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Sephora Increases Marketing Productivity by Seventy Percent and Doubles Response Rates

Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Sephora is a leading retail beauty chain selling more than 8,000 unique products and 250 brands of perfume and premium cosmetics.  A fully owned subsidiary of the world’s leading luxury products company, LVMH Moët Hennessy Louis Vuitton, Sephora operates 500+ stores in 14 countries worldwide, with an expanding base of more than 125 stores across North America where it is the largest retailer of perfume and cosmetics.
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neolane, sephora, direct mail campaigns, increase response rates, reduce campaign analysis time, spss integration, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.

Aberdeen Group: Cross-Channel Campaign Management

Published By: Neolane, Inc.     Published Date: Jan 15, 2009
Today, many organizations struggle to optimize online and offline marketing campaigns across an ever growing number of new marketing channels. CMOs are increasingly accountable for demonstrating Return on Marketing Investments (ROMI) across channels and initiatives. Despite an abundance of campaign management technologies (enterprise marketing management, lead management, CRM, marketing automation, email marketing and a variety of point solutions) marketing departments still struggle with campaign performance, campaign workflow, and campaign management; particularly across multiple marketing channels.
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neolane, aberdeen group, best-in-class, romi, multichannel marketing, cross-channel marketing, cost per lead, customer satisfaction
    
Neolane, Inc.

The CMO's Hot Potato: Implementing Enterprise Marketing Software Without Getting Burned

Published By: Neolane, Inc.     Published Date: Mar 12, 2009
Enterprise marketing software is widely recognized as a key enabler for improving effectiveness and efficiency of marketing teams. However, for marketers who are already facing intense scrutiny over budgets and campaign effectiveness, few are willing to stick their necks out to recommend implementing a marketing automation system.
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cmo, neolane, enterprise marketing software, return on investment, roi, customer experience, right deployment, on premise software solutions, total cost of ownership, tco, cross- channel marketing
    
Neolane, Inc.

Making the Business Case for Enterprise Marketing Software

Published By: Neolane, Inc.     Published Date: Jun 03, 2009
Let’s face it: In this economy, justifying new investments can be tough. Most companies are in belt-tightening mode, not shopping mode. And budgets are getting leaner. But sometimes it makes sense to invest. The recession won’t last forever. Forward thinking companies are already thinking about how to prepare for the upturn — in fact, many are marketing their way through the recession, taking advantage of low media prices and a relatively stark competitive landscape in order to better stand out and gain market share. Learn more today!
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enterprise marketing software, neolane, economy, investments, cost cutting, lean, recession, competitive landscape, validation, situation analysis, infrastructure, implementation, revenue, automation, marketing automation platform, map, best practices
    
Neolane, Inc.

Don't Waste Your Leads - B2B Lead Nurturing Guide for Enterprise Marketers

Published By: Neolane, Inc.     Published Date: Oct 03, 2009
According to a leading analyst firm, 4 out of 5 un-worked leads ultimately buy something. Are your leads slipping away because they are disqualified too early in the sales cycle?
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neolane, b2b, lead gen, lead generation, sales cycle, bant, cpl, cpm, lead quality, nurturing
    
Neolane, Inc.

Visualizing Success: Neolane Improves Effectiveness of DigitalGlobe's Event-Triggered Campaigns

Published By: Neolane, Inc.     Published Date: Jan 08, 2010
Learn how DigitalGlobe decreased time-to-market for delivery of personalized, event-triggered campaigns and improved email open rates by 10-15% while reducing bounce-back rates.
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neolane, digitalglobe, marketing automation software, lead management optimization, crm integration, satellite imagery, google earth, mapquest, cross-channel, event-triggered campaign, delivery, email open rate
    
Neolane, Inc.

B2B Marketers: Don't Wait Another Minute To Get Started with Lead Nurturing Programs

Published By: Neolane, Inc.     Published Date: Jan 08, 2010
This white paper outlines how B2B marketers can build the foundation for their own lead nurturing programs to increase campaign effectiveness, maintain the interest of prospects through the entire sales cycle, and deliver automated time- and event-triggered inbound and outbound programs.
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neolane, b2b marketer, lead nurturing program, lead generation, campaign, marketing automation, lead management optimization, enterprise marketing software
    
Neolane, Inc.

Don't Settle for a "Good Enough" B2B Lead Management Solution

Published By: Neolane, Inc.     Published Date: Jan 08, 2010
This white paper provides advice on how to avoid the #1 mistake many of your peers made when going through the technology selection process: settling for a lead management solution that's "good enough" instead of putting in the hard work required to identify one that meets their needs now and in the future.
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neolane, b2b lead management, automated, marketing automation, lead generation, enterprise marketing software
    
Neolane, Inc.

