ibm digital

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Whitepaper: The Customer First Future of Marketing

Published By: Sprinklr     Published Date: Sep 28, 2017
75% of today’s S&P 500 companies will be replaced by 2027. It’s a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.
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customer experience, marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media, social media, social advertising
    
Sprinklr

Whitepaper: The Customer First Future of Marketing

Published By: Sprinklr     Published Date: Apr 02, 2018
75% of today’s S&P 500 companies will be replaced by 2027. It’s a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.
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customer experience, marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media, social media, social advertising
    
Sprinklr

Perfecting the Right Next Offer

Published By: IBM     Published Date: Jun 25, 2012
Explore the four stages to transforming an organization from a traditional marketing communicator to a customer-centric communicator.
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retail, ibm, marketing, pinpoint, customer service, offer, online, digital, e-commerce
    
IBM

Managing Security Threats in the Digital Age

Published By: IBM     Published Date: May 31, 2012
The topic of security is now unquestionably a C-suite priority. An enterprise that delegates security matters solely to the CIO is compounding its risk factors. Organizations need to move toward a more systematic and proactive approach to addressing security threats and managing compliance requirements. Download the white paper to learn more.
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ibm, cyber terrorism, digital age, c suite, security, technology, business technology, business, access control, application security, authentication, business intelligence
    
IBM

Engage Buyers in Highly Relevant, Interactive Dialogues Across Marketing Channels

Published By: IBM Unica     Published Date: Apr 16, 2012
With end-to-end enterprise marketing management solutions from IBM, you can transform all aspects of marketing to engage customers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels. Read to find out more.
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ibm, enterprise marketing management, enterprise, end-to-end, it solutions, it management
    
IBM Unica

From Social Media Hype to Social Media Marketing

Published By: IBM     Published Date: Oct 24, 2012
Your brand has fans, friends and followers. So what?
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ibm, social media, social media marketing, social media hype, decision making, consumer behavior, consumer habits, digital channels, business technology
    
IBM

Reinventing the rules of engagement: CEO insights from the Global C-suite Study

Published By: IBM     Published Date: Apr 04, 2014
In the face of runaway innovation, there are leaders in every industry and region who are determined to push ahead and be the source of innovations that change our world. They've opened up their organizations to new ways of working, and they're leading from a position of trust.
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ibm, c suite, global study, technology, customer engagement, digital experience, innovation, business technology
    
IBM

Magic Quadrant for Web Content Management

Published By: IBM     Published Date: Jan 07, 2016
Web content management remains a vibrant and growing market, fueled by the aspirations of digital strategists on the demand side and continuous innovation on the supply side. IT application leaders, marketers, digital experience specialists and merchandizers all now view WCM as mission-critical.
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ibm, gartner, web, content management, digital strategy, wcm, knowledge management, enterprise applications, business technology
    
IBM

Magic Quadrant for Horizontal Portals

Published By: IBM     Published Date: Jan 07, 2016
Digital business requires organizations to improve customer, employee, and partner engagement and satisfaction in the midst of an explosion of information, devices and apps.
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ibm, gartner, horizontal portals, magic quadrant, digital, knowledge management, enterprise applications, data management, business technology
    
IBM

IDC Business Value Executive Brief: Assessing the Business Value of IBM Digital Experience on Cloud

Published By: IBM     Published Date: Jan 07, 2016
As marketing, commerce, and customer service continue to shift to digital channels — and as an increasingly greater share of an organization's revenue comes from digital business — organizations have become acutely aware of the need for an integrated digital experience platform.
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ibm, cloud, digital, business value, experience platform, enterprise applications, data management, business technology
    
IBM

IDC Business Value Executive Brief: Assessing the Business Value of IBM Digital Experience on Cloud

