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CMO und CIO müssen ihre Zusammenarbeit schnell verbessern

Published By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
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cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration
    
Adobe

Le directeur marketing et le directeur informatique doivent accélérer leur collaboration

Published By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
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cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration
    
Adobe

9 Tech Priorities for a Modern State & Local Government

Published By: Workday     Published Date: Mar 02, 2018
An updated IT department for your government agency is becoming more accessible thanks to outside-the-box thinking, partnerships, and strategies. By focusing on the nine priorities in this guide, you can keep your government agency on the cutting edge of technology. View case studies, exclusive CIO interviews, and key tips.
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updated it department, government agency, priorities
    
Workday

CRM Market Evaluation Guide

Published By: Salesforce.com     Published Date: Jun 17, 2013
Get the CRM Technology Value Matrix that evaluates the usability and functionality of CRM solutions that support sales, marketing, and customer service for any-sized business.
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customer relationship management, crm, technology, value matrix, support sales, marketing, customer service, crm solutions, networking, knowledge management, enterprise applications, data management, business technology
    
Salesforce.com

Salesforce.com Sales Cloud CRM Datasheet

Published By: Salesforce.com     Published Date: Jun 17, 2013
The Sales Cloud gives you everything you need to connect with customers—from complete, up-to-date account information to social insights, all in once place. Learn how.
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customer relationship management, crm, technology, value matrix, support sales, marketing, customer service, crm solutions, social insight, business environment, it management, knowledge management, enterprise applications, business technology
    
Salesforce.com

Market Focus Report - Mobile and Social CRM Guide

Published By: Salesforce.com     Published Date: Jun 17, 2013
Get the Nucleus Research survey of CRM decision makers, showing the the significant ROI opportunity all organizations should consider regarding mobile and social CRM adoption.
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customer relationship management, crm, technology, value matrix, support sales, marketing, customer service, crm solutions, social drives, mobile device, social, it management, wireless, knowledge management, business technology
    
Salesforce.com

Leading Through Connections: Insights from the Global Chief Executive Officer Study

Published By: IBM     Published Date: Sep 30, 2013
IBM conducted more than 1,700 in-depth, face-to-face interviews with CEOs, general managers and senior public sector leaders from around the globe. Our newest CEO Study, the largest of its type ever undertaken, is the latest in the IBM C-suite Study Series. It explores how CEOs are responding to the complexity of increasingly interconnected organizations, markets, societies and governments – what we call the connected economy. Three themes emerged. Today's CEOs must: - Empower employees through values - Engage customers as individuals - Amplify innovation with partnerships Register now to access the insights that can help you lead more effectively through impactful connections with your employees, customers and partners.
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global chief executive officer, leadership, technology, connectedness, customer insights, connections, ceos, business strategy, knowledge management, business technology
    
IBM

NEXT GENERATION FIREWALL PRODUCT ANALYSIS Cisco ASA 5525-­-X v5.3.1

Published By: Cisco     Published Date: May 15, 2015
NSS Labs performed an independent test of the Cisco ASA 5525---X v5.3.1. The product was subjected to thorough testing at the NSS facility in Austin, Texas, based on the Next Generation Firewall (NGFW) methodology v5.4 available on www.nsslabs.com. This test was conducted free of charge and NSS did not receive any compensation in return for Cisco’s participation. For additional information on NGFW technology, refer to the NSS Analysis Brief entitled “What Do CIOs Need to Know About Next Generation Firewalls?”
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security, vulnerability management, analytics, threat prevention, cyber attacks, firewall, cisco, compliance, firewalls, security management, data loss prevention
    
Cisco

The New Era of Marketing Magic

Published By: Adobe     Published Date: Feb 08, 2016
Today, customers make decisions about brands on a moment-by-moment basis. They expect personal and authentic experiences that build connections and deepen relationships with their favorite brands. New technology makes it possible to deliver on these expectations and succeed in today’s new era of marketing.
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adobe, marketing, new era, crm, brands, experience, customer expectations, enterprise applications, business technology
    
Adobe

The New Era of Marketing Magic

Published By: Adobe     Published Date: Feb 08, 2016
Today, customers make decisions about brands on a moment-by-moment basis. They expect personal and authentic experiences that build connections and deepen relationships with their favorite brands. New technology makes it possible to deliver on these expectations and succeed in today’s new era of marketing.
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adobe, marketing, new era, crm, brands, experience, customer expectations
    
Adobe

Ten Ways Cross-Channel Marketing Is Not Rocket Science

Published By: Adobe     Published Date: Mar 03, 2017
Retail marketers who see the customer path as a linear path are out of touch with their customers. The customer journey contains multiple channels where customers expect retailers to remember their preferences and anticipate their needs. In Ten Ways Cross-Channel Marketing Is Not Rocket Science, you’ll learn how to connect with your customers and reach them in personal and relevant ways — all from reliable data you collect. The Adobe marketing guide shows you how to: • Identify the data you need to map your customers’ journeys. • Coordinate channels and use their strengths to deliver the best customer experiences. • Apply technology to build customer relationships, improve loyalty and increase ROI.
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retail marketing, customer experience, cross-channel marketing, roi, customer loyalty, adobe
    
