management

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Une Vision Holistique: Créer des profils client grâce au marketing piloté par les données

Published By: Adobe     Published Date: Apr 25, 2016
Les données sont la clé de cette opération. Toutefois, les collecter ne suffira pas. Il faudra s’en servir pour créer un profil holistique du client, puis utiliser ce dernier pour mettre au point des expériences intéressantes, personnalisées et, en fin de compte, mémorables. Cette série d’e-books en trois parties détaille étape par étape comment utiliser les données pour offrir à chaque client la meilleure expérience possible.
Tags : 
customer experience, marketing, data management
    
Adobe

Optimierung des Lebenszyklus mobiler Anwendungen

Published By: Adobe     Published Date: Apr 25, 2016
Diese Entwicklung lässt sich zwar mit Statistiken (siehe Seitenleiste) belegen, am deutlichsten zeigt sie sich jedoch im täglichen Leben. Sei es der Jogger, der sein Laufpensum mit dem Telefon überprüft, die Mutter, die sich mit ihren Kindern den Nachthimmel über eine Astronomie-App auf dem Tablet ansieht, der Hauseigentümer, der mithilfe einer Zeitschriften-App in der Lage ist, selbst eine Reparatur durchzuführen, oder jeder Kunde, der sich sein Getränk an einem „Coke Freestyle“-Automaten zusammenstellt oder seinen morgendlichen Kaffee über die Starbucks-App bestellt. Die Liste ließe sich beliebig fortführen.
Tags : 
mobile lifecycle, mobile device management
    
Adobe

Amélioration du Cycle de Vie Mobile

Published By: Adobe     Published Date: Apr 25, 2016
In this paper we look at the old model of managing apps and then see if there’s a better way.
Tags : 
mobile apps, mobile lifecycle, data management
    
Adobe

Définir les données pour mieux protéger les documents

Published By: Adobe     Published Date: Apr 25, 2016
This white paper explores the question: How can IT govern and protect content in such ad hoc and semistructured environments?
Tags : 
data security, data management, mobile security, application security, vulnerability management, mobile device management
    
Adobe

Gérer la mobilité d’entreprise par un modèle informatique hybride

Published By: Adobe     Published Date: Apr 25, 2016
In this paper, we explore the IT management environment. How can you integrate document solutions across desktops, mobile apps, and the cloud to better meet business demands, without creating so much complexity that it causes IT to suffer?
Tags : 
enterprise mobility, mobile application security, it management, vulnerability management, mobile device management
    
Adobe

Un exercice d’équilibriste

Published By: Adobe     Published Date: Apr 25, 2016
In this white paper, we uncover the numerous document productivity features that employees want across PCs and mobile devices.
Tags : 
mobile device management, byod, employee monitoring software, employee training software
    
Adobe

Das Ganzheitliche Bild. Erstellung von Kundenprofilen durch datengesteuertes Marketing

Published By: Adobe     Published Date: Apr 25, 2016
Der Schlüssel hierzu sind Daten. Es reicht jedoch nicht aus, Daten einfach nur zu erfassen. Sie müssen anhand der Daten ganzheitliche Kundenprofile erstellen und diese anschließend verwenden, um interessante, personalisierte und nachhaltige Erlebnisse zu entwickeln. Diese dreiteilige E-Book-Reihe erläutert Schritt für Schritt, wie Sie Daten tatsächlich verwenden können, um jedem Kunden das bestmögliche Erlebnis zu bieten.
Tags : 
customer experience, marketing, data management
    
Adobe

Marketing-Richtlinien zur Bestimmung des Roi von Digital Asset Management (DAM)

Published By: Adobe     Published Date: Apr 25, 2016
Bei DAM geht es nicht nur um Speicher. DAM ist eine strategische Grundvoraussetzung für die digitale Transformation.
Tags : 
digital asset management, marketing, mobile device management
    
Adobe

Magic Quadrant for Multichannel Campaign Management

Published By: Adobe     Published Date: Jul 04, 2016
The multichannel campaign management (MCCM) market comprises vendors that seek to orchestrate company communications and marketing offers to customer segments across channels, such as websites, mobile, social, direct mail, call centers and email.
Tags : 
multichannel campaign management, campaign management, mccm, digital marketing
    
Adobe

BREAKING THE DAM

Published By: Adobe     Published Date: Jul 04, 2016
Your effectiveness at creating, sharing and deploying creative digital assets has a direct impact on your ability to create compelling customer experiences. And digital asset management (DAM) is the foundational piece in that effort. But be careful. There’s danger in the attitude, ‘We have a DAM.
Tags : 
creative digital assets, share digital assets, asset management, digital asset management, dam, document management, information management
    
Adobe

The New Content Frontier

Published By: Adobe     Published Date: Jul 04, 2016
According to Eric Schmidt, CEO of Google, more content is created every two days than was produced from the beginning of time until 2003.
Tags : 
content management, online content, customer experience, customer interaction, customer interaction service, customer relationship management, content delivery, content management system
    
Adobe

DURCHBRUCH IM DAM

Published By: Adobe     Published Date: Jul 04, 2016
Your effectiveness at creating, sharing and deploying creative digital assets has a direct impact on your ability to create compelling customer experiences. And digital asset management (DAM) is the foundational piece in that effort. But be careful. There’s danger in the attitude, ‘We have a DAM.
Tags : 
creative digital assets, share digital assets, asset management, digital asset management, dam, document management, information management
    
Adobe

AUFBRUCH IN NEUE WELTEN

Published By: Adobe     Published Date: Jul 04, 2016
According to Eric Schmidt, CEO of Google, more content is created every two days than was produced from the beginning of time until 2003.
Tags : 
content management, online content, customer experience, customer interaction, customer interaction service, customer relationship management, content delivery, content management system
    
Adobe

DÉBLOQUEZ LE FLUX DE VOS ACTIFS DIGITAUX.

