it investment

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Forrester Research Reports Real ROI Results Through Device-Based Fraud

Published By: Iovation     Published Date: Sep 25, 2009
ReputationManager is a real time fraud management solution and a forensic fraud analysis tool to identify and reduce the impact of online fraud such as chargebacks, stolen credit cards and identity theft, as well as abusive activity such as chat abuse, predatory behavior, and other forms of online harassment. This study illustrates the financial impact of using ReputationManager as part of a financial services organization's online credit card application process.
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iovation, reputationmanager, real time fraud management solution, forensic fraud analysis tool, online fraud, online harassment, fraudulent applications, detection process
    
Iovation

The CRM Champion's Guide to Adoption

Published By: Salesforce.com     Published Date: Oct 22, 2009
How a CRM project is planned, implemented, and promoted is crucial when it comes to adoption. In this whitepaper you'll learn how to avoid some common pitfalls that often hinder adoption, such as lack of executive endorsement, IT constraints, structural inflexibility and more. Prepare for the pitfalls before implementation and your return on CRM investment will soar.
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salesforce, crm, project management, roi, sales, sales tools, help desk, business activity monitoring
    
Salesforce.com

Email Infrastructure: Open Source vs. Commercial MTAs

Published By: Port25 Solutions     Published Date: Mar 09, 2012
This Whitepaper will attempt to address some frequently asked questions about the core differences between open source MTAs and commercial MTAs. It will also explain why making the switch may qualify as long term cost-effective investment.
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smtp server, mta, email server, mail server, email infrastructure, enterprise software, email delivery, email reporting
    
Port25 Solutions

WhitePages Protects their Rich Database

Published By: Splunk     Published Date: Apr 16, 2012
Read how Splunk enabled WhitePages, the largest on-line directory of people and businesses, to protect the site's content and the brand by monitoring abusive site traffic and learn how Splunk's in-house search eliminated a data warehouse investment.
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splunk, whitepages, traffic, warehouse, data warehouse, directory, investment, threats data
    
Splunk

90 Day Plan to Get the SEO Budget You Need

Published By: Conductor     Published Date: Apr 09, 2013
It's a catch-22 we hear over and over: "My manager says to show the value in SEO before he will invest, but I have no resources to invest in SEO to show success." Read this whitepaper to learn to mitigate that catch-22 and still capture the investment from management, by using the following 3-step strategy: 1. Set expectations about SEO with managers 2. Define the size of the natural search market opportunity 3. Execute on your SEO to show results
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seo, seo technology, budget, roi, search engine optimization, digital marketing, online marketing, value
    
Conductor

Forrester: The Multichannel Maturity Mandate

Published By: Sitecore     Published Date: Aug 21, 2013
The Multichannel Maturity Mandate : A Research Study Finds Proven Results, Significant Faults, And A Path To Higher Gains
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sitecore, multichannel maturity mandate, forrester consulting, romi, return on marketing investment
    
Sitecore

The Business Value of Creating Exceptional Digital Experiences -- Findings from IDC

Published By: IBM     Published Date: Apr 04, 2014
Today, as customers increasingly turn to digital channels to research products, shop, and purchase — and as employees arrive in the workplace conditioned by engaging consumer Web, mobile, and social experiences — organizations can't afford to be left behind because of legacy investments. Customers and employees alike expect an exceptional digital experience. The good news, as our TCO study shows, is that most organizations can justify the cost of IBM's Exceptional Digital Experience solutions based on quantifiable hard dollar savings within a relatively short period of time. Read this IDC Report to learn more about IBM's Exceptional Digital Experience Solutions
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ibm, idc, digital experience, digital marketing, customer engagement, web marketing, mobile marketing, social media
    
IBM

How Gamification Can Boost Channel Loyalty and Build Real Relationships

Published By: Aimia     Published Date: Sep 05, 2014
In today’s competitive, changing business landscape, where smaller budgets reign and loyalty is harder and harder to come by, it’s no surprise that CEOs, marketing executives and sales leaders want to figure out how to maximize their investments in building real, personal channel partner relationships that thrive over the long-term. To increase channel partner engagement and loyalty while keeping expenses on a tight leash, many are looking to an important trend, ‘gamification,’ as a possible option.
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gamification, channel loyalty, partner relationships
    
Aimia

Invest in the future: Why you can’t afford not to consider all-flash HP 3PAR StoreServ Storage

