fuel Year-round Growth

Published By: Bazaarvoice     Published Date: Aug 01, 2014
How do shopping holidays like Cyber Monday and Boxing Day affect review usage? What does review traffic reveal about back-to-school shopping? Download The Conversation Index to see how customer conversations impact the global shopping seasons.
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bazaarvoice, holiday sales, growth, cyber monday, boxing day, review usage, traffic
    
Bazaarvoice

Secrets to better engage the mobile consumer: The role of push notifications

Published By: IBM     Published Date: Nov 04, 2014
Today’s consumers are on the move, and with mobile devices accounting for nearly 20 percent of site sales heading into the 2014 holiday season, creating compelling mobile experiences is no longer just a nice-to-have option. Read this research report from Aberdeen Group to get secrets on how targeted push notifications can generate unprecedented levels of engagement with customers wherever they are. Find out how to make sure every message they receive is relevant—and right on target.
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mobile notifications, mobile apps, mobile consumers, site sales, push notification
    
IBM

Learn from the best: How customer understanding and analytics grows revenue and deepens loyalty

Published By: IBM     Published Date: Nov 04, 2014
How can you gain the insights you need to build stronger relationships with customers and improve your business results this holiday season? Read this ebook and discover how 10 leading companies are gaining deeper insight into their customers, enabling them to provide personalized experiences that engage customers across channels, increase conversions and drive revenue. Find out how they’ve harnessed the power of customer understanding and analytics to drive business results.
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consumer analytics, customer engagement, revenue growth
    
IBM

8th Annual Online Retail Holiday Readiness Report

Published By: IBM     Published Date: Jun 15, 2015
Download the Online Retail Holiday Readiness Report for 2015 to find out about the latest trends, industry benchmarks and best practices for maximizing holiday returns. Get an in-depth look at the impact of screen size on shopping behavior, discover the key dates in the holiday shopping calendar, and find out what you need to know in order to make this the most successful season yet.
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ibm, retail, technology, best practices, trends, shopping, behavior
    
IBM

Eighth Annual Online Retail Holiday Readiness Report

Published By: IBM     Published Date: Aug 05, 2015
You'll have access to tips and resources, including the newly released Eighth Annual Online Retail Holiday Readiness Report, to help you navigate this holiday season and make it the most profitable one yet!
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ibm, holidays, ibm digital analytics, retail, retail holiday readiness report
    
IBM

IBM Commerce Eighth Annual Online Retail Holiday Readiness Report

Published By: IBM     Published Date: Jan 12, 2016
With the holiday season right around the corner, it's time for retailers to take a closer look at the strategies that can ensure success to uncover any potenital roadblocks on the horizon. Read the report to get the latest online shopping trends and best practices to maximize holiday returns.
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mobile traffic, trends, best practices
    
IBM

5 Five Lessons Learned From the 2010 Holiday Season

Published By: Gomez IT     Published Date: May 23, 2011
Load testing is not a new concept and many of you have probably used various load testing tools prior to major releases with varying degrees of success. Yet, we still see new web applications or newly launched web sites for which performance is not meeting the demands of the customer base.
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web performance management, compuware, gomez, andrea mulligan, load testing, saas, web applications, emarketing program, major traffic event, website performance, application performance management
    
Gomez IT

The Retail Marketer's 2015 Holiday Playbook

Published By: Wyng     Published Date: Jul 13, 2015
The holiday season has become an increasingly competitive space for retailers over the past few years, with brands struggling to break through the noise to gain customer attention. Not only are brands expected to drive increased sales year over year, but they are also expected to create fun and relevant experiences for customers that ultimately drive engagement and support conversions. This fundamental shift in consumer behavior has complicated retailers’ marketing strategies, but also opens up the opportunity to more accurately target and cater to their different shoppers’ needs during the holidays. Download this ebook to learn how to increase Average Order Value, drive last minute purchases, increase sales, extend in-store shopping experiences, and make use of consumer data to inform future marketing decisions.
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offerpop, retail marketing, customer engagement, consumer data, marketing solutions
    
Wyng

The Top 12 Marketing Tips for the Holidays

Published By: Bronto     Published Date: Sep 09, 2013
Though the holidays seem far away, leading retailers have already started their holiday planning. Whether your planning has kicked off or you haven’t even started, there are several things that you should do to make sure this season is stellar. Making significant changes to your program during the holidays can be difficult and chaotic
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holiday marketing, marketing strategies, holiday season
    
Bronto

The Top 12 Marketing Tips for the Holidays

Published By: Bronto     Published Date: Aug 14, 2014
Sleigh bells ring, are you listening? Though the holidays might seem far away, leading retailers will start preparing for the holidays now. Whether you’ve kicked off your planning or you haven’t even started, there are several ways to ensure that the 2014 holiday season is stellar. To help you and your team have a successful holiday season, this white paper offers some helpful tips for the holiday season, to ensure you make changes well ahead of the chaotic blizzard of activity that wraps up the end of the year.
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marketing tips, holiday marketing, email production, holiday promotions
    
