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The value of knowing: Build a trusted analytics foundation

Published By: IBM     Published Date: Jul 09, 2018
As the information age matures, data has become the most powerful resource enterprises have at their disposal. Businesses have embraced digital transformation, often staking their reputations on insights extracted from collected data. While decision-makers hone in on hot topics like AI and the potential of data to drive businesses into the future, many underestimate the pitfalls of poor data governance. If business decision-makers can’t trust the data within their organization, how can stakeholders and customers know they are in good hands? Information that is not correctly distributed, or abandoned within an IT silo, can prove harmful to the integrity of business decisions. In search of instant analytical insights, businesses often prioritize data access and analysis over governance and quality. However, without ensuring the data is trustworthy, complete and consistent, leaders cannot be confident their decisions are rooted in facts and reality
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IBM

The Complete Guide to Reviews

Published By: Trustpilot     Published Date: Apr 30, 2018
Having reviews is essential, but it’s only the first step Today, the winners in business are not always the ones with the lowest prices or the biggest range of products. In fact, the winners are not even always the biggest brands. The winners are trusted companies who offer an exceptional customer experience again and again. Simply, the winners are those who are listening to their customers. We all know we need reviews on our website, we know visitors to our website want to see reviews to help them make their buying decision. But that is just the beginning. Recognize the full potential that reviews have and you’ll see an improvement in the performance of all your marketing activity.
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marketing, ecommerce, conversion strategies, seo, customer reviews, user generated content
    
Trustpilot

7 Tried and Tested Conversion Strategies

Published By: Trustpilot     Published Date: Apr 30, 2018
Finding a new way to convert visitors into buyers is always a top priority for any company. According to research, the average conversion rate on desktop across the globe hovered around 4% in Q4 2016. And in Q1 2017, statistics from SaleCycle claim the average rate of shopping cart abandonment sat at 75.6%! So how can we keep customers hooked and ensure your business generates more revenue? In this guide, you’ll learn how to: • Easily turn browsers into buyers • Leverage your social proof for increased sales • Use customer feedback to shape a great customer experience
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marketing, ecommerce, conversion rates, conversion strategies, onsite conversion
    
Trustpilot

7 Tried and Tested Conversion Strategies

Published By: Trustpilot     Published Date: May 04, 2018
Finding a new way to convert visitors into buyers is always a top priority for any company. According to research, the average conversion rate on desktop across the globe hovered around 4% in Q4 2016. And in Q1 2017, statistics from SaleCycle claim the average rate of shopping cart abandonment sat at 75.6%! So how can we keep customers hooked and ensure your business generates more revenue?
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marketing, ecommerce, conversion strategies, seo, customer reviews, user generated content
    
Trustpilot

The Complete Guide to Reviews

Published By: Trustpilot     Published Date: May 04, 2018
Having reviews is essential, but it’s only the first step
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marketing, ecommerce, conversion rates, conversion strategies, onsite conversion
    
Trustpilot

White Paper: Solve Hybrid Cloud Challenges for Secondary Data and Apps

Published By: Cohesity     Published Date: Nov 20, 2018
Today, hybrid cloud is increasingly the norm, and enterprises are challenged with ways to have visibility, manage and make use of all this data – both on-premises and in the cloud. While much attention has been given to primary data affecting mission-critical workloads, data for secondary workloads – backup, test/dev, disaster recovery, and archiving to name a few – have become siloed the same way application data has, leading to multiple point solutions to manage an increasing amount of data. This white paper looks at the evolution of these challenges and offers practical advice on ways to store, manage and move secondary data in hybrid cloud architectures while extracting the hidden value it can provide. Download to learn more.
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Cohesity

Top five reasons to become a performance-based business

Published By: ServiceNow     Published Date: Sep 18, 2018
What is a performance based business? A performance-based business is an organization guided by data-driven decisions. It is proactive, self-aware, and highly competitive. Data isn’t siloed in a business analytics department. Instead, the right people have the right data at the right time and in the right context. The top 5 reasons to become a performance-based business: 1. Get better results. 2. Align your entire business. 3. Make data-driven decisions. 4. Manage change more effectively. 5. Spot trends faster. Discover how ServiceNow Performance Analytics could benefit your business by downloading this eBook.
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performance, business, data, servicenow
    
ServiceNow

Manufacturing Intelligence: Keep Your Processes Under Control

Published By: TIBCO Software     Published Date: Jul 22, 2019
On-demand Webinar The current trend in manufacturing is towards tailor-made products in smaller lots with shorter delivery times. This change may lead to frequent production modifications resulting in increased machine downtime, higher production cost, product waste—and the need to rework faulty products. Watch this webinar to learn how TIBCO’s Smart Manufacturing solutions can help you overcome these challenges. You will also see a demonstration of TIBCO technology in action around improving yield and optimizing processes while also saving costs. What You Will Learn: Applying advanced analytics & machine learning / AI techniques to optimize complex manufacturing processes How multi-variate statistical process control can help to detect deviations from a baseline How to monitor in real time the OEE and produce a 360 view of your factory The webinar also highlights customer case studies from our clients who have already successfully implemented process optimization models. Spe
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TIBCO Software

