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5 Daunting Sales and Marketing Gaps and How to Overcome Them

Published By: Microsoft     Published Date: Jul 20, 2018
What sales and marketing gaps are you defending? How are they impacting your ability to hit your numbers? In this guide, we examine five massive gaps that could be costing you time, customers, top-line growth and profit. And we show you how to transform your business by closing those gaps so you can get back to growing. • Discover how to transform your business by connecting sales and marketing with a shared set of practices that have been proven to grow brands, grow revenue and increase profit. • Get expert advice from leaders who have walked in your shoes, leaped over the gaps and unleashed sales and marketing to drive growth – together. • Watch insight-packed webinars from Forrester Research, Microsoft and Adobe.
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Microsoft

The 5 Keys to Optimizing Your Co-Op or MDF Advertising Program

Published By: Balihoo     Published Date: Apr 29, 2010
As a product manufacturer reaching your customers through a reseller network, you know it's critical to coordinate and leverage marketing activities with them. More than ever your marketing budgets are under scrutiny, while at the same time there's ever-growing pressure to achieve sales goals. Download this whitepaper to learn the 5 Keys to Optimizing your Co-op or MDF Advertising Program and seamlessly translate your national strategies into local execution.
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balihoo, marketing, co op marketing, integrated marketing, romi, marketing automation
    
Balihoo

Data warehouses: improve strategic decision making with coherent views of data

Published By: IBM     Published Date: Jun 15, 2009
The ability to make quick, well-informed decisions is critical to competitiveness and growth for most companies. Read the white paper to see how Data warehouse solutions can deliver business insight across virtually any business process or function. And also how they're particularly valuable for understanding sales, profiling customers and analyzing business costs.
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ibm, data warehouses, warehouse, data, data solutions, sales, business costs, olap, online, analytical processing, customer relationship management, crm, ibm db2 warehouse, regulatory, compliance, enterprise applications, data management, data warehousing
    
IBM

Marketing’s New Imperative: Bring Social to Your Team

Published By: Jive Software     Published Date: Aug 29, 2012
Today’s marketing teams have to work smarter and faster across a growing range of activities and an increasingly diverse array of participants. Improving cross-functional collaboration is the new marketing mandate, and social business is the enabler, allowing marketing teams to drive more leads, increase sales and cut operational costs. Learn how marketers are achieving success with social business technology.
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marketing productivity, marketing teams, social business technology, team collaboration
    
Jive Software

Mobile Sales Enablement

Published By: bigtincan     Published Date: Oct 10, 2014
Sales teams are the lifeblood of every organization, as they are tasked with acquiring market share and growing revenue. Access to corporate content – and understanding how to use it – is one of the greatest barriers salespeople must overcome. Mobile sales enablement is about providing dynamic, on-demand content that can be accessed during any selling situation.
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mobile sales, mobile sales enablement, on-demand content, market share
    
bigtincan

Cloud First: threat or an opportunity? This webinar will help you future proof your career in ITAM

Published By: Flexera     Published Date: May 30, 2019
"Cloud spend (IaaS, PaaS and SaaS) is growing 7 times faster than IT spend, and the pressure to innovate has never been greater. Today’s IT departments have to both sustain existing operations and compete through innovation—but managing the IT tangle can starve investment in your future. How do you manage today’s Cloud First movement with one eye on the future? “Cloud First: threat or an opportunity?”—an exclusive webinar from Flexera VP Presales Cynthia Tackett—will discuss what a Cloud First strategy really means for the future of ITAM and how we must adapt to future-proof our careers in the ITAM profession. You’ll learn about cloud trends, challenges and threats to your career, opportunities and your career path into the cloud, and how to future-proof your career. Register today! "
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Flexera

Gartner Magic Quadrant for Sales Performance Management

Published By: Google - SAP     Published Date: Jun 20, 2019
SAP has been ranked a leader in the latest Gartner Magic Quadrant for Sales Performance Management. The Gartner Magic Quadrant for Sales Performance Management (SPM) examines the fast-growing SPM space and helps companies identify the best solutions for driving sales, aligning incentives, automating commissions, and effectively planning your territory and quota strategies. For the third year in a row, SAP is listed the highest and furthest to the right for “Ability to Execute” and “Completeness of Vision”. This marks our sixth year in a row positioned among the leaders. Discover the important trends in SPM solutions that can help you make a buying decision. The report includes: ? A comprehensive evaluation of 11 leading vendors in the SPM space. ? Key trends in sales plan optimization, including why companies are increasingly using AI to achieve more effective sales incentive plans. ? Strategic planning assumptions, including the assumption that 40% of B2B providers with more than 10
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Google - SAP

