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7 Myths About Online Reviews

Published By: Trustpilot     Published Date: Nov 13, 2014
Concerns about online reviews are invariably based on misconceptions that don't hold up when faced with reason. This whitepaper lists some of the most common myths holding businesses back from embracing the true power of online reviews.
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trustpilot, online reviews, customer feedback, customer service, reviews, sales, customer interaction service, customer satisfaction, ebusiness, marketing automation, sales automation, collaborative commerce, customer experience management
    
Trustpilot

A lot of what you know about email marketing could be wrong!

Published By: eDataSource     Published Date: Jan 05, 2015
There is a lot of email-marketing advice floating around out there. And, frankly, a lot of it is bad. Hunches and conventional wisdom DO NOT drive sound marketing decisions. Data does. And the fresh the data, the BETTER!
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email marketing, email competitive information, informative marketing, email competitive profile
    
eDataSource

Get the C-Suite Collaboration eBook

Published By: PGi     Published Date: Mar 09, 2016
If marketing is anything like it is portrayed on television, your job would be to show up at your ad agency, give the thumbs up (or down) to the creative and media plan, and then go out for a fancy dinner with lots of cocktails.
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PGi

Ready, Set, Send: Marketing Automation and the Customer Lifecycle

Published By: Bronto     Published Date: Aug 14, 2014
Much like running a marathon, building a successful marketing program takes dedication, patience, training and a lot of stamina. These things don’t happen overnight, especially if your current email program is a tad out of shape. So how do you get your current email program to “feel the burn” and transform into the polished, strong performer you want it to be? This 4-part white paper series will take you through each step in the process, acting as the personal trainer that will whip your triggered email program back into shape, through smarter customer engagement and use of automation.
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marketing automation, triggered emails, customer engagement, email marketing program
    
Bronto

Ensure Demand Gen Success: Define Your Ideal Customer

Published By: Jigsaw     Published Date: Mar 15, 2010
One of the great myths in marketing & sales is that generating lots of 'leads' or 'awareness' for a product automatically translates into lots of new business. But quantity does not equal quality. The truth is this: if you don't have a clear denition of who your ideal customer is, why they buy, the language and stories that are meaningful to them, and where they live, you won't find them. Use this worksheet to help.
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jigsaw, gen, demand generation, awareness, leads, support, sales, targetingb2b
    
Jigsaw

How to Simplify PCI DSS Compliance with AlienVault USM

Published By: AlienVault     Published Date: Mar 30, 2016
Demonstrating compliance with PCI DSS is far from a trivial exercise. Those 12 requirements often translate into a lot of manual and labor-intensive tasks, along with the need to access data and reports from many different systems and tools. Watch this technical demo to learn how AlienVault can simplify PCI DSS compliance and improve your overall security posture. You'll learn: • Common PCI DSS compliance challenges • Questions to ask as you plan and prepare • Core capabilities needed to demonstrate compliance • How AlienVault Unified Security Management simplifies compliance
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AlienVault

Transitioning from Managed Services to Managed Security

Published By: AlienVault     Published Date: Oct 20, 2017
Transitioning from MSP to MSSP is a well-trodden path and there are a lot of best practices to increase chances of success. Success is due to people, processes, and tech in equal proportions. Generally, new MSSPs should pick a core set of competencies and branch outward from there. In this white paper, Garrett Gross, Director of Field Enablement, AlienVault and Tim Foley, Sr. Manager of Information Security, Dataprise discuss the current state of the market for MSSPs and best practices for new MSSPs.
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AlienVault

Unlocking PR's Potential with Content Marketing

Published By: Meltwater     Published Date: Apr 13, 2016
Chances are, you’ve already seen a lot of buzz around content marketing and its effectiveness as a marketing tactic. But what exactly is content marketing?
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marketing, content marketing, best practices, business optimization, public relations, communications
    
