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Online-to-Offline Marketing: Tracking and Measuring Store Visits For Multi-Location Businesses

Published By: Location3     Published Date: Aug 31, 2018
When we released our first white paper in February 2015 discussing the ways multi-location businesses were using online media to drive in-store visits, most of the strategic opportunities being leveraged by marketers revolved around using things like promotional coupons, beacons and other tactics. While those methods certainly provided incremental lift in in-store traffic and revenue, there existed a number of gaps in connecting online data associated with promotional efforts, to data that indicated a customer actually converted offline at a business location. At press time for our original “online-to-offline” white paper, digital industry giants were still very much in the early stages of evaluating data points that signified offline customer conversions. Many of these “conversions” were somewhat implied (i.e. Clicks on “Get Directions” link), while others were a bit more reliable in signifying in-store visits and purchases made by consumers (i.e. downloadable coupon redeemed in-store
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marketing, local marketing, franchise, franchisor, digital marketing, online to offline, multi-location businesses, store visits
    
Location3

Advancing Analytics: The Path Forward for Finance Leaders

Published By: Workday APAC     Published Date: May 08, 2019
As your organization’s finance leader, the opportunity to better understand the landscape and your business has never been greater. Advances in analytics—powered by digital technologies, such as automation and machine learning—give finance teams deeper business insights. Read the story.
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Workday APAC

Agility and the Future of Finance

Published By: Workday APAC     Published Date: May 08, 2019
Finance can now move beyond the back office to lead business strategy with new technology and analytics. Want to learn how that’s done? Come see how finance can help your organization become more agile and competitive in today’s digitized business environment.
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Workday APAC

Developing People Analytics Capabilities

Published By: Workday APAC     Published Date: May 08, 2019
Whether informing talent strategy or building more effective teams, data-driven insights about your workforce can set you up for success. This eBook from Human Capital Institute explores how people analytics can empower your entire organization. Read now.
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Workday APAC

Financial Services: 5 Priorities for Providing a Successful Customer Experience

Published By: InMoment     Published Date: Aug 08, 2019
According to research from Digital Banking Report2, FinServ organizations must focus on five crucial CX priorities in order to meet the needs of their evolving clients: -Digital Experience Enhancement -Advanced Analytics for Personalization -Omnichannel Engagement -Proactive Sales and Advisory -Lifetime Engagement
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InMoment

Shifting Towards Enterprise-Grade AI

Published By: IBM APAC     Published Date: May 14, 2019
Clients can realize the full potential of artificial intelligence (AI) and analytics with IBM’s deep industry expertise, technology solutions and capabilities and start to infuse intelligence into virtually every business decision and process. IBM’s AI & Analytics Services organization is helping enterprises get their data ready for AI and ultimately achieve stronger data-driven decisions; access deeper insights to provide improved customer care; and develop trust and confidence with AI-powered technologies focused on security, risk and compliance. Artificial intelligence (AI) is moving beyond the hype cycle, as more and more organizations seek to adopt AI-related technologies. These organizations are focusing on prioritizing functional areas and use cases, placing a stronger emphasis on topline growth, taking up a renewed interest in their data infrastructure and articulating greater unease about the skills of their knowledge workers. This report explores how they are approaching str
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IBM APAC

How to Overcome the Top Five Big Data Challenges- It's All About the Cloud

Published By: Amazon Web Services     Published Date: Oct 09, 2017
As easy as it is to get swept up by the hype surrounding big data, its just as easy for organisations to become discouraged by the challenges they encounter while implementing a big data initiative. Concerns regarding big data skill sets (and the lack thereof), security, the unpredictability of data, unsustainable costs, and the need to make a business case can bring a big data initiative to a screeching halt. However, given big data's power to transform business, it's critical that organisations overcome these challenges and realise the value of big data. The cloud can help organisations to do so. Drawing from IDG's 2015 Big Data and Analytics Survey, this white paper analyses the top five challenges companies face when undergoing a big data initiative and explains how they can effectively overcome them.
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amazon, web services, intel, migration, data warehousing, organization optimization, security, software
    
Amazon Web Services

Building a Data Lake on AWS

Published By: Amazon Web Services     Published Date: Oct 09, 2017
Today’s organizations are tasked with managing multiple data types, coming from a wide variety of sources. Faced with massive volumes and heterogeneous types of data, organizations are finding that in order to deliver insights in a timely manner, they need a data storage and analytics solution that offers more agility and flexibility than traditional data management systems. Data Lakes are a new and increasingly popular way to store and analyse data that addresses many of these challenges. Data Lakes allow an organization to store all of their data, structured and unstructured, in one, centralized repository.
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cost effective, data storage, data collection, security, compliance, platform, big data, it resources
    