The Crossover Effect: Positioning Consumer Products Companies on the Growth Path

Published By: Google - SAP     Published Date: Jun 20, 2019
Maximize go-to-market initiatives with SAP To succeed in today’s hypercompetitive environment, consumer products companies need greater speed and agility. See how SAP C/4HANA solutions can help you synchronize activities across your modern trade and direct-to-consumer efforts – and ultimately bring you closer to your consumers. Grow your brand and your market share with an intelligent strategy. The Crossover Effect: Positioning Consumer Products Companies for Growth Learn how SAP empowers consumer products companies to improve customer experience and leverage new types of data, digital capabilities, and success measures to drive growth. ? Join the Direct-to-Consumer Revolution Learn about how SAP Customer Experience solutions enable consumer products companies to get closer to the consumer than ever before. ? Henkel Drives Sales Innovation with SAP Trade Management Martin Reinicke of Henkel Beauty Care shares how the SAP Trade Management solution helps the company adapt to rapid m
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Google - SAP

How Employee Makeovers Also Make Over Your Bottom Line

Published By: Cornerstone OnDemand     Published Date: Jun 23, 2016
Talent is often a major barrier of organizational growth because it involves managing the growth and personalities of your workforce. So what can stakeholders do when New Hire Nancy doesn’t have a handle on the company culture? Or when Salesman Steve is behind schedule in learning about new products and services? THEY CAN START BY GIVING AN EMPLOYEE MAKEOVER!
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best practices, productivity, competitive advantage, human resources, hiring, business management, business process management
    
Cornerstone OnDemand

10 New Ways to Think About Affiliate Marketing Best Practices

Published By: Impact Radius     Published Date: Oct 14, 2014
Affiliate marketing is big business and it is poised to grow to $4.5 billion by 2016! While affiliate marketing is growing and evolving, the best practices for this channel seem to be outdated and causing stagnating campaigns, weak affiliate relationships, and status quo sales metrics. Download this Whitepaper that outlines 10 new performance marketing best practices that will keep your affiliate program manageable, targeted, and profitable
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Impact Radius

Accor Hotels Increases Online Revenues by $250M while Reducing Marketing Expenses

Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Accor is one of the world's largest travel, tourism and corporate services companies. With over 4,000 hotels worldwide, Accor Hotels covers all segments from economy to upscale. Sofitel, Novotel and Motel 6 are just a few of Accor's hotel brands. Accor's online relationship marketing strategy aims to convert prospects into customers and build customer value through increasing the depth of relationships and growing revenues from repeat bookings, cross-sales, up-sales and referrals.
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neolane, accor hotels, online relationship marketing strategy, improve reactivity rates, campaign personalization, collaborative content management, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.

CRM for Small Businesses

Published By: SugarCRM     Published Date: Aug 10, 2011
As your business grows, you'll likely encounter new customer management issues-in service, sales, marketing or all three. Here's how SugarCRM can help
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SugarCRM

Top inbound marketing metrics for B2B marketers

Published By: Optify     Published Date: Aug 03, 2012
With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline.
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b2b marketing, seo, search engine optimization, internet marketing, inbound marketing, lead generation, increased roi
    
Optify

B2B Commerce Effectiveness: 5 Key Components of Successful B2B Commerce

Published By: IBM     Published Date: Oct 06, 2014
While traditional B2B sales channels are still the most influential, the explosive growth of B2B ecommerce is forcing B2B organizations to dedicate resources and budget to the on-line sales channel. While B2B organizations can learn from B2C in terms of user experience, B2B selling is much more complex and requires a centralized commerce platform that fully supports sophisticated workflows, pricing, product configurations, approvals and more. In this paper, we explore the impact of the on-line channel and examine five key components required to achieve B2B commerce effectiveness.
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b2b sales channels, b2b ecommerce, user experience, centralized commerce platfrom
    
IBM

Driving Growth And Profitability: Find New Revenue Opportunities With Predictive Analytics

Published By: IBM     Published Date: Apr 27, 2017
It’s hard to grow your business if you can’t see what’s coming next. What will the demand be for a specific product or service and how should you adjust production? What revenue can be expected and from which channels? Where are the best areas to expand your business? Predictive analytics can provide the answers executives, analysts and business managers need to reduce costs, operate more efficiently and increase the bottom line. Join IBM SPSS and guest Mark Lack, Manager of Strategy Analytics and Business Intelligence with industrial products company Mueller Inc. for a look at how to decrease costs and improve your business’ profitability with predictive analytics. You’ll learn how Mueller extends the value of its Big Data environment by applying predictive techniques to accurately forecast sales, prevent fraud and reduce losses from damaged inventory, saving the company significant time and money.
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predictive analytics, fraud detection, increase revenue, decrease costs, customer retention, hr efficiency, advanced analytics
    
IBM

Top inbound marketing metrics for B2B marketers

Published By: Optify     Published Date: Aug 13, 2012
With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline.
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optify, b2b marketing, inbound marketing, marketing metrics, lead generation, seo, search engine optimization, social media, demand generation
    
