lead generation

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Gigamon Whitepaper: Security at the Speed of Your Network

Published By: Gigamon     Published Date: Sep 03, 2019
This white paper will examine the security issues introduced by more data over faster networks, how an architectural approach can solve those challenges and introduces the GigaSECURE® Security Delivery Platform, the leading next-generation network packet broker purpose-built for security tools to work more efficiently across physical, virtual and cloud environments. In fact, IHS Markit1 has named Gigamon the market leader and the best-known vendor in the space with #1 market share in multiple industries – 36% overall and 59% in the government sector.
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Gigamon

Creating a Sales-Driven Marketing Strategy to Assist with Lead Generation

Published By: Innovations Branding Hous     Published Date: Oct 02, 2019
Download the whitepaper to learn how sales and marketing can come together to create strategy to serve both parties' goals.
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Innovations Branding Hous

Aberdeen Study: Next Generation Web Content Management

Published By: Sitecore     Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
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sitecore, aberdeen, lifecycle management, web content management, analytics, crm, emarketing, email marketing
    
Sitecore

Choosing the Best Web CMS

Published By: Sitecore     Published Date: Jan 06, 2009
This guide offers insight into the WCM technology choices available today, discusses some of the requirements both IT and business users should consider when selecting a WCM solution, and includes advice for ensuring a successful evaluation process.
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sitecore, aberdeen, lifecycle management, web content management, analytics, crm, emarketing, email marketing
    
Sitecore

When the Customer Experience Counts

Published By: Sitecore     Published Date: Jul 08, 2009
This whitepaper discusses the need to target outcomes and focus on building a complete, 360-degree view of your customers -- who they are, where they came from, what they do, and how you can best meet their needs.
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sitecore, customer experience, lifecycle management, web content management, analytics, crm, emarketing, email marketing
    
Sitecore

3 Use or Lose Techniques: Sales Success in 2011

Published By: OneSource     Published Date: Dec 08, 2010
Have you received your quota for 2011 yet? Wondering how you are going to hit it?as
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webinar, onesource, business intelligence, prospects, lead generation
    
OneSource

eCommerce Email Testing: Improve Your Results One Email at a Time

Published By: Ability Commerce     Published Date: May 18, 2009
It always surprises me that as eCommerce marketers we give lip service to the importance of testing, buy many of us don't take the time to fine-tune our email programs. If you are able to identify a few elements through testing that resonate with your customers and then employ those insights in your ongoing program, the improvements may be sustainable over time.
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ability commerce, seo, email frequency, email test, lead generation, roi, pci, ecommerce
    
Ability Commerce

Lifecycle Email Marketing: Your Top Lifecycle Email Marketing Questions Answered

Published By: WhatCounts     Published Date: May 05, 2010
Lifecycle marketing is changing the way companies interact with prospects and customers through the email channel. This white paper explores five common questions and some ideas on how to jumpstart your lifecycle marketing efforts.
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lifecycle, email marketing, whatcounts, emarketing, roi, segmentation, nurturing, lead generation
    
WhatCounts

The Response Rates of Personalized Cross-Media Marketing Campaigns

Published By: Mindfire     Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
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mindfire, response rates, personalized cross-media, marketing campaign, personalization, personalized urls, purls, performance data
    
Mindfire

Secure Network for the Digital World

Published By: Cisco     Published Date: May 24, 2019
Your network is the foundation to build digital capabilities. Deliver wired, wireless and SD-WAN connectivity with full network intelligence that leads to immersive user experience, simplified operations, and fastest breach detection. Cisco’s next-generation Secure Network solutions are designed for business of all sizes.
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Cisco

Best Practices for Hybrid IT Tips for Midsized Businesses

Published By: Hewlett Packard Enterprise     Published Date: Oct 23, 2017
Midsized firms operate in the same hypercompetitive, digital environment as large enterprises—but with fewer technical and budget resources to draw from. That’s why it is essential for IT leaders to leverage best-practice processes and models that can help them support strategic business goals such as agility, innovation, speed-tomarket, and always-on business operations. A hybrid IT implementation can provide the infrastructure flexibility to support the next generation of high-performance, data-intensive applications. A hybrid foundation can also facilitate new, collaborative processes that bring together IT and business stakeholders.
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digital environment, hyper competitive, business goals, hybrid it, technology, hpe
    