Amazon Web Services

Workforce Visibility

Published By: Sage People     Published Date: Jan 26, 2018
Do you know your people as well as you know your customers? Your people’s expectations and the way they work is changing. Employees are more diverse, mobile and technologically-savvy than ever before. HR processes are changing from focusing on transactions to knowing and engaging people. Just as sales and marketing teams use data to develop actionable and informed insights about their customers, you need to do the same in HR to know your people. Everything, from attracting and keeping the best talent, to creating better workplace experiences and increasing employee engagement and productivity, depends on smarter decisions. These in turn rely on more actionable insights. These are only possible through accurate HR data and analytics. They are vital to address the people challenges you face, so you can make smarter decisions.
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Sage People

Lamb Weston Case Study

Published By: Teradata     Published Date: Jan 16, 2015
Companies that use SAP® need to have a method to access all valuable information that is recorded in order to make the best business decisions and establish a sustainable competitive advantage. With Teradata Analytics for SAP®, Lamb Weston, a global frozen potato product producer, has been able to generate their business intelligence reports quickly and effortlessly. BI that lets you focus on running the business…Download now!
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teradata, sap, product producer, sap success, data management
    
Teradata

EXALEAD PLM Analytics for a Comprehensive, Performance-Driven Approach

Published By: Dassault Systèmes     Published Date: Jul 21, 2017
Obtaining a first-mover competitive advantage or faster time-to-market requires a new wave in analytics. Dassault Systèmes remains a leading innovator in Product Lifecycle Management (PLM) and has invested heavily in analytical technologies to further drive business benefits for its customers in the related areas of planning, simulation, insight and optimization. This white paper examines the challenges peculiar to PLM and why Dassault Systèmes’ EXALEAD offers the most appropriate solution. It also clearly positions EXALEAD PLM Analytics alongside related technologies like BI, data-warehousing and Big Data solutions. Understand and implement PLM Analytics to access actionable information, support accurate decision-making, and drive performance.
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product solutions, lifecycle management, tech products, data management tools, pdm, plm, process automation, product development speed
    
Dassault Systèmes

Performance-Driven Project Management with PLM Analytics

Published By: Dassault Systèmes     Published Date: Jul 21, 2017
Project management relies primarily on past performance to predict future results, however many companies still lack forward-looking capabilities to predict project outcomes and ensure success. Enhancing project management with PLM analytics offers the opportunity to switch from task-based activities to performance-driven ones to improve success rates. Use PLM Analytics to: • Gain actionable insight and valuable intelligence • Dramatically boost business value and improve project management performance • Reduce error-prone behavior like manual data collection • Leverage big-data capabilities and project intelligence Learn how to extend the value of your PLM investment and improve business performance for your company.
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product solutions, lifecycle management, tech products, data management tools, pdm, plm, process automation, product development speed
    
Dassault Systèmes

Workforce Analytics: Return On Individuals

Published By: Taleo     Published Date: Nov 11, 2010
Check out the latest Total Picture Radio interview with Ronald M. Katz. Discussion includes how top performing organizations are using talent analytics to measure and manage individual performance against goals.
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talent management, human capital management, hcm, integrated, integration, visibility, integrate, alignment
    
Taleo

Switching to Next-Gen Endpoint Security

Published By: Sophos     Published Date: Mar 30, 2017
Threats are becoming increasingly dynamic, forcing organizations to defend against both traditional malware and new advanced attacks. As a result, more and more organizations are making the switch to next-gen endpoint protection from Sophos to get the proven, innovative defense they need. Read this solution brief to learn how Sophos Next-Gen Endpoint Protection delivers the protection, usability and support required to stay ahead of the constantly evolving threat landscape.
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cyber attacks, data protection, it security, security solutions, system protector, web security, analytics
    
Sophos

Expert Discussion: Analytics In The Cloud

Published By: Teradata     Published Date: May 02, 2017
As companies consider incorporating enterprise-level cloud services offered by Amazon Web Services, Microsoft Azure, Teradata, and others, many challenges arise related to data security, integration into existing data architecture, and analytics activities themselves. Download this article to understand these and other considerations for evaluating and adopting a cloud strategy for your enterprise, and what it means for analytics.
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cloud analytics, cloud development, cloud storage, cloud management, cloud security, cloud services, storage analytics
    
