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Addressing customer analytics with effective data matching

Published By: IBM     Published Date: Jul 26, 2017
With the advent of big data, organizations worldwide are attempting to use data and analytics to solve problems previously out of their reach. Many are applying big data and analytics to create competitive advantage within their markets, often focusing on building a thorough understanding of their customer base. High-priority big data and analytics projects often target customer-centric outcomes such as improving customer loyalty or improving up-selling. In fact, an IBM Institute for Business Value study found that nearly half of all organizations with active big data pilots or implementations identified customer-centric outcomes as a top objective (see Figure 1).1 However, big data and analytics can also help companies understand how changes to products or services will impact customers, as well as address aspects of security and intelligence, risk and financial management, and operational optimization.
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customer analytics, data matching, big data, competitive advantage, customer loyalty
    
IBM

Engineered for the Cloud

Published By: Oracle PaaS/IaaS/Hardware     Published Date: Jul 25, 2017
"Oracle SPARC systems are engineered from the cloud and provide customers with effortless security, breakthrough efficiency, and straightforward simplicity. “Cloud is the way to go and we try to deliver that in the form of a platform that you can rely upon, that can scale, scale massively, scale reliably. The thing about SPARC in contract to other chips is the software that runs on it is highly reliable. You can heat it, you can beat it, you can give it a lot of load, but it doesn’t break, it just keeps running.”
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Oracle PaaS/IaaS/Hardware

The Blended Attribution Playbook

Published By: AdRoll     Published Date: Jul 11, 2017
Nothing is more top of mind for marketers than attribution. It’s a complex topic, and there are lots of questions. Should you measure only the first click, or the last click? Should you also measure views? Should you combine view measurement with click measurement? How long should you wait to give credit to user activity? In this whitepaper, we examine the history of attribution models and dive deep into AdRoll platform data, third-party research, and advertiser survey data to make the case for marketers to adopt a blended attribution model, one that combines both ad views and clicks. Attribution is critical to marketing success because nothing has a bigger influence on evaluating results than how you measure the impact of your advertising. And in the digital paradigm, almost everything is measurable. When we surveyed our customers, we heard this point loud and clear. Of the 1,050 marketers we spoke to in our 2016 State of the Industry Report, 84% believe attribution is critical or ver
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attribution, adroll, performance marketing, advertising
    
AdRoll

5 Security Tips to Help You Work on Your Personal Device (Healthcare)

Published By: Citrix ShareFile     Published Date: Jul 11, 2017
Patients come with lots of paperwork. The ability to securely access it on your smartphone or laptop could be a game-changer. But can your personal devices ever be secure enough to manage PHI? Surprisingly, this informative whitepaper shows that, with the right preparation, using your personal device can actually help you keep your organization more secure. Why data encryption is often easier to adopt as part of a cloud initiative What top security threat your employees are less susceptible to on personal devices How to manage device updates and passwords for the greatest protection
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healthcare, mobility, data security, security tips, personal device
    
Citrix ShareFile

Board Portal Buyer's Guide: Five Essential Qualities

Published By: Diligent     Published Date: Jul 10, 2017
You may already know what a board portal is. You Probably know that paper is heavy and hackers are a risk, and by now, you know there are multiple vendors that offer board portals. You may not realize that by making the right choice, a board can improve governance and efficiency while collaborating in a secure setting. With lots of vendors to choose from, here are the most important questions to ask during your search, divided into the five essential categories. For private, public, non profit and government boards alike, finding an app that excels across all five categories will lead to better electronic security and a more productive board.
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data assets, risk management, it security, session management, authentication management, security intelligence, information management, infrastructure management, database platforms, account management
    
Diligent

Administración de dispositivos y las impresoras olvidadas

Published By: Zebra Technologies     Published Date: Jul 06, 2017
Gestione sin esfuerzo su flota de impresoras térmicas de códigos de barras para un control más estricto y mayores resultados. Este artículo cubre desafíos como aprovisionamiento problemático, dolores de cabeza de seguridad y monitoreo confuso.
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printer intelligence, industrial printers, desktop printers, mobile printers, highly durable printers, improving warehouse, manufacturing productivity, shipping accuracy, inventory accuracy, price management accuracy
    
Zebra Technologies

KPIs, Remuneration & Retention for B2B Telemarketers

Published By: GrowthIntel - INT     Published Date: Jul 06, 2017
It takes a lot of money and resource to recruit and train new, talented telemarketing agents. So what can businesses do to keep their telemarketing teams focused and happy? This ebook provides guidance on: • Which KPIs to track • The best way to structure a bonus plan • How to retain your best agents It also lists the questions you should ask when selecting a telemarketing agency.
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customer acquisition, data updates, call quality, results, team culture, long term career prospects, employee, kpi
    
