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Demystifying Kubernetes

Published By: VMware     Published Date: Sep 12, 2019
Applications are the modern lifeblood of the enterprise, and the desire to keep up with market demands has elevated most enterprise IT strategies from purely on-premises to hybrid and multi-cloud. But the desire to be even more agile and productive—and connect with end users in new and exciting ways—is pushing investments even further into new application environments, development processes, and management tools all leveraging cloud-native technology. In this executive brief, we home in on one component of the cloud-native movement, Kubernetes, and break down its role in achieving enterprise agility, experimentation, and innovation for competitive gain.
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VMware

Agile Business – The New Directive for IT

Published By: NTT Ltd.     Published Date: Aug 15, 2019
As businesses are driven to digital transformation by changing market forces and customer expectations, many are looking to new technologies, including new infrastructure environments, as enablers. As a result, we are seeing a near-universal appetite for hybrid outcomes as business functions are executed across multiple on-premises and external infrastructure environments in pursuit of agility, cost, performance and other business benefits. Hybrid IT has become a key strategic imperative for a large portion of enterprises, impacting their IT objectives and expectations, and likely leading to new engagements with service provides for help designing, building and operating hybrid environments.
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NTT Ltd.

IBM Maximo named a leader in IDC MarketScape for EAM

Published By: Group M_IBM Q4'19     Published Date: Oct 01, 2019
Millions of executives, operators and technicians begin their work day by opening their CMMS or EAM system. See why IDC MarketScape names IBM a Leader in SaaS and Cloud-Enabled EAM Applications.
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Group M_IBM Q4'19

Marketing Trends Report

Published By: Look Listen     Published Date: Oct 04, 2019
Simply put: Marketing isn’t what it used to be. If you want to compete in this rapid digital world, you need to make your customers happy. Constantly. We’ll get you started with nine of the most exciting trends developing in the world of marketing in 2019. With this report, you’ll learn: How the new director of marketing data position and GDPR compliance can build customer trust. What it means for customer centricity now that MarTech and AdTech are finally coming together with AI and machine learning. How to adjust your business purpose to create customer loyalty as the attention economy shifts to the emotion economy.
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Look Listen

Getting Your Analytics Efforts Started Right

Published By: Intel     Published Date: Sep 20, 2019
More data means more opportunities to discover powerful, actionable insights around customers, internal processes, and the broad market. Unfortunately, legacy IT architectures and approaches can block progressive analytics efforts. That leaves a lot of room for improvement, and the learning and investment curve for starting in analytics can be steep. However, tending to three core steps will prove immensely helpful on this journey: • Establishing an organizational foundation • Mapping the data pipeline • Transitioning analytics proofs of concept into production
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Intel

SAS® in the Open Ecosystem

Published By: SAS     Published Date: Sep 05, 2019
Envision this situation at a growing bank. Its competitive landscape demands an agile response to evolving customer needs. Fortunately, analytically minded professionals in different divisions are seeing results that positively affect the bottom line. • A data scientist in the business development team analyzes data to create customized • experiences for premium customers. • A digital marketer tracks and influences the customer journey for prospective • mortgage customers. • A risk analyst builds risk models for the bank’s loan portfolios. • A data analyst examines data about local customers. • A technical architect defines a new system to protect bank data from internal and • external cyberthreats. • An application developer builds a new mobile app for online customer portfolio • management. Between them, these employees might be using more than a dozen packages for analytics and data management.
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SAS

7 Steps to Integrate B2B Sales and Marketing with Data

Published By: ttec     Published Date: Jul 24, 2019
Let’s face it: in today’s B2B landscape, the buyers call the shots. Buyers today are proactive, research their own options, and often include many decision makers rather than just one who can be wooed on a golf course or over dinner. So, where does that leave the salesperson? To succeed in this new landscape, sales professionals must understand how the buyer’s journey has changed and unlock the advantages that data analytics and statistical modeling can offer. Sales and marketing teams must also learn how to align their efforts to present a truly coordinated experience. Read this paper to learn how to take advantage of untapped opportunities for helping sales teams evolve in today’s buyer-empowered landscape.
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ttec

Implementing Virtualized Network Services with Coyote Point Systems' VLB Advanced

Published By: Coyote Point Systems     Published Date: Sep 02, 2010
At a projected market of over $4B by 2010 (Goldman Sachs), virtualizationhas firmly established itself as one of the most importanttrends in Information Technology. Virtualization is expectedto have a broad influence on the way IT manages infrastructure.Major areas of impact include capital expenditure and ongoingcosts, application deployment, green computing, and storage.
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coyote point, adc, buyer's guide, web applications, server load, server hardware, networking, virtualized network, vlb advanced, infrastructure, load balancing, servers, storage virtualization, green computing
    
Coyote Point Systems

Gartner Market Guide for Online Fraud Detection

Published By: Sift     Published Date: Aug 29, 2019
As online fraud detection grows in complexity and demand, what qualities should security and risk management leaders look out for in a solution? Get key recommendations for navigating the online fraud detection market from Gartner Research. READ THIS GUIDE TO FIND OUT: Where the online fraud detection market is heading A list of vendors in the online fraud detection space, and their capabilities Recommendation for how to incorporate AI and machine learning into your fraud prevention approach
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Sift

