lead quality

Results 101 - 125 of 127Sort Results By: Published Date | Title | Company Name

From Priming The Pipeline To Engaging Buyers: The B2B CMO's New Role In Sales Enablement

Published By: InsideView     Published Date: Apr 27, 2015
Advances in automation increase visibility and accountability surrounding lead-to-revenue processes. Despite this, tensions between marketing and sales persist concerning the quality of support that marketing brings to the revenue-production equation. To progress from open hostilities to collaborative détente, CMOs will need to reimagine sales enablement programs and strategy around the journey that spans the customer’s lifetime. This means creating a more interdependent relationship with sales that puts the customer at the center of the conversations that marketing and sales create, talks more about the problems and issues that buyers face, and aligns lead-to-revenue planning and processes around outcome-focused goals.
Tags : 
b2b, lead-to-revenue processes, customer success management, marketing-led communication, buyer's context
    
InsideView

TRUSTe Whitepaper for Business Owners: How Not to Botch Social Media

Published By: TRUSTe     Published Date: Nov 17, 2009
Best Practices, Do's, and Don'ts for Facebook, Twitter, as well as consumer review sites. TRUSTe shares insights into how to engage, interact, market, and reward friends and fans on the top social media platforms. Download to see how you can increase business on social media today.
Tags : 
conversion rates, lead quality, response rates, ecommerce, lead generation, demand generation, conversion rates, privacy, trust, credibility, loyalty, revenue, bookings, sales
    
TRUSTe

Ensure Demand Gen Success: Define Your Ideal Customer

Published By: Jigsaw     Published Date: Mar 15, 2010
One of the great myths in marketing & sales is that generating lots of 'leads' or 'awareness' for a product automatically translates into lots of new business. But quantity does not equal quality. The truth is this: if you don't have a clear denition of who your ideal customer is, why they buy, the language and stories that are meaningful to them, and where they live, you won't find them. Use this worksheet to help.
Tags : 
jigsaw, gen, demand generation, awareness, leads, support, sales, targetingb2b
    
Jigsaw

Do You Really Know Your Customers?

Published By: Act-On     Published Date: Jan 07, 2016
Happy, engaged, and loyal customers lead to a strong business - and more opportunities for growth. Keeping track of customer engagement will set your company up for long-term success. Marketing automation can help you uncover the story of how your customer interacts digitally with your brand, your content, and the people in your company, throughout the entire lifecycle. Our 8-step guide will walk you through the steps needed to build quality, lasting relationships with your customers.
Tags : 
customer engagement, marketing automation, customer lifecycle, crm
    
Act-On

Improving Lead Quality in B2B Search Marketing

Published By: Business.com     Published Date: Jun 03, 2009
Learn the 9 keys to improving the quality of your leads from your B2B search marketing efforts - simply and effectively - with this Business.com whitepaper. Download to learn more today!
Tags : 
business.com, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle, ignite, sales, product, service, pdf, rational, enquiro, search solutions, target audience, seo, search engine, keyword
    
Business.com

2016 Gartner Magic Quadrant for Web Content Management

Published By: Crownpeak     Published Date: Sep 29, 2016
The Gartner Magic Quadrant for Web Content Management (WCM) provides an in-depth analysis of leading vendors, designed to help guide companies that are in the process of evaluating a Web Content Management solution for their business. For the third year in a row, Gartner has recognized Crownpeak as a "Visionary" on its 2016 Magic Quadrant for Web Content Management. The report is an invaluable tool for gaining a better understanding of the industry's leading WCM solutions and their strengths. Crownpeak recently added Digital Quality Management to its platform, making us the only WCM with automated monitoring for flagging errors and inconsistencies. Enjoy a complimentary download on us!
Tags : 
crownpeak, gartner, magic quadrant, web content management, wcm, digital quality management, digital experience management
    
Crownpeak

Best Practices for a Lead Management Strategy

Published By: Act-On     Published Date: Jan 08, 2015
New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top of the marketing funnel. Such strategies emphasize quality, precision, and the increased probability of conversion. When well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert.
Tags : 
marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy, content marketing, marketing strategy
    
Act-On

Overcoming Three Challenges Facing the Direct Marketer

Published By: Offermatica     Published Date: Jan 03, 2007
B-to-B lead generation is a balancing act that requires marketers to balance lead quality with lead quantity and manage competing demands for website real estate. In this white paper, we outline practical approaches Offermatica customers employ to address these challenges.
Tags : 
conversion analysis, content personalization, lead generation
    
