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Marketing automation is more than software. It’s strategy

Published By: Adobe     Published Date: Sep 23, 2019
Marketing automation is a pay-off, not a trade-off, in experience. Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing automation platform can be a tough sell. Marketing automation makes it easier to create and deliver exceptional customer experiences. But executives and stakeholders will want to know what automation can do for every team in their organization. ? Data that proves automation saves time and money across your business ? How automation simplifies growing content demands and delivers at scale ? Why automation is effective in supporting customer lifecycle marketing efforts
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Adobe

Breathe new life into the customer journey

Published By: Adobe     Published Date: Sep 23, 2019
Like the oxygen we breathe, journey analytics brings life to the customer behind those devices, over time getting to know their favorite pastry choice, when they’re most likely to buy gas, and how long they stay online while in the station’s café. WHY SHOULD THE TARGET AUDIENCE CARE? Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time. SUPPORTING CONCEPTS If you want your customers to enjoy seamless, personalized experiences, you need to treat them like people. That means marketing to the person — not the device. When you know a customer’s interests, wants, and needs — perhaps even before they do — you’ve succeeded at becoming a true experience business. For some, this may require a shift from analytics as a tool to analytics as a way of life. It may also m
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Adobe

It pays to get personal.

Published By: Adobe     Published Date: Oct 08, 2019
As a B2B marketer, you know it’s important to be “customer obsessed,” but you might be missing a critical piece of content strategy that can make a huge difference on your bottom line. According to Content Marketing Institute, 77 percent of the most successful B2B content marketers use personas. By developing strong personas, you can deliver highly customized content to your audience and improve their experiences with your brand. If it seems daunting, we recommend taking a “crawl, walk, run” approach.
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Adobe

Aberdeen Study: Next Generation Web Content Management

Published By: Sitecore     Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
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sitecore, aberdeen, lifecycle management, web content management, analytics, crm, emarketing, email marketing
    
Sitecore

Choosing the Best Web CMS

Published By: Sitecore     Published Date: Jan 06, 2009
This guide offers insight into the WCM technology choices available today, discusses some of the requirements both IT and business users should consider when selecting a WCM solution, and includes advice for ensuring a successful evaluation process.
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sitecore, aberdeen, lifecycle management, web content management, analytics, crm, emarketing, email marketing
    
Sitecore

When the Customer Experience Counts

Published By: Sitecore     Published Date: Jul 08, 2009
This whitepaper discusses the need to target outcomes and focus on building a complete, 360-degree view of your customers -- who they are, where they came from, what they do, and how you can best meet their needs.
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sitecore, customer experience, lifecycle management, web content management, analytics, crm, emarketing, email marketing
    
Sitecore

Modern Marketing Essentials: Content Marketing

Published By: Oracle     Published Date: Feb 24, 2015
Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Read the modern marketing essentials guide on Content Marketing now.
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oracle, marketing cloud, essentials, content, strategy, business objectives, target audience, engagement
    
Oracle

Econsultancy: 2017 Digital Trends in HC and Pharma

Published By: Adobe     Published Date: Nov 09, 2017
Patients are going digital — and taking the healthcare system with them. Learn how in the 2017 Digital Trends in Healthcare and Pharma report. Download it now to learn: Why two-thirds of healthcare companies are investing in data analysis. How they’re building content marketing programs to boost patient knowledge. What they plan to do with virtual and augmented reality this year and beyond.
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Adobe

Beyond 1,000 Words

Published By: Adobe     Published Date: Dec 07, 2017
With more and more competition for our increasingly short attention spans, it’s no wonder we’re seeing reliance on visuals as the leading form of communication across the web. Even the most well-thought-out ideas and well-written content will get lost in the shuffle if the visual elements aren’t equally compelling—or don’t communicate the right message. That’s why the imagery you choose should be as strategic as the written message behind it. It’s not enough to settle for the first applicable image you find in your stock library—you need to ensure every image is on brand and conveys the right idea. Download this whitepaper for a few ways to use imagery to meet your brand’s content marketing objectives.
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Adobe

Forrester EMSS

Published By: Adobe     Published Date: Apr 23, 2018
Adobe sits at the nexus of content, media, and marketing. Adobe provides an EMSS offering spanning marketing, advertising, analytics, and content management capabilities. Of the vendors included this study, Adobe maintains the highest degree of overall strategic focus on marketing and consumer engagement. Adobe is investing heavily in its platform’s core services to unify data, content, and shared functionality across products. Adobe stands out for its digital intelligence, content handling, and aggressive rollout of AI features. Reference clients praise Adobe for their application usability and account management.
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Adobe

Sky Bet Success Story

Published By: Adobe     Published Date: Nov 07, 2013
Advanced management and tracking in Adobe Social helps Sky Bet drive revenue through timely delivery of targeted high-impact social campaigns.
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adobe, skybet, success story, advanced management, adobe social, drive revenue, traditional digital marketing, drive new customers
    
Adobe

Digital Marketing Optimization Survey Results

Published By: Adobe     Published Date: Nov 07, 2013
Key findings and strategic opportunities for the year ahead
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adobe, digital marketing, marketing optimization, optimization budget, marketing budget, incentivized business, adopting testing processes, improving testing processes
    
Adobe

The Forrester Wave: Digital Experience Delivery Platforms

Published By: Adobe     Published Date: Aug 20, 2014
This report crtically evaluates digital experience providers and identifies the 13 most significant software vendors to research, analyse and score them.
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digital experience, adobe, evaluation of software vendors, choosing your software vendor, content delivery, content management, marketing cloud
    