Teradata

Data Sharing and Analytics Drive Success with IoT

Published By: Teradata     Published Date: May 02, 2017
To understand the challenges and opportunities with the Internet of Things, MIT Sloan Management Review’s 2016 Global Executive Study conducted a comprehensive study with business executives, managers, and IT professionals globally. Through the survey results and interviews with subject matter and industry experts, MIT Sloan Management Review was able to reveal the business value and competitive issues from the Internet of Things (IoT). This comprehensive report dives into data sharing with competitors, analytic talent management, and the intersection with governing the data. Analytics is unsurprisingly is shown as the key to IoT success.
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data, sharing, analytics, iot, mit
    
Teradata

A Discussion With Pure Storage’s Brian Gold on Big Data Analytics for Apache Spark

Published By: Pure Storage     Published Date: Oct 09, 2018
Apache® Spark™ has become a vital technology for development teams looking to leverage an ultrafast in-memory data engine for big data analytics. Spark is a flexible open-source platform, letting developers write applications in Java, Scala, Python or R. With Spark, development teams can accelerate analytics applications by orders of magnitude
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Pure Storage

Modern Storage Accelerates Data Insights, Speeding Innovation

Published By: Pure Storage     Published Date: Apr 10, 2019
Deep learning opens up new worlds of possibility in artificial intelligence, enabled by advances in computational capacity, the explosion in data, and the advent of deep neural networks. But data is evolving quickly and legacy storage systems are not keeping up. Advanced AI applications require a modern all-flash storage infrastructure that is built specifically to work with high-powered analytics.
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Pure Storage

The Secret to Reducing Hiring Mistakes?

Published By: IBM     Published Date: Nov 10, 2015
In the face of an overabundance of numbers, knowing which metrics are most important can be a real challenge for Human Resource (HR) leaders and hiring managers. Fortunately, new analyses from the IBM Smarter Workforce Institute can provide some guidance.
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hiring, ibm, smarter workforce institute, analytics, data management, human resource technology, business technology
    
IBM

Can commerce data talk to you like a trusted business advisor? From Insight to Action to Results

Published By: IBM     Published Date: Jan 27, 2016
Read this white paper to discover how predictive analytics and cognitive commerce make it possible to get instant access to integrated information and actionable insights so you can deliver superior—and profitable—interactions with customers.
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ibm, data, insights, results, analytics, cognitive commerce, knowledge management, enterprise applications
    
IBM

Building Analytics Now and for the Future

Published By: IBM     Published Date: Feb 02, 2016
In this white paper, IDC Energy Insights discusses the current and future challenges that utilities face in meeting their business objectives and the role analytics will play.
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analytics, energy, utilities, ibm, big data, analytical applications, business intelligence, productivity
    
IBM

Powering Up Customer Experience: How utilities can reinvent their business model

Published By: IBM     Published Date: Feb 02, 2016
Read this editorial to learn about the challenges and opportunities ahead for energy companies, and find out how utilities can use analytics to improve satisfaction by gaining insight into consumption and billing patterns—as well as the products and services that interest customers most.
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ibm, analytics, energy, utilities, customer experience, social media, data, customer management
    
IBM

Forward-looking business intelligence

Published By: IBM     Published Date: Apr 01, 2016
Traditional business intelligence (BI) looks backward at what has happened. In today’s marketplace, enterprises need to look ahead. In this eGuide from TDWI, you'll discover how advances in predictive analytics are enabling organizations to use insights about the past and present to make accurate predictions about the future.
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ibm, business intelligence, ibm connect, predictive analytics, enterprise applications, business technology
    
IBM

Taking Operational Decision Management to the Next Level

Published By: IBM     Published Date: Apr 11, 2016
This paper explores why your business needs the latest operational decision management (ODM) solutions to help turn data insights into action. Discover how IBM Operational Decision Manager software and the IBM Business Process Manager platform work together to: *Recognize patterns that suggest opportunity or risk *Create and shape business events by automating decisions *Bring more dimension and precision to decision making by applying analytics to big data *Help you implement the right business processes by understanding data in context.
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ibm, smarter process, operational decision management, odm, knowledge management, enterprise applications, business technology
    
IBM

Simple is STILL Better: Embrace Speed & Simplicity for a competitive edge

Published By: IBM     Published Date: Apr 19, 2016
This white paper describes how IBM’s Pure Data System for Analytics delivers speed and simplicity to help organizations become more responsive and agile in today’s increasingly mobile and data-driven market.
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ibm, ibm pure data system, big data, data analytics, analytics architecture, data management
    
IBM
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