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The Software Edge: How Effective Software Development Drives Competitive Advantage

Published By: IBM     Published Date: Aug 16, 2013
The 2012 IBM Global CEO study found today’s business leaders rank technology as the most important external force that will impact their organizations. A new IBV software development study supports this, with IT and business leaders identifying five top technology trends critical to competitiveness. However, the same survey reveals that most organizations are not prepared to take advantage of these trends. While management recognizes that software is crucial to capitalizing on technology for competitiveness, they are not successfully executing. Join this webcast to learn how organizations that leverage effective software development can help close the execution gap and gain competitive advantage.
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