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Marketing Attribution: Giving Credit Where Credit is Due

Published By: SAS     Published Date: Jan 17, 2018
Consider the many ways that a customer encounters your brand – organic results on a search engine, display media campaigns, social media links, re-targeting on external sites, etc. One thing is certain – consumer journeys are far from linear. They can occur across multiple platforms, devices and browsers. The problem is that organizations are often constrained to channel-limiting decisions regarding their media investment allocations. Marketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
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SAS

Analytics as a Source of Business Innovation

Published By: SAS     Published Date: Jan 17, 2018
Competitive advantage from analytics is changing, and for the better. For the first time in four years, MIT Sloan Management Review found an increasing ability to strategically innovate with analytics based on interviews with more than 2,600 practitioners and scholars globally. Learn more about key findings, including: Wider use of analytics, better knowledge of its benefits and greater focus on applications have reversed a trend on the benefits of analytics. Return on investment for analytics stems from the governing and sharing of data throughout the organization. Machine learning enables organizations to discover more insight from their data, allowing employees to focus on other critical responsibilities.
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SAS

Gain Accuracy in Financial Planning, Budgeting, and Forecasting

Published By: Epicor     Published Date: Jan 09, 2018
Successful financial management really comes down to providing employees with the tools they need to make the most informed decisions at any given time. Accurate forecasts, budgets, and plans lead to smarter investments. In this Aberdeen research report, top performers are found to provide their employees with the tools that enable success, in addition to exhibiting the following characteristics: • Predictive • Informed • Efficient • Agile Download the report to find out how Epicor enterprise resource planning (ERP) solutions can help you improve your processes and turn your manufacturing business into a financial planning, budgeting, and forecasting leader.
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enterprise resource planning (erp), financial management, manufacturing, budgeting, forecasting
    
Epicor

Empyr's CPR Generates 5X ROI

Published By: Empyr     Published Date: Jan 09, 2018
Like many brands with a large footprint of physical store locations, this automotive retailer was having trouble connecting its online ad spend to actual in-store revenue. In order to reach online consumers, their digital marketing strategy had been buying clicks (CPC) and impressions (CPM). They realized these methods were lacking because: - They had no true gauge of what ads were working - Their ROI was often inflated by making assumptions instead of using data - It required a heavy upfront investment
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Empyr

Executive Value Guide: Making the case for modern software testing tools

Published By: Tricentis     Published Date: Jan 08, 2018
In this guide, we’ll provide you with the playbook you need to sell modern software testing tools to your executive team. We’ll cover all the benefits to your company and the potential return on investment you can expect.
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Tricentis

Put data protection where you need it

Published By: Carbonite     Published Date: Jan 04, 2018
For a backup solution to be considered flexible, it needs to satisfy several key business requirements. It should integrate seamlessly with any servers you’re running and provide full support for all the applications your business uses. It should enable you to protect assets in different parts of the country or overseas. And it should let you manage and monitor backups from anywhere. A flexible backup solution gives you everything you need to protect the technology investments you make now and in the future. So instead of having to buy multiple solutions to support your changing needs, you can have a single solution that adapts to fit your environment. We call that flexible deployment.
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Carbonite

The truth about information governance and the cloud

Published By: Group M_IBM Q1'18     Published Date: Jan 04, 2018
For data-driven businesses, cloud can be a boon. Data can be found, processed and managed on the cloud without an investment in local hardware infrastructure, but what does that mean to information trust and governance? When data comes from cloud-based sources, IT needs a plan for data integration and security. Download this insightful white paper and learn the four key priorities you must consider when developing your IT strategy to promote good hybrid information governance. Learn the blend of process, organizational and technical enablers that will allow you to move to a hybrid environment with speed and confidence.
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data-driven business, cloud, information trust, information governance, data integration, data security, it strategy
    
Group M_IBM Q1'18

4 Reasons You Should Invest in a Learning Content Strategy

Published By: Cornerstone OnDemand     Published Date: Jan 03, 2018
31 percent of millennials reported that they would leave their current position due to lack of learning opportunities. Younger generations are expecting more out of their work experience, which is making it harder to attract and retain top talent. We’re in the middle of a new era in terms of the way employees work and learn. Bottom line? Learning content is one of the most significant investments when it comes to employee experience and it’s time for your company to step up to the plate. Download our quick-guide on “4 Reasons you should invest in a learning content strategy.” You’ll learn how it can change the way your company: • Attracts top talend • Onboards and attracts top talent • Retain hard-won talent • Achieve your business goals Get your copy today.
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Cornerstone OnDemand

The State of Marketing Attribution 2017

Published By: AdRoll     Published Date: Dec 20, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: Why is attribution a process and not an end state? Why is making small steps forward really better than doing nothing? Why does the perfect attribution model not exist? What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific.
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marketing attribution, attribution modeling, roi, attribution
    
