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Digital Intelligence Briefing Succeeding in the Omnichannel Age

Published By: Adobe     Published Date: Oct 05, 2016
The Succeeding in the Omnichannel Age report, produced by Econsultancy in association with Adobe, looks at the extent to which organisations take an integrated approach to marketing across different channels and use cross-channel campaign management tools.
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cross channel, campaign management, campaign management tools
    
Adobe

JETZT WIRD ES ECHT ZEIT

Published By: Adobe     Published Date: Oct 05, 2016
They’ve broken free from the customer relationship management (CRM) and clickstream-tracking systems you’ve used to keep tabs on them.
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crm, customer experience, client experience, customer interaction service, customer relationship management, customer satisfaction, customer service
    
Adobe

DIRIGIEREN DER KANALÜBERGREIFENDEN SYMPHONIE

Published By: Adobe     Published Date: Oct 05, 2016
The Succeeding in the Omnichannel Age report, produced by Econsultancy in association with Adobe, looks at the extent to which organisations take an integrated approach to marketing across different channels and use cross-channel campaign management tools.
Tags : 
cross channel, campaign management, campaign management tools
    
Adobe

Digital Intelligence Briefing: 2017 Digital Trends

Published By: Adobe     Published Date: Feb 03, 2017
Econsultancy’s 2017 Digital Trends report, published in association with Adobe, is based on a global survey of more than 14,000 digital marketing and ecommerce professionals across EMEA, North American and Asia Pacific markets.
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digital trends, customer experience, business transformation, customer experience management
    
Adobe

Reimagining Enterprise Risk

Published By: Adobe     Published Date: Feb 22, 2017
This infographic illustrates how today’s Finance Leaders Can Use Data and Clear Vision to Navigate Risk.
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risk management, finance, finance management, data security, security management, data protection, database security
    
Adobe

Customer Experience Management im Einzelhandel

Published By: Adobe     Published Date: Mar 21, 2017
Das Kundenerlebnis ist das neue Markenzeichen des Einzelhandels
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Adobe

Customer experience management in retail

Published By: Adobe     Published Date: Mar 21, 2017
It’s such a diverse space, and today’s discerning shoppers rightly want a consistently great retail experience. This means a fully personalised and user-friendly service, across multiple devices and touchpoints. Nowadays, a run-of-the-mill digital experience just doesn’t cut it.
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Adobe

MORE PRECIOUS THAN GOLD.

Published By: Adobe     Published Date: Mar 21, 2017
A few years ago, the fourth largest credit union in Illinois embarked on a marketing makeover. In just one year, Baxter Credit Union (BCU) upgraded its outdated campaign management system and harnessed its scattered member data, creating more meaningful customer experiences and increasing profitability.
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Adobe

HOW DIGITAL TRANSFORMATION ELEVATES HUMAN CAPITAL MANAGEMENT

Published By: Adobe     Published Date: Mar 21, 2017
This paper examines the ongoing transformation of HR through in-depth interviews with a number of senior executives and experts in North America and Europe, as well as third-party research.
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Adobe

More Precious Than Gold

Published By: Adobe     Published Date: Aug 02, 2017
Adobe can help you seamlessly capture customer data, track offer performance and deepen customer relationships with more consistent and relevant offers across channels. See how our Adobe solutions work together to help you build your next best offer.
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customer experience, insights, shared service value, consolidated services, global services division, organization optimization, travel management analytics, social analytics
    
Adobe

Pedal To The Metal Guide

Published By: Adobe     Published Date: Aug 02, 2017
With the advanced analytics capabilities in Adobe Analytics and the testing and targeting capacity of Adobe Target, it’s easier than ever to realise the potential of data-driven marketing. From creating a complete view of each customer across touchpoints and along their journey, to using predictive analytics, advanced anomaly detection and machine learning to understand behaviours and needs, you can use data to plan, create and optimise the experiences that matter to you and your customers.
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data management, data system, business development, software integration, resource planning, enterprise management, data collection
    
Adobe

Travel - Play to Win

Published By: Adobe     Published Date: Aug 02, 2017
With Adobe Analytics and Adobe Audience Manager—both part of Adobe Marketing Cloud—media companies can overcome today’s audience intelligence challenges. Adobe Analytics is an industry-leading solution for applying real time analytics and detailed segmentation across all of your marketing channels. A unified platform and customer ID unlock powerful customer intelligence and help you discover and retain high-value audiences. Make forward-looking decisions with its predictive intelligence capabilities, and find out which of your marketing efforts are paying off with its attribution functionality.
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goals and kpis, data warehouse, resource management, insight loop, content and campaigns, audience optimisation
    
Adobe

MYC Adobe CX-Management in Retail

Published By: Adobe     Published Date: Aug 02, 2017
It’s such a diverse space, and today’s discerning shoppers rightly want a consistently great retail experience. This means a fully personalised and user-friendly service, across multiple devices and touchpoints. Nowadays, a run-of-the-mill digital experience just doesn’t cut it.
Tags : 
customer experience, insights, shared service value, consolidated services, global services division, organization optimization, social analytics, accounts receivable
    
