it analytics

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Mastering New Challenges in Text Analytics

Published By: SPSS, Inc.     Published Date: Mar 31, 2009
This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by text analytics solutions.
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spss, text analytics, data management, statistical analysis, natural language processing techniques, computational linguistics, web sites, blogs, wikis, e-mails, instant messaging, predictive analytics, bottom up approach, documents, customer relationship management, crm, voice of the customer, competitive landscape, security threats, understanding text
    
SPSS, Inc.

Mastering New Challenges in Text Analytics

Published By: SPSS Inc.     Published Date: Mar 31, 2009
This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by text analytics solutions.
Tags : 
spss, text analytics, data management, statistical analysis, natural language processing techniques, computational linguistics, web sites, blogs, wikis, e-mails, instant messaging, predictive analytics, bottom up approach, documents, customer relationship management, crm, voice of the customer, competitive landscape, security threats, understanding text
    
SPSS Inc.

Choosing the Best Web CMS

Published By: Sitecore     Published Date: Jan 06, 2009
This guide offers insight into the WCM technology choices available today, discusses some of the requirements both IT and business users should consider when selecting a WCM solution, and includes advice for ensuring a successful evaluation process.
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sitecore, aberdeen, lifecycle management, web content management, analytics, crm, emarketing, email marketing, cms, lead generation
    
Sitecore

EMI Music Establishes One-to-One Relationship with Millions of Fans via Email, Direct Mail, & Mobile

Published By: Neolane, Inc.     Published Date: Dec 30, 2008
EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue.  EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications.
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neolane, emi music, enterprise marketing software, customer analytics applications, crm, customer relationship management, cross-channel customer relationships, enterprise marketing platform, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.

Spreadsheet Controls and the NAIC Model Audit Rule

Published By: Prodiance Corp.     Published Date: Dec 22, 2008
Since the National Association of Insurance Commissioners (NAIC) made revisions to the Financial Reporting Model Regulation (Model Audit Rule) in June 2006, the insurance industry’s attention to the risks associated with financial reporting has been on the rise. Structured similarly to Section 404 of the Sarbanes‐Oxley Act, the Model Audit rule places a significant burden on C‐level executives to ensure their oversight in the internal controls for financial reporting (ICFR) process. Executives within these insurance organizations, both public and private, will be required to evaluate their internal controls in preparation for the first reports due in 2010 for the 2009 reporting period.
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prodiance, sarbanes‐oxley act, security and integrity of data, analytics, risk assessment, optimization, security, it management, monitoring, itil, sarbanes oxley compliance
    
Prodiance Corp.

How to Select Partners to Communicate Your News

Published By: Godfrey     Published Date: Oct 24, 2008
With the constantly-changing media landscape and the growing demand for media communication via 2.0 channels, you need to reconsider both your news and the vendor partners on whom you rely to distribute it. It could mean the difference between a purposeful, engaging and long interactive life for even the "smallest" news item, and a costly yet low-impact news distribution program that saps valuable resources. This white paper tells you some key considerations to help guide your selection process.
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godfrey, white paper, b to b, business to business, 2.0, vendor, analytics, brand management, integrated marketing, wire distribution
    
Godfrey

Real Marketing Analytics for Lead Generation

Published By: LeadLife Solutions     Published Date: Oct 20, 2008
Tips on how a lead management system can help you track, score, nurture leads, and give you visibility to real marketing analytics...
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leadlife solutions, lead generation, roi, cso, crm
    
LeadLife Solutions

Buying and Using Marketing Automation Systems

Published By: Marketo, INC.     Published Date: Sep 25, 2008
Listen to this free podcast at your desk or on the road and learn the business challenges and problems causing B2B companies to look at marketing automation ... the near-term and longer-term ROI benefits to expect... what key features and capabilities you should look for in a B2B marketing automation system... and more.  Find out what marketing automation can do for your organization—and how to choose the system that’s right for you. Download this free 15-minute podcast now.
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promo code: wp1, marketing automation, marketo, eloqua, salesforce, saas, crm, customer relationship management, crm integration, leads, lead nurturing, lead scoring, lead qualification, lead filtering, lead follow-up, lead management, lead conversion, inbound leads, raw leads, telesales
    
Marketo, INC.