Creating Exceptional Customer Experiences Seamlessly across Inbound and Outbound Channels

Published By: Neolane, Inc.     Published Date: Apr 01, 2010
This whitepaper is a call-to-action for all marketers to re-assess antiquated outbound marketing techniques. Marketers need to develop dialogues with customers and prospects to deliver relevant, timely, personalized information throughout the customer lifecycle and reinforce consistent messages across inbound and outbound channels.
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neolane, customer experiences, inbound, outbound, call centers, point-of-service, customer service, crm
    
Neolane, Inc.

The Distributed Marketing Frontier: Realizing the Dream of Truly "Glocal" Marketing

Published By: Neolane, Inc.     Published Date: May 27, 2010
Today's highly mobile and engaged economy rewards businesses that deliver relevant, timely, personalized customer interactions.
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neolane, distributed marketing, glocal, mobile, customer experience, crm
    
Neolane, Inc.

Show Me the Money! How Life in the ITIL Fast Lane Can Deliver Success

Published By: Numara Software     Published Date: Dec 09, 2009
In this white paper, authored by Numara Software and Pink Elephant, we examine the critical role of having effective processes in driving down service costs. In particular, the paper demonstrates the importance of process and automation in helping IT executives stretch their IT budget further.
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numara, itil, pink elephant, automation, consulting, slas, sla, project management, service management
    
Numara Software

Storage Case Study: Unalaska City School District Simplifies Storage Infrastructure

Published By: Exablox     Published Date: Jan 27, 2015
Infrastructure simplification is a concept popping up very often lately with IT managers across all kinds of organizations. But it’s nothing new for small, and budget constrained IT shops that have always looked at ways of keeping their infrastructure simple, very manageable and highly serviceable. Unalaska City School District (UCSD) is no exception; in fact, its needs are even more constrained due to its particular position on the map. Located on the Aleutian Chain, approximately 800 air miles southwest of Anchorage, Alaska, Unalaska is home to 4,000 permanent residents and boasts the U.S’s most productive commercial fishing port of Dutch Harbor, which is also well-known as the home of successful TV show “The Deadliest Catch”. Accessible only by airplane or boat, there are no roads to Unalaska. The deep water and ice-free International Port of Dutch Harbor serves cargo ships and large container vessels throughout the year, making this port one of the busiest transportation hubs in t
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storage infrastructure, nas solution, legacy storage, storage management, exablox, onesystem, oneblox, storage capacity, tape-based storage, data management
    
Exablox

Mornay Services Adds Personalized Avatars to its Cross-Channel Marketing Strategy

Published By: Neolane, Inc.     Published Date: Jul 13, 2010
Mornay Services, a subsidiary of the Groupe Mornay retirement fund, offers individual accident and health insurance as well as savings and credit products. Operating a direct sales model, Mornay Services boasts a portfolio of 200,000 repeat customers and a database of one million potential customers.
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neolane, mornay, avatars, cross channel, marketing, groupe mornay, credit, savings, strategy
    
Neolane, Inc.

Simplify Your Network

Published By: Cisco     Published Date: Jul 11, 2016
Imagine you manage a warehouse for a small shipping firm. You have a simple job: route packages. But your employer expands to 25 western cities and 50 locations. After further expansion you now need to track packages coming by truck, rail, and plane and route them based on contents and weight to 10,000 different locations worldwide. While keeping traffic in and out tightly secured, making sure each package reaches its destination on time, and without going over budget. You might be wondering how things could get so complicated so quickly. But as an IT professional, you are nodding your head, because it all sounds very familiar. More Users + More Devices = More Complexity
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Cisco

Power Integrity Effects of High Density Interconnect (HDI)

Published By: Mentor Graphics     Published Date: Apr 03, 2009
High Density Interconnect (HDI) is being used more often to meet the growing need for more complex designs in smaller form factors. Beyond some of the more obvious electrical effects of using smaller vias, there is also an impact to the power integrity of a board using HDI. This includes different effects of mounted inductances of decoupling capacitors, changes in plane performance due to reduction in perforation from chip pinouts, and the inherent plane-capacitance changes from using dielectrics of various thicknesses. This paper will examine and quantify these effects, using numerous design examples, including a large conventional through-hole design board that was reduced using HDI.
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power integrity effects, mentor graphics, high density interconnect, hdi, chip pinouts, perforation, multilayer or build-up multilayer, bum, sequential build-up technologies, sbu, buried via holes, bvhs, dielectric materials, photosensitive, laser drilling, plasma drilling, microvia, plated through-holes, pths, power distribution network
    
Mentor Graphics

The Developing Technologies of Integrated Optical Waveguides in Printed Circuits

Published By: Mentor Graphics     Published Date: Sep 04, 2009
This paper looks at the issues, materials and current processes being researched to create this integrated Opto-Electronic Circuit Board by European, Japanese and North American organizations.
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mentor graphics, high density interconnect (hdi), high speed applications, opto-electronics, photonics, pcbs, opto-electronic circuit board, eobc-optofoil, univ. of ulm, fraunhafer inst, daimler-chrysler, siemens, truemode, terahertz, polyguide, dupont, topcat, nist, goodyear, jiep
    