Hewlett Packard Enterprise

Rethinking Analytics for the Social Enterprise

Published By: SAP     Published Date: May 18, 2014
Leading companies and technology providers are rethinking the fundamental model of analytics, and the contours of a new paradigm are emerging. The new generation of analytics goes beyond Big Data (information that is too large and complex to manipulate without robust software), and the traditional narrow approach of analytics which was restricted to analysing customer and financial data collected from their interactions on social media. Today companies are embracing the social revolution, using real-time technologies to unlock deep insights about customers and others and enable better-informed decisions and richer collaboration in real-time.
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sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management
    
SAP

Finance: The new ‘champion’ for applied analytics

Published By: Oracle     Published Date: Jan 12, 2017
Businesses today expect finance to play an extended role across departments, including IT, human resources, compliance, operations, sales, marketing, and most importantly, corporate strategy.To successfully deliver on this role, the finance function needs to play a bigger and visible role in real-time decision making and continuous planning. This report explores how, using cloud and analytics, finance leaders can leapfrog a few generations of technology and offer mature analytical feature/functionality and skills to the entire organization.
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Oracle

TechWiseTV: Cisco ASA with FirePOWER Services

Published By: Cisco     Published Date: Feb 13, 2015
join Robb, Jimmy Ray, and their panel of guest experts as they show you how to protect your network with advanced threat defense across the entire attack continuum by combining Cisco’s proven ASA firewall skills with industry-leading Sourcefire next-generation IPS and advanced malware protection.
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network environment, visibility, control, threat defense, advance malware protection
    
Cisco

Leadership Tips for Attracting, Engaging, and Retaining a Multigenerational Workforce

Published By: TriNet     Published Date: Nov 26, 2012
Download this white paper for best practices on how to better understand and effectively manage a multi-generational workforce.
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workforce management, human resources, best practices, diverse workforce, enterprise applications, human resource technology, business technology
    
TriNet

Boost Your Direct Marketing Success with Prepaid Incentive Cards

Published By: First Data     Published Date: Apr 25, 2013
Traditional direct mail campaigns often deliver anemic response rates and direct mail campaigns sweetened with discounts don’t fare much better. Poor results combined with escalating printing and mailing costs and changing consumer expectations means that businesses must find more effective ways to get consumers’ attention.
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direct mail, gift cards, prepaid incentive, coupon, call to action, incentive cards, direct marketing, customer experience
    
First Data

How can you influence up to 50% more cross-sell in a business-to-consumer environment?

Published By: Infor     Published Date: Jan 03, 2011
You need a path through this madness.In this recorded webicast, Steve Muran will take you through a case study of how he methodically built and managed a cross-enterprise, multichannel program that deepened the customer wallet share. Steve will discuss the why, where, and how his lead generation capabilities made customer cross-sell, up-sell, and retention easier by highlighting the critical importance of customer data and analytics.
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infor, cross-enterprise, lead generation, retention, customer data and analytics, social media, business analytics, customer interaction service
    
Infor

How can you influence up to 50% more cross-sell in a business-to-consumer environment?

Published By: Infor     Published Date: Jan 06, 2011
You need a path through this madness.In this recorded webicast, Steve Muran will take you through a case study of how he methodically built and managed a cross-enterprise, multichannel program that deepened the customer wallet share. Steve will discuss the why, where, and how his lead generation capabilities made customer cross-sell, up-sell, and retention easier by highlighting the critical importance of customer data and analytics.
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infor, cross-enterprise, lead generation, retention, customer data and analytics, social media
    
Infor

The Ransomware Report: A Tale of Three Breaches

Published By: Rubrik EMEA     Published Date: Apr 15, 2019
Ransomware is not going away. This makes it imperative for businesses across all industries to adopt a data management strategy of multi-layered security, easy automation, and quick recovery. To learn more about Rubrik and how it can ?t into your ransomware protection strategy while simplifying data protection across your entire datacenter, visit www.rubrik.com. As the leading next-generation data protection solution, Rubrik deploys as a plug-and-play appliance in less than an hour and has been adopted across all verticals and organization sizes including Fortune 50 companies.
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data, backup, recovery, backups, solution, security, encryption, cyber
    