"Rethinking Web & Email Security" Webinar, Featuring Gartner Analyst, Peter Firstbrook

Published By: Menlo Security     Published Date: Jun 05, 2018
"2017 was marked by a significant number of high-profile cyber breaches. Web malware and phishing played a critical role in the vast majority of these attacks. Watch this webinar to learn from two of the industry’s leading experts – Gartner Research Analyst Peter Firstbrook and Menlo Security CTO Kowsik Guruswamy: *Why web malware and phishing are so pervasive in today's cyber attacks *What the shortcomings of today’s reactive security philosophy are *Why the web continues to present a risk to businesses *How organizations rethink their security strategy moving forward"
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Menlo Security

"A Closer Look at Isolation: Hype or Next Gen Security"

Published By: Menlo Security     Published Date: Jun 05, 2018
"Despite deploying multiple security layers to defend against cyberattacks, enterprises continue to be infected by web malware and have credentials stolen via phishing. Why is this? Here’s a 40 minute webinar featuring a representative of a leading insurance company - providing the customer perspective, along with John Pescatore, Director of Emerging Technologies at SANS Institute, and Kowsik Guruswamy, Menlo Security CTO, to answer this. Together, they discuss: * The shortcomings of today’s reactive security philosophy * Why the web continues to present a risk to businesses * The benefits of embracing Isolation * How organizations should rethink their security strategy moving forward"
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Menlo Security

Increase Forecasting Accuracy and Achieve Better Operations Planning

Published By: Group M_IBM Q119     Published Date: Feb 28, 2019
Companies of all sizes have a critical need to match supply and demand as efficiently as possible, in order to quickly capture maximum demand at the lowest possible cost. This tutorial will walk you through a demand forecasting and planning solution that can help you deliver more accurate demand forecasts, optimized operations to satisfy demand, and a complete operational and financial plan that the business can use in practice. In this tutorial, you will explore the following key capabilities: Improve decision-making in a single workspace with IBM Planning Analytics Deliver timely, reliable plans and forecasts with the addition of SPSS Modeler Create optimal demand plans with the addition of IBM ILOG CPLEX Optimization Studio
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Group M_IBM Q119

eBook: Managed DNS Evaluation Guide: Understanding What Matters Most When Selecting Managed DNS

Published By: Oracle + Dyn     Published Date: Jun 29, 2017
DNS has recently been dubbed by Gartner Research as “mission-critical” infrastructure and as such, who you select for a DNS provider can have a significant impact on the functionality and performance of your online assets. To help with your research, download this DNS evaluation guide. You will learn the most important functions of a robust DNS provider including: Advanced traffic steering from failover to GSLB capabilities Rapid record propagation time Secondary DNS support Security expertise Keep your brand safe and your user-experience top notch by choosing the best provider for your business. Learn more now!
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Oracle + Dyn

Meeting the Leadership Challenge

Published By: Cranfield University     Published Date: Sep 16, 2015
The Cranfield’s Leadership Advantage Programme will help you tailor your leadership style to meet the exact needs of your organisation.
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leadership, leadership course, become a leader, leadership courses, leadership advantage programme
    
Cranfield University

The State of Marketing Attribution 2017

Published By: AdRoll     Published Date: Dec 01, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: • Why is attribution a process and not an end state? • Why is making small steps forward really better than doing nothing? • Why does the perfect attribution model not exist? • What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific. This report goes in-depth on the current adoption levels of marketing attribution, the confidence in its usage, and the effectiveness of companies’ attribution methods worldwide. You will gain a better grasp on the required skills to succeed at attribution.
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marketing, attribution, association, adroll, online, survey, report
    
AdRoll

Customer Experience Simplified: Deliver the Experience your Customers Want

Published By: Oracle OMC     Published Date: Nov 30, 2017
Since the theme of this brief is to keep things simple, let’s be as simple and plain as possible: The customer experience (CX) is broken because the marketer experience is broken. However, it’s not entirely marketing’s fault. Legacy technology provides only a distorted view of the customer. That’s what creates the broken experiences. It’s the same technology that—while providing rich behavioral, demographic, and preference data—does not allow for silos of data to be shared across channels.
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Oracle OMC

BMC Service Automation Demo

Published By: BMC ESM     Published Date: Aug 20, 2009
BMC Service Automation automates repetitive, manual tasks (such as provisioning, patching and compliance) to reduce the margin for error, allowing IT to get things done more quickly, and across organizational silos.  Software Consultant Ron Coleman provides a demonstration and discusses the key points of Service Automation from BMC Software.
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bmc, automation, service automation, silos, software, margin for error, error reduction, patching, provisioning, compliance, manual task, business process automation, international computing
    