GrowthIntel - INT

How to Empower Your Company & Customers with Accounts Receivable

Published By: Esker     Published Date: Jun 29, 2017
Wasted time is wasted money — and accounts receivable (AR) departments can waste a lot of both with antiquated billing and collections methods. Download the new white paper‚ Winning the Billing & Collections Battle‚ to learn how your organization can overcome common obstacles in every phase of AR by: • Automating invoice delivery without format restrictions • Giving your customers self-service access to invoices • Modernizing post-sale collections interactions • Going beyond DSO with advanced KPIs and analytics With a complete AR management solution‚ time and money is on your side!
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accounts receivable management, invoice management, collections management, ar best practices, invoice portal, invoice delivery
    
Esker

2017 Trade Show Whitepaper

Published By: The Starr Conspiracy     Published Date: Jun 29, 2017
HCM marketing has messed up something that should really be a lot of fun: trade shows. Sorry, trade show fans.
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The Starr Conspiracy

How to Know When You’ve Outgrown Your Current LBM Software

Published By: Epicor     Published Date: Jun 28, 2017
If you’ve started to think your lumber and building materials (LBM) business could be getting more from your software, it might be time for a change. Now is a great time to assess your current software, as recent technological innovations have offered up some very compelling reasons to take a look at the market. Epicor gives LBM businesses the tools they need to make the most informed software choices. This white paper provides 10 signs you’ve outgrown your current software, including: • You lack the resources and information to build strategic programs based on best practices • You have insufficient visibility and insight to tap into new opportunities • You spend a lot of time and money performing what should be routine tasks If any of these statements apply to your business, it’s probably time to make a switch. Read the white paper to see the other signs, and don’t let your software systems hold you back from taking your LBM business where you want it to go.
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lumber, building materials, lbm, erp, bistrack, building materials distributors, lumber distributors, lumber manufacturers
    
Epicor

Couches and Trash Cans: Rethink Your Trade Show Strategy

Published By: The Starr Conspiracy     Published Date: Jun 23, 2017
This just in: HCM marketing isn’t doing itself any favors. Again. Only this time, HCM marketing messed up something that should really be a lot of fun: trade shows. And don’t get us wrong — trade shows are very important. I mean, trade shows are a big part of the reason why The Starr Conspiracy has such brand recognition in the HCM space. (And part of why we host InfluenceHR.)
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The Starr Conspiracy

The Hidden Costs of Microsoft Office 365 Security & Compliance

Published By: Proofpoint     Published Date: Jun 22, 2017
Doing all you can to ensure the security of Office 365 makes a lot of sense. As the volume and sophistication of advanced threats continues to evolve more rapidly than ever before, you must protect your people, data and brand from advanced attacks and compliance risks. Our security solutions provide you with industry-leading security, compliance and email continuity capabilities for your cloud based Office 365 deployment that far exceed Microsoft’s native protection. With Proofpoint, you can take advantage of the freedom, flexibility and cost savings of Office 365—without sacrificing your ability to keep users connected and protected. For more information, visit: www.proofpoint.com/office365
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security solutions, ransomware, security technologies, protection technologies, risk assessment, it security, server protection
    
Proofpoint

The Cost Of Microsoft Office 365 Security and Compliance

Published By: Proofpoint     Published Date: Jun 22, 2017
Doing all you can to ensure the security of Office 365 makes a lot of sense. As the volume and sophistication of advanced threats continues to evolve more rapidly than ever before, you must protect your people, data and brand from advanced attacks and compliance risks. Our security solutions provide you with industry-leading security, compliance and email continuity capabilities for your cloud based Office 365 deployment that far exceed Microsoft’s native protection. With Proofpoint, you can take advantage of the freedom, flexibility and cost savings of Office 365—without sacrificing your ability to keep users connected and protected. For more information, visit: www.proofpoint.com/office365
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security solutions, ransomware, security technologies, protection technologies, malicious email, it security, server protection
    
Proofpoint

A Field Guide to the World of Modern Data Stores

Published By: IBM     Published Date: Jun 21, 2017
There are many types of databases and data analysis tools to choose from when building your application. Should you use a relational database? How about a key-value store? Maybe a document database? Is a graph database the right ft? What about polyglot persistence and the need for advanced analytics? If you feel a bit overwhelmed, don’t worry. This guide lays out the various database options and analytic solutions available to meet your app’s unique needs. You’ll see how data can move across databases and development languages, so you can work in your favorite environment without the friction and productivity loss of the past.
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data analysis, key value, document database, analytics
    
IBM

Webinar: Long Term Cost Savings in the Restroom: Learn How to Maximize your Spend!