Optify

Microsoft Dynamics Case Study: Best Buy for Business

Published By: Microsoft Dynamics     Published Date: Jul 09, 2007
Saddled with a home-grown business-management tool originally designed for its retail business, the Best Buy for Business sought a solution that would support its extensive outside sales force and would provide a commercial CRM solution it could sell to business customers. Best Buy for Business found both in Microsoft Dynamics CRM.
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microsoft, microsoft dynamics, sales automation, salesforce automation, scm, supply chain management, crm, customer relationship management, small business, mid-sized business, crm software, customer service, sales & marketing software, application integration
    
Microsoft Dynamics

5 Steps to Double Your Web Marketing Value

Published By: Pardot     Published Date: Apr 29, 2009
Learn how to use marketing automation tools to streamline your process and push leads quickly through the pipeline without increasing your spend. Marketing automation suites offer an integrated option for generating and managing leads with landing page and email marketing tools, automated scoring and grading, drip nurturing emails, micro-level analytics and anonymous visitor identification.
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pardot, web marketing value, leads, streamline, pipeline, marketing automation, lead management, lead generation, lead gen, leads, micro-level analytics, drip nurturing, scoring, grading, b2b, b2c, sales growth, sales team, sales, sales rep
    
Pardot

Considering CRM solutions? First understand CRM best practices

Published By: Sage SalesLogix     Published Date: May 28, 2009
Before committing to a CRM purchase and implementation, it's good to know the experience of those who have already "been there, done that." It can save time and prevent costly missteps.
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crm, customer relationship management, customer centric, customer-centric, customer service, service, retention, loyalty, growing, growth, profitable, profitability, sapservice, service, retention, loyalty, growing, saleslogix, sage, roi
    
Sage SalesLogix

Step into Sage SalesLogix through demo geared to your role

Published By: Sage SalesLogix     Published Date: Sep 15, 2009
Your highest priority is to grow your business, and your business tools should help you achieve that goal. Sage SalesLogix provides a complete view of customer interactions across sales, marketing, customer service, and support so your teams can collaborate and respond promptly and knowledgeably to customer inquiries and opportunities.
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crm, customer relationship management, sage, saleslogix, customer centric, customer-centric, customer service, service, retention, loyalty, growing, growth, profitable, profitability, sapservice, service, retention, loyalty, growing, growth
    
Sage SalesLogix

How to Become an Innovative Sales Manager in 4 Virtual Steps

Published By: GoToMeeting     Published Date: Oct 06, 2011
What can virtual collaboration do for you? Improve your team's sales performance. Enable you to give ad hoc demos and instantly conduct team meetings. Establish and grow relationships. And that's just for starters. This SellingPower white paper explores four strategic ways sales managers can win by leveraging virtual tools for internal team collaboration, client presentations, training and more.
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citrix, marketing, sales, sales manager, customer relations, virtual tools
    
GoToMeeting

Content Marketing: The Force That Moves the Buyer Down the Funnel

Published By: Kapost     Published Date: Jan 16, 2014
Over the past 10 years, the Internet has provided unprecedented access to information. Consequently, B2B buyers are constantly online learning about industry trends and innovative solutions to their pain points. Given their busy schedules, buyers have grown accustomed to the convenience of researching and comparing multiple options online, narrowing their choices independently of the vendor and, only then, engaging with sales. While buyers have always made the final purchase decision, in today’s world, the vendor is not given an opportunity to engage until the buyer is close to a choice. Today, the buyer is in control of their own journey.
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content marketing, content strategy, content management, content planning, content distribution, marketing campaigns, marketing campaign management, content marketing platform, content marketing software, editorial strategy, marketing campaign planning, content marketing best practices, content marketing companies, editorial content, content marketing workflow
    
Kapost

Salesforce.com closes 90% of deals in 1 day; 71% in one hour with DocuSign eSignature Solutions

Published By: DocuSign     Published Date: Jul 12, 2019
Managing customer information for more than 100,000 customers, salesforce.com was looking to scale and increase efficiency as the company continues to grow. By standardizing on DocuSign for electronic signature within their sales process, salesforce.com cut deal close time from an average of two days down to 90% of deals closing in 1 day; and 71% of deals closing in 1 hour.
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DocuSign

Lead Lifecycle Analytics: Essential Metrics for Perpetual Revenue Growth

Published By: Act-On     Published Date: May 10, 2012
Gleanster Principal Analyst Ian Michels discussed how to estimate the number of leads required to reach a desired number of sales, and how to estimate the marketing budget need to meet those goals.
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lead lifecycle, buying cycle, kpi, benchmark, benchmarketing, metrics, perpetual revenue growth, yoy growth, lead-to-sales, lead to sales
    
Act-On

Get Them Talking: How Growing Participation Chains Will Grow Sales

Published By: Bazaarvoice     Published Date: Dec 01, 2009
Interactions - no matter how small - drive conversations, leading to measurable business results. Ze Frank and Sam Decker share how to make the most of every interaction. Why do timeshares offer so many freebies? Why do you ask customers to indicate if reviews are helpful? It's all about participation. Interactions - no matter how small - drive conversations, which drive business results.
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bazaarvoice, participation chains, measurable business, engagement, crm, customer service, customer satisfaction
    
Bazaarvoice
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