lead quality

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The Definitive Guide to Lead Generation

Published By: Marketo     Published Date: Mar 11, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel
    
Marketo

Die richtigen Preise für CRM: So vermeiden Sie Kostenfallen

Published By: SugarCRM     Published Date: Feb 21, 2014
Bei der Entscheidung für ein CRM-System ist es wichtig, sicherzustellen, dass keine versteckten Zusatzgebühren oder extra Kosten anfallen, die Einfluss auf den Return on Investment haben. Die Analyse zeigt die Gesamtbetriebskosten von ier führenden CRM-Lösungen für das mittlere Marktsegment.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
SugarCRM

Erschließung des vollen CRM-Potenzials durch das Individuum

Published By: SugarCRM     Published Date: Feb 21, 2014
Customer Relationship Management Software wird seit über 20 Jahren von Organisationen jeder Art und Größe genutzt. Allerdings entfalten nur wenige davon das wahre Potenzial von CRM. Erfahren Sie, wie CRM mit dem Fokus auf das Individuum Ihr gesamtes Geschäft transformieren kann.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
SugarCRM

CRM's Dirty Little Secret: How to Avoid CRM Sticker Shock

Published By: SugarCRM     Published Date: Jan 27, 2014
When making a CRM decision, it is important to ensure your deployment will not be hit with hidden fees or other extra costs that reduce the return on investment. This study reveals the total cost of ownership (TCO) among the three leading midmarket CRM solutions.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
SugarCRM

SugarCRM In-Depth Case Study: Redglaze Group

Published By: SugarCRM     Published Date: Jan 27, 2014
What if you could give everyone that touches customers an indispensable tool that optimizes business process, removes data silos and makes customer interaction extraordinary? See how Redglaze Group uses Sugar to give individuals access to critical data, optimize processes and improve efficiencies.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
SugarCRM

Delivering the true potential of CRM through the individual

Published By: SugarCRM     Published Date: Jan 27, 2014
Customer relationship management software has been used by organizations of all types and sizes for over 20 years. However, few have managed to tap into the true potential of CRM. Learn how the power of CRM for the individual can transform your entire business.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
SugarCRM

Detaillierte SugarCRM Case Study: Redglaze Group

Published By: SugarCRM     Published Date: Jan 27, 2014
Was wäre, wenn Sie für jeden Mitarbeiter mit Kundenkontakt ein unverzichtbares Werkzeug hätten, das Prozesse optimiert, Datensilos beseitigt und Kundeninteraktionen außergewöhnlich macht? Sehen Sie, wie Sugar für Redglaze wichtige Daten zugänglich macht, Prozesse optimiert und die Effizienz erhöht.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
SugarCRM

‘A Little Extra Service’ Raises Customer Satisfaction and Lowers Costs

Published By: Oracle     Published Date: Jan 16, 2014
You need an answer fast. You searched online and almost got the answer, but require a little more information without having to call someone. What do you do?
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
Oracle

‘A Little Extra Service’ Raises Customer Satisfaction and Lowers Costs

Published By: Oracle     Published Date: Jan 16, 2014
You need an answer fast. You searched online and almost got the answer, but require a little more information without having to call someone. What do you do?
Tags : 
crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
Oracle

‘A Little Extra Service’ Raises Customer Satisfaction and Lowers Costs

Published By: Oracle     Published Date: Jan 16, 2014
You need an answer fast. You searched online and almost got the answer, but require a little more information without having to call someone. What do you do?
Tags : 
crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
Oracle

Midmarket CRM Vendor Cost Comparisons

Published By: SugarCRM     Published Date: Dec 05, 2013
When making a CRM decision, it is important to ensure your deployment will not be hit with hidden fees or other extra costs that reduce the return on investment. This study reveals the total cost of ownership (TCO) among the four leading midmarket CRM solutions.
Tags : 
crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
SugarCRM

A Little Extra Service Raises Customer Satisfaction and Lowers Costs

Published By: Oracle     Published Date: Nov 27, 2013
You need an answer fast. You searched online and almost got the answer, but require a little more information without having to call someone. What do you do? Fortunately, in today's customer service world, there are options. Download this White Paper for more information.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
Oracle

Benefits of Web Self-Service

Published By: Oracle     Published Date: Nov 27, 2013
According to Forrester, 72% of customers prefer using a company’s Website to answer their questions. But only 52.4% find the information they need online. Customers want to solve their issues quickly and easily on the Web. When they can, they are likely to buy more, with 88% saying they will increase their spending. Download this White Paper for more information.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
Oracle

Knowledge Management: 5 Steps to Getting It Right the First Time

Published By: Oracle     Published Date: Nov 27, 2013
Today customers look to engage with organizations through an increasing number of channels – and expect more from every customer service and support experience. As a result, connecting customers quickly and efficiently with the information they need has become doubly important: both as a means to reduce service costs in a harsh economic climate, and as a key battleground in the drive to establish competitive differentiation and edge.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
Oracle