Meltwater

The Blended Attribution Playbook

Published By: AdRoll     Published Date: Jul 11, 2017
Nothing is more top of mind for marketers than attribution. It’s a complex topic, and there are lots of questions. Should you measure only the first click, or the last click? Should you also measure views? Should you combine view measurement with click measurement? How long should you wait to give credit to user activity? In this whitepaper, we examine the history of attribution models and dive deep into AdRoll platform data, third-party research, and advertiser survey data to make the case for marketers to adopt a blended attribution model, one that combines both ad views and clicks. Attribution is critical to marketing success because nothing has a bigger influence on evaluating results than how you measure the impact of your advertising. And in the digital paradigm, almost everything is measurable. When we surveyed our customers, we heard this point loud and clear. Of the 1,050 marketers we spoke to in our 2016 State of the Industry Report, 84% believe attribution is critical or ver
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attribution, adroll, performance marketing, advertising
    
AdRoll

Five Steps to Successful Prospecting With Permission

Published By: Synchronicity Marketing     Published Date: Mar 26, 2007
Since most marketers know a lot more about their customers than their non-customers, there are many unanswered questions when it comes to prospecting with email. Download this white paper to learn the five most important steps to successful prospecting with permission email.
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email marketing, database and list managers, landing pages, list rentals, database marketing, synchronicity marketing, permission email
    
Synchronicity Marketing

Case Study: AFS Increased Sales By 89% Using Engine Ready AdPilot

Published By: Engine Ready     Published Date: Jun 05, 2007
In its quest to continue increasing market share, American Financial Services (AFS) began to realize the importance of a solid analytics package to help develop and track a list of targeted keywords in several pay-per-click search engines. Additionally the highly competitive nature of their most popular keywords was creating a considerable marketing challenge.
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pay per click, search engine marketing, web analytics, online marketing, web marketing, internet marketing, ppc, sem, engineready, engine ready
    
Engine Ready

SEO vs. PPC - The Final Round

Published By: Engine Ready     Published Date: Jun 03, 2008
As an online marketer, what keeps you up at night? For a lot of us, it's the debate over whether to invest our limited promotional budget into SEO or PPC to achieve the highest conversion and average order value. Learn which traffic source provides the highest converting and largest spending customers.
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engine ready, engineready, ppc, pay per click, pay-per-click, seo, search engine, search engine optimization
    
Engine Ready

Email Frequency: How Relevancy Tactics Changed the Rules

Published By: AppSense     Published Date: May 02, 2008
Email marketing provides a lot more flexibility as the delivery schedule isn't dependent on outside factors. However, just because email gives you instant access to your subscribers doesn't mean you can email them impulsively or impetuously. Your emails must follow a plan that is as well thought-out and deliberate as all of your other marketing initiatives in order to remain effective.
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marketing plan, email marketing, email marketing plan, email strategy, loyalty, email frequency, listrak
    
AppSense

Achieve Your Team Goals With Collaborative Ease: IBM Lotus Quickr

Published By: IBM     Published Date: Mar 11, 2008
Regardless of what department you work in, it is business critical to ensure that your team members have easy and ready access to the latest information and project team members. Whether you work in sales, marketing, human resources, research and development, or any other functional area, you need a centralized virtual place where all of your team members can collaborate in realtime, share ideas and documents and be more productive online.
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ibm, corporate portal, portal, portals, ep campaign, collaboration, corporate portals, document management, information management, intranets
    
IBM

Creating Higher Physician and Patient Satisfaction Using Online Channels

Published By: IBM     Published Date: May 30, 2008
View to this webcast and learn how Memorial Health System, a 500-bed hospital system in Colorado Springs, Colorado, has recently implemented a portal strategy based on IBM WebSphere Portal and Lotus Web Content Management that allows them to quickly and securely provide online capabilities for their external and internal user constituencies.
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hospital, portal, corporate portal, collaboration, ibm, websphere, ibm ep, ep campaign, customer satisfaction, customer service, customer experience management
    
IBM

Innovation Through Collaboration with Lotus Notes

Published By: IBM     Published Date: May 30, 2008
Collaboration. It is the critical element to success and IBM Lotus software is at the forefront. With collaborative innovations that enable users to work the way they want to, Lotus software offers a compelling portfolio that is based on open, integrated and secure solutions.
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collaboration, web 2.0, ibm, ibm ep, ep campaign, knowledge management
    
IBM

Simplify Your Desktop

Published By: IBM     Published Date: May 30, 2008
Lotus Notes software helps you access information more easily, work more productively and collaborate more effectively than ever before. It is a collaborative business tool that supports your ability to focus on what matters most to your business: innovation.  It achieves this through innovative functionality and an intuitive, compelling user experience.
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collaboration, web 2.0, ep campaign, ibm, ibm ep, knowledge management, desktop management
    
