ics

Results 51 - 75 of 5699Sort Results By: Published Date | Title | Company Name

Account-Based Marketing Handbook

Published By: Oracle     Published Date: Sep 26, 2019
As marketers chase after the same people with the same tactics, traditional marketing has become less worth the time—and the money. Email outreach worked until spam clogged up inboxes. Content marketing worked until everybody started to put out sub-standard material. And search engine marketing worked until it became inundated with new players clamoring for attention. Even inbound tactics aren’t delivering the results they once did. And as the need for performance continues to climb, so does the status of account-based marketing (ABM). In the B2B sphere it’s on the tip of everyone’s tongue. Download this whitepaper to learn more about ABM, a potent approach that puts sales and marketing together.
Tags : 
    
Oracle

Go Further with Marketing Automation

Published By: Oracle     Published Date: Sep 26, 2019
To the marketer who’s always on We know. There’s a lot to keep up with. And get to the bottom of. As the universe of marketing evolves, shape-shifting from one minute to the next, the importance of building muscle memory around new topics is undeniable. At Oracle, we get it. Which is why we created a series of guides about what’s trending in modern marketing. They’ll get you up to speed on pivotal trends in less time – with less effort – so you can get back out there. Because sitting on the sidelines isn’t really your thing. Download this whitepaper to get started.
Tags : 
    
Oracle

THE DMP CHECKLIST

Published By: Oracle     Published Date: Sep 26, 2019
It’s not uncommon to find slick-looking user interfaces, well-run product demos, and exciting sales narratives when evaluating a data management platform (DMP), but don’t let those features distract from the elements needed for day-to-day and long-term strategic success of a DMP. Whether you’re looking to invest in a DMP for the first time or want to switch to a new provider, there are a few crucial factors to consider before signing on the dotted line. Key functionality, architecture, and partnership dynamics are all important factors, but they rarely surface until your team is hands-on and using the platform. Once you dig in, it can quickly become apparent that a shiny interface and smart storytelling are a distraction from what really matters—at this point, it’s often too late. Avoid buyer’s remorse by considering these seven facets of all DMP providers before making your decision.
Tags : 
    
Oracle

Go Further With Data Management

Published By: Oracle     Published Date: Sep 26, 2019
To the marketer who’s always on We know. There’s a lot to keep up with. And get to the bottom of. As the universe of marketing evolves, shape-shifting from one minute to the next, the importance of building muscle memory around new topics is undeniable. At Oracle, we get it. Which is why we created a series of guides about what’s trending in modern marketing. They’ll get you up to speed on pivotal trends in less time – with less effort – so you can get back out there. Because sitting on the sidelines isn’t really your thing.
Tags : 
    
Oracle

Data-Driven Marketing Push Forward Or Fall Behind

Published By: Oracle     Published Date: Sep 26, 2019
It’s no secret that data-driven marketing (DDM) is top of mind for brand and agency executives. But what is surprising—shocking, in fact—is how vital first- and third-party information is for creative and execution strategies today. Case in point: 70% of senior marketing executives from brands, agencies and related industry segments say data-driven marketing is a core element of a majority of their campaigns, according to a new Oracle-Forbes Insights survey. This full immersion in data and analytics—more than what many industry insiders may have realized—shows how quickly brands and agencies have recognized the potential benefits and rushed to replace outdated “gutfeel” decision making with quantifiable research. This was another recurring theme in the Oracle-Forbes Insights study, which found that marketing executives rely on advanced analytics to increase sales, attract new customers and expand brand awareness. In addition, 71% of respondents feel they effectively use it to identify
Tags : 
    
Oracle

A New Breed of Analytics

Published By: Oracle     Published Date: Sep 26, 2019
Data is the lifeblood of business success, but has been trapped in silos for too long. To unleash its value, analytics must transform from merely reporting on data to providing fuel for data-driven marketing.
Tags : 
    
Oracle

Go Further with Digital Analytics: An Ignite Guide

Published By: Oracle     Published Date: Sep 26, 2019
This series of guides is for the marketer who is always on and needs to know what is trending in modern marketing. It will get you up to speed on pivotal topics in less time (and less effort) so you can get back to work.
Tags : 
    