Adobe

2014 Survey Report: Remote Collaboration Challenges and Strategies to Overcome

Published By: Polycom     Published Date: Jul 24, 2014
Download this survey to learn what 5,000 business professionals around the world say are their biggest collaboration challenges—and discover the strategies they deploy to overcome them. In late 2013, Polycom invited customers and partners around the world to participate in a survey that focused on collaboration challenges. More than 5,000 business professionals from all job levels, functions and vertical sectors responded, candidly sharing insights about their obstacles and the strategies they deploy to overcome them. The survey reveals that 85% of the respondents believe video conferencing helps them achieve their business goals. See how they successfully use video in their profession and how you can leverage technology to defy distance and improve remote collaboration within your organization as well.
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polycom, collaboration video conferencing, defy distance, networking, it management
    
Polycom

Polycom HD Voice: Innovators Spotlight

Published By: Polycom     Published Date: Nov 12, 2015
The hallmark of a great conference call is audio quality that sounds just like being in the same room with the other participants. Polycom HD Voice technology delivers more than twice the clarity of ordinary phone calls for life-like, vibrant conversations.
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polycom, audio conferencing, video conferencing, conference call, acoustic clarity, knowledge management, business technology
    
Polycom

Forward-Looking Business Intelligence (TDWI)

Published By: IBM     Published Date: May 19, 2015
Traditionally, business intelligence (BI) has looked backward at what has happened. In today’s marketplace, enterprises need to look ahead. From predictive to prescriptive intelligence, TDWI and IBM look at what businesses need most.
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business intelligence, prescriptive intelligence, predictive analytics, immersive user experience, analytic technology, informative visualization, best practices, business analytics, business integration, business management, business metrics, business process management, web development, analytical applications, virtualization, cloud computing, infrastructure
    
IBM

Putting Digital at the Heart of Your Business: A 7 Step Approach to Digital Transformation

Published By: JBoss Developer     Published Date: Oct 21, 2016
Rather than simply enhancing and supporting traditional methods, the use of digital technologies should enable brand new types of innovation and creativity. However, most of us have grown up with rigid, legacy technology-based business systems—process-oriented and mostly built around predictable, repeatable steps. If this sounds familiar, your business model may now be under threat from “digital Darwinism”—a tipping point caused by digital technologies and downstream market effects. Or perhaps nimbler, lower cost-base competitors are about to overtake you with a more innovative approach, better use of data or smarter use of technology. In this climate, “business as usual” is certainly no longer good enough.
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digital transformation, api, security, ebusiness, cloud, mobile computing, enterprise software
    
JBoss Developer

Leveling the playing field

Published By: VISANOW     Published Date: Feb 10, 2016
This paper explores why the visa immigration process is ripe for disruption and how integrating—not replacing—legal experience with technology can help human resources play a leading role in helping their companies innovate and grow.
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VISANOW

Proactive Hunting: The Last Line of Defense Against the “Mega Breach”

Published By: CrowdStrike     Published Date: Aug 01, 2017
The frequency of “mega breaches” continues to rise at an alarming rate. In fact, crippling incidents involving tens of millions of customer records, theft of highly valuable intellectual property, and related criminal activity have become commonplace. This report asserts that many such breaches could be prevented by deploying next-generation endpoint protection technology in concert with an aggressive proactive hunting strategy. This potent combination provides the most effective means to reduce attack surfaces and defend against advanced adversaries.Download the white paper to:?Learn how a proactive hunting strategy protects valuable data assets from a potential mega breach?Get a detailed analysis of how highly skilled human hunters pair with technology to aggressively seek out threat behaviors?Understand why integrating CrowdStrike Falcon Overwatch into an organization’s existing security resources offers the most comprehensive protection against persistent and skilled adversaries?Fi
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CrowdStrike

The New Retail Mandate: 2018 Shopper Vision Study from Zebra

Published By: Zebra Technologies     Published Date: May 02, 2018
Consumers equipped with smartphones expect fast, convenient and uniquely relevant shopping experiences in store and online. As a result, one-third of shoppers are not satisfied with the in-store experience, turned off by everything from chronic out-of-stocks to cookie-cutter products and marketing messages that speak to the masses, as opposed to them as individuals. In turn, retailers are empowering front-line associates with tools designed to add newfound conveniences, such as locating inventory without having to leave a shopper’s side, to texting them curated product offers based on in-store and online buying patterns and preferences These are just a few of the insights found in Zebra’s 10th annual shopper study, which surveyed nearly 7,500 consumers from North America, Latin America, Asia-Pacific, Europe and the Middle East to gain a deeper understanding of shopper satisfaction and retail technology trends that are reshaping brick-and-mortar and online stores.
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retail, mandate, shopper, vision, zebra, consumers
    
