journey

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Deep Learning for Dummies

Published By: Hewlett Packard Enterprise     Published Date: Jul 29, 2019
Are you looking for information to help you with your artificial intelligence deep learning journey?  This Deep Learning Dummies guide will help you understand what AI, deep learning and machine learning can mean for you and your organization.
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Hewlett Packard Enterprise

The 9 most common AWS deployment questions, answered

Published By: Rackspace     Published Date: Sep 04, 2019
In this hands-on guide, our AWS Amazing Minds share advice on how to navigate and optimise your cloud journey on AWS, tackling the 9 most common questions around upskilling on AWS, automation, DevSecOps, customised cloud and more. Our customers were the catalyst for creating the Amazing Minds series. Independent research combined with insights from our day-to-day business interactions, told us unequivocally that they wanted to be part of the journey. We also know that a secure and high-performing cloud journey is at its best when it’s a shared experience. Download the guide to see how you can achieve how performance outcomes on AWS, and save time and money whilst doing so.
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Rackspace

Your Audience Wants Valuable Content and Outstanding Digital Experience

Published By: SiteImprove     Published Date: Sep 13, 2019
Your website sits at the heart of successful customer journeys
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SiteImprove

Perry Ellis International Drives Brand Loyalty: Why a Retail-specific CRM is Critical

Published By: Oracle     Published Date: Sep 05, 2019
Global fashion powerhouse Perry Ellis International upgraded from a six-year-old CRM system. In this guidebook, follow their journey to gaining a comprehensive view of consumer shopping behavior in an accelerated seven-week, implementation-to-launch period.
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Oracle

Your Most Intelligent Associate: Ecommerce in Modern Retail

Published By: Oracle     Published Date: Sep 12, 2019
The following guide looks at 6 characteristics that define today’s most compelling commerce environments, and how the right mix of adaptive, intelligent solutions can optimize performance and ultimately be your most intelligent associate, 24 hours a day, 7 days a week, anywhere in the world. Amp Up the Power of Commerce with AI and Analytics Bring the Customer Journey Full Circle Tap into Heightened Data Security and Privacy in the Cloud
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Oracle

Insurance Innovators Report - Intelligent Innovation: Re-inventing the customer journey

Published By: TIBCO Software     Published Date: Jul 22, 2019
In September, leading insurance professionals joined TIBCO for an exclusive and interactive roundtable dinner. During the course of the discussion, it became clear that while AI will significantly alter the customer journey, a lot still needs to be done in terms of both defining AI's capabilities as well as acknowledging where it best fits in an insurance business, how it will impact the workforce and reinvent the customer journey.
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TIBCO Software

Navigating the B2B Customer Journey Experience

Published By: ServiceSource     Published Date: Jun 18, 2019
Market shifts and evolutions over time have brought us to a very unique point in B2B commerce. We’ve rapidly accelerated through several transitions: from a product economy, to the service economy, to the subscription economy, and today, the experience economy. Download the whitepaper to learn how ServiceSource can provide the most comprehensive and streamlined customer journey experience that spans the entire B2B customer lifecycle.
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ServiceSource

SAS® in the Open Ecosystem

Published By: SAS     Published Date: Sep 05, 2019
Envision this situation at a growing bank. Its competitive landscape demands an agile response to evolving customer needs. Fortunately, analytically minded professionals in different divisions are seeing results that positively affect the bottom line. • A data scientist in the business development team analyzes data to create customized • experiences for premium customers. • A digital marketer tracks and influences the customer journey for prospective • mortgage customers. • A risk analyst builds risk models for the bank’s loan portfolios. • A data analyst examines data about local customers. • A technical architect defines a new system to protect bank data from internal and • external cyberthreats. • An application developer builds a new mobile app for online customer portfolio • management. Between them, these employees might be using more than a dozen packages for analytics and data management.
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SAS

Starting Down the Road toward Artificial Intelligence

Published By: Expert System     Published Date: Aug 07, 2019
When it comes to embracing new technologies like Artificial Intelligence (AI), it’s easy for companies who are curious to be influenced by extreme examples of success or failure. Indeed, a lot of the stories of failure and disappointment are often based on exaggerated expectations. However, such stories are not necessarily helpful or instructive for a company who is considering AI for its business. Instead, a more realistic analysis of the challenges and opportunities at play is in order. In this white paper, we will analyze both sides of the AI issue and help you discover the right way to approach your AI journey.
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Expert System