BMC ESM

Digital Marketing: Are You Ready to Go Agile? (Best Practices)

Published By: SAS     Published Date: Apr 16, 2015
The exponential growth in digital channels has given rise to the importance of digital marketing. But digital marketing isn’t just about the channel, it’s the mechanism by which people are creating and sharing experiences; engaging not only with each other, but with companies they do business with. With such high channel fragmentation, making strategic decisions on audience, con¬tent and platforms is critical. Marketers need the capability to define their market, build outstanding content, tailor messaging and provide that messaging in the right medium – quickly!
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SAS

iPads are Invading the Enterprise - Executives Must Act

Published By: Brainshark     Published Date: Oct 16, 2013
94% of Fortune 500 companies have either adopted iPads or are rolling out pilot programs - what does this mean for your company? This report examines enterprise tablet adoptions and trends, iPad usage in the enterprise, and the benefits of leveraging the iPad for sales, training and corporate communications.
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sales enablement, sales training, sales productivity, training, marketing, byod, mobile, mobile sales, sales mobility, powerpoint, ppt, presentation, video, video training, ipad, iphone, smartphone, tablet, corporate learning
    
Brainshark

Anulando ataques sigilosos con visibilidad, amplia y profunda en sistemas de protección y respuesta

Published By: McAfee     Published Date: Sep 04, 2014
El tipo más amenazante de ataque cibernético es invisible. El riesgo para las empresas es real según lo evidenciado por los recientes ataques de alto nivel. Las organizaciones necesitan controles de seguridad por capas que funcionen en conjunto para detectar la presencia y las acciones de hackers y malwares furtivos.
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ataques furtivos, malware, sistema de prevención de intrusiones, siem, controle de seguridad en capas
    
McAfee

Create a Comprehensive View of Your Customer

Published By: LeadMD     Published Date: Aug 06, 2019
The challenges for modern marketers in their effort to create a delightful customer experience vary from the sheer volume of digital channels to organizing and operationalizing the data they create. Add to that siloed team structures both within departments and cross-functionally and before long marketers begin to scoff at “challenge” and begin to think “impossible”.
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LeadMD

The Forrester Wave™: Customer Analytics Solutions, Q2 2018

Published By: Adobe     Published Date: Nov 02, 2018
In our 39-criteria evaluation of customer analytics solutions providers, we identified the nine most significant ones — Adobe, AgilOne, IBM, Manthan, NGDATA, Salesforce, SAP, SAS, and Teradata — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.
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Adobe

Why You Can’t Afford to Sit on an ERP Software Decision

Published By: Epicor     Published Date: Jul 06, 2017
When determining which investments to make in their technology infrastructure, organizations will often choose to make no changes at all. While this decision avoids short-term costs and business disruption, it often simply delays the inevitable—even making it worse. The cost of doing nothing is expensive in the long term. This report—from the independent researchers at Aberdeen Group—outlines the reasons distributors choose not to upgrade enterprise resource planning (ERP) software and cautions against this approach, supplying detailed research that illustrates the benefits of keeping your systems current. Epicor has a storied history of providing software solutions tailored specifically for the distribution industry. Check out the report, and see how upgrading to Epicor ERP can help grow your business.
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erp software, inventory management, distribution software
    
Epicor

There is Cost to Inaction- Can You Afford to Wait on an ERP Software Decision?

Published By: Epicor     Published Date: Jun 11, 2018
When determining which investments to make in their technology infrastructure, organizations will often choose to make no changes at all. While this decision avoids short-term costs and business disruption, it will simply delay the inevitable—even making it worse. The cost of doing nothing is expensive in the long term. This report—from the independent researchers at Aberdeen Group—outlines the reasons organizations choose not to upgrade enterprise resource planning (ERP) software and cautions against this approach, supplying detailed research that illustrates the benefits of keeping your systems current. Epicor has a history of providing software solutions tailored specifically for the manufacturing industry. Check out the report, and see how upgrading to Epicor ERP can help grow your business.
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erp software, enterprise resource planning (erp), manufacturing, cloud erp
    
Epicor

Driving Business Value from IT Optimization: The Case for Converged Systems (Frost & Sullivan)

Published By: HP     Published Date: Nov 05, 2014
The old model of IT involved deploying more of everything just to keep up with demands. However, IT departments that are able to deliver solutions for business needs and support business goals have moved beyond managing siloed systems. Adopting a more efficient model of IT service and systems is the key to freeing IT to improve business operations. Reaching that level of efficiency through “do-it-yourself” efforts requires an immense amount of time and expense up front. What if someone has already pre-engineered, pre-tested, and optimized a perfect solution for your IT needs? See the difference a converged system can make. Download this whitepaper now.
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frost and sullivan, business value, it optimization, converged systems, it organization, virtualization, application availability, data center, it management, infrastructure, cloud computing
    
HP
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