Zebra Technologies

Three Questions You Need to Ask When Optimizing NC Machine Shop Production

Published By: Dassault Systèmes     Published Date: Jun 19, 2018
As more companies compete for business, Original Equipment Manufacturers (OEMs) increasingly demand higher production rates and greater production flexibility from suppliers. If smaller-sized companies want to compete, they need the right tools and latest technology. NC Machining manufactures should ask three primary questions when considering the tools to improve competitiveness and implement Lean practices: • Do the tools provide the means for improved collaboration between engineering and manufacturing, and incorporate manufacturing best practices? • Can all data and program information reside in one database or platform that is accessible concurrently by all enterprise stakeholders—from design engineering to the shop floor? • Is it possible to perform real-time multi-disciplinary simulations to improve performance and manufacturing targets? Discover how to optimize your NC Machine Shop Production, minim
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Dassault Systèmes

Deliver the Best of Your Brand: How Modern Marketing Works for You

Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Modern Marketers know their customers expect experiences that will blow their minds. Customers are tech savvy, on the move, and want to interact with your brand on their terms. This means wherever, whenever, and however they want. It’s the job of today’s marketers to deliver cross-channel experiences that are personalized, relevant, and timely. When you engage your customers on their terms you create the long-lasting relationships that your business and brand need to drive loyalty and advocacy. Here’s the good news. It’s now possible thanks to the boom of marketing technology solutions. In the last five years the amount of marketing technology options has skyrocketed from just 150 solutions to more than 4,000. This can only mean one thing: marketing technology is here, rapidly being adopted, and proving its value every day.
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Oracle Marketing Cloud

Deliver the Best of Your Brand: How Modern Marketing Works for You

Published By: Oracle OMC     Published Date: Nov 30, 2017
It’s the job of today’s marketers to deliver cross-channel experiences that are personalized, relevant, and timely. When you engage your customers on their terms you create the long-lasting relationships that your business and brand need to drive loyalty and advocacy. Here’s the good news. It’s now possible thanks to the boom of marketing technology solutions. In the last five years the amount of marketing technology options has skyrocketed from just 150 solutions to more than 4,000. This can only mean one thing: marketing technology is here, rapidly being adopted, and proving its value every day. The question is: How can you use technology to deliver the best of your brand for your customers? It all starts with customer experience.
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Oracle OMC

Optimise PC Lifecycle Management

Published By: Dell PC Lifecycle     Published Date: Mar 08, 2018
Traditional PC lifecycle management is an inefficient and expensive process that will cost your business both time and money. Dell EMC can help you refresh your entire PC and technological ecosystem with latest hardware, software, peripherals and lifecycle services, including deployment, support and asset recovery. Our services and technology can reduce costs of PC lifecycle management by up to 25%. Learn more about Dell solutions powered by Intel®.
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Dell PC Lifecycle

The 5 Surprising Ways Server Technology is Advancing Software Defined Storage

Published By: Dell Server     Published Date: Aug 17, 2018
For those struggling to convince their leadership to adopt software defined storage (SDS), this eBook from Dell EMC can help you make the case. We’ve gathered 5 ways server technology is advancing software-defined storage adoption, making it easier for businesses to implement SDS in the modern data center. The biggest misconception about SDS is that the underlying hardware is not important. It’s true, many of the features and performance enhancements are now provided by software.1 But, if you thought the hardware provider doesn’t matter when implementing an SDS solution, think again. We’ll show you why.
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Dell Server

Great Content, Strategically Positioned: A Winning Design for Your Sumtotal LMS

Published By: Bluewater Learning     Published Date: Aug 29, 2018
The focus on employee engagement as a driver of better business results has gotten so much traction it’s spawned an entire category of solutions within the HCM universe. But if you’re a SumTotal client, you already own a tool that has incredible — but often-overlooked — potential for creating an environment in which engagement can not only flourish, but actually be sustained. It’s all about having content that strategically positions your company, is easy to find, and truly engages your employees to seek opportunities to make a difference and to grow professionally. To really shape your SumTotal LMS into the effective piece of technology you know it can be — to see it achieve the results you and your leadership team expect it to deliver — you need to be a content architect and have a great content strategy. Now you can learn the process Bluewater has developed through years of experience helping clients worldwide maximize their SumTotal LMS to drive higher engagement and better business results: • Mapping out a plan for engagement success • Understanding the negative effects when you don’t have a content strategy that makes strategic sense for your organization — on employees, leaders, LMS owners, and learning practitioners • Architecting content for engagement today — and for the road ahead • Building the framework for a rich content ecosystem where learners feel at home • Focusing on people, processes, and technology: an approach to content strategy that supports a culture of engagement It’s all about being ridiculously happy with your SumTotal LMS.
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Bluewater Learning
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