Making IT More Effective: The Asset Analytics Imperative

Published By: CA ITAM     Published Date: Sep 09, 2008
In this white paper, EMA discusses the evolution of asset management and asset analytics in the context of overall IT objectives, and describes the need for a standardized environment that is automatically discovered and holistically visualized.
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CA ITAM

Google Analytics Goals Reporting

Published By: Pure Visibility, Inc.     Published Date: Sep 08, 2008
For marketing managers and business owners, understanding how Online marketing and your Web presence impact the bottom line is critical. Even more important, setting specific goals around the attraction and conversation of Web traffic is a strategic means of aligning online activities with offline marketing in a way that puts the business goals in the front and center of your marketing efforts.
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google analytics, pure visibility, goal funnel, conversion, conversion funnel, tools, marketing analytics, goal, tracking, analysis
    
Pure Visibility, Inc.

Creating Intelligent Client Interactions

Published By: TARGUSinfo.     Published Date: Jul 31, 2008
Consumers contact you through a growing number of channels. With this Yankee Group study, you'll learn how predictive analytics can help you instantly identify your best customers and prospects, match them to the best agents and give them more personalized attention - thus maximizing customer acquisition and cross-sell opportunities.
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targusinfo, targus info, customer, analytics, customer behavior, behavior, customer insight, feedback, crm, customer relations, loyalty
    
TARGUSinfo.

Using Financial Management Solutions to Make Intelligent Business Decisions

Published By: Microsoft Dynamics     Published Date: Jul 03, 2008
In this webcast, we discuss how companies excel when they empower their people to drive the business forward. While strategies, organization, motivation, and leadership all set the stage for business success, you also have to give your people the right tools, information, and opportunities to see results—because ultimately success is determined by your people. Learn why we call a business that fosters a winning environment a "people-ready business."
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microsoft, business activity, business intelligence, business analytics, analytics, analytical, business strategy, business activity monitoring, business metrics, analytical applications
    
Microsoft Dynamics

Managing The 'Short Head' of Search

Published By: Engine Ready     Published Date: Jun 03, 2008
You've probably heard about the "long tail" in search engine marketing - the numerous, highly specific, less popular keyword phrases that are a great source of targeted, low cost, and high converting visitors. By examining your web analytics, you can discover and implement many of these very productive "long tail" keyword phrases used by your customers. Executing a "long tail" strategy is critical to campaign success, but don't let it distract you from the power of search's "short head" - that handful of keywords that drive most of your cost and conversions.
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search engine marketing, sem, keyword, keywords, keyword selection, engine ready, engineready
    
Engine Ready

The CMO's Strategic Agenda Benchmark Report

Published By: IBM     Published Date: Feb 08, 2008
Marketing executives, face a constant stream of business pressure. At the same time, customer expectations are increasing and customer satisfaction is becoming increasingly difficult  This report provides a blueprint of what best-in-class CMO's (Chief Marketing Officers) do differently to improve marketing effectiveness through marketing automation.
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marketing roi, customer satisfaction, return on marketing investment (romi), chief marketing officer or cmo, customer centricity, customer behavior, multi-channel marketing, marketing strategy, marketing analytics, ibm, business analytics, business metrics, marketing automation, return on investment
    
IBM

Making Software Development Metrics Work

Published By: 6th Sense Analytics     Published Date: Sep 19, 2007
Do you have a software development metrics program? Does it work? SD Times, 6th Sense Analytics and Rally Software Development Corp. participate in this recorded Roundtable Discussion focused on developing a metrics program that gives you the information you need to make informed decisions regarding your software development efforts.
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productivity, software development, quality assurance, quality control, metrics, 6th sense, 6th sense analytics, business metrics, software testing
    