Published By: IBM     Published Date: May 17, 2016
Today as customers increasingly turn to digital channels to research products, shop and purchase--and as employees arrive in the workplace conditioned by engaging consumer Web mobile and social experiences-- organizations can't afford to be left behind because of legacy investments. Customers and employees alike expect an exceptional digital experience. The good news as our TCO study shows is that most organizations can justify the cost of IBM Exceptional Digital Experience solutions based on quantifiable savings within a short period of time.
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ibm, idc, business value, ibm digital experience, cloud, business analytics, business intelligence, business management, cloud computing
    
IBM

Magic Quadrant for Horizontal Portals 2015

Published By: IBM     Published Date: May 17, 2016
Digital business requires organizations to improve customer, employee, and partner engagement and satisfaction in the midst of an explosion of information, devices and apps. Portal offerings must step up to meet escalating demands.
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ibm, horizontal portals, magic quadrant, digital business, engagement, portal, business analytics, business intelligence, business management, customer interaction service, customer relationship management, corporate portals, customer experience management, cloud computing
    
IBM

Digital reinvention - Trust, transparency and technology in the insurance world of tomorrow

Published By: IBM     Published Date: May 27, 2014
If insurers want to succeed in today's digital world, they need to create experiences and business models that are orchestrated, symbiotic, contextual and cognitive.
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ibm, big data, insurance, digital insurer, business model, insurance industry, technology, integration, social business, it management
    
IBM

Digital Reinvention: Trust, Transparency and Technology in the Insurance World of Tomorrow

Published By: IBM     Published Date: Feb 24, 2015
If insurers want to succeed in today's digital world, they need to create experiences and business models that are orchestrated, symbiotic, contextual and cognitive.
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digital reinvention, ibm, digital insurer, digital technologies
    
IBM

Blockchain benefits for electronics

Published By: IBM     Published Date: Apr 18, 2018
How IBM can help As one of the world’s leading research organizations, and one of the world’s top contributors to open source projects, IBM is committed to fostering the collaborative effort required to transform how people, governments and businesses transact and interact. IBM provides clients the blockchain technology fabric, consulting and systems integration capabilities to design and rapidly adopt distributed ledgers, digital identity and blockchain solutions. IBM helps clients leverage the global scale, business domain expertise and deep cloud integration experience required for the application of these technologies. Learn more at ibm.com/blockchain. The IBM Global Electronics practice uniquely combines IBM and partner services, hardware, software and research into integrated solutions that can help you deliver innovation, create differentiated customer experiences and optimize your global operations. Please visit ibm.com/electronics
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ibm, blockchain, electronics
    
IBM

Creating a digital strategy to provide exceptional digital experiences

Published By: IBM     Published Date: Apr 04, 2014
In the age of the interconnected world where the primary touchpoints are digital, the purpose of the digital experience as part of the digital strategy is clear: deliver an engaging, useful and ideally, differentiating experience to the user – and make every experience truly “exceptional”.
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ibm, digital strategy, digital marketing, customer experience, customer engagement, digital experience, marketing, mobile marketing, rich media, social networking, marketing management, ecommerce, analytics, integration, cloud
    
IBM

The Business Value of Creating Exceptional Digital Experiences -- Findings from IDC

Published By: IBM     Published Date: Apr 04, 2014
Today, as customers increasingly turn to digital channels to research products, shop, and purchase — and as employees arrive in the workplace conditioned by engaging consumer Web, mobile, and social experiences — organizations can't afford to be left behind because of legacy investments. Customers and employees alike expect an exceptional digital experience. The good news, as our TCO study shows, is that most organizations can justify the cost of IBM's Exceptional Digital Experience solutions based on quantifiable hard dollar savings within a relatively short period of time. Read this IDC Report to learn more about IBM's Exceptional Digital Experience Solutions
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ibm, idc, digital experience, digital marketing, customer engagement, web marketing, mobile marketing, social media, tco, customer engagement
    