IBM

The Top 10 Reasons To Choose IBM Collaboration

Published By: IBM     Published Date: May 30, 2008
People drive your business. Whether you are a customer, supplier, owner, or employee, it is cultivating and maintaining those people relationships within and beyond your company that determine how well you will fare in the marketplace. This is why IBM knows that it is important that you have ultimate choice and flexibility to work the way you want.
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ibm, ep campaign, ibm ep, collaboration, relationship management, information management, desktop management, lotus notes, lotus, knowledge management
    
IBM

Lotus Connections Reinvigorates the Community of Business

Published By: IBM     Published Date: May 30, 2008
The productivity and bottom line of most businesses have benefited greatly from the increasing pace and pervasiveness of technological support. In the process, the community that characterizes and supports businesses of all sizes has been given short shrift. In this Clipper Group paper, read about IBM Lotus connections, the tool that will help your team to collaborate as efficiently as possible.
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ibm, ep campaign, ibm ep, productivity, lotus, lotus connections, desktop management, collaboration, knowledge management
    
IBM

Beyond Converged Networks: Driving User Productivity Through Unified Communication and Collaboration

Published By: IBM     Published Date: May 30, 2008
Unified communications and collaboration strategies can help organizations deliver a user experience that brings together communications and collaboration silos across and beyond traditional business boundaries. This paper reviews how by providing users with a single, integrated experience across both business applications and communications and collaboration tools, organizations can cultivate more dynamic and flexible business systems.
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unified communication, unified communications, collaboration, lotus, lotus notes, ibm ep, ep campaign, ibm, knowledge management, business integration, productivity
    
IBM

See Why Small and Mid-Sized Companies Are Doing Things Quickr

Published By: IBM     Published Date: Sep 23, 2008
To stay ahead of the competition, companies depend on partnering and collaboration solutions that leverage the capabilities of suppliers, partners and customers. In this webcast you'll see how IBM Lotus Quickr 2.0 can transform the way everyday business content, like documents and rich media, can be shared to make a more effective collaboration team.
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collaboration, ibm, ibm mmdg, mmdg, collaborative commerce, document management, productivity, quickr, smb, small business, soho
    
IBM

Manage Web content by integrating IBM software with your existing systems

Published By: IBM     Published Date: Jan 13, 2009
The rapid growth of Web-based initiatives means organizations need to manage large amounts of targeted data. Existing enterprise content management (ECM) systems can be integrated with IBM Lotus Web Content Management software to help align accurate information with the people who affect your business. This white paper explains how.
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ibm, web content management, enterprise content management, ecm, ibm lotus, knowledge management, enterprise applications, application integration, enterprise software, content management system
    
IBM

IBM Lotus Sametime: Real-time, Right now

Published By: IBM     Published Date: Mar 04, 2009
IBM Lotus Sametime: Real-time. Right now. Forces like Globalization and Converging Technologies require today’s mobile, distributed workforce to use the latest unified communications and collaboration technology to stay connected and keep everyone on the same page.
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ibm lotus sametime, globalization, converging technologies, mobile, unified communication, plug and play, software development, wireless, wireless application software, wireless infrastructure, web development
    
IBM

IBM Case Study: Collaboration through Lotus

Published By: IBM     Published Date: Mar 04, 2009
Nutra-Flo case study that shows cost reduction and increased productivity - team members can carry this capability with them on mobile devices, so they can stay connected with colleagues via instant messaging even when in the field. Lotus Sametime Web conferencing, Nutra-Flo can save travel costs to the Asia Pacific region. Web conferencing allows us to stay in touch with partners around the world without being there in person.
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ibm, lotus software, nutra-flo, cost reduction, web conferencing, lotus sametime, instant messaging, mobile communication, collaboration, rss, blogging, lotus notes, domino 8, wireless, wireless communications, wireless messaging, video conferencing
    
IBM

IBM Lotus Complete Collaboration Express Starter Pack

Published By: IBM     Published Date: Mar 04, 2009
IBM Lotus Complete Collaboration Starter Pack
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networking, software development, network management
    
IBM
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