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Ovum Decision Matrix

Published By: Group M_IBM Q3'19     Published Date: Jun 24, 2019
Delivering personalized customer experience remains the top business challenge for communications service providers (CSPs). Ovum's recently published 2018 ICT Enterprise survey saw almost all CSP IT executives interviewed identify delivering personalized customer experience as one of their three most important business challenges for the next 18 months. This trend emphasizes the high priority CSPs place on how customer relationships are managed. However, several factors have an impact on CSPs' ability to identify and then deliver customers' core needs. These include understanding the data sets they should focus on; collecting, cleansing, and consolidating these data sets; and having the right expertise to mine the data sets.
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Group M_IBM Q3'19

Midsize Firms Can Use Analytics to Accelerate Digital Transformation

Published By: Hewlett Packard Enterprise     Published Date: May 11, 2018
Digital transformation (DX) is a must for midsize firms (those with 100 to 999 employees) to thrive in the digital economy. DX enables firms to increase competitive advantage through initiatives such as automating business processes, creating greater operational efficiencies, building deeper customer relationships, and creating new revenue streams based on technology-enabled products and services. DX is a journey, and it starts with firms embracing an IT-centric vision that guides a data-driven, analytics-first strategy. The outcome of DX initiatives depends on the ability of a firm to efficiently leverage people (talent), process, platforms, and governance to meet the firm’s business objectives.
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Hewlett Packard Enterprise

Quarterly Digital Intelligence Briefing

Published By: Adobe     Published Date: Mar 26, 2018
Marketing is moving toward a new kind of success, one that depends on truly knowing the customer. Throughout the industry, this focus is proving to be the path to better customer relationships and business growth.
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Adobe

The Business Value of Modernizing Mission-Critical Applications with Dell EMC VxBlock Systems

Published By: Dell EMC     Published Date: Feb 07, 2018
Digital transformation is the process of creating value, growth, and competitive advantage through new offerings, business models, and business relationships that are data centric and data driven. It’s about changing the way that business gets done. This transformation also places IT at the forefront when making strategic business decisions related to redefining business processes and operational efficiencies, shifting work and employee productivity, changing customer relationships, increasing buyer loyalty, and transforming product and service revenue streams. IDC believes that IT organizations must assume a critical role in the forthcoming digital reinvention by assuming the position of being a critical business innovation platform. Intel Inside®. Powerful Productivity Outside. Intel logo are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.
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Dell EMC

CERTIFICATE MANAGEMENT: POLICY, AUTOMATION AND ENTRUST DATACARD VALUE

Published By: Entrust Datacard     Published Date: May 10, 2017
PKI is becoming a critical underpinning to help organizations succeed as they roll out new digital business models. Establishing a trusted infrastructure through PKI will help businesses take smart risks, evolve quickly and manage relationships with customers, partners, vendors and employees more effectively.
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certificate management, digital business, pki, datacard, certificate management, application integration, database development, virtualization, infrastructure
    
Entrust Datacard

Accelerate business growth and outcomes with Artificial Intelligence

Published By: Cognizant     Published Date: Oct 23, 2018
The implications of AI’s unique approach are profound: AI can learn by example rather than through brute-force programming; can understand human intention and emotions and act accordingly; and can handle extraordinarily complex relationships of data that are beyond the capability of human analysts working alone. AI can multiply what we currently do and take us to experiences we’ve never had before, at a speed and scale that will change entire industries. In these case studies, we’re pleased to present a range of real-world examples to guide your imagination. Here, you’ll find situations where companies like yours found AI to be part of the solution. These examples show how AI can enhance an existing application, workflow or process and reduce friction. This e-book presents how 10 organizations are using artificial intelligence to accelerate decision making, improve business processes, enhance user engagement, reduce costs and drive remarkable growth and profitability.
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cognizant, artificial intelligence
    