Published By: HP     Published Date: Jul 22, 2014
If you’re looking to make a primary storage investment in the near future, you can’t afford to not consider an all-flash array. HP 3PAR StoreServ Storage was built to make your IT investments go farther and protect them for longer without asking you to sacrifice performance or scalability. That’s why the HP 3PAR StoreServ 7450 is the only all-flash array on the market that is flash-optimized without being flash-limited—so you won’t have to make business limiting decisions when it comes to implementing your new all-flash array.
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3par, storeserv, storage, invest, array, all-flash, it management, data management
    
HP

Measuring Social Media ROI in the Enterprise: Myths and Facts

Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
When it comes to social media marketing, there is perhaps no other topic that is discussed more than determining and reporting return on investment, or ROI. This white paper sets out to make the case that ROI determination can be approached in a unified, structured and straightforward way. It also lays out a framework for expanding the definition of ROI and increasing organizational maturity for measurement and monetization. Finally, it dispels some of the myths around ROI and seeks to show the relationship between social KPIs organizations may be collecting today and how to align them with broader organizational and business-oriented goals and objectives.
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social roi, facebook, social listening, social marketing, customer experience, digital, cmo, social business
    
Oracle Social Cloud

Mobile Analytics: Precision Marketing across Mobile Touch-Points

Published By: Adobe     Published Date: Nov 05, 2014
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies. Read the report to see how incorporating analytics into your mobile marketing strategy will: • Increase brand awareness • Raise your return on marketing investments • Boost average order value • Improve time-to-market of products and services
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mobile analytics, precision marketing, mobile touch-points, mobile analytics
    
Adobe

The Quest for Mobile Excellence

Published By: Adobe     Published Date: Jun 03, 2015
The highly-anticipated Adobe and Econsultancy report, Quarterly Digital Intelligence Briefing: The Quest for Mobile Excellence, details the results of a global survey of marketers and digital professionals. It highlights key priorities, challenges and areas of investments that companies need to consider for 2015 and beyond.
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adobe, mobile, strategy, devices, engagement, measurement, apps, optimization
    
Adobe

Cutting the Cost of Application Security

Published By: Imperva     Published Date: Jun 14, 2012
This paper describes the financial implications of Web attacks, DDoS attacks, and other Web-based threats. It shows how the SecureSphere Web Application Firewall provides a Return on Security Investment of 2090% by preventing data breaches and Website downtime.
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imperva, application security, security costs, roi, firewall, ddos, web attacks, it spending
    
Imperva

Polycom Solutions for Microsoft UC Environments

Published By: Polycom     Published Date: Mar 13, 2015
Dynamic work environments are made-up of people on the move and virtual teams across different time zones. This makes it challenging to access an expert or to secure information. You need a communication solution that anchors fast-moving teams and enables communication from any device, anywhere; and critical to your success, and ease of use and HD quality voice and video to help drive user adoption. And communication tools that integrate with applications you use daily that are managed through a single interface to streamline deployment and speed your return on investment (ROI).
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mobile, unified communication, concept, brand, enterprise, voice, products, services
    
Polycom

Top 10 Ways to Maximize Your Skype for Business Investment

Published By: Polycom     Published Date: Jun 08, 2016
Whether you are planning to retire legacy phone systems or have already adopted Skype for Business, organizations are looking past IM and presence and exploring other productivity and efficiency gains. And the most logical first step is Voice. Discover how to take full advantage of Skype for Business in this white paper from ZK Research: The Top 10 Ways to Maximize Your Skype for Business Investment. 2 ways are to make Skype for Business part of your BYOD strategy and consolidate infrastructure. Find out the remaining 8 ways to maximize your investment - and how to make it work for you.
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business optimization, business strategy, network management, business applications, best practices, business process management, productivity, business intelligence
    
Polycom

Why You Should Outsource Your Email Marketing (And How to Find the Right Consultant within 72 Hours)

Published By: Constant Contact     Published Date: Jun 18, 2015
Email marketing is a proven and cost-effective way to drive revenue and stay top-of-mind with prospects and customers. But many small business owners struggle to find the time to get started with email marketing or see real results. In this paper, find out how an email marketing consultant can solve this problem, see how one small business quadrupled its return on investment by working with an email marketing consultant, and how to find a local and vetted email marketing consultant within 72 hours.
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constant contact, email marketing, email marketing strategy, marketing email
    
