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The Future of Content Marketing: The Age of Content Science

Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy — and it’s paying off. Find out how.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics
    
Aberdeen Group

6 Critical Technologies for Content-Backed Lead Generation

Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s research shows that 90% of Best-in-Class marketers report fueling lead generation efforts with content marketing. What do you need to know to follow this best practice of the Best-in-Class? That’s exactly what this Knowledge Brief is intended to uncover.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics
    
Aberdeen Group

Winter is Not Coming: Eliminating Data Silos and Ending Information Hoarding

Published By: Aberdeen Group     Published Date: Nov 13, 2015
This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement. Read this report to find out more.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics
    
Aberdeen Group

Winter is Not Coming: Eliminating Data Silos and Ending Information Hoarding

Published By: Aberdeen Group     Published Date: Nov 23, 2015
This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement. Read this report to find out more.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics
    
Aberdeen Group

eCommerce Email Metrics: Ways to Slice and Dice Your Email List and Measurement

Published By: Ability Commerce     Published Date: May 18, 2009
As direct marketers, you know "the devil is in the details." Being able to drill-down on results is important to determine future strategies. It takes discipline and the application of direct marketing tenets. But you can fine-tune your results, target better and reap the rewards.
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ability commerce, seo, email frequency, metrics, roi, pci, ecommerce, e-commerce, order management, load time
    
Ability Commerce

eCommerce Email: What Great Emails Do So Well...and Why

Published By: Ability Commerce     Published Date: May 18, 2009
Reggie Brady shares some of her favorite e-mails and explain why they're tops in her book. As you read them, think about how you might incorporate these tactics in your own e-mail programs.
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ability commerce, seo, email frequency, roi, pci, ecommerce, e-commerce, order management, load time
    
Ability Commerce

So, You're Responsible for Managing Laptops. Now What

Published By: Absolute Software     Published Date: Jan 27, 2010
This whitepaper explains how organizations can reduce their energy bills by remotely regulating computers. Topics include typical workplace computer usage, how to calculate your potential energy savings, debunking power management myths, and how you can assign multiple power saving profiles to clients.
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computrace, absolute software, it asset management, remote data delete, geolocation tracking, theft recovery, service guarantee, application integration, application performance management, business activity monitoring, business analytics, business integration, business management, business process automation, business process management, groupware workflow, product lifecycle management
    
Absolute Software

How To Guide: Building a Power Savings Policy

Published By: Absolute Software     Published Date: Sep 09, 2011
This white paper provides guidelines to help you create policies for computer energy consumption that are sensible and easy to enforce.
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absolute, power saving policy, management, roi, energy savings, policy metrics, network management, application performance management, data protection, data quality, productivity, content management
    
Absolute Software

Achieving HIPAA Compliance

Published By: Absolute Software     Published Date: May 31, 2016
The OCR conducts HIPAA audits of covered entities and their business associates and subcontractors. If HIPAA violations are discovered during these audits, the OCR will implement significant penalties. Additionally, since OCR is posting the details of every breach affecting 500 or more individuals on a public website1 , the organizations involved have become susceptible to class-action lawsuits.
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best practices, business analytics, productivity, business intelligence, business management
    
Absolute Software

Top 10 Data Security Tips to Safeguard Your Business

Published By: Absolute Software     Published Date: May 31, 2016
This is arguably the most unsettling time in history to be a CIO. The IT landscape is shifting at a rapid pace with advances in social media, mobility and big data. The proliferation of advanced robotics is just around the corner and the Internet of Things is connecting even the most mundane objects to the internet—and probably the corporate network. Back in the 1990s, most computer hackers were interested in gaining access to networks purely for kudos among their peers. Today hackers have monetized their skills and make their living from finding vulnerabilities in IT networks.
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data, big data, security, corporate network, mobility, application security, best practices, productivity, software compliance
    
Absolute Software

Enabling Data Center and Cloud Service Management for Mid-Tier Enterprises

Published By: Accelops     Published Date: Nov 05, 2012
Read this white paper to learn how the combination of discovery, data aggregation, correlation, out-of-the-box analytics, data management, and reporting can yield a single pane of glass into data center and IT operations and services.
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accelops, data center, cloud service, cloud service management, business technology, virtualization, cloud computing, infrastructure, infrastructure management
    
Accelops

AccelOps' Unified Infrastructure Management Examined

Published By: Accelops     Published Date: Nov 05, 2012
AccelOps' Unified Infrastructure Management Examined: How network and security administrators can monitor performance, availability and events with just one application
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accelops, infrastructure management, analytics, network security, it management, enterprise applications, business technology
    
Accelops

AccelOps Enables Efficient Data Center Monitoring

Published By: AccelOps     Published Date: Jan 08, 2014
Use real-time analytics and correlation for efficient root-cause analysis in your data center. Learn more about how AccelOps can help your company in our latest white paper.
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accelops, application performance, network, data, data center, network monitoring, cloud, infrastructure, open source, security management, virtualization, wireless, server, networking, security, data management, application performance management, business technology
    
AccelOps

Accelrys Biological Registration: Mastering Biological R&D at Its Roots

Published By: Accelrys     Published Date: Feb 08, 2012
This Perspective highlights Accelrys' Biological Registration, a new product solution with the ability to more effectively register, track, and manage promising biologics, resulting in more efficient biological product development. Find out more!
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accelrys, idc, biological, registration, research, r&d, tracking, biologics, product development, protect discoveries, drugs to market, drugs
    