Cognizant

How to Identify Your Most Valuable Customers & Keep Them Coming Back

Published By: Monetate     Published Date: Sep 30, 2014
Personalization. It’s about the hottest topic out there for digital marketers. If you’re going to do it, though, you need to know with which customers you should start your personalization efforts. Which means you need to know which of your customers are most valuable—not always an easy task. This white paper will teach you how to identify your most valuable customers, create a personalized experience for them, optimize that experience, and begin the process again with another customer segment. Also included are three real-life examples of companies that found their most valuable customers, focused on personalizing their relationships with them, and drove additional business, increased customer loyalty and improved customer retention.
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personalization, customer retention, customer loyalty, digital marketers
    
Monetate

The Business Value of Modernizing Mission-Critical Applications with Dell EMC VxBlock Systems

Published By: Dell     Published Date: Feb 02, 2018
Digital transformation is the process of creating value, growth, and competitive advantage through new offerings, business models, and business relationships that are data centric and data driven. It’s about changing the way that business gets done. This transformation also places IT at the forefront when making strategic business decisions related to redefining business processes and operational efficiencies, shifting work and employee productivity, changing customer relationships, increasing buyer loyalty, and transforming product and service revenue streams. IDC believes that IT organizations must assume a critical role in the forthcoming digital reinvention by assuming the position of being a critical business innovation platform.
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Dell

Factory Intelligence: Looking Beyond the Mode-Based Enterprise

Published By: Mitutoyo     Published Date: Aug 24, 2018
Today’s factory intelligence is the collaborative orchestration of people and machines. By blending intelligence from multiple sources, factories are truly becoming smarter. But it’s not just about the machines. Rather, people are improving machines through a true partnership that turns human experience into smarter machines. This shift marks a re?orientation to a thought process that’s more natural to people. After decades of working with 2D blueprints, designs and dimensioned drawings, factory intelligence leverages 3D models that are easier for people to comprehend and use. Plus, many people find more satisfaction in intelligent factory work that challenges them to manage relationships among machines, rather than repeatedly working on a single piece in a line. In smarter factories, people direct machines to adjust for shifting customer requirements and market demands.
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factory intelligence, 3d models, market demands, model-based enterprise, supply chain, precision metrology, cmm
    
Mitutoyo

The Account-Based Marketing: Guide for Modern Marketers

Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
As a B2B Marketer, you spend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. Account-Based Marketing (ABM) is a tried-and-true strategy to help you do all three. By treating each account as a market of one, you can deepen your relationships with individuals at key accounts and ultimately increase revenue. For more ways ABM can help you up your marketing game, download this eBook.
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Oracle Marketing Cloud

The sponsor named below commissioned Ardent Partners to write this report. While the report topic In

Published By: Determine (Selectica)     Published Date: Sep 13, 2016
The sponsor named below commissioned Ardent Partners to write this report. While the report topic In 2015, collaboration is the name of the game in procurement and frequently entails working with key internal stakeholders (like line-of-business managers and legal departments) or preferred suppliers to drive greater value through sourcing and procurement. For Chief Procurement Officers ("CPOs") and other supply management leaders, collaboration has taken on many new and innovative forms over the years, causing these executives to leverage new (and, in some cases, existing) processes, relationships, and technologies to enhance compliance, decrease risk, and increase savings. One such business process, contract management, has been reborn with digital, automated features that can shift the way procurement teams collaborate, mitigate risk, drive performance, and realize greater savings for the enterprise.
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Determine (Selectica)

Sustaining Profitable Customer Relationships Using Data-Driven Marketing in Financial Services

Published By: Teradata     Published Date: Jun 14, 2013
This paper explains how customer relationships can be threatened by lack of insight into their behaviors and preferences and how financial services organizations can use data analytics and customer-centric marketing to improve these relationships and drive business.
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customer data analytics, data driven marketing, customer relationships, customer centric marketing
    
