local marketing

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Honda Success Story

Published By: Adobe     Published Date: Nov 07, 2013
Honda uses Adobe Social to effectively engage European fans of cars, motorcycles, robots, jets, and other inventive products through a single, coordinated effort
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adobe, honda motor, social media, brand governance, aodbe social, inventive products, coordinated effort, social communities, targeted experiences, using resources effectively, coordinate marketing campaigns, social media management platform, localized apps, international blockade, global campaign coordination, social analytics, local marketers, digital marketing, targeting publishing, social media quality
    
Adobe

Return on Marketing Investment for Healthcare Providers

Published By: Evariant     Published Date: Sep 07, 2016
Marketers face a unique challenge to allocate resources across a variety of tactics to target key audiences that need their product or service – with limited information on what combination of products or services will have the optimum impact, which target audience members are ideal fits, and what allocations will provide the best return on investment to the organization. Healthcare has its own myriad of challenges, including many local, regional, and national options for consumers, service line variations, and disparate demographics. The good news is that there is an emerging understanding of digital and multichannel marketing, and ample opportunity to define best practices, systematically calculate marketing effectiveness and return on marketing investment (ROMI), and use technology and data to create great business outcomes.
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evariant, multi-channel marketing, hospital, patient engagement, digital marketing
    
Evariant

IHR Guide Für Saisonales Location Marketing

Published By: Uberall     Published Date: Apr 12, 2019
Die wichtigsten kommerziellen Feiertage für Ihren Marketing-Kalender Location-Marketing-Taktiken für die Feiertage Expertentipps, mit denen Sie sich von Ihren Mitbewerbern abheben können Überblick über die neuesten Location-Marketing-Tools und -Technologien
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listings, engage, uberall, industry insights, google my business, location marketing, local seo, local search, seasonal marketing, location pages, local listings, holiday guide, saisonales marketing
    
Uberall

Comment Le Retail Peut-il Séduire Le Consommateur Digital ?

Published By: Uberall     Published Date: Apr 12, 2019
La puissance du marketing digital local au service de vos magasins
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uberall, retail, location marketing, marketing digital local, shopping digital, local marketing cloud
    
Uberall

Online-to-Offline Marketing: Tracking and Measuring Store Visits For Multi-Location Businesses

Published By: Location3     Published Date: Aug 31, 2018
When we released our first white paper in February 2015 discussing the ways multi-location businesses were using online media to drive in-store visits, most of the strategic opportunities being leveraged by marketers revolved around using things like promotional coupons, beacons and other tactics. While those methods certainly provided incremental lift in in-store traffic and revenue, there existed a number of gaps in connecting online data associated with promotional efforts, to data that indicated a customer actually converted offline at a business location. At press time for our original “online-to-offline” white paper, digital industry giants were still very much in the early stages of evaluating data points that signified offline customer conversions. Many of these “conversions” were somewhat implied (i.e. Clicks on “Get Directions” link), while others were a bit more reliable in signifying in-store visits and purchases made by consumers (i.e. downloadable coupon redeemed in-store
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marketing, local marketing, franchise, franchisor, digital marketing, online to offline, multi-location businesses, store visits, cross channel analytics
    
Location3

Location 3 + LOCALACT Franchise Growth Playbook

Published By: Location3     Published Date: Aug 31, 2018
About $3.7 trillion is spent annually in consumer purchases in the United States, according to Deloitte. But it’s often forgotten that only 8% of that is spent on e-commerce. This means that offline brick-and-mortar spending is where the true scale occurs. In order to support consistent franchise growth for your business, digital strategies must be designed to impact every stage of the franchising life cycle.
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marketing, local marketing, franchise, franchisor, digital marketing
    