Oracle

Irresistible Customer Experiences with Oracle Infinity

Published By: Oracle     Published Date: Sep 26, 2019
The digital world produces data at an unprecedented scale and velocity. According to Gartner, by 2020 there will be more than 26 billion connected devices, producing exponentially more data. How can businesses understand and leverage this data so they can successfully adapt to changing customer expectations and business dynamics?
Tags : 
    
Oracle

Select the right solution for integrated workplace management

Published By: Group M_IBM Q4'19     Published Date: Sep 26, 2019
Today’s buildings and workplaces are major generators and receivers of data. By capturing and analyzing this data, organizations can gain improved understanding of their operational effectiveness, accelerated ability to react to change and increased returns from real estate-related decisions. This IBM buyer's guide outlines the features and capabilities of an effective IWMS, addressing the following key areas: Real estate management, Capital project management, Facilities management, Facilities maintenance and operations, Environmental and energy management, Cross-functional capabilities, Management system architecture. Create smarter buildings by integrating workplace data with analytics and automation with IBM TRIRIGA. Download the whitepaper.
Tags : 
    
Group M_IBM Q4'19

2019 Gartner Magic Quadrant for Data & Analytics service Providers, Worldwide

Published By: Group M_IBM Q4'19     Published Date: Sep 26, 2019
IBM has been named a Leader in Gartner's Magic Quadrant for Data & Analytics Services. According to the report, by 2022, 90% of corporate strategies are expected to view information as a critical enterprise asset, and analytics as an essential competency. Data and analytics service providers can help leaders accelerate and transform their ability to deliver data-driven insights and innovation solutions to businesses. Get complimentary access to Gartner's latest Magic Quadrant report for Data & Analytics Service Providers.
Tags : 
    
Group M_IBM Q4'19

Extreme weather trucking

Published By: HERE Technologies     Published Date: Sep 26, 2019
Despite the greater frequency of extreme weather events occurring around the globe, freight still has to be delivered on time and on a year-round basis. Truck drivers often find themselves driving through rain, snow, sleet, hail, fog, ice, thunderstorms, tornadoes and high winds. While drivers aren't generally expected to stick to pre-planned routes in extreme weather, fleet managers don’t really have the capacity to outline every possible alternate route in anticipation of a future hazardous weather scenario. Data-driven route planning saves fuel, prevents accidents and improves ETAs, which is why many logistics companies are turning to advanced supply chain optimization solutions with real-time weather alerts and rerouting functionalities. Today, tech-savvy fleet managers are looking for exactly this type of tech innovations to provide them with a sharp competitive edge in an already crowded industry such as long-haul logistics. As one of the world's leading location platforms, HER
Tags : 
    
HERE Technologies

Optimizing delivery logistics for peak demand

Published By: HERE Technologies     Published Date: Sep 26, 2019
Let’s face it, consumers are addicted to fast delivery. As delivery windows continue to shrink, demand is only growing stronger. The pressure is on for online food delivery and e-commerce companies to consistently meet these ever-tightening deadlines and keep customers happy and loyal. But what happens to your ETAs when a snowstorm strikes? Or a restaurant in your market hosts a promotion that causes demand to spiral out of control? Don’t let times like these send you scrambling to stay ahead of peak demand. Drive down click-to-door times by discovering: • The role location technology plays in food and e-commerce delivery • The benefits of dynamic routing • How to stay ahead of predictable and unpredictable peak demand
Tags : 
    
HERE Technologies

Understanding the Basics of FAR and CAS

Published By: Deltek     Published Date: Sep 26, 2019
Still unraveling the mystery that is Federal Acquisition Regulation (FAR) and Cost Accounting Standards (CAS) compliance? The exemptions, standards and disclosures can often feel like a puzzle never to be solved. Until now. Get the basics of the “allocability” and “allowability” that define FAR and CAS adherence and keep the momentum of your government business moving forward. Learn: Definitions of when and to what extent government contract costs can be recovered Accounting system edicts and standards Cost-specific mandates and need-to-knows Why timing is everything in keeping compliant.
Tags : 
    