Offermatica

IBM-PTC global PLM alliance

Published By: IBM     Published Date: Mar 17, 2009
IBM and PTC, leaders in product development and innovation, are offering joint solutions that combine our expertise and technology to fully support cross-enterprise product development optimization. Together, we enable companies to meet time-to-market, cost-reduction and quality requirements, in an ever-increasing, complex global marketplace.
Tags : 
ibm, ptc, telelogic, product development, product innovation, joint solutions, product lifecycle management plm, return on investment, roi, ptc product development system, pds, windchill plm system, product content, intellectual property, service oriented architecture, soa, enterprise resource planning, erp, service level agreements, slas
    
IBM

Taking Aim at the Bottom Line: 5 Steps to Reduce Telecommunications Expenses

Published By: MBG     Published Date: Aug 21, 2009
Telecommunications expenses are among the largest cost items on the corporate income statement. According to leading industry analysts, many companies can lower their telecommunications costs by 15 percent or more without damaging their service quality. In this white paper, MBG outlines five steps that can lead to these savings.
Tags : 
phone, telecom, telecommunications, phone bill, it spending, cost control, voip, voice over ip, communications, mbg, mgb, return on investment, total cost of ownership
    
MBG

Loud and Clear: SMBs Get the Message About Unified Mobile Communications

Published By: Quocirca     Published Date: Jul 03, 2008
Businesses of all sizes adopt technology to make them more productive, cost effective or flexible and help them compete. Over the years the adoption of tools such as mobile phones, wireless laptops, the internet and email have all been driven by such expectations. Small and mid-sized businesses (SMBs) are often at the forefront as these technologies can give them a lead on their larger competitors. What starts as a useful extra tool or 'competitive edge' soon becomes the accepted norm and a search for improved quality and utility then ensues.
Tags : 
convergence, mobile, wireless, communications, unified communications, quocirca, small business networks, wireless communications
    
Quocirca

Critical Questions to Ask During your Reference Call

Published By: Marketo     Published Date: Nov 04, 2011
Knowing the right questions to ask makes a world of difference when making a purchase. To ensure you make the most out of your reference calls, use this list of valuable questions you should always ask. Topics range from CRM integration, support experience and implementing functions like lead scoring, lead nurturing and data quality.
Tags : 
marketo, reference call, crm integration, white paper, marketing, data quality
    
Marketo

The Definitive Guide to Lead Generation

Published By: Marketo     Published Date: Jun 26, 2015
Download today, and learn how lead generation can fill your sales funnel with qualified, quality leads.
Tags : 
lead generation, marketing, blogging, email marketing, paid programs, optimization, best practices, business intelligence, business management
    
Marketo

Guide to B2B Leads: Ensure the Highest Quality Business Data

Published By: Jigsaw     Published Date: Nov 17, 2010
This white paper will discuss how business owners and salespeople can source the freshest business data and what to look for when choosing a business data provider.
Tags : 
jigsaw, gen, demand generation, awareness, leads, support, sales, targetingb2b, b2b, leads, data leads
    
Jigsaw

How Creating an Online Content Strategy Increases Lead Quantity and Quality

Published By: GoToWebinar     Published Date: Apr 06, 2011
In this eBook, Albee explores the critical role of an online content strategy in increasing the demand for your company's products and solutions.
Tags : 
online content, ardath albee, citrix gotowebinar, marketing content, lead generation
    
GoToWebinar

Building a Business Case for Service Management & Automation

Published By: ServiceNow     Published Date: Apr 19, 2013
As an IT infrastructure and operations (I&O) leader you understand the business and IT impact of service management and automation (SMA). SMA done right will improve staff productivity, increase the quality of services, reduce operational costs, and improve the overall IT organization’s reputation with the business. That is why building the business case to secure funding and executive support for SMA is critical.
Tags : 
roi, it infrastrucutre, service management, automation, productivity, quality of service, customer service, application integration, application performance management, business management, business process automation, business process management, customer interaction service, customer relationship management, customer satisfaction, enterprise software, return on investment
    
ServiceNow

Workload-Optimized Systems For Superior Business Value

Published By: IBM     Published Date: Apr 04, 2013
What is a workload-optimized system? Simply put, it is one that matches architecture to the needs it is purchased for. Systems performance is no longer defined only by the fastest processor or other leading benchmarks, but rather by the ability to deploy new services faster, with higher quality, and within financial objectives. Commoditization has led some to think that financial objectives will lead to Intel-based systems for all uses. In this Advisory, we show that this is not the case, and by way of example, we demonstrate how Power Systems can be less expensive for ongoing operational costs and initial outlay.
Tags : 
business value, processor, new services faster, higher quality, financial objectives, intel-based, commoditization
    