Teradata

The Evolving Face of Cyber Threats

Published By: IBM     Published Date: Jan 11, 2017
Download this eBook to learn: - How the use of advanced analytics generates powerful insights to stay ahead of evolving cyber threats - Why Cyber Threat Analysis is the most effective defensive strategy - How analysts benefit from the use of sophisticated data visualization to identify hidden threat relationships and patterns - Why shifting from attack prevention to mitigation is a more practical goal for commercial organizations
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ibm, analytics, public sector, security, cyber threat, cyber threat analysis, risk, enterprise applications, business technology
    
IBM

Ovum Decision Matrix

Published By: Group M_IBM Q2'19     Published Date: Apr 01, 2019
Delivering personalized customer experience remains the top business challenge for communications service providers (CSPs). Ovum's recently published 2018 ICT Enterprise survey saw almost all CSP IT executives interviewed identify delivering personalized customer experience as one of their three most important business challenges for the next 18 months. This trend emphasizes the high priority CSPs place on how customer relationships are managed. However, several factors have an impact on CSPs' ability to identify and then deliver customers' core needs. These include understanding the data sets they should focus on; collecting, cleansing, and consolidating these data sets; and having the right expertise to mine the data sets.
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Group M_IBM Q2'19

Employee Engagement: Getting a Complete Picture of the Employee Experience

Published By: Inspirus     Published Date: Oct 04, 2017
Many companies in HR technology claim to affect engagement — and many of them do! But most only touch one or two pieces of the engagement puzzle, and it’s tough to get a complete picture of how you’re affecting the entire employee experience. Think about the highlights of your work experiences for a moment. Maybe you won employee of the month. Maybe you hit a big goal and your team had a party to celebrate. Or maybe your team threw a baby shower or took a moment to appreciate the 10 years you spent growing with your company. You might consider those moments as you think about your work experiences, but you probably consider a number of other moments as well. The employee experience isn’t just one thing — it’s the sum of many different experiences across our relationships, our work, our personalities, and our lives. Making the connection to the individual is critical for success. When we look at how we make an impact on engagement, we can’t just look at one or two things; we have to con
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Inspirus

Bulk up Your Business Case for Marketing Automation

Published By: Adobe     Published Date: Jul 15, 2019
M arketing automation makes it possible to scale your best marketing practices. And it helps keep your sales and marketing teams aligned through every step of the process. From segmentation, lead generation, and scoring to building relationships across channels, marketing automation simplifies the way businesses reach and connect with their customers. In short, marketing automation means better customer experiences.
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Adobe

10 Goals for a Perfectly Balanced Email Marketer

Published By: Adobe     Published Date: Sep 20, 2016
Download our guide, 10 Goals for a Perfectly Balanced Email Marketer, to learn how you can transform your email campaigns through personal goals. You’ll discover new ways to make the most of this highly effective channel — so you can enjoy better results. Get the guide now to learn how you can: • Prioritize mobile email in your marketing strategy • Improve customer relationships with contextual emails • Self-assess your email marketing maturity
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adobe, ccm, cross channel, marketing, email marketer, marketer
    
Adobe

The Shortcut Guide to IT Service Management and Automation

Published By: HP Service Management     Published Date: Sep 03, 2008
In this first chapter of "The Shortcut Guide to IT Service Management and Automation," you will be led through a step by step analysis of your company's IT and business relationships, providing you with a basis for a strategic plan to turn service lifecycle management into a valuable business asset. Author and compliance expert Rebecca Herold demonstrates how technology acts as a strategic differentiator by enabling business growth, driving operational efficiencies to lower maintenance costs, optimizing outcomes, and reducing IT risks.
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itil, itil v3, bsm, bsa, dca, itsm, it service management, operations, it operations, cmdb, automation, service, service management, service desk, lifecycle, life cycle, hpsm, hp sm, hp service management, business management
    