How to select the right content management system

Published By: Adobe     Published Date: Sep 23, 2019
An excellent CMS solution provides your business with the flexibility to grow into a broad experience delivery platform. It should enable your business to scale and add new capabilities as it grows, and easily integrate with other marketing technologies. Why should the target audience care? Customer expectations have increased. They now expect their in-store experiences to be continuous and consistent extensions of the online journey. And the online journey provides fast, dynamic, and interactive experiences. If your business is not well informed on what is needed from a content management solution, it may come up short on customer experience. A successful and growing business will choose a solution that helps them future-proof for emerging channels and effectively manage mature ones. Supporting Concepts: Navigate your business through the noise. Apply these questions and insights to your selection process and avoid the pitfalls of costly and rigid content management systems.
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Adobe

It pays to get personal.

Published By: Adobe     Published Date: Oct 08, 2019
As a B2B marketer, you know it’s important to be “customer obsessed,” but you might be missing a critical piece of content strategy that can make a huge difference on your bottom line. According to Content Marketing Institute, 77 percent of the most successful B2B content marketers use personas. By developing strong personas, you can deliver highly customized content to your audience and improve their experiences with your brand. If it seems daunting, we recommend taking a “crawl, walk, run” approach.
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Adobe

Ten Keys to Building a Successful Facebook Application - and Reaping the Results

Published By: Context Optional     Published Date: Mar 09, 2010
If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
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context optional, social media, facebook, social networking, social applications, social marketing, email newsletters
    
Context Optional

The Definitive Guide to Marketing Metrics & Analytics

Published By: Marketo     Published Date: Sep 03, 2019
How much additional profit will a 10% increase in your marketing budget generate? 44% of qualified marketers have NO idea. If you fit into the 44% above, justifying your budget will be a serious challenge, as will asking for an increase. In fact, you'll likely find yourself asking the question the other way around: What will happen if my marketing budget gets cut by 10%? You can't expect your organization to place value on something you're unable to quantify. Our Definitive Guide to Marketing Metrics will help you do just that. You'll learn about: How Measurement Builds Respect and Accountability Planning for Marketing ROI A Framework for Measurement Revenue Analytics Marketing Performance Measurement The Art of Forecasting Dashboards Implementation: Team, Tactics, Technology Download the comprehensive 88-page guide and start taking your marketing to the next level.
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Marketo

Marketing Experiments in an Age of Accountability

Published By: Marketo     Published Date: Sep 03, 2019
It’s critical for marketing teams to adopt experimentation to continually improve and help prove their impact to their organizations. Unfortunately, many teams do not know how to deploy scientific tests correctly in the marketing process. Most do not use an iterative design approach, while many others fail to create the right kind of environment to encourage curiosity and experimentation. What must marketers do to build a culture of innovation, and test their way to successful engagement marketing? Download Marketing Experiments in an Age of Accountability to learn about: Accountability and experimentation living in harmony The experimental marketing team Experimentation basics and how-to’s Real experiments and their results Where and how to use experiments
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Marketo

The On-Premise Advantage for Marketing and Transactional Email

Published By: StrongMail     Published Date: Jun 08, 2008
The growing trend towards insourcing marketing and transactional email is being driven by businesses that are looking for ways to improve their email programs, increase data security and lower costs. When evaluating whether it makes more sense to leverage an on-premise or outsourced solution, it's important to understand how the traditional arguments have changed.
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strongmail, social media, email marketing, on-premise advantage, transactional email, insourcing, bounce management, spam trappers, emarketing, roi, networks, social networking
    
StrongMail

DigiCert Automates Protection of their AWS Environment with Imperva

Published By: AWS     Published Date: Oct 07, 2019
DigiCert implemented Imperva to protect their hybrid environment. They were already using Imperva’s WAF on-premises to defend against Layer 7 attacks, known threats, and zero-day attacks to rapidly identify the threats that required investigation. By expanding their usage of Imperva, DigiCert was able to extend protection to AWS and maintain their security posture both during and after migration. Imperva’s sophisticated threat detection technology draws upon vast experience in the WAF market. As traffic passes through their network, advanced client classification technology (together with crowdsourcing and IP reputation data) automatically analyzes it to identify and block web application attacks. These include SQL injection, cross-site scripting, illegal resource access, comment spam, site scraping, malicious bots, and other top threats. Granular filters and controls reduce false positives and prevent access from unwanted visitors, while IP address shielding hides the web server’s IP
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AWS