IBM

Managing City Assets: A New Perspective; A New Model; and Transformed Value

Published By: IBM     Published Date: Oct 24, 2013
"The potential to manage assets more efficiently, replace and upgrade them, and exploit them for purposes beyond their initial role, is significant in all cities in today’s world. However, technologies that support asset management in cities are numerous, fragmented and often inadequate. For any individual city agency, the level of cost and effort required to make improvement may seem daunting. This white paper highlights how Capgemini can help cities to become ‘smarter’: It describes how to offer to city agencies a leading practice asset management technical solution provided as-a-Service. This accelerates implementation, substantially removes funding hurdles, ensures an ongoing quality solution and incentivizes cities to migrate from a fragmented, costly and inadequate model to a common leading-edge solution."
Tags : 
city assets, asset managemnet, efficiency, smart city, work management, architecture, real estate management, facilities management, as-a-service, asset investment planning, business intelligence, data integration, business technology, cloud computing, infrastructure, design and facilities, power and cooling, green computing, infrastructure management
    
IBM

DevOps: Enterprise Organizations Newest Best Practices

Published By: CA Technologies     Published Date: Jun 03, 2015
"The research shows DevOps delivers 18% faster time-to-market and 19% better app quality/performance. The application economy is motivating leaders to make critical changes across IT and the business, one of the most significant being the adoption of DevOps. For enterprise IT organizations who need to accelerate delivery of apps and provide customers with higher-quality software, faster, DevOps–with its focus on collaboration across IT domains from development to delivery–is increasingly the answer."
Tags : 
    
CA Technologies

DevOps: Enterprise Organizations Newest Best Practices

Published By: CA Technologies     Published Date: Jun 04, 2015
"The research shows DevOps delivers 18% faster time-to-market and 19% better app quality/performance. The application economy is motivating leaders to make critical changes across IT and the business, one of the most significant being the adoption of DevOps. For enterprise IT organizations who need to accelerate delivery of apps and provide customers with higher-quality software, faster, DevOps–with its focus on collaboration across IT domains from development to delivery–is increasingly the answer.
Tags : 
    
CA Technologies

DevOps: Enterprise Organizations Newest Best Practices

Published By: CA Technologies     Published Date: Jun 04, 2015
The research shows DevOps delivers 18% faster time-to-market and 19% better app quality/performance. The application economy is motivating leaders to make critical changes across IT and the business, one of the most significant being the adoption of DevOps. For enterprise IT organizations who need to accelerate delivery of apps and provide customers with higher-quality software, faster, DevOps–with its focus on collaboration across IT domains from development to delivery–is increasingly the answer.
Tags : 
    
CA Technologies

20 Brands Customers Love: Factors Driving Customer Loyalty in 2018

Published By: CrowdTwist     Published Date: Apr 05, 2018
In 2018, brands should be investing more time and money into fostering customer loyalty. Winning new customers is important to grow a business, but keeping existing customers satisfied and loyal is crucial to a brand’s success. What are the drivers of brand loyalty?What keeps customers coming back? Which brands are leading the pack? In this e-book, we’ll highlight 20 brands that are investing in the brandcustomer relationship to deliver the high-quality products and services that create the exceptional customer experiences that drive loyalty.
Tags : 
customers, optimization, organization, branding, crowdtwist, business
    
CrowdTwist

Quality Management in the Contact Center

Published By: 8x8 Inc.     Published Date: Nov 17, 2016
Effective quality management lets you improve the performance of contact center agents—and deliver the customer experience your business expects. The ICMI Tool Kit: Quality Management in the Contact Center provides valuable tips you can apply to start improving your contact center operations today. Developed by International Customer Management Institute (ICMI), a leader in contact center training and consulting, the tool kit lays out the foundations of an effective quality management program and offers a step-by-step approach to creating an effective program. Then it provides details to help you: • Perform effective coaching using the SAFE coaching framework • Calculate the ROI of your training and coaching investments • Developing a peer mentor program
Tags : 
    
8x8 Inc.

Deliver Better Software Faster with Continuous Testing

Published By: CA Technologies EMEA     Published Date: Sep 07, 2018
To compete successfully in today’s economy, companies from all industries require the ability to deliver software faster, with higher quality, and reduced risk and costs. This is only possible with a modern software factory that can deliver quality software continuously. Yet for most enterprises, testing has not kept pace with modern development methodologies. A new approach to software testing is required: Continuous Testing. In the first session in a series, join product management leadership to gain in-depth insights on how by shifting testing left, and automating all aspects of test case generation and execution, continuous testing, it enables you to deliver quality software faster than ever. Recorded Feb 5 2018 49 mins Presented by Steve Feloney, VP Product Management CA Technologies
Tags : 
continuous delivery, application delivery, testing, test data management
    
CA Technologies EMEA
Start   Previous    1 2 3 4 5 6    Next    End
Search      

Add Research

Get your company's research in the hands of targeted business professionals.