improve customer engagement

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2016 Forrester Report: Optimize Customer Experience with Digital Intelligence

Published By: IBM     Published Date: Jul 22, 2016
Read this Forrester report to learn how digital intelligence can help you combine insights from existing, new and emerging channels to drive timely, customer-obsessed decision-making. Get an up-close look at the disruptive nature of digital intelligence technology and find out how to continuously improve customer engagement.
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ibm, commerce, customer analytics, customer experience, digital intelligence, forrester, knowledge management, enterprise applications
    
IBM

Patterns in Achieving Social Business Success by Leading and Pioneering Organizations

Published By: IBM     Published Date: Feb 14, 2014
A social business is an organization whose culture and systems encourage networks of people to create business value. Social businesses connect individuals, so they can rapidly share information, knowledge and ideas by having conversations and publishing informal content. They analyze social content from multiple channels and sources, in addition to structured data, to gain insights from both external and internal stakeholders. When those things happen, innovation and business execution rates increase, better decisions are made, and customers and employees are more engaged and satisfied. Social businesses enjoy lower operating costs, faster speed-to-market, improved customer and employee engagement, and increased profitability. Many organizations don’t fully appreciate the magnitude of the value creation potential of social business.
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ibm, social business, marketing, social media, marketing management, analytics, marketing research, trends, customer interaction, customer service, crm, marketing software
    
IBM

IDC White Paper: Right sized for Midsize: Leverage the Network Infrastructure for Competitive Succe

Published By: Cisco     Published Date: Apr 10, 2015
Midsize firms from every region and industry are finding themselves under increasing pressure to improve productivity and business performance. Firms with 100 up to 1,000 or even 2,500 employees are still agile enough to respond to new opportunities, but they typically lack the comprehensive resources of larger companies to empower workers, manage processes, and generally drive successful customer engagement. This white paper examines the opportunity midmarket firms have in leveraging network infrastructure for competitive success in the new cloud and mobility era. Midmarket firms can improve their competitive position by providing more efficient access to advanced productivity resources.
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cisco, byod, wifi, wireless, wlan, productivity, midsize firms, productivity, mobile computing, mobile data systems, mobile workers, smart phones, wireless application software, wireless communications, wireless hardware, wireless infrastructure, wireless phones
    
Cisco

Free Guide - Content Marketing for Fashion Brands

Published By: Ceros     Published Date: May 15, 2015
Fashion brands have always led the pack in terms of marketing innovations. In this interactive guide, see how top brands like Chanel, Burberry, and Nasty Gal are using content marketing to improve customer engagement.
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content marketing, fashion marketing, top fashion brands, marketing trends, interactive content, customer engagement, digital engagement, digital marketing
    
Ceros

Digital Marketing Maturity Evaluation Guide

Published By: Telerik     Published Date: May 31, 2016
Digital Business Transformation (DBT) is a focus of organizations ranging from small, non-profit associations to multi-billion dollar healthcare systems. The primary areas of DBT include moving from brick and mortar to online transactions, automation over human interactions and gaining immediate insight into activities to drive instant and constant improvement. At the forefront of DBT is Digital Marketing. Marketing’s primary job of gaining mindshare and communicating the right messages along each customer’s individual journey— from prospect to repeat buyer and brand advocate— lends itself to the digital medium. Marketing’s mission of continuous customer engagement depends on the ability to change strategies and tactics as needed.
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telerik, marketing, digital marketing, technology platform
    
Telerik

When Commanding the Stage Means Passing the Mic

Published By: NeighborhoodAmerica     Published Date: Oct 01, 2008
Virtually all organizations are realizing the importance of customer engagement. But in order to benefit, we must subscribe to the idea that consumers really can add value to our organization. And sometimes, that means removing the notion that we are the experts in exchange for the belief that we can learn a thing or two from our customers. The collective intelligence of the communities we serve is largely an untapped asset - a stream of valuable input that can help improve the decisions we make and shape the products we sell. This book explores the value of many - and the role that customer engagement will play in shaping the future of our businesses, our government, and our economy.
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neighborhood america, social network, web 2.0, data integration
    
NeighborhoodAmerica

Part II: Getting Personal with Your Customers- Beyond Segmentation

Published By: Neolane, Inc.     Published Date: Sep 23, 2010
In the first instalment of this series, "Fight Marketing Fatigue Now," we discussed the challenge of improving relevancy and the varying degrees of personalization that exist within marketing organizations today. We made the case for a new approach, interactive one-to-one personalization. In this paper, we discuss how to achieve the related benefits including improved customer engagement, increased ROMI and measurable business value.
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neolane, segmentation, romi, emarketing, branding, personalization, sms
    
Neolane, Inc.