IBM

Marketing: Connecting with the Chief Executive Customer

Published By: IBM     Published Date: Apr 22, 2014
CMOs and their marketing teams are squarely in the spotlight as organizations look to them to chart a course across today’s turbulent landscape. The pressure is intense, the scope of the challenge unprecedented.
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ibm, marketing, marketing strategy, marketing performance, digital marketing, smarter commerce, profitability, customer, customer engagement
    
IBM

Mobile: The New Marketing Frontier

Published By: IBM     Published Date: Apr 22, 2014
Consumers are leveraging innovative and richly functional mobile devices to become connected and empowered like never before, reshaping the consumer/marketer relationship and raising the stakes for marketers to utilize the mobile channel to engage shoppers and drive revenue.
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ibm, mobile marketing, mobile, enterprise marketing management, management, consumers, customers, innovative marketing, cross-channel experience, mobile users, mobile consumers, retailers, marketers, higher mobile use, digital analytics, benchmark data, mobile-only, online retailers, mobile applications, mobile opportunities
    
IBM

How can you turbocharge your digital transformation through always on customer experiences?

Published By: Group M_IBM Q2'19     Published Date: Jun 10, 2019
In the era of individual-centered economy, customers are demanding faster, more personalized services. To deliver these services, successful organizations realize the benefits of accurate and trusted master data. And in today's always on society, companies can no longer afford to allow downtime for maintenance and scheduled upgrades for these services and the supporting applications. With low latency capabilities in IBM InfoSphere Master Data Management designed to easily connect to applications in a zero-downtime environment, the highest demands for user interactions can now be realized. As a result, businesses can therefore take the next step in their digital transformation initiatives to truly drive personalized differentiated customer experiences to separate themselves in today's crowded marketplace. View this webinar to discover how IBM MDM puts these capabilities within easy reach. The webinar will: Reveal how these capabilities are being delivered on-premise and on t
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Group M_IBM Q2'19

Forrester Market Overview: Digital Customer Experience Delivery Platforms

Published By: IBM     Published Date: Jul 07, 2014
Forrester states that businesses today struggle to understand and leverage the tools necessary to create and manage unified, multichannel Digital Customer Experiences across multiple touchpoints including, web and mobile experiences for customer transactions and mobile applications. Read this report to understand how IBM's Digital Experience software is delivering solutions for the emerging Digital Customer Experience platform and integrating best-of-breed components into software offerings that manage multiple facets of the Digital Customer Experience.
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ibm, forrester, digital, customer experience, platforms, integration, business technology
    
IBM

IBM Omni-Channel Digital Experiences

Published By: IBM     Published Date: Jul 07, 2014
"Organizations have always looked for better ways to reach, communicate and engage seamlessly with customers, vendors, suppliers and employees. More often than not, this entails jumping from device to device in the course of a single interaction and orgnaiztaions look for consistency in delivery of contents across touchpoints. Learn how IBM’s portfolio enables leading organizations to provide a framework to build and maintain multichannel digital experiences that put them ahead of the competition"
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ibm, omni-channel, digital, leading, digital experience, multichannel, business technology
    
IBM

Exceptional Customer Experiences Demo from IBM Connect 2014

Published By: IBM     Published Date: Jul 07, 2014
This demo is from the IBM Connect 2014 Opening General Session. It highlights how a fictional company, Greenwell Financial, used IBM's Digital Experience platform to create market-leading customer experiences. The demo highlights new features coming in the platform, such as renditions, plus new integrations, such as with Brightcove, IBM Interact, and IBM Tealeaf.
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ibm, connect, digital, customer lifecycle, management, business technology
    
IBM

Jumpstart your journey to personalized digital marketing

Published By: IBM     Published Date: Aug 14, 2014
IBM Marketing Center breaks new ground with an unmatched combination of simplicity and power to give digital marketers hands-on control over all phases of the marketing lifecycle. IBM Marketing Center lets you create customer segments, design communications, manage campaigns, and more.
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personalized digital marketing, marketing center, hands-on control, customer segments, design communications, manage campaigns
    
IBM
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