Accelrys

How Engaged Employees Drive Business Results

Published By: Achievers     Published Date: Nov 08, 2013
Recent research conducted by Harvard Business Review Analytic Services and Achievers reveals how best-in-class companies gain a competitive advantage by improving their employee engagement initiatives. Download The impact of employee engagement on performance and learn best practices for tying engagement to business performance, the business case for employee engagement and helpful metrics to measure the impact of engagement.
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employee engagement, business results, performance management, employee metrics
    
Achievers

How Engaged Employees Drive Business Results

Published By: Achievers     Published Date: Dec 03, 2013
Recent research conducted by Harvard Business Review Analytic Services and Achievers reveals how best-in-class companies gain a competitive advantage by improving their employee engagement initiatives. Download The impact of employee engagement on performance and learn best practices for tying engagement to business performance, the business case for employee engagement and helpful metrics to measure the impact of engagement.
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employee engagement, business results, performance management, employee metrics
    
Achievers

Why Reputations and Networks Matter in the Open Talent Economy

Published By: Achievers     Published Date: Jan 17, 2014
Knowledge and strategic relationships fuel many organizations in today’s rapidly changing, global economy. As such, organizations need to leverage the individuals—and their networks—that possess the most relevant knowledge, whether they are current employees or are only loosely connected to the organization. To do this, organizations should create and leverage peer collaboration networks that enable them to identify and connect with individuals who have the unique skills, knowledge, and capabilities these organizations need. Bersin’s Research, Why Reputations and Networks Matter in the Open Talent Economy, indicates that this approach works in driving value—organizations that have effectively used internal reputation networks and profile databases have been able to increase key metrics such as employees’ time to productivity and innovation levels.
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talent management, employee enagement, human resources
    
Achievers

Lush Brings Its Stories to Life Online, Integrating Content and Commerce

Published By: Acquia     Published Date: Feb 26, 2015
With Lush’s in-store sales far outweighing those online, the Managing Director of Lush Digital, Jack Constantine, set out to bring the brick-and-mortar commerce experience to its UK website, powered by dynamic displays, interactive design, and an unforgettable look and feel. Lush wanted to create a digital experience that would weave its stories throughout every page of its website and result in a spike in online sales. Download this case study today to discover what Lush Cosmetics did to transform their online business.
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commerce, content and commerce, integration, cosmetics, increasing conversions, site content, content integration, online sales, acquia
    
Acquia

Bridge the Commerce/Content Divide

Published By: Acquia     Published Date: Feb 26, 2015
The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers. Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system can’t meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed. Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.
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commerce, content and commerce, personalization, increasing conversions, digital marketing, commerce platform
    
Acquia

The Global Content Impact Index: Measuring Content from Some of the Best Brands in the World

Published By: Acrolinx     Published Date: Apr 01, 2015
In January 2015, Acrolinx launched a research project to read and evaluate the world’s content. Using a proprietary linguistic analytics engine, our software reviewed 150,000 individual, public-facing web pages from 340 companies around the world. That represents 20 million sentences and over 160 million words. Read this white paper to read the findings of this research report and the effect of content.
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Acrolinx

The Critical Role of Time in Successful Demand Generation Programs

Published By: Act-On     Published Date: Jan 20, 2012
This paper will present case studies and research from industry analysts to highlight the areas progressive marketers are tracking, as well as the metrics they are able to move with as a result.
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demand generation, marketing, marketing programs, b2b, leads, lead generation
    
Act-On

Best Practices in Email Deliverability

Published By: Act-On     Published Date: May 10, 2012
For an email campaign to be successful, marketers must reach the right person at the right time, with the right offer. By learning the basics of deliverability, you're better prepared to build emails that will actually reach your potential customers.
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email deliverability, deliverability, best practices, spamtrap, spam filtering, blacklists, blocklists, soft bounce, hard bounce, content filtering
    
Act-On

Lead Lifecycle Analytics: Essential Metrics for Perpetual Revenue Growth

Published By: Act-On     Published Date: May 10, 2012
Gleanster Principal Analyst Ian Michels discussed how to estimate the number of leads required to reach a desired number of sales, and how to estimate the marketing budget need to meet those goals.
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lead lifecycle, buying cycle, kpi, benchmark, benchmarketing, metrics, perpetual revenue growth, yoy growth, lead-to-sales, lead to sales
    
Act-On

Best Practices for Building a Subscriber List

Published By: Act-On     Published Date: Aug 28, 2012
From deliverability to conversion - the quality of your list underwrites your email marketing success. But it's not easy to build a great list, and it's no snap to maintain it. Five of the foremost experts in the field held a powwow; we share the resu
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subcribers, email analytics, email acquisitions, subscriber lists
    
Act-On

Best Practices in Segmentation

Published By: Act-On     Published Date: Aug 28, 2012
You'll improve your marketing results when you target your messaging to segments, rather than blasting the same campaign out to all your prospects. Learn how to segment your prospects into groups with shared needs and concerns.
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customer engagement, segmentation, online marketing, segmenting prospects, dynamic content, dynamic segmentation
    
Act-On
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