Bronto

Retail's Guide to Holiday Planning

Published By: AdRoll     Published Date: Aug 22, 2017
For most retailers, the holidays are a frenzied rush of juggling multiple campaigns, meeting revenue goals, and hitting lofty numbers before the year is up. It’s far from a relaxing time of year. The holiday season has become critically important to online retailers. With the rise of Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day, the definition of “the holidays” has expanded substantially. While these retail days have helped distribute the holiday rush across a wider range, they’ve also made holiday campaign planning far more complex. Expanding digital channels, such as mobile and social media, have added to the immense opportunities that the holidays provide. Just last year, mobile accounted for 50.3% of all e-commerce traffic, surpassed desktop traffic for the first time ever. Knowing this, it shouldn’t be a surprise that 38% of shoppers now say they will not return to a retailer’s website if it’s not mobile optimized.
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holiday planning, retail, black friday, social media, mobile
    
AdRoll

Free Shipping: Does It Drive Online Holiday Sales and Long-Term Loyalty?

Published By: ForeSee Results     Published Date: Feb 05, 2007
Free shipping, undoubtedly, is necessary to compete in the critical holiday season. But, is it really a competitive advantage? Does it drive short-term sales and long-term loyalty? And, are free shipping offers equally effective for repeat customers as for those that buy from a retail site for the first time?  ForeSee Results found some interesting answers to these questions.
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e-commerce software, loyalty and retention, free shipping, e-tailers, e-commerce, foresee, foresee results
    
ForeSee Results

Social Media Marketing Hits & Misses: How 2007 Hot Holiday Brands & Products Performed Online

Published By: Safe Software     Published Date: Mar 19, 2008
In this follow-up to their preholiday study of 12 of the season's most talked about products and retailers, Oneupweb looks at how these companies' online social media marketing strategies played out during the 2007 holidays. See what worked, why, and what social media marketing tactics you should be considering in 2008.
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social, social media, one up web, oneupweb, survey, poll, ipod, wii, target, coach, webkinz, myspace, taryn, pronto, starbucks, pleo
    
Safe Software

12 Tips for a Successful Holiday Season

Published By: Bronto     Published Date: Sep 26, 2011
Whether you have all of your plans finalized or you haven't even started, there are several things that you should do to make sure this holiday season is stellar.
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whitepaper, bronto marketing platform, bronto, white paper, email marketing, holiday, holidays, holiday season, e-commerce, online, holiday marketing tips, social holiday, mobile holiday, bronto software
    
Bronto

2013 eCommerce Benchmark and Holiday Shopping Report

Published By: Adobe     Published Date: Feb 20, 2014
The 2013 holiday shopping season blew by at a record pace. With six fewer days between Thanksgiving and Christmas than 2012, Adobe Digital Index speculated that retailers may lose up to $1.5 billion in potential revenue if marketing programs failed to capture even greater daily sales than the Digital Index model predicted. Now that the season is complete, Digital Index has just released its 2013 eCommerce Benchmark and Holiday Shopping Report which offers more than 25 eCommerce benchmarks — and points to some holiday shopping surprises.
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adobe, adobe social, social media, marketing, ecommerce, retail, online shopping, holiday shopping, benchmarking, acquition, customer engagement, conversion funnel, customer loyalty, mobile shopping
    
Adobe

LUSH Cosmetics: A Prophix case study

Published By: Prophix     Published Date: Apr 24, 2013
Seeking to leverage the power of emerging technologies, finance and IT leaders at LUSH Cosmetics used advanced Corporate Performance Management (CPM) software from Prophix to successfully predict customer purchasing patterns during a recent holiday season.
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case study, forecasting, analytics, data, roi, cost reduction, efficiency, application integration, application performance management, best practices, business activity monitoring, business analytics, business integration, business intelligence, business management, business metrics, business process management, change management, customer satisfaction, enterprise resource planning
    
Prophix

Online merchants and E-tailers: Preparing for the 2014 Holiday Shopping Season

Published By: Symantec     Published Date: Dec 04, 2014
With 93% of people doing at least some of their holiday-season shopping with online merchants, e-tailers of every kind need to get their websites in gear and ensure their customers feel confident shopping on their site. Whether it’s shopping online, in store pick-up, or even browsing and wish lists, customers are offering you an unprecedented amount of data and sales this season. But fail to keep your customers safe with good website security, and all you’ll get is a lump of coal in your stocking.
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online merchants, e-tailers, holiday, holiday season, website security, shopping, security
    
Symantec

2014 Holiday Strategy Guide: How to Win Big with Retargeting this Holiday Season

Published By: AdRoll     Published Date: Oct 29, 2014
In this guide, we’ll help you set up the most successful retargeting campaigns during the critical holiday time of year.
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retargeting campaigns, consumer behavior, desktop retargeting, mobile retargeting, roi, consumer targeting
    
AdRoll

Bluecore Holiday Lookbook

Published By: Bluecore     Published Date: Sep 27, 2018
Review a sampling of behavioral and catalog triggers as well as personalized batch sends used by a variety of retailers during the holiday season.
Tags : 
bluecore, email marketing, holiday shopping, holiday season
    
Bluecore
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