Transforming the Customer Journey

Published By: Masergy     Published Date: Aug 01, 2019
Benefits abound when shifting from fragmented, reactive CX to streamlined, proactive one
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Masergy

EXECUTIVE GUIDE TO SELECTING A CLOUD-NATIVE DEVELOPMENT PLATFORM

Published By: Red Hat     Published Date: Jun 26, 2019
When any organization starts planning for cloud-native applications, it is important to consider the entire time span: from selecting a development platform until an application is truly production-grade and ready for delivery in the cloud. It can be a long journey, with many decisions along the way that can help or hinder progress. For example, at the beginning of a move to cloud-native development, it is easy for inefficiencies to occur if developers begin selecting tools and frameworks before they know where the application will be deployed. While enterprise developers want choice of runtimes, frameworks, and languages, organizations need standards that address the entire application life cycle in order to reduce operational costs, decrease risks, and meet compliance requirements. Organizations also want to avoid lock-in, whether it is to a single provider of cloud infrastructure or the latest architectural style. In addition, given the steep learning curve in cloud development, con
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Red Hat

THE PATH TO CLOUD-NATIVE APPLICATIONS

Published By: Red Hat     Published Date: Jun 26, 2019
8 steps to guide your journey
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Red Hat

5 Ways Next-Generation Cloud Computing Will Elevate The Customer Experience

Published By: ttec     Published Date: Jul 24, 2019
In this e-book, you’ll discover 1. How next-generation cloud technologies such as customer journey mapping platforms and advanced analytics are poised to transform the customer experience. 2. The top operational and technical challenges that next-generation cloud technologies tackle. 3. Examples of how companies can tap into next-gen cloud technologies to elevate the customer experience.
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ttec

7 Steps to Integrate B2B Sales and Marketing with Data

Published By: ttec     Published Date: Jul 24, 2019
Let’s face it: in today’s B2B landscape, the buyers call the shots. Buyers today are proactive, research their own options, and often include many decision makers rather than just one who can be wooed on a golf course or over dinner. So, where does that leave the salesperson? To succeed in this new landscape, sales professionals must understand how the buyer’s journey has changed and unlock the advantages that data analytics and statistical modeling can offer. Sales and marketing teams must also learn how to align their efforts to present a truly coordinated experience. Read this paper to learn how to take advantage of untapped opportunities for helping sales teams evolve in today’s buyer-empowered landscape.
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ttec

Authentication at the Network’s Edge: The Federal Government’s Journey to Secure Mobile Devices

Published By: Panasonic     Published Date: Apr 23, 2019
Mobility is critical to government productivity, but mobile data and devices present attractive targets to cybercriminals seeking to exploit vulnerabilities across the spectrum. Federal agencies are no strangers to cybersecurity attacks, and several recent high-profile breaches involving mobile devices demonstrate ongoing vulnerabilities in government’s expanding network of endpoints. This issue brief describes what can be done to protect devices, data and networks, including multi-factor authentication to authorization controls and user education.
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Panasonic

Chief Marketing Officer's Roadmap - Along the Journey of Media Mix of Optimization

Published By: Acxiom Corporation     Published Date: Feb 24, 2011
A Chief Marketing Officer's Roadmap. In this paper Acxiom shows how Media Mix Optimization can help overcome the complex challenges of today's marketing. Herein we not only detail both the "Journey" of MMO and its rewards but also how to avoid several key hurdles along the way.
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acxiom, optimization, media mix, mmo, halo effects, cmo, chief marketing officer
    
Acxiom Corporation

Infosys Digital Radar 2019

Published By: Infosys     Published Date: Aug 20, 2019
Transformation Propelled By Digital Maturity: Incumbent organizations (as opposed to digital natives) fall into 3 clusters determined by their progress along the digital transformation journey. Watchers: Who regard technology as an efficiency enabler and are trying to build a foundation for digital transformation. Explorers: Those who regard technology as enabler for select functions that directly impact CX. Visionaries: Rather, place technology at the heart of their business models and culture.
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Infosys

What Is Telecom Subscription Fraud — and How Can You Fight It?