Seven Key Requirements for Personalized Recommendation Services

Published By: ChoiceStream     Published Date: Feb 04, 2009
ChoiceStream’s “Seven Key Requirements for Personalized Recommendation Services” white paper outlines e-commerce recommendation services and key capabilities that can improve sales revenue and customer engagement.  You’ll also receive a Recommendation Evaluation Scorecard to help you objectively summarize critical core requirements in order to maximize your return on investment.
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choicestream, personalized recommendation services, quality recommendations, collaborative filtering, in-session click analysis, cohorts, cross-sells, cross-promotions, blacklists, seamless multi-channel support
    
ChoiceStream

Data Informed: Enrich Your Data with Location Analytics

Published By: SAS     Published Date: Mar 06, 2018
Location data is found everywhere – with an item or a device, in a conversation or behavior, in machines or sensors, tied to a customer or competitor, attached to a database record or recorded from vehicles or other moving objects. Organizations want to take advantage of location data to improve decisions, create better customer engagement and experiences, reduce risks and automate business processes.
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SAS

Forrester Report: Transform and Protect Your Mobile Moments with Seamless Authentication

Published By: Okta     Published Date: Apr 29, 2015
Creating mobile apps that capture the minds and wallets of your customers will lead to increased revenue and improved customer engagement. However, you must do so while protecting customers’ privacy and shielding them from fraud and other malicious activities. This report will help S&R pros understand the growing mobile authentication market and its transformative impact on customers’ mobile moments.
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mobile, apps, mobile apps, s&r, fraud, okta, security, it management
    
Okta

Optimize Customer Experiences With Online Testing And Continuous Optimization

Published By: Adobe     Published Date: Apr 20, 2016
To improve your customer engagement, you need to test and learn from every possible interaction. Forrester provides helpful steps and insights in their report, Optimize Customer Experiences with Online Testing and Continuous Optimization. Read the report to learn: • How to establish an online testing strategy based on continuous optimization • How to elevate your testing by achieving four crucial optimization objectives • Recommendations from Forrester on practical next steps in your optimization journey
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adobe, marketing, data driven marketing, continuous optimization, customer experience, customer engagement
    
Adobe

Customer Engagement and the Millennial Generation

Published By: IBM     Published Date: Aug 09, 2016
Download this white paper to learn: - How you can scale the expertise of your best agent using cognitive technology - The 5-step process behind how Watson Engagement Advisor works - What you can do to improve customer engagement
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ibm, watson, customer engagement, customer experience, cognitive computing, watson engagement advisor, millennials, knowledge management, enterprise applications, business technology
    
IBM

Getting to Iconic: How world-leading brands balance talent and technology for CX excellence

Published By: Genesys     Published Date: Dec 20, 2018
Successfully implementing and managing a comprehensive suite of customer experience technologies is essential for global businesses seeking to sustain high levels of customer experience and brand value. However, knowing how to temper the instinct to throw technology solutions at efficiency problems is what distinguishes global customer experience leaders from the rest. New technologies must be balanced with appropriate investment in human resources. This is the central finding of a global survey of over 550 senior executives conducted by MIT Technology Review to examine the pressures that shape their customer experience processes and the tools and strategies they employ to mitigate those challenges and continuously improve customer engagement. Read the report to get a detailed look at: • The strategies that differentiates an Iconic firm from other businesses • How strategies vary across regions based on maturity and customer expectations • Future innovation management and technology
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Genesys

CEMOSoft Delivers Data-Driven Retail from the IoT Edge to the Cloud

Published By: Intel     Published Date: Apr 09, 2019
Retailers, along with many other vertical industries, seek to take advantage of the benefits of the Internet of Things (IoT) to improve customer experience management. However, quickly analyzing relevant data to inform decision-making and respond e?ectively to rapidly changing customer behaviors is challenging. The CEMOSoft* platform is designed to create opportunities, while addressing shifting demographics and an evolving IoT landscape. It o?ers a mobile customer engagement experience that can be dynamically modified on the ?y, along with the increased security and intelligence of an Intel® architecture based IoT gateway and Windows® 10 IoT Core. The result is an a?ordable, ?exible, scalable platform that brings ongoing customer insight to many aspects of daily operations
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Intel
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