Published By: Staples     Published Date: Jun 16, 2017
Do you spend a lot of money maintaining your restroom, but don’t get the credit you deserve? Are you tired of unnecessary waste in the restroom? Would you like your staff to be able to spend less time cleaning the restroom and more time in other areas? Join Facilities Solutions Technical Training Senior Manager, Neal Duffy of Staples Inc. and Dr. Ronnie Phillips , Director of Omnichannel & eCommerce ,GP PRO as they highlight ways to uncover unnecessary spend in your restroom. By implementing a few simple changes, you will be able to identify long term cost savings for your facility and be able to re-allocate that spend to other areas of your day-to-day business.
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technical training, ecommerce, long term cost savings, business day to day, cost reduction, work allocation, product usage, waste optimization
    
Staples

5 Reasons Outsourcing Is Smart

Published By: ADP     Published Date: Jun 09, 2017
Managing payroll in-house can be challenging to maintain for growing businesses. Fortunately, you can free up a lot of time, energy, and resources by letting a provider handle it. Find out why you should outsource with these top-5 reasons
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outsourcing, payroll, resource, energy
    
ADP

The B2B Marketer's Guide to Decoding Metrics

Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both. Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).
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marketing, data driven, metrics, revenue model, tracking campaign, channel success, b2b, return on investment
    
Marketo

The B2B Marketers Guide To Decoding Metrics Marketo

Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both. Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).
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Marketo

What Management Must Know About Forecasting

Published By: SAS     Published Date: Jun 05, 2017
Forecasts are never as accurate as you need them to be, and lots of forecasting consultants and software vendors are willing to take your money in exchange for unfulfilled promises. This white paper explores why forecasts are often wrong and some ways to improve them.
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SAS

What to do if your network needs re-work

Published By: Cox Business     Published Date: May 31, 2017
Does IT get a lot of questions from users these days? For starters, maybe they want to know why their applications don’t run faster, why they’re having downtime, why their favorite enhancements aren’t top priorities, on and on--why, why, why? Tough questions. You’d love to have the resources to give them positive answers. Of course, that would require beefing up bandwidth and modernizing the network architecture. But the truth is, your paltry budget barely keeps the lights on.
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Cox Business

Plotting Your Path to Smarter HCM in the Cloud

Published By: Oracle HCM Cloud     Published Date: May 25, 2017
A growing demand for convenient digital services and workforce insights has spurred a digital HR transformation age. As organizations respond with a pursuit toward HCM Cloud solutions, many struggle with the evaluation process. This guide provides tips, advice and a checklist to help you make the right choices for your business, and your people.
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Oracle HCM Cloud

Ovum Research: Taking a Journey to the Modern Campus

Published By: Oracle HCM Cloud     Published Date: May 25, 2017
The higher education industry is facing a period of unprecedented change and disruption, driven by globalization, changing demographics, evolving workforce needs and more. According to Ovum, thriving, or even just surviving, will depend on how well institutions navigate these forces with new strategies and cloud innovation. Learn how to plot a path to cloud without compromise.
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Oracle HCM Cloud

Improve Contact Center Performance With Global Analytics-Driven Routing

Published By: Broadsoft     Published Date: May 25, 2017
There is a lot of industry buzz about Key Performance Indicators (KPIs), but most contact centers currently focus on only one or two core KPIs, such as “Service Level,” and are only equipped to optimize these KPIs locally. Few contact centers have the tools to manage performance globally.
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Broadsoft

Key technical support considerations for the cognitive era

Published By: IBM APAC     Published Date: May 18, 2017
Today, everything computes. Intelligence has been infused into things no one would recognize as computers: appliances, cars, roadways, clothes, even rivers and cornfields. Tomorrow, many of these things will think, thanks to breakthroughs in cognitive computing. Even the things that don’t think themselves will continue collecting and reporting the massive quantities of data that feed cognitive systems.
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ibm, tss, cloud, mobile, appliances
    
IBM APAC

Marketing Tips for Office Managers

Published By: Staples     Published Date: May 02, 2017
Do you manage a growing office that could benefit from marketing, but lack the support of a large marketing team? A little time spent marketing your business can go a long way. And it doesn’t have to take a lot of time! We’re sharing some advice on ways you can quickly take care of marketing duties via: Blogs Social Media Direct Mail And more! Read this checklist for valuable tips!
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branding, marketing, office managers, social media, print vendor, promo items, building a brand, branding, small business
    
Staples
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