Published By: FICO EMEA     Published Date: Aug 30, 2019
Fraud is a serious concern for the communications industry, with proceeds and services used by organised crime and terrorist networks. Whilst reliable statistics are difficult to come by, industry association Communications Fraud Control Association (CFCA) estimates the total global fraud loss at around $29bn annually. Of this, over $7bn is attributed to subscription fraud and account takeover. In an industry which is undergoing widespread digital transformation to streamline customer journeys and reduce operating costs through automation, preventing fraud is critical. Learn More
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telecom subscription fraud, prevent fraud, fight fraud
    
FICO EMEA

Blended AI for Customer Experience

Published By: Genesys     Published Date: Dec 20, 2018
Artificial Intelligence (AI) is staggering in its speed of handling simple requests and automating conversations. But AI solutions are not enough for the best customer experiences. Human emotions sometimes demand the human touch that only live agents can provide. Kate, Customer Experience AI by Genesys, combined with the power of human touch can improve customer experience, empower employees and dramatically reduce costs. This seamless combination of AI technology and humans, or “Blended AI by Genesys,” addresses the entire customer journey for the best possible outcomes. Download the eBook and learn how Kate and Blended AI lets you: • Personalize self-service • Connect customer conversations • Create smart agent experiences Start small and deploy fast with MicroApps
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Genesys

Contact Center Economics and the Cloud

Published By: Genesys     Published Date: Dec 20, 2018
If you are considering the right deployment model for your contact center, economic guidelines can help you choose the solution that is best for your company. Cloud, on-premises or hybrid. Just a few years ago, businesses were still unsure of the viability of moving their contact centers and other critical enterprise systems to the cloud. Since then, with the decrease of cloud costs, and the corresponding increase in security and, the viability and total cost of ownership of cloud deployments are attracting more and more companies. This eBook will cover how different criteria can affect a choice between a cloud or on-premises contact center, including: • The size of your contact center, and business requirements such as customer journey management • The location and quantity of contact centers being managed • The need for scalability, speed of deployment, and maintenance requirements
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Genesys

Modernize retail customer engagement with APIs

Published By: MuleSoft     Published Date: Apr 15, 2019
eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences – 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge. Read this whitepaper to learn: A 4-step strategy for retailers to build a retail digital platform strategy with APIs. The role APIs can play in optimizing consumer journey personalization and creating new revenue channels. How a leading fast food company created a unified consumer experience by adopting a platform-based business model.
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MuleSoft

8 Steps to Creating a High-Impact MarTech Stack

Published By: Marketo     Published Date: Sep 03, 2019
Across all industries, marketing increasingly plays a critical role in company growth. It is the marketer’s responsibility to help their organization retain, nurture, and increase their customer base—not an easy task. Having the right technology and skill set is essential to provide measurable ROI and deliver on the bottom line. Everything starts with the customer, and the tech needed to assist them on their buyer journey. By harnessing a well-considered MarTech stack, marketers can bring order to the overwhelming volumes of data they collect from online and offline interactions with prospective and existing customers. Better yet, this technology enables you to make those insights actionable, meaning you can make informed decisions. Download this ebook for eight practical steps your organization can take to put together a high-performance MarTech stack.
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Marketo

The Practical Guide to Giving Your Consumers The Omnichannel Experience

Published By: Marketo     Published Date: Sep 03, 2019
From a consumer perspective, the best brands are those that weave themselves into their customers’ lives—becoming a part of their identity. These brands are present all the time without obvious detection or being seen as a distraction. They don’t just show up to demand something—Buy Now! Start Today! Click Here!—but they don’t wait on the sidelines either. So what makes these brands so successful? Instead of being seen as overbearing, these brands are successful because they are listening and responding to customers' wants and needs. They effectively practice omni-channel marketing—marketing that seeks to provide a seamless customer experience, regardless of channel or device. Download this ebook to learn about the benefits of an advanced omni-channel marketing strategy, including how to: understand your customer journey align your organizational structure to support your omni-channel strategy coordinate your channels choose the right tools
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Marketo

5 Steps to Improve Customer Experience: Touchpoints and Your Relationship Lifecycle

Published By: Mcorp Consulting     Published Date: May 12, 2009
Learn how a deep understanding of touchpoints - and the ways they drive customers closer to you (or farther away) - can improve acquisition, retention and loyalty, create better customer experiences, strengthen relationships and boost your bottom line. (Plus 5 steps for leveraging touchpoints to profit from better customer relationships.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping
    
Mcorp Consulting

Customers 2015: What Will They Expect 5 Years From Now? (7 Steps to Make Sure You're Ready Today)

Published By: Mcorp Consulting     Published Date: Feb 17, 2010
See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping
    
Mcorp Consulting
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