Location3

Franchise Paid Search Location3 – 2018 Client Case Study Mountain Mike’s Pizza

Published By: Location3     Published Date: Sep 04, 2018
Location3 client Mountain Mike’s Pizza and their franchisees face significant competitive challenges when advertising on Google, which ultimately requires the need to be both incredibly efficient with campaign setup and incredibly precise when managing bids and local budgets. A quick Google keyword search for “pizza near me” in Mountain Mike’s home state of California yields over 58,000,000 results (“pizza delivery” yields 56,000,000) and often features a predictable set of ad results from industry giants like Domino’s and Pizza Hut, among others. Suffice it to say that buying “pizza”-related terms in AdWords can get incredibly expensive, incredibly quickly, if a local franchisee’s budgets and bids are not managed with precision. When you combine that fact with limited location-level advertising budgets, our team atLocation3 was presented with a significant challenge in helping Mountain Mike’s Pizza generate increases in customer pizza orders while simultaneously ensuring that ad spen
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marketing, local marketing, franchise, franchisor, digital marketing, multi-location businesses, mountain mike's pizza, paid search, us search awards, adwords, doubleclick
    
Location3

Integrating On-Site & Offsite Local SEO Strategy for Maximum Organic Search Performance 2019

Published By: Location3     Published Date: Feb 07, 2019
Each Location3 partner receives this customized approach as we work through the Local Search Roadmap, resulting in hyper-local optimizations targeting local consumers and queries. These efforts combine to increase online customer conversions and on-offline customer visits to your business.
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marketing, local marketing, franchise, franchisor, digital marketing, local seo, local organic search, online visibility
    
Location3

How incremental Ad Budgets Contributed Significant Lift in Local Advertiser ROI 2019

Published By: Location3     Published Date: Feb 07, 2019
In our experience as franchise marketers, Local Ad Fund dollars provide a solid foundation for paid search campaigns that drive consistent, high quality-low cost, leads. However many franchisees and local business owners could be doing more to support established corporate search marketing campaigns, ultimately capturing the maximum search interest for their services within their markets, driving increased local revenue.
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marketing, local marketing, franchise, franchisor, digital marketing, local store revenue, franchise paid search
    
Location3

How to Centralize Your Franchise Marketing & Increase Your Revenue 2019

Published By: Location3     Published Date: Feb 07, 2019
Roughly five years ago, an industry shift occurred in franchising that saw many franchisers and their respective marketing teams hire multiple agencies, partners and vendors to conduct various marketing programs on their behalf.
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marketing, local marketing, franchise, franchisor, digital marketing, multi-location businesses, franchise marketing, in-store revenue
    
Location3

Local Business Listing Management - Case Study

Published By: Location3     Published Date: Feb 07, 2019
Your Local Business Listings are part of the foundation of your online presence. Ensuring that all of your brick-and-mortar business locations are accurately represented on directories like Google My Business, Facebook Places, Bing Places, Apple Maps and more requires a hands-on, managed approach to local data optimization.
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marketing, local marketing, franchise, franchisor, digital marketing, multi-location businesses, local business listings, listing management, store visits
    
Location3

What to think about when ordering printed material in the BRIC countries

Published By: Gelato     Published Date: Jul 02, 2018
Operating across multiple countries is complex, as is shipping printed material. When our customers shared their stories with us, we knew we needed to act. In April 2017, Gelato entered each BRIC country. By establishing legal entities and print partners within Brazil, Russia, India, and China, Gelato gives customers an easy way to get printed material to colleagues and customers within those borders. The specific considerations in each BRIC country are numerous and often cumbersome. And who better to share insights on the state of local printing than the Gelato country managers on the ground? This ebook is for global enterprises than need to get prints in the BRIC countries, for those that are considering starting up sales and marketing operations in the regions for the first time, and also for domestic businesses that simply want to improve their local print processes.
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Gelato

The New Customer Journey: How Local Advocacy Drives Sales

Published By: Bazaarvoice     Published Date: Aug 05, 2014
The local consumer decision journey has changed. This step-by-step guide will show you how to connect with local consumers to improve visibility, gain control of your reputation, and drive more local leads and sales.
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bazaarvoice, customer, local advocacy, sales, online discovery, local marketing
    
Bazaarvoice

Customizing Local Retail Marketing While Retaining National Branding

Published By: Madden Communications     Published Date: Sep 28, 2017
In order for brand promotion activated at retail by POP materials to succeed, it must drive sales. However, retail activation materials aligning with and supporting your national brand are just as important. Many marketers fail at this due to a lack of reliability, effectiveness and value. In this white paper you’ll learn about: • Reinforcement of your brand • Faster speed-to-market • Improved quality & consistency • Cost savings Increasing efficiency
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Madden Communications