HP Service Management

IBM Social Analytics: The Science Behind Social Media Marketing

Published By: IBM     Published Date: Aug 08, 2012
Read this white paper to learn how marketers are using IBM technology to learn about their customers' attitudes, preferences and buying habits from what they say on publicly available social media and through the full range of interactions that can be recorded, measured and analyzed. Discover how marketers are combining that knowledge with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.
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paid media, owned media, earned media, social media, ibm, social analytics, pay per click, ppc, advertising, sponsored content, cognos, text analytics, unica, spss, natural language processing, nlp, mobile computing, mobile data systems, mobile workers, smart phones
    
IBM

The Recruiting Funnel, Deconstructed

Published By: Jobvite     Published Date: Aug 25, 2016
This explosion in the amount of information is similar to the boom the marketing world saw in the early 2000’s with the introduction of customer data. Now that recruiters finally have access to the same types of information as marketers, it’s becoming more clear that recruiting is marketing. Whereas the marketing world immediately saw the value in this data and latched onto technologies that could leverage the information, the recruiting world is just catching up. The proliferation of CRMs has revolutionized marketing and business development. Creating and maintaining relationships has always been part of a sound business strategy, but that nebulous process has now been operationalized through software like Salesforce. There is a reason the CRM software market has boomed to over $20 billion...it works. Personalizing the process to maintain constant contact and build relationships has been shown to be extremely effective in converting leads to sales.
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Jobvite

CEO Perspectives: How HR Can Take a Bigger Role in Driving Growth

Published By: Oracle     Published Date: Apr 22, 2014
A report by the Economist Intelligence Unit on how HR can take a bigger role in driving growth.
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growth, oracle, research, hr relationships
    
Oracle

Millennials Guide: Engaging a Generation of Visual Buyers

Published By: Curalate     Published Date: May 03, 2016
By the end of 2015, millennials are set to overtake Baby Boomers as the largest living generation in the U.S. By 2017, they will carry the bulk of the spending power. The problem? This tech-savvy generation of consumers is also incredibly diverse. The key to effectively engaging millennials is recognizing that a “one-size-fits-all” strategy simply won’t cut it. In this guide, you’ll learn: - 14 influential millennial personas, from the “Brogrammer” to the “Millennial Mom”; - How to engage each of the 14 millennial personas through relevant imagery; - 5 proven ways to monetize your visual content across multiple marketing channels, from social to your website. Fill out the form to get your free guide, and start building lasting relationships with your millennial customers.
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curalate, visual buyers, millenials, millenial personas, imagery, social media
    
Curalate

Accor Hotels Increases Online Revenues by $250M while Reducing Marketing Expenses

Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Accor is one of the world's largest travel, tourism and corporate services companies. With over 4,000 hotels worldwide, Accor Hotels covers all segments from economy to upscale. Sofitel, Novotel and Motel 6 are just a few of Accor's hotel brands. Accor's online relationship marketing strategy aims to convert prospects into customers and build customer value through increasing the depth of relationships and growing revenues from repeat bookings, cross-sales, up-sales and referrals.
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neolane, accor hotels, online relationship marketing strategy, improve reactivity rates, campaign personalization, collaborative content management, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.

Staying Ahead of the Changing Media Landscape

Published By: Vocus, Inc     Published Date: Jan 16, 2009
Rapid media changes make it challenging for PR professionals to keep up.  Discover methods to navigate through today’s media landscape, while you stay ahead of the changes. Uncover techniques for building strong media relationships using the latest technology, to achieve PR success.
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vocus, media landscape, pr professionals, public relations, media relationships, pr success
    
Vocus, Inc

Social Identity: 7 Best Practices for Driving Registrations

Published By: Gigya     Published Date: Jun 30, 2010
Enabling people to register using an existing identity from Facebook, Twitter, Yahoo, or other provider is one of the most powerful registration tools to emerge in the last few years. Registering people through an established online identity not only streamlines the registration process but also gives your business a head start on building deeper relationships with them.
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gigya, social identity, social media, branding, brands, facebook, myspace
    
Gigya
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