Mentor Graphics

Transforming software delivery with cloud

Published By: IBM     Published Date: Apr 26, 2013
The world is changing. A new reality is emerging for organizations of every size from every part of the planet. It is called the cloud—a profound evolution of IT with revolutionary implications for business and society, creating new possibilities and enabling more efficient, flexible and collaborative computing models. The term “cloud,” however, holds different meanings to different audiences.
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transforming, software, cloud, efficient, flexible, collaborative, enable
    
IBM

Simplify Your Network: Easy as 1+1=2

Published By: Cisco     Published Date: Dec 21, 2016
Imagine you manage a warehouse for a small shipping firm. You have a simple job: route packages. But your employer expands to 25 western cities and 50 locations. After further expansion you now need to track packages coming by truck, rail, and plane and route them based on contents and weight to 10,000 different locations worldwide. While keeping traffic in and out tightly secured, making sure each package reaches its destination on time, and without going over budget. You
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Cisco

Move into the Fast Lane with SteelHead SaaS and Microsoft Office 365

Published By: Riverbed     Published Date: Jun 02, 2015
With Riverbed® SteelHead optimization, you can accelerate delivery of apps to users near and far. See how by downloading this infographic!
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the cloud, saas application, application integration, adoption, productivity, software modifications, server virtualization, microsoft exchange, windows, windows server, cloud computing
    
Riverbed

Executive Briefing: What SMBs Need To Know About Next-Gen Endpoint Security

Published By: BlackBerry Cylance     Published Date: Sep 18, 2019
“More than 70 percent of cyber attacks target small businesses," according to National Cyber Security Alliance estimates. That’s not surprising when you consider how many small and medium-sized businesses (SMBs) still rely on legacy AV tools despite their repeated failures to stop modern malware, ransomware, and zero-day attacks. Legacy AV is a lose-lose-lose proposition for SMBs. Attacks get through and cause damage. IT staff struggle to keep up with endless signature file updates from their AV vendors. End-users complain about sluggish system performance during scans and signature file updates. Fortunately, next-generation solutions are now available that protect endpoints with artificial intelligence (AI) rather than signatures. Ready to learn more? Then read the new eSecurity Planet executive brief sponsored by BlackBerry Cylance.
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BlackBerry Cylance

Simplify Your Network

Published By: Cisco     Published Date: Nov 18, 2015
Imagine you manage a warehouse for a small shipping firm. You have a simple job: route packages. But your employer expands to 25 western cities and 50 locations. After further expansion you now need to track packages coming by truck, rail, and plane and route them based on contents and weight to 10,000 different locations worldwide. While keeping traffic in and out tightly secured, making sure each package reaches its destination on time, and without going over budget. You might be wondering how things could get so complicated so quickly. But as an IT professional, you are nodding your head, because it all sounds very familiar.
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cisco, network, business growth, virtual network, networking, security
    
Cisco

Channeling Streaming Data for a Competitive Advantage

Published By: SAS     Published Date: Apr 25, 2017
Today, data is constantly flowing in and out of organizations from electrical and mechanical sensors, RFID tags, smart meters, scanners, mobile devices, vehicles, live social media, machines and other objects. Did you know that a modern plane with more than 10,000 sensors just in the wings is expected to generate more than 7 terabytes a day? And Bain predicts that by 2020 annual revenues could exceed $470 billion for the internet of things (IoT) vendors selling hardware, software and comprehensive solutions. Analysts believe that all of this data will drive a new type of industrial revolution – one that’s driven by highly accurate, real-time analysis, alerts and actions. Increasingly, machines will automate decisions and simply notify humans with instructions. Consider the promise of the IoT, where any object can be connected to the internet and continuously send and receive data. Gartner says that by 2020, 21 billion IoT devices will be in use worldwide.
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SAS

Move Into the Fast Lane with SteelHead and Office 365

Published By: Riverbed     Published Date: Aug 22, 2014
Deliver Microsoft Office 365 up to 33x faster while using 97% less bandwidth. Users are pleased, application adoption sweels and user productivity surges. That's business in the fast lane!
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faster, less bandwidth, productivity surges, fast lane, business, network performance, microsoft exchange, windows, business technology
    
Riverbed

Six Considerations for Nurturing High Performance Teams

Published By: Polycom     Published Date: Dec 18, 2014
Some people believe high performance teams come together and innovate due to luck—the right people happen to be together in a room at the right time. By reviewing moments in history that resulted in some of our biggest innovations— from the light bulb to the airplane—you will see that luck has very little to do with it. Working to create an innovative environment with high performers is possible in any environment if the proper measures are taken to make it work.
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polycom, risk mitigation, critical thinking, innovation, nurturing, it management, knowledge management, enterprise applications, data management, human resource technology
    
Polycom
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