Local Marketing Automation

Published By: Gleanster Research     Published Date: Oct 22, 2013
This Deep Dive analyst insight from Gleanster research explores what local marketing automation is and why is it unique & different from traditional campaign execution tools.
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Gleanster Research

What is Local Marketing Automation & Why is it Critical to Distributed Marketers

Published By: Gleanster Research     Published Date: Oct 22, 2013
This Deep Dive from Gleanster research will explore why some marketing technologies may not be the best solution for distributed marketers and how an merging class of technology called “local marketing automation” is enabling corporate marketing to oversee brand consistency and simultaneously give local marketers autonomy and control over communications to their local target audiences.
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Gleanster Research

Campaign Management Technology for a Distributed Marketing Function

Published By: Gleanster Research     Published Date: Oct 26, 2013
This Deep Dive research study from Gleanster explores how Top Performing organizations are using a new class of multi-channel campaign management technology called "local marketing automation" to empower local / regional marketers with marketing technology while simultaneously maintaining corporate control over the brand.
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Gleanster Research

Managing Global Web Sites

Published By: SDL Web Content Management Solutions     Published Date: Jan 22, 2010
Organizations face many challenges when creating a constellation of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local culture. Creating truly localized Web sites can be a daunting process, in which corporate and local marketing teams need to work together to provide relevant information to many different target audiences.
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sdl tridion, a/b, crm, ecm, blueprinting, flysn, wcm, dam, wcm, web content management, multisite functionality, network architecture, network management, content management
    
SDL Web Content Management Solutions

Understanding the Powerful Voice of the Consumer

Published By: Uberall     Published Date: Oct 08, 2018
One of the great advantages of the digital age is the vast amount of information and opinions that consumers are exposed to when making a buying decision. This gives enormous exposure to businesses, whether in a positive or negative way. With this significant increase in information, unbiased and authentic customer reviews become increasingly important to both consumers and businesses. There is a wide choice of rating portals and review platforms, that specialize in all types of industries and services.
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consumer, digital, information, portals, services, local marketing, consumer sentiment, reputation management
    
Uberall

10 Things That Make A Great Store Locator

Published By: Uberall     Published Date: Oct 08, 2018
Your store locator is a critical component on your website; it’s the moment of truth when an online shopper becomes and offline customer. And while it may seem like a simple tool, there are several key factors that will transform the user experience from functional to best-in-class. See how you can optimize this key aspect of your customer journey.
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store, locator, experience, optimize, local marketing, customer journey
    
Uberall

Your Local Customers Are Talking About You

Published By: Uberall     Published Date: Oct 08, 2018
Research shows that today’s in-store purchases tend to begin and end online. Even ready-tobuy consumers research online for nearby stores, go in-store to buy, and often leave a review about their experience. In turn, those reviews influence the purchasing decisions of your future customers. This makes it crucial for businesses to have a voice in those conversations, monitoring and responding to reviews and comments.
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customer, store, consumer, business, read-to-buy, local marketing, reputation management
    
Uberall

7 Ways To Win More Mobile Shoppers

Published By: Uberall     Published Date: Oct 08, 2018
Did you know that for 88% of shoppers, the first step to a local purchase is often an online search? If you want customers to find you, you must have a consistent, rich and engaging online brand that is equally optimized for both desktop and mobile SEO, and that contains long tail keywords for voice search assistants like Siri, Alexa, Cortana, and Google Voice. Be sure to claim and regularly maintain your listings for every widely used portal and social site, and create a separate locator page for every single location—so that you show up at the top of all local searches.
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mobile, shoppers, customers, seo, uberall, local marketing, location marketing, near me searches
    
Uberall

How To Attract & Win Mobile Shoppers

Published By: Uberall     Published Date: Oct 08, 2018
A few years ago many pundits were ringing the death knell for brick and-mortar stores. Shops— and even walk-in services—they told us, would soon be eclipsed and pushed out by the massive online giants. No one would be shopping in the real world anymore. They couldn’t have been more wrong.
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mobile, shoppers, services, uberall, local marketing, location marketing, near me searches
    
Uberall
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