6th Sense Analytics

Building Software in a Flat World

Published By: 6th Sense Analytics     Published Date: Sep 19, 2007
Offshore development has been embraced by the vast majority of commercial software vendors and enterprise application development groups. Why? Because a world flattened by globalization makes it possible to improve competitiveness by taking advantage of the easy exchange of low-cost, high-quality technical skills.
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offshore, offshoring, outsource, outsourcing, software, productivity, workforce, workforce management, globalization, 6th sense, 6th sense analytics, best practices, software outsourcing, spend management
    
6th Sense Analytics

Dana Gardner Discusses Developer Productivity with Greg Burnell, CEO of 6th Sense Analytics

Published By: 6th Sense Analytics     Published Date: Sep 17, 2007
Dana Gardner, Principal Analyst with Interarbor Solutions, discusses the limited insight into developer productivity with Greg Burnell, Chairman, Co-founder and CEO of 6th Sense Analytics.
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offshore, offshoring, outsource, outsourcing, cost, costs, cost savings, spend management, spending, cost efficient, 6th sense, software development, workforce management, software outsourcing, productivity
    
6th Sense Analytics

5 Steps to Effective Web Measurement

Published By: Omniture     Published Date: Jun 27, 2007
Many marketers shy away from Web analytics because it sounds more like a logarithmic equation than a marketing solution. But after you strip away the multi-syllabic veneer, Web analytics is really nothing more than an incredibly effective tool to help you grow your business.
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web analytics, web measurement, analytics, kpis, lead generation, sitecatalyst, site catalyst, omniture, web traffic, web site testing, multivariate, a/b testing
    
Omniture

B2B Online Marketing Guide: 5 Critical Steps

Published By: Omniture     Published Date: Jun 27, 2007
Over the past ten years, as online options have increased 100 fold, the world of B2B marketing has reinvented itself—several times. In order to be competitive, particularly in the Web 2.0 environment, businesses have to be ahead of the trends.
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lead generation, conversion, conversions, b2b, b-to-b, business to business, web marketing, conversion testing, dashboard, dashboards, sitecatalyst, site catalyst, omniture, website analytics, web analytics
    
Omniture

Best Practices for Conversion: The New Engagement Funnel in 7 Steps

Published By: Omniture     Published Date: Jun 27, 2007
In general, most organizations spend more time and money promoting their websites through acquisition channels such as search or affiliate marketing than they do optimizing existing conversion rates. Download this paper now to discover 7 steps to increase conversion engagement.
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conversion, conversion analysis, lead generation, website analytics, web analytics, lead generation, lead optimization, omniture, website testing
    
Omniture

Measure What Matters: Defining KPIs and Driving Business Performance

Published By: Omniture     Published Date: Jun 27, 2007
The beauty of Web analytics - and the promise of the Internet - is the ability to capture nearly unlimited amounts of data about your Web site. So how can you turn these incredible data resources into clear and actionable insights? A good place to start is by defining key performance indicators or KPIs.
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key performance indicator, kpi, omniture, web analytics, website analytics, user data, data collection, web measurement, dashboard, dashboards, lead generation, site catalyst, sitecatalyst
    
Omniture

DataDrill EXPRESS v3 for Software Project Performance Management

Published By: Distributive Management     Published Date: Jun 19, 2007
DataDrill EXPRESS is known for being the most capable web-based performance dashboard tool available for software and IT projects and organizations, automating every aspect of performance measurement.
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datadrill, distributive management, brochure, performance management, data collection, it management, project management, analytical applications, business analytics, business metrics, data mining
    
Distributive Management

Analytics Tips: Wrong Keywords May Be Hazardous To Your Health

Published By: Engine Ready     Published Date: Jun 08, 2007
Besides being a terrible drain on your online budget, using the wrong keywords in your PPC accounts can probably make you feel ill as you wonder how your competitors can afford to keep their listings ahead of yours. Discover how your analytics can easily cure those ills and get you on track for higher returns on your PPC investment.
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pay per click, search engine marketing, web analytics, online marketing, web marketing, internet marketing, ppc, sem, engineready, engine ready
    
Engine Ready
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