Adobe

Quarterly Digital Intelligence Briefing : Digital Trends 2015

Published By: Adobe     Published Date: Feb 03, 2015
The 2015 Digital Trends report, published by Econsultancy in partnership with Adobe explores different new digital trends such as customer experience, CX and content marketing, data-driven business, targeting and personalisation, mobile, cross-channel marketing and content optimisation.
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digital trends, marketing digital and ecommerce trends, customer experience, content marketing, targeting and personalisation, mobile trends, marketing and content optimisation, customer satisfaction
    
Adobe

Digital Publication Platform Market Overview

Published By: Adobe     Published Date: Feb 03, 2015
This White Paper provides information on new trends and key findings of Digital Publication Platforms.
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digital publication platform, content marketing, customer relationship management, customer satisfaction, content delivery, content management
    
Adobe

7 Trends Impacting How We Use Digital Assets

Published By: Adobe     Published Date: Nov 11, 2015
This paper reveals the seven trends impacting how digital marketers create, manage, deliver, and optimise their digital assets.
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7 trends in digital asset use, create content, manage content, delivery content, omptimise content, customer experience, marketing channel, customer interaction
    
Adobe

Les 7 Tendances Qui Influencent l’Utilisation des Ressources Numériques

Published By: Adobe     Published Date: Nov 11, 2015
This paper reveals the seven trends impacting how digital marketers create, manage, deliver, and optimise their digital assets.
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7 trends in digital asset use, create content, manage content, delivery content, omptimise content, customer experience, marketing channel, customer interaction
    
Adobe

7 Trends im Umgang mit digitalen Assets

Published By: Adobe     Published Date: Nov 11, 2015
This paper reveals the seven trends impacting how digital marketers create, manage, deliver, and optimise their digital assets.
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7 trends in digital asset use, create content, manage content, delivery content, omptimise content, customer experience, marketing channel, customer interaction
    
Adobe

The Collaborative Marketing Future - How Co-Creation & Advocacy will Drive Winning Companies

Published By: Crowdtap     Published Date: Mar 21, 2013
Learn why the next evolution of social marketing is Collaborative Marketing. Brands that are closest to those who buy, use, and advocate for their products win.
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marketing insights, research, insights, marketing metrics, peer influence, peer influencer, influencer community, brand influence
    
Crowdtap

Digital Transformation: Enabling Marketing Strategy with Technology – Karen Walker, Cisco CMO

Published By: Cisco     Published Date: Apr 20, 2016
Note: Part two of Karen Walker’s blog series continues her insights about Digital Transformation and spotlights how Cisco’s Marketing and Communications team is using technology to transform their function. Excerpt: Today’s marketers are delivering more and more content digitally, but to be effective that digital content can’t just be generic reference material. Rather, effective content must be relevant, timely, and personalized. And its goal should be to create a dialogue with the customer. This is no easy task. It requires investing in marketing technologies that help deliver personalized content with speed and agility. For modern marketers, technology opens the door to new revenue pipelines. Digital platforms and applications combined with data and analytics augment our go-to-market model.
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cisco, digital, marketing, technology, mobile, marketing strategy, business technology
    
Cisco

Content Marketing in Australia 2015: Benchmarks, Budgets, and Trends

Published By: Brightcove     Published Date: Feb 04, 2015
Welcome to Content Marketing in Australia 2015: Benchmarks, Budgets, and Trends. This is the third year that Content Marketing Institute and the Association for Datadriven Marketing and Advertising (ADMA) have partnered to produce this report. This year, we look at how Australian for-profit marketers (both business-to-business and business-to-consumer) approach content marketing as compared with last year. Download the whitepaper to learn more!
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australia, marketing, brightcove, benchmarks, budgets, trends, datadriven marketing and advertising, adma
    
Brightcove

How to Build and Maintain a Winning UGC Strategy

Published By: Sprinklr     Published Date: Nov 22, 2016
A whitepaper that details why user generated content is important, and using UGC in your marketing strategy
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user generated content, ugc, marketing strategy, social media strategy, social strategy, ugc strategy, ugc marketing strategy
    
Sprinklr

Lead Scoring: Guide for Modern Marketers

Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
In order for a sales department to trust marketing’s leads, lead scoring needs to be a priority. Without it, many hot leads get tossed out with the cold leads. That’s a waste of time, money, and opportunity. According to the Lenskold Group, 68% of top marketers report lead scoring as most responsible for improving the revenue contribution of content marketing. For more information on how you can use lead scoring to provide your sales team with the most qualified leads, read this guide.
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Oracle Marketing Cloud

6 Critical Technologies for Content-Backed Lead Generation

Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s research shows that 90% of Best-in-Class marketers report fueling lead generation efforts with content marketing. What do you need to know to follow this best practice of the Best-in-Class? That’s exactly what this Knowledge Brief is intended to uncover.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
    
Aberdeen Group

US-based Media Giants boosts Marketing ROI with LTI's Ad Sales Audience Prediction & Tracking App

Published By: Larsen & Toubro Infotech(LTI)     Published Date: Jan 24, 2019
A leading US-based broadcasting and publishing firm, with a market value of $17 Bn plus, creates, acquires and distributes entertainment content to global consumers over diverse platforms. The Company owns iconic media brands and has the viewership base amongst the US cable networks. The Broadcaster wanted to gain deeper insights into audience viewership patterns, advertisement impressions and sales data, in order to streamline the management of its advertisement deals. LTI's ADAPT (AD Sales Audience Prediction and tracking) solution optimized allocation, management, tracking and maintenance of advertisement air time to substantial increase in Marketing ROI.
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Larsen & Toubro Infotech(LTI)
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