Adobe

2017 Digital Trends In Retail

Published By: Adobe     Published Date: Aug 02, 2017
Customer experience (CX) continues to dominate the agenda, and it is clear from the research that retailers collectively grasp the importance of a personalised and mobilefriendly experience which is relevant at every stage of the customer journey. It makes absolute sense for retailers to focus on optimising the mobile experience as part of their CX initiatives. CX is a differentiator for retail brands and, as part of this trend, the mobile experience in particular will increasingly define your brand.
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digital skills, culture, strategy, data management, processing, technology, ux design
    
Adobe

Contract Signature Management: Streamlining the "Last Mile" of the Sales Process

Published By: Adobe     Published Date: Feb 05, 2013
It's often said that "nothing happens until someone sells something." In the end, the proof of sale is usually with a legally binding signature. This white paper will investigate the opportunity for signature management via the web and more.
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adobe, last mile, sales process, adobe systems, signature management, strealining, knowledge management, enterprise applications
    
Adobe

Three Best Practices for Digital Asset Management Projects

Published By: Adobe     Published Date: Dec 08, 2014
When it comes to digital asset management (DAM) projects and rich media, marketers and IT professionals struggle to find the best ways to store, share, and deliver assets across devices. The Gartner Three Best Practices for Digital Asset Management Projects report identifies the key DAM challenges facing organizations and provides recommended strategies and best practices.
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asset management, dam, rich media, metadata issues
    
Adobe

Magic Quadrant for Multichannel Campaign Management

Published By: Adobe     Published Date: Apr 23, 2015
Once again, Gartner recognizes Adobe as a Leader in its Magic Quadrant for Multichannel Campaign Management (MCCM)* based on our ability to execute and completeness of vision. Read the report to see how Adobe Campaign measures up.
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Adobe

The Forrester Wave™: Web Content Management Systems, Q1 2015

Published By: Adobe     Published Date: Apr 30, 2015
Web content management (WCM) isn’t new. But customer demands and expectations are changing. That’s why finding the right WCM solution that supports delivering better digital experiences is important. Forrester Research, Inc. evaluates 10 vendors and names Adobe a Leader in The Forrester Wave™: Web Content Management Systems, Q1 2015. Again.
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adobe, forrester wave, web content management, application development, experience, sitecore
    
Adobe

Addressing the Document Disconnect: Hidden Opportunity, Big Payoff

Published By: Adobe     Published Date: Aug 11, 2015
In this research study hear from more than 1,500 line-of-business leaders, IT leaders, and information workers about the effectiveness of their organization’s document-based business processes.
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adobe, enterprise, mobile, security, saas, document management, cloud, it management
    
Adobe

Global Insights on Document Security

Published By: Adobe     Published Date: Aug 11, 2015
The purpose of this research is to understand the challenges companies face in their document or file level security practices as a result of the adoption of such disruptive technologies as mobile devices and cloud services.
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adobe, enterprise, mobile, security, saas, document management, cloud, business technology
    
Adobe

Security in Document Management: Enabling Secure Productivity

Published By: Adobe     Published Date: Aug 20, 2015
IT leaders need tools to protect a company's most important documents. That means sales agreements, offer letters, procurement contracts, legal documents - and everything between.
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adobe, document, crm, mobile, sales, automation, cloud, it management
    
Adobe

Ten Ways Cross-Channel Marketing is not Rocket Science

Published By: Adobe     Published Date: Sep 22, 2015
Marketers who see the customer path as a linear funnel are out of touch with their customers. The customer path contains multiple channels where customers expect marketers to remember their preferences and anticipate their needs. In Ten Ways Cross-Channel Marketing Is Not Rocket Science, you’ll learn how to connect with your customers and reach them in personal and relevant ways — all from reliable data you collect.
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adobe, cross channel marketing, digital marketing, campaign management
    
Adobe

Data Management Platforms Deciphered

Published By: Adobe     Published Date: Oct 06, 2015
The sheer volume of data available to marketers can be daunting, especially without a data management platform (DMP). With a DMP, marketers can handle growing data challenges, create powerful customer insights and deliver marketing campaigns that increase revenue.
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adobe, digital advertising, social, brand, dmp, digital media platform
    
Adobe

CRM + Esignature: Digitizing the Sales Handshake

Published By: Adobe     Published Date: Nov 10, 2015
Download this Aberdeen Group report to learn why the best in class organizations are closing more deals faster by adopting esignatures.
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adobe, digital, sales, b2b, crm, esignature, aberdeen, sales management
    
Adobe

Global Insights on Document Security

Published By: Adobe     Published Date: Nov 10, 2015
Download this white paper to understand the challenges companies face in their document or file level security practices as a result of the adoption of such disruptive technologies as mobile devices and cloud services.
Tags : 
adobe, document security, data security, mobile device, enterprise, mobile, security, saas
    
Adobe
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