A Little Extra Service Raises Customer Satisfaction and Lowers Costs

Published By: Oracle     Published Date: Nov 27, 2013
You need an answer fast. You searched online and almost got the answer, but require a little more information without having to call someone. What do you do? Fortunately, in today's customer service world, there are options. Download this White Paper for more information.
Tags : 
crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
Oracle

Benefits of Web Self-Service

Published By: Oracle     Published Date: Nov 27, 2013
According to Forrester, 72% of customers prefer using a company’s Website to answer their questions. But only 52.4% find the information they need online. Customers want to solve their issues quickly and easily on the Web. When they can, they are likely to buy more, with 88% saying they will increase their spending. Download this White Paper for more information.
Tags : 
crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
Oracle

How to Socially Enable Your Contact Center

Published By: Oracle     Published Date: Nov 27, 2013
Social-enabled customer service requires three primary capabilities. The capability to: 1. Listen and Respond: Treat Social Media as an Integrated Interaction Channel Most social-enabled contact centers are at the early adopter stage, attempting to “bolt on” social media as a side process. Many are experiencing inconsistent customer experiences, higher costs and negligible return on investments. Download this White Paper for more info.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
Oracle

Managing A Smooth Marketing Automation Software Implementation

Published By: Oracle     Published Date: Nov 21, 2013
If you've neglected the advantages of marketing automation software because you think implementation will be complex, read this.
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zenithoptimedia, oracle, eloqua, software implementation, marketing automation, aligning sales and marketing processes, system integration, crm system
    
Oracle

Why Marketing Automation? An IT Professional's Guide

Published By: Oracle     Published Date: Nov 21, 2013
Modern enterprise businesses need the right IT tools to engage customers online and keep them engaged until they buy. In short, they need marketing automation software.
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zenithoptimedia, oracle, eloqua, software implementation, marketing automation, aligning sales and marketing processes, system integration, crm system
    
Oracle

Avoid these Common Pitfalls when Choosing a Cloud CRM

Published By: SugarCRM     Published Date: Nov 20, 2013
Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at scale, especially if you select the wrong vendor. Understand how to make the smart choice for your CRM solution in this informative eBook.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
SugarCRM

Driving Successful HR Leadership: Talent Management’s Role in Core Business Strategy

Published By: Oracle     Published Date: Nov 13, 2013
Being responsible for one-third of a business’ success already puts HR in a critical role. But it’s not just about finding the best people—it’s about finding the best people, at the lowest cost, with the lowest possible attrition and the best possible performance. And it’s about guiding your executive team to the right decisions using the language they understand best: numbers. Talent management—covering everything from recruiting and compensation to ongoing education and retention—has traditionally been managed in silos, with a series of disparate systems and disconnected processes and reports. In today’s data-driven world, CEOs demand more. This new study conducted by HR.com explores what’s working for organizations today and the biggest gaps to fill.
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zenithoptimedia, oracle, successful hr leadership, talent management, core business strategy, human resources, transactional to strategic, financial decisions
    
Oracle

Driving Successful HR Leadership: Talent Management’s Role in Core Business Strategy

Published By: Oracle     Published Date: Nov 01, 2013
Being responsible for one-third of a business’ success already puts HR in a critical role. But it’s not just about finding the best people—it’s about finding the best people, at the lowest cost, with the lowest possible attrition and the best possible performance. And it’s about guiding your executive team to the right decisions using the language they understand best: numbers. Talent management—covering everything from recruiting and compensation to ongoing education and retention—has traditionally been managed in silos, with a series of disparate systems and disconnected processes and reports. In today’s data-driven world, CEOs demand more. This new study conducted by HR.com explores what’s working for organizations today and the biggest gaps to fill.
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zenithoptimedia, oracle, successful hr leadership, talent management, core business strategy, human resources, transactional to strategic, financial decisions
    
Oracle

Managing City Assets: A New Perspective; A New Model; and Transformed Value

Published By: IBM     Published Date: Oct 24, 2013
"The potential to manage assets more efficiently, replace and upgrade them, and exploit them for purposes beyond their initial role, is significant in all cities in today’s world. However, technologies that support asset management in cities are numerous, fragmented and often inadequate. For any individual city agency, the level of cost and effort required to make improvement may seem daunting. This white paper highlights how Capgemini can help cities to become ‘smarter’: It describes how to offer to city agencies a leading practice asset management technical solution provided as-a-Service. This accelerates implementation, substantially removes funding hurdles, ensures an ongoing quality solution and incentivizes cities to migrate from a fragmented, costly and inadequate model to a common leading-edge solution."
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city assets, asset managemnet, efficiency, smart city, work management, architecture, real estate management, facilities management
    
IBM

Learn the Importance of Having an Employee Talent Development Strategy

Published By: Sage     Published Date: Oct 17, 2013
See why employee training and development programs are essential for achieving a number of business objectives and see how training will lead to higher-quality work and increased productivity.
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employee engagement, training, workplace training, company culture, learning platforms
    
Sage
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