AdRoll

Why cognitive manufacturing matters in electronics

Published By: Group M_IBM Q1'18     Published Date: Dec 20, 2017
Hyper-complex production meets cognitive computing. Electronics manufacturing is surrounded by continuous complexity. Executives face rising resource costs in traditionally low-cost production markets. They must address increasing customization, shorter lead times, frequently changing requirements and shrinking order sizes – all while managing a sophisticated supply network. They need to examine automation potential and maintain critical institutional knowledge. Thinner margins and increased competition threaten consistent quality, risk greater downtime and reduce desired flexibility. Investments in new equipment and automation systems are increasing the amount of data available from the shop floor, but most is not used to its full potential. Now, cognitive manufacturing is transforming production to address such complexity.
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cognitive manufacuring, electronics manufacturing, production transformation, automation systems, manufacturing
    
Group M_IBM Q1'18

An IT Professional’s Guide to Display Technology

Published By: Epson     Published Date: Dec 18, 2017
When it comes to display technology today, businesses tend to invest in flat panel TVs without much thought. But visual communication is an important element essential for success. When a new product is unveiled to a room of editors, when engineers analyze a circuit board, or when a teacher attempts to bring a classroom subject to life, visuals are as powerful as the spoken word, if not more. This paper offers insight on the state of visual display to ensure you make the right decision on your next investment, whether it’s a replacement, revamp, or remodel. Learn how to use and maintain visual display technology to make the greatest positive impact on your organization with the highest return of investment.
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display technology, visual communication, virtual display, projectors
    
Epson

Simplifying virtualization while innovating with Red Hat testimonials

Published By: Red Hat     Published Date: Dec 15, 2017
Virtualization can vastly improve efficiency, free up resources, and cut costs-without sacrificing performance, security, and existing investments. This testimonials document lists 15 enterprise customers who are using Red Hat Virtualization and 4 of them share how it's helping their business and why they chose Red Hat.
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Red Hat

MP7000 Scanner Scale Specification Sheet

Published By: Zebra ABM     Published Date: Dec 14, 2017
Meet the demands of your highest-volume POS lanes with Zebra MP7000 next generation multi-plane 1D/2D imager. The MP7000 is loaded with features that take scanning performance and simplicity to the next level, enabling faster-than-ever checkout in cashier-manned and self-checkout lanes, improving cashier productivity, POS throughput and the shopper experience. A smart investment, the MP7000 offers an unmatched industry-best total cost of ownership (TCO) by delivering maximum uptime and minimum power consumption in an easy-to-service design with fewer parts and components. And with Zebra's complimentary powerful management applications, you can remotely manage all of your MP7000s, no matter where they are located.
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scanner, customer, productivity, mp7000, tco, total cost of ownership
    
Zebra ABM

The IoT Imperative in Public Services: Government and Healthcare

Published By: SAP EMEA Global     Published Date: Dec 13, 2017
This IDC white paper examines the drivers behind the adoption of IoT technologies by public services organizations and why the IoT is becoming a key investment priority. Public services are comprised of a diverse set of organizations, including federal, regional and local governments and healthcare and social services providers. These all have mandates to improve the safety, health and quality of life of their constituents across a broad range of programs. This paper also provides market insights and describes examples of IoT implementations that highlight the diversity of scenarios in the public service sector. These diverse scenarios illustrate the impact IoT solutions can have across many citizen-centric services.
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SAP EMEA Global

Security and Productivity Benefits Drive Increased Micro PC Adoption

Published By: Dell     Published Date: Dec 12, 2017
Workers expect a high-quality workplace and the ability to be productive anywhere. As people increasingly prefer tablets and laptops, organizations are reassessing their continued investment in traditional PCs. Download "Security and Productivity Benefits Drive Increased Micro PC Adoption" for the latest research how business and IT leaders are rethinking the role of PCs.
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Dell

Escape From the Cell: A Revolutionary Approach to Complex Spreadsheets

Published By: FICO     Published Date: Dec 04, 2017
In an era where Big Data decisions demand high-powered tools, organizations everywhere are still mired in complex spreadsheets that limit the speed and precision of their critical customer interactions. Read this fact sheet to learn how you can evolve beyond what spreadsheets alone can achieve: • Allow business users to easily create and compare “what if” scenarios, interact with compelling visualizations, and challenge, improve and build trust with stakeholders and collaborators • Rapidly deploy new optimization features and applications practically at the speed of thought – without leaning on IT – while leveraging existing investments in other analytic tools (such as R, SAS, MATLAB, and even Excel) Download Now
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fico, optimization, modeler, industry, analytic, tool, business, solutions
    
FICO

Big Data Opens the Door for Prescriptive Analytics

Published By: FICO     Published Date: Dec 04, 2017
Whether you’re onboarding new customers, cross- or up-selling, getting your supply chain or logistics right, or even collecting unpaid debt, making the best choice of decisions means weighing not just what’s right for your department – but what is best for the business overall. Not to mention what is optimal for your customers and partners. And let’s face it, even with the availability of business intelligence and other analytic tools, it’s hard to know what constitutes the right actions to take in an era where Big Data consistently throws you curveballs. Prescriptive Analytics can help – but for most organizations, there are more questions and concerns than answers about how to implement it successfully. Read our white paper on how Prescriptive Analytics can transform your business decisions and actions – leveraging your existing analytics investment and organizational DNA while helping you drive transparency, customer experience, and profits
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business, results, optimal, customer, experience, tools, analytics, big data
    
FICO

The State of Marketing Attribution 2017

Published By: AdRoll     Published Date: Dec 01, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: • Why is attribution a process and not an end state? • Why is making small steps forward really better than doing nothing? • Why does the perfect attribution model not exist? • What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific. This report goes in-depth on the current adoption levels of marketing attribution, the confidence in its usage, and the effectiveness of companies’ attribution methods worldwide. You will gain a better grasp on the required skills to succeed at attribution.
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marketing, attribution, association, adroll, online, survey, report
    
AdRoll

Deep Packet Inspection for Wireless Access Points: Analyze. Control. Secure.