Constant Contact

2015 State of Sales Execution Report

Published By: Qvidian     Published Date: Mar 04, 2015
This Sales Execution Trends Report investigates new obstacles sales organizations face to meet these objectives, as well as explores current conditions and investment areas needed to improve sales execution; providing further market insight into the state of sales today.
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sales execution, sales trends, marketing insight, quota attainment
    
Qvidian

Solve Your Top Five SAP Challenges with Business Apps

Published By: K2     Published Date: Apr 27, 2015
This white paper provides insight on five significant SAP challenges and what to look for when choosing a low-code application platform to overcome these challenges and optimize your SAP investment.
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business apps, sap challenges, low-code application platform, optimize sap investment
    
K2

Make the Move From IBM Lotus Notes and Optimize Your Business Apps

Published By: K2     Published Date: Apr 27, 2015
Download K2’s new white paper, “Make the move from IBM Lotus Notes and optimize your business apps,” to see how the right business-application solution can make all the difference. You will also learn how the right business-application solution can help you quickly rebuild your applications to have greater flexibility and configurability than you had before.
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business applications, ibm lotus notes, app environment, it investments, visual tools, reusable components, future app development
    
K2

5 Ways to Transform Business Processes and Optimize Agility

Published By: K2     Published Date: Jan 07, 2016
In a world where speed matters, businesses need agility and flexibility to quickly modify their processes and business practices to stay competitive. Historically, large companies have hampered process agility by locking themselves into outdated systems, processes, and ways of working, but a variety of factors – including modernization and customer expectations – are increasingly playing a role in driving companies toward business process transformation, an emerging topic in the realm of process excellence. This white paper, based on the Process Excellence Network’s, “5 Ways to Transform Business Processes to Optimize Agility,” by Rob Speck, Vice President of Services at K2, focuses on what causes and drives process innovation, includes examples of organizations that have done this, and analyzes their return on investment (ROI).
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business processes, agility, business process transformation, process excellence, networking, software development, it management, wireless
    
K2

Develop a Cap & Grow Strategy and 14 Best Practices for Skype for Business Enterprise Voice

Published By: Polycom     Published Date: Sep 15, 2015
There are many ways to take advantage of the rich set of collaboration tools provided by Microsoft Skype for Business (formerly Lync). IT leaders should consider a cap-and grow strategy where investment dollars in legacy systems are capped and the financial and IT resources are reallocated to grow Skype for Business.
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collaboration, communicaitons, conferencing, enterprise, lync, microsoft, polycom, skype
    
Polycom

Top 10 Ways to Maximize Your Skype for Business Investment

Published By: Polycom     Published Date: Nov 29, 2016
Whether you are planning to retire legacy phone systems or have already adopted Skype for Business, organizations are looking past IM and presence and exploring other productivity and efficiency gains. And the most logical first step is Voice. Discover how to take full advantage of Skype for Business in this white paper from ZK Research: The Top 10 Ways to Maximize Your Skype for Business Investment. 2 ways are to make Skype for Business part of your BYOD strategy and consolidate infrastructure. Find out the remaining 8 ways to maximize your investment - and how to make it work for you.
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Polycom

Office 365 for Mid-Sized Companies

Published By: Microsoft Office 365     Published Date: Sep 08, 2016
In conjunction with Forrester Consulting, Microsoft commissioned a Total Economic Impact study to examine the potential return on investment businesses can receive through the deployment of Office 365. To better understand the benefits, costs, and risks associated with an Office 365 implementation, we interviewed four existing customers and surveyed 72 midsized organizations about the use of Microsoft business products the SaaS platform, including Office Professional Plus, Exchange, Skype for Business, SharePoint, Yammer, and OneDrive.
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microsoft, technology, communication, return on investment, forrester consulting, business intelligence, business management
    
Microsoft Office 365

Faster Problem Resolution with Efficient Remote Support Capabilities

Published By: Citrix Online     Published Date: Aug 09, 2010
This series takes you through the many issues that plague the modern help desk, and states the case for implementing user-centric remote support.
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citrix, gotoassist, remote support, help desk, configuration, service delivery, return on investment, roi
    
Citrix Online

Calculating the ROI of Marketing Events

Published By: Citrix Online     Published Date: Jul 02, 2010
This new white paper explores which marketing events offer the greatest return on investment for your budget and staff.
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citrix online marketing, gotowebinar, roi calculator, marketing event
    
Citrix Online
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