Rubrik EMEA

Deliver Better Software Faster with Continuous Testing

Published By: CA Technologies EMEA     Published Date: Sep 12, 2018
To compete successfully in today’s economy, companies from all industries require the ability to deliver software faster, with higher quality, and reduced risk and costs. This is only possible with a modern software factory that can deliver quality software continuously. Yet for most enterprises, testing has not kept pace with modern development methodologies. A new approach to software testing is required: Continuous Testing. In the first session in a series, join product management leadership to gain in-depth insights on how by shifting testing left, and automating all aspects of test case generation and execution, continuous testing, it enables you to deliver quality software faster than ever. Recorded Feb 5 2018 49 mins Presented by Steve Feloney, VP Product Management CA Technologies
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continuous delivery, application delivery, testing, test data management
    
CA Technologies EMEA

Leadership Tips for Attracting, Engaging, and Retaining a Multigenerational Workforce

Published By: TriNet     Published Date: Jul 28, 2015
Download this white paper for best practices on how to better understand and effectively manage a multi-generational workforce.
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leadership tips, best practices, generation x, generation y, baby boomers, traditionalist, finite data facts, business analytics
    
TriNet

B2B Buying Will Never Be the Same

Published By: CEB     Published Date: Sep 04, 2013
B2B buyers are learning on their own and delaying contact with suppliers until late in the purchase. Most B2B marketers are fighting back with thought leadership—but it’s not working. The Challenger Marketing approach helps marketers stand out amongst the noise and more reliably reset the customer’s purchase criteria decisively in their favour.
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content marketing, thought leadership, b2b marketing, demand generation, lead generation
    
CEB

Pardot + Salesforce Dynamic Duo

Published By: Salesforce Pardot     Published Date: Sep 09, 2014
Pardot and Salesforce are complementary tools that really reach their full potential when paired together. Not only can these tools improve marketing and sales alignment, they can also provide greater insight into campaign performance, jumpstart lead generation efforts, and positively impact ROI. If you’re thinking about integrating these two systems, it’s important that you understand the benefits this will provide and the steps that will be required for implementation. So, let’s get started!
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pardot, roi, sales alignment, integration, generation efforts, marketing tool, implementation
    
Salesforce Pardot

The 'Kim Komando Show' Slashes Cloud Storage Costs with Wasabi

Published By: Wasabi     Published Date: Oct 26, 2017
Kim Komando, “America’s Digital Goddess,” is a leading radio host and web entrepreneur. Every month her video-taped three-hour weekly radio show adds 2.8 TB of video content to its extensive playback library. Switching from their current storage solution, a combination of NAS Arrays and Tape Drives, to Wasabi not only generated huge savings it was simpler and faster. Plus, since Cloudberry works seamlessly with Wasabi, the show also enjoys efficient and cost-effective remote data protection. In this Case Study read in detail how the ‘Kim Komando Show’ made the transition to next generation cloud storage.
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data protection, multimedia content, cloud storage, backup, recovery, secondary storage platform
    
Wasabi

The Network Leaders’ Guide to Secure SD-WAN

Published By: Fortinet EMEA     Published Date: Dec 11, 2018
If you’re dealing with the high cost and complexities of delivering reliable wide area connectivity over traditional carrier-based networks, you’re probably considering some form of software-defined wide area networking (SD-WAN). With the variety of constraints that you face, selecting the right SD-WAN solution for your enterprise may require a few compromises. Security, however, should not be one of them. There are various models for combining SD-WAN and network security, but only one that can truly be called “secure SD-WAN.” Fortinet, the most trusted name in network security, has leveraged its industry-leading FortiGate Next Generation Firewall (NGFW) to deliver integrated best-of-breed SD-WAN capabilities. Powered by the new FortiOS 6.0 operating system, SD-WANenabled FortiGate solutions provide the right level of service for every application, while ensuring effective protection from advanced evolving threats across your distributed enterprise.
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Fortinet EMEA
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