Published By: Rohde & Schwarz Cybersecurity     Published Date: Nov 28, 2017
According to many market research analysts, the global wireless access point (WAP) market is anticipated to continue its upward trajectory and to grow at an impressive compound annual growth rate (CAGR) of approximately 8% through 2020. Many enterprises are utilizing cloudcomputing technology for cost-cutting purposes, eliminating investments required for storage hardware and other physical infrastructures. With significant growth expected in Internet usage, particularly bandwidth consuming video traffic, WAP vendors need to enable their customers to monitor and improve device performance, improve end user experience, and enhance security. These customers include general enterprises that offer Internet access to patrons like airports, hotels, retail / shopping centers and so on. These external Internet access providers can differentiate themselves by offering optimum service through advanced network analytics, traffic shaping, application control, security capabilities and more.
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utilization, challenges, dpi, benefits, airport, public, wifi, qoe, qos, security
    
Rohde & Schwarz Cybersecurity

The Future Services Sector: Connected Services for Continuous Delivery

Published By: SAP     Published Date: Nov 22, 2017
The digital transformation (DX) of industries is well under way — a transformation that is enabled by the Internet of Things (IoT). The IoT allows organizations to reinvent existing industry processes, augment how they engage with their customers, and accelerate the speed at which they deliver their products and services. This white paper looks at how these digital strategies facilitated by the IoT are reshaping those industry segments that are both asset rich and focused on services rather than products. The paper then explores IoT scenarios that hold great promise and how companies are approaching investment to optimize business outcomes.
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digital transformation, industries, iot, internet of things, customers, products, services, companies, investment
    
SAP

Better Decisions and Deeper Data Insights with Cognitive Analytics

Published By: IBM APAC     Published Date: Nov 22, 2017
Using IBM Watson’s cognitive capabilities, companies can quickly differentiate their customer service quality by being more pro active and responsive to customer needs. Simply put, chatbots and virtual agents are the future of customer interactions. Building apps from scratch that incorporate natural language processing, speech to text recognition, visual recognition, analytics, and artificial intelligence requires broad expertise in these disciplines, large staffs, and a huge financial commitment. Making use of IBM Watson cognitive services brings these capabilities in-house quickly and without the capital investment that would be needed to develop the technologies within an organization.
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decision making, deeper data, insights, cognitive, analytics, ibm, watson, virtual agents
    
IBM APAC

North America's strategic CFOs are powering success

Published By: SAP EMEA Global     Published Date: Nov 22, 2017
Rapid innovation, disruptive competition, and intensive investments in new technologies tend to characterize the North American marketplace. Thus, it stands to reason that chief financial officers in North America are more involved in strategic decision-making than CFOs in other regions, and that they leverage technology to automate routine operations so they can focus on strategic concerns.
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growth, regulatory, efficiency, automation, influence, finance function, core
    
SAP EMEA Global

What You're Missing With Your Lead Scoring Model

Published By: Mintigo     Published Date: Nov 20, 2017
Lead scoring models were put in place to prioritize leads for follow-up, nurture and marketing investment. However, with guesswork and data coming from disparate sources, traditional lead scoring has a host of limitations. In today’s competitive landscape, organizations needs to embrace more advanced and reliable scoring models to succeed. Read this ebook to learn 4 reasons why traditional lead scoring is not adequate, and why scoring with AI is necessary.
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Mintigo

eBook: The Truth About Cloud in Small Contact Centers

Published By: Genesys     Published Date: Nov 17, 2017
This eBook focuses on two profiles for small contact centers, small business and small of large - a small contact center that is part of a much larger enterprise. Get key insights from independent market research that will help you make a case to take your customer communications platform to the cloud. With the right solution, your business can benefit from enterprise-quality capabilities at a price you can afford. And you can realize a return on investment in as little as three months!
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ebook, contact centers, cloud, customer experience
    
Genesys

User and Entity Behavior Analytics for McAfee Enterprise Security Manager

Published By: McAfee EMEA     Published Date: Nov 15, 2017
Security Innovation Alliance Partners have integrated, tested, and certified their security solutions to work with McAfee Enterprise Security Manager. We have collaborated with our partners to simplify the integration of these products in even the most complex customer environments. This provides a truly connected security ecosystem that optimizes the value of your existing investments, improves efficiency, maximizes protection, and reduces operational costs.
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entity, analytics, mcafee, enterprise, security, customer, environments
    
McAfee EMEA
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