Simplify and Accelerate Secure Application Deployments

Published By: AWS     Published Date: Oct 09, 2019
When determining the best way to protect their applications and data on Amazon Web Services (AWS), organizations are often challenged by the high total cost of ownership and threat dwell times found in other security solutions. Armor can help your organization overcome these barriers and increase awareness of what is being deployed, and where, so you can better control your security policies. Attend our upcoming webinar to see how Armor helps customers reduce their time to market, accelerate development timeline, and gain quick, secure application access.
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AWS

eCommerce Email Metrics: Ways to Slice and Dice Your Email List and Measurement

Published By: Ability Commerce     Published Date: May 18, 2009
As direct marketers, you know "the devil is in the details." Being able to drill-down on results is important to determine future strategies. It takes discipline and the application of direct marketing tenets. But you can fine-tune your results, target better and reap the rewards.
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ability commerce, seo, email frequency, metrics, roi, pci, ecommerce, e-commerce, order management, load time
    
Ability Commerce

The Left Brain Model: The Right Demand Generation Model for the Brave New World of B2B Marketing

Published By: Neolane, Inc.     Published Date: Nov 17, 2010
Marketing is evolving and B2B Marketers that fail to embrace this change will become irrelevant. While shocking to some, this perspective is not new; it's simply becoming increasingly apparent to the B2B marketing community.
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neolane, b2b, marketing, sirius, analytics, sales 2.1, tlbm, respondents, qualified
    
Neolane, Inc.

Using Automated Portals as Cost-Effective Solution to Partner/Channel Marketing Challenges

Published By: Pitney Bowes     Published Date: Apr 20, 2009
This Executive White Paper, sponsored by Pitney Bowes Marketing Solutions, a provider of web-based marketing automation solutions, examines the competitive advantages offered by marketing automation portals and the potential impact of these types of portals on marketing campaigns deployed in complex, rapidly evolving markets.
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pitney bowes, automated portals, marketing solutions, web-based marketing, competitive advantage, portal, channel marketing, sustainable, enterprise marketing, crm systems, crm, roi, partner, secure online marketing, marketing funds management, dashboard, list management applications, urls, seo, turnkey
    
Pitney Bowes

5 Steps to Improve Customer Experience: Touchpoints and Your Relationship Lifecycle

Published By: Mcorp Consulting     Published Date: May 12, 2009
Learn how a deep understanding of touchpoints - and the ways they drive customers closer to you (or farther away) - can improve acquisition, retention and loyalty, create better customer experiences, strengthen relationships and boost your bottom line. (Plus 5 steps for leveraging touchpoints to profit from better customer relationships.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping, touchpoint management, touchpoint agency, customer experience strategy, customer journey mapping, touchpoint management, customer experience measurement, customer mapping, customer satisfaction measurement, crm
    
Mcorp Consulting

Customers 2015: What Will They Expect 5 Years From Now? (7 Steps to Make Sure You're Ready Today)

Published By: Mcorp Consulting     Published Date: Feb 17, 2010
See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping, touchpoint management, touchpoint agency, customer experience strategy, customer journey mapping, touchpoint management, customer experience measurement, customer mapping, customer satisfaction measurement, crm
    
Mcorp Consulting

The Definitive Guide to Value Creation with Intelligent Cloud ERP

Published By: SAP     Published Date: Jul 23, 2018
New market forces are creating unprecedented pressure for companies to move faster, with greater agility, and change in response to new threats and opportunities. Companies that are embracing a new approach built on Intelligent Cloud ERP are gaining valuable advantages — such as boosting profits, growing faster, entering new markets, and disrupting their industries. Learn how Intelligent Cloud ERP empowers you to leverage the opportunities presented by changes to how we work, collaborate and achieve success in this practical, actionable overview.
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SAP

Transforming from Passive Data Catalogs to Active Data Hubs

Published By: Zaloni     Published Date: Apr 24, 2019
Why your data catalog won’t deliver significant ROI According to Gartner, organizations that provide access to a curated catalog of internal and external data assets will derive twice as much business value from their analytics investments by 2020 than those that do not. That’s a ringing endorsement of data catalogs, and a growing number of enterprises seem to agree. In fact, the global data catalog market is expected to grow from US$210.0 million in 2017 to US$620.0 million by 2022, at a Compound Annual Growth Rate (CAGR) of 24.2%. Why such large and intensifying demand for data catalogs? The primary driver is that many organizations are working to modernize their data platforms with data lakes, cloud-based data warehouses, advanced analytics and various SaaS applications in order to grow profitable digital initiatives. To support these digital initiatives and other business imperatives, organizations need more reliable, faster access to their data. However, modernizing data plat
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Zaloni

Accelerating Digital Transformation In The Consumer Products Industry

Published By: SAP     Published Date: Sep 28, 2018
The consumer products industry is changing slower than it ever will and faster than it ever has. And customer demands are evolving at speeds never seen before. For companies serious about innovating at scale and transforming their business in order to dominate their market, it will take innovative thinking, disruptive technology and near flawless execution. This challenge, perhaps best described as the perfect blend of art and science, is more than achievable, but only if you have the right partner. Which is why we want you to meet Leonardo, by SAP. SAP Leonardo is a digital innovation system that enables organizations of all sizes to transform at scale with minimal risk and disruption. SAP Leonardo brings new technologies and services together to help businesses power their digital transformation. SAP Leonardo proves that truly transformative and sustainable innovation happens when technology, people, and data are combined
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customer experience & engagement, digital transformation, sap
    
SAP
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