Deltek

State of Retail 2019

Published By: ExpertVoice     Published Date: Sep 25, 2019
For the second year, we asked 500 panelists their feelings and perceptions regarding the state of brickand- mortar retail. The results may surprise you. Our research found that, although sales associates are generally viewed neutrally, specific sectors such as consumer electronics stores and momand- pop shops have a positive perception. Consumers seek out sales associates who are educated and able to help them make an informed purchase. Our results also confirmed prior reporting1 into the growing fluidity between e-commerce and traditional retail. More than 75 percent of our panelists reported frequently browsing online, then purchasing the product in-store. Sales associates who are educated about the products in their store are more likely to sell more. Brands that ensure that their sales teams have the proper product knowledge maximize the likelihood that consumers will purchase from them.
Tags : 
    
ExpertVoice

Don’t Just Do Logistics. Revolutionise them

Published By: Oracle     Published Date: Sep 25, 2019
The digital age will transform your supply chain. With hyperconnected, intelligent data at the heart of your logistics you’ll drive your company’s success. Our latest research reveals how today’s supply chain leaders create innovation, consistency and value by employing connected data. It addresses key organisational challenges that you need to be aware of. These include how to disrupt the culture of not just your team, but your whole company, to transform it into a data leader. This is a guidebook for the future of responsive, hyperconnected supply chains. Discover how to become a supply chain leader now.
Tags : 
    
Oracle

Your Complete Guide to Modern EPM

Published By: Oracle     Published Date: Sep 25, 2019
Research shows that legacy ERP 1.0 systems were not designed for usability and insight. More than three quarters of business leaders say their current ERP system doesn’t meet their requirements, let alone future plans 1. These systems lack modern best-practice capabilities needed to compete and grow. To enable today’s data-driven organization, the very foundation from which you are operating needs to be re-established; it needs to be “modernized”. Oracle’s goal is to help you navigate your own journey to modernization by sharing the knowledge we’ve gained working with many thousands of customers using both legacy and modern ERP systems. To that end, we’ve crafted this handbook outlining the fundamental characteristics that define modern ERP.
Tags : 
    
Oracle

Come Together (Right Now) To Deliver The Next Best Experience

Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
We’re living in the age of the customer, so it’s understandable that many companies are striving — and claiming — to be customer obsessed. yet many still fall short of creating superior customer experiences, even with sophisticated customer analytics in place, because of myopia and internal misalignment. The solution lies in a new customer insights paradigm: the next best experience (nBX). customer insights (ci) pros need to reevaluate their current analytics practices and embrace the nBX model to become truly customer obsessed.
Tags : 
    
Selligent Marketing Cloud

Don’t Just Do Logistics. Revolutionise them

Published By: Oracle     Published Date: Sep 24, 2019
The digital age will transform your supply chain. With hyperconnected, intelligent data at the heart of your logistics you’ll drive your company’s success. Our latest research reveals how today’s supply chain leaders create innovation, consistency and value by employing connected data. It addresses key organisational challenges that you need to be aware of. These include how to disrupt the culture of not just your team, but your whole company, to transform it into a data leader. This is a guidebook for the future of responsive, hyperconnected supply chains. Discover how to become a supply chain leader now.
Tags : 
    
Oracle

Realize The Massive Potential of Your AL Infrastructure

Published By: Inside HPC Media LLC     Published Date: Sep 24, 2019
Artificial Intelligence (AI) is rapidly becoming an essential business and research tool, providing valuable new insights into corporate data and delivering those insights with high velocity and accuracy. Enterprises, universities, and government organizations are investing tremendous resources to develop a wide array of future-focused Deep Learning (DL) and Machine Learning (ML) solutions such as: • Autonomous vehicles that circulate unassisted in our cities • Real-time fraud detection that protects shopping and internet transactions • Natural language translators that remove language barriers • Augmented reality that delivers a far richer entertainment experience • Accelerated drug discovery • Fully enabled personalized medicine and remote health diagnostics
Tags : 
    
Inside HPC Media LLC

The Forrester Wave™: Customer Analytics Solutions, Q2 2018

Published By: Adobe     Published Date: Sep 23, 2019
Forrester names Adobe as a Leader in customer analytics, according to the Forrester Wave: Customer Analytics Solutions, Q2 2018 report. SUPPORTING CONCEPTS: • We’re a Leader. But we won’t stop there. Adobe Analytics provides a superior product, executive vision, and strategy. We understand the needs of today’s marketers and customer insights professions, while staying ahead of the curve on future analytics trends. • Adobe Analytics fuels insight-driven customer experiences. Adobe has turned its mantra of “Make Experience Your Business” inward, by developing a marketer-friendly solution that doesn’t skimp on advanced analytical functionality. • Adobe Analytics excels at real-time conversion of insights into action, superior usability, and AI-powered customer journey analytics. • Adobe Analytics’ capabilities, such as Virtual Analyst, powered by Adobe Sensei, use artificial intelligence and machine learning to identify anomalies, contributing factors, and segment differences. What
Tags : 
    