Published By: Adobe     Published Date: Jul 04, 2016
Your effectiveness at creating, sharing and deploying creative digital assets has a direct impact on your ability to create compelling customer experiences. And digital asset management (DAM) is the foundational piece in that effort. But be careful. There’s danger in the attitude, ‘We have a DAM.
Tags : 
creative digital assets, share digital assets, asset management, digital asset management, dam, content management system, document management
    
Adobe

LES NOUVEAUX DÉFIS DU CONTENU

Published By: Adobe     Published Date: Jul 04, 2016
According to Eric Schmidt, CEO of Google, more content is created every two days than was produced from the beginning of time until 2003.
Tags : 
content management, online content, customer experience, customer interaction, contact management, content delivery, content management system, document management
    
Adobe

Eine empfindliche Balance

Published By: Adobe     Published Date: Jul 04, 2016
In this white paper, we uncover the numerous document productivity features that employees want across PCs and mobile devices.
Tags : 
mobile device management, byod
    
Adobe

Achieving Deliciousness: Adapting to an increasingly content-hungry world

Published By: Adobe     Published Date: Jul 04, 2016
Of course customers want great content, but understanding what defines great isn’t so easy. Adobe surveyed 12,000 customers worldwide about their content cravings and learned what it takes to make content irresistible.
Tags : 
content, content management, customer experience, customer interaction, customer interaction service, content delivery, content management system, customer experience management
    
Adobe

Bridging the Gap: Perfect Content Management in a Non-perfect World

Published By: Adobe     Published Date: Jul 04, 2016
Customers crave personalized experiences, but to meet this expectation, marketing teams are creating 10 times more content than ever before. Despite this, asset management is a stumbling block because of siloed shared drives and antiquated storage systems, making it difficult for companies to collaborate and deliver content quickly.
Tags : 
content management, customer experience, content management, customer engagement, customer interaction service, customer relationship management, content delivery, content management system
    
Adobe

COMMENT FAIRE LE LIEN ?

Published By: Adobe     Published Date: Jul 04, 2016
Customers crave personalized experiences, but to meet this expectation, marketing teams are creating 10 times more content than ever before. Despite this, asset management is a stumbling block because of siloed shared drives and antiquated storage systems, making it difficult for companies to collaborate and deliver content quickly.
Tags : 
content management, customer experience, content management, customer engagement, customer interaction service, customer relationship management, contact management, content delivery
    
Adobe

DIE LÜCKE SCHLIESSEN

Published By: Adobe     Published Date: Jul 04, 2016
Customers crave personalized experiences, but to meet this expectation, marketing teams are creating 10 times more content than ever before. Despite this, asset management is a stumbling block because of siloed shared drives and antiquated storage systems, making it difficult for companies to collaborate and deliver content quickly.
Tags : 
    
Adobe

HOW DIGITAL TRANSFORMATION ELEVATES HUMAN CAPITAL MANAGEMENT

Published By: Adobe     Published Date: Oct 05, 2016
Forbes Insights examined the ongoing transformation of HR through in-depth interviews with a number of senior executives and experts in North America and Europe, as well as third-party research.
Tags : 
    
Adobe

Accelerate Your Sales Performance

Published By: Adobe     Published Date: Oct 05, 2016
Forbes Insights examined the advantages of e-signatures through in-depth interviews with a number of senior executives and experts in North America and Europe, as well as third-party research.
Tags : 
sales performance, sales, e-signatures, document management, security, mobility
    
Adobe

DAS AUGE ISST MIT

Published By: Adobe     Published Date: Oct 05, 2016
Of course customers want great content, but understanding what defines great isn’t so easy. Adobe surveyed 12,000 customers worldwide about their content cravings and learned what it takes to make content irresistible.
Tags : 
content, content management, customer experience, customer interaction, customer interaction service, customer relationship management, customer satisfaction, customer experience management
    
Adobe

ATTEINDRE LA DÉLECTATION

Published By: Adobe     Published Date: Oct 05, 2016
Of course customers want great content, but understanding what defines great isn’t so easy. Adobe surveyed 12,000 customers worldwide about their content cravings and learned what it takes to make content irresistible.
Tags : 
content, content management, customer experience, customer interaction, customer interaction service, customer relationship management, customer satisfaction, customer service
    
Adobe

GET REAL. Making the most of your customer’s journey in real time.

Published By: Adobe     Published Date: Oct 05, 2016
They’ve broken free from the customer relationship management (CRM) and clickstream-tracking systems you’ve used to keep tabs on them.
Tags : 
crm, customer experience, client experience, customer interaction service, customer relationship management, customer satisfaction, customer service
    
Adobe
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