Adobe

2019 Digital Trends

Published By: Adobe     Published Date: Sep 23, 2019
The Digital Trends 2019 survey closed with more than 12,500 responses worldwide! The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data continues to dominate, with an understanding that smarter use will lead to greater rewards. Data ownership and compliance are top-of-mind. And technological advances are an exciting prospect for many. But some need more guidance to understand the benefits for their business. Discover what your top digital priorities for 2019 should be with the 2019 Digital Trends report by Econsultancy in association with Adobe. 4 KEYPOINTS Key topics that you’ll read more about in this year’s report: • Optimising customer experience and delivering personalised experiences in real time. • Using data better for smarter audience segmentation and targeting. • Be wary of walled gardens. Control and own the data, and always be compliant. • Automation is the future. Understand the benefits, learn how to u
Tags : 
    
Adobe

The 20 Attributes that lead to business success

Published By: Adobe     Published Date: Sep 23, 2019
Why data-driven businesses stand out from the crowd. Why Should the Target Audience Care? Enterprises need to become more data-driven by using more mature analytics tools to stand out from the crowd Supporting Concepts Smart, effective customer analytics tools helps organizations reap the rewards of increased customer satisfaction and brand loyalty. Neglecting advances in customer analytics technology could seriously impact a company's ability to compete in the future marketplace. Where do your customers and prospects sit on the customer analyticsmaturity scale? Are they leaders or are they laggards? Read "Customer Analytics: The 20 Attributes that Lead to Business Success" for insights into: • the key drivers needed within an organisation that help grow customer analytics maturity • why companies using paid analytics solutions experience more tangible benefits than those using free analytics • how to distinguish customer analytics leaders from laggards
Tags : 
    
Adobe

Breathe new life into the customer journey

Published By: Adobe     Published Date: Sep 23, 2019
Like the oxygen we breathe, journey analytics brings life to the customer behind those devices, over time getting to know their favorite pastry choice, when they’re most likely to buy gas, and how long they stay online while in the station’s café. WHY SHOULD THE TARGET AUDIENCE CARE? Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time. SUPPORTING CONCEPTS If you want your customers to enjoy seamless, personalized experiences, you need to treat them like people. That means marketing to the person — not the device. When you know a customer’s interests, wants, and needs — perhaps even before they do — you’ve succeeded at becoming a true experience business. For some, this may require a shift from analytics as a tool to analytics as a way of life. It may also m
Tags : 
    
Adobe

Dental Health is No Small Thing for Your Business

Published By: Excellus BlueCross BlueShield     Published Date: Sep 20, 2019
Oral health can have a big impact on your bottom line. Learn how to take care of your employees and your company. Each year, 164 million hours of work are lost in the U.S. to dental disease.1 So it’s clear that helping employees with their oral health can have a big impact on your team’s productivity. Combining your medical and dental benefits with Excellus BlueCross BlueShield can help catch small problems early to keep costs in check – and it’s more affordable than you might think. Find out more by downloading a free infographic from Excellus BlueCross Blue Shield, and get more resources covering a range of health-related topics at ExcellusforBusiness.com.
Tags : 
    
Excellus BlueCross BlueShield

Getting Your Analytics Efforts Started Right

Published By: Intel     Published Date: Sep 20, 2019
More data means more opportunities to discover powerful, actionable insights around customers, internal processes, and the broad market. Unfortunately, legacy IT architectures and approaches can block progressive analytics efforts. That leaves a lot of room for improvement, and the learning and investment curve for starting in analytics can be steep. However, tending to three core steps will prove immensely helpful on this journey: • Establishing an organizational foundation • Mapping the data pipeline • Transitioning analytics proofs of concept into production
Tags : 
    
Intel
Start   Previous    1 2 3 4 5 6 7 8 9 10 11 12 13 14 15    Next    End
Search      

Add Research

Get your company's research in the hands of targeted business professionals.