market planning

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The Definitive Guide to Marketing Metrics and Analytics

Published By: Marketo     Published Date: Mar 18, 2019
The role of marketing is constantly evolving. More than ever, marketing has to prove its impact on the success of the business. Outside executives often believe that marketing exists solely to support sales, or as an arts function that hosts company events and puts logos on t-shirts. With the pressure increasing, the growing imperative for marketers to prove their worth has arrived. Itís time for marketers to take control over the revenue process, earn the respect of their organizational peers, and earn a seat at the table. What must marketers do to be seen as an integral part of the machine that drives revenue and growth? Download The Definitive Guide to Marketing Metrics and Analytics to learn about: Establishing a culture of accountability Planning programs with ROI in mind Creating a framework for measurement Embracing revenue performance management Mastering the art of forecasting Building dashboards to inform complex decisions Implementation across teams, tactics, and technolog
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Marketo

Initiatives to Optimize Your Sales Performance Management

Published By: Varicent Software Incorporated     Published Date: Dec 20, 2011
This model captures leading market characteristics and stages of innovation for the next three to five years in order to aid executives, managers and practitioners in planning SPM initiatives that best match corporate needs and capacities for implementing new technologies.
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michael dunne, former gartner analyst, sales performance management, incentive compensation, variable pay, spm, icm, sales compensation
    
Varicent Software Incorporated

Optimizing Operations and Enhancing Enterprise Value Through Loss Prevention Analytics

Published By: Oracle     Published Date: Jun 20, 2016
This report examines how two major players in the grocery, pharmacy and wholesale markets are leveraging loss prevention technology to centralize enterprise-wide data collection, analysis, and reporting to protect profits, reduce shrink and provide actionable insight across the organization from merchandising and planning to supply chain.
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analytics, loss prevention, enterprise applications, best practices, business intelligence, business metrics, content management system
    
Oracle

The CMOs Guide to Marketing Performance Management

Published By: Bizible     Published Date: Jun 09, 2017
Companies that excel at marketing performance management focus on the measurable outcome of marketing: revenue, deals, and retention. Learn more about developing the right MPM framework for your organization.
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marketing performance management, marketing performance, marketing measurement, marketing planning, marketing plan, marketing roi, marketing revenue, revenue marketing
    
Bizible

4 Must-Dos for Marketing Budget Planning

Published By: EverString     Published Date: Jun 27, 2018
Programs and campaigns can be tough to plan; and more often than not, too many marketers rely on guesswork to get it done. Your numbers need to head in the right direction, so your team must match its resources and spending with your most critical priorities. This ebook will walk you through the 4 must-dos of marketing budget planning so that your team can be more tactical with spending.
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EverString

Discover real-world examples of how an SOA infrastructure can lower costs.

Published By: IBM     Published Date: Jul 10, 2009
See how organizations in several different industries have put an SOA infrastructure to use and discovered untapped value within their businesses. This white paper reveals strategies learned from experience to relieve budget pressures, improve time-to-market, boost productivity and many other benefits from a reusable SOA infrastructure.
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ibm, soa, service oriented architecture, infrastructure, time-to-market, ebf, erp, enterprise resource planning
    
IBM

How Predictive Operational Analytics Help Manage Physical and Virtual Assets

Published By: IBM     Published Date: Aug 08, 2012
With tight budgets, it isn't easy to create the operational dexterity needed to thrive in a competitive marketplace. View this demo to find out how IBMģ SPSSģ solutions for predictive operational analytics help manage physical and virtual assets, maintain infrastructure and capital equipment, and improve the efficiency of people and processes. By using your existing business information, IBM SPSS software can help you: predict and prevent equipment failures that can lead to disruptive, costly downtime; quickly identify and resolve product quality issues to mitigate risks and reduce warranty costs; optimize product assortment planning to increase revenue, reduce working capital requirements and improve the return on inventory investments; and act to retain your best employees by developing predictive attrition models to identify the workers at greatest risk of leaving the organization.
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ibm, technology, predictive operational analytics, spss, business analytics, business intelligence, business management, application integration
    
IBM

Lease to Lifecycle Management

Published By: IBM     Published Date: Apr 24, 2012
Progressive retailers have shifted to integrated store lifecycle (SLM) systems enabled by Integrated Workplace Management System (IWMS) to provide a seamless integration of all phases of the entire real estate lifecycle process from market planning; through site selection, store design and construction; to day-to-day operations such as lease administration and facility management.
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ibm, lease, lifecycle management, retail, real estate
    
IBM

Is Your Small Business Ready for Non-Stop Operations?

Published By: Avaya     Published Date: Jan 04, 2017
To succeed in a tough marketplace, small businesses must be accessible, without significant interruption, even in the most adverse situations. This kind of ongoing accessibility is an important aspect of business continuity - a critical success strategy that doesn't just happen, but requires proactive planning. Although there are several aspects to a business continuity plan, a major component of any plan should be the SME's communications capabilities, not just its equipment or data. This paper will explore how different kinds of interruptions can adversely affect an SME's business continuity and illustrate how, through advanced features such as resiliency and mobility, Avaya's IP Office can help SMEs overcome interruptions and maintain business continuity.
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avaya, communications, avaya ip office, unified communications, contact center, collaboration, midsize business solutions, business technology
    
Avaya

Manage the Business, Not the Printer

Published By: Epson     Published Date: Jun 22, 2018
Despite the digitization of business today, most organizations continue to rely on paper hard copies to get the job done. A great deal of printed information drives the fundamental workflow and success of nearly any business, especially in highimpact, high-touch areas like Marketing and Sales; Planning, Engineering and Design; and Human Resources. As a result, companies continue to look for ways to manage the ongoing cost, workflow and efficiency of using printed documents.
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Epson

Saepio Distributed Marketing Leadership Series: The Enterprise Marketing Management Strategy Guide

Published By: Saepio     Published Date: Feb 18, 2010
Marketing process optimization technologies are emerging everywhere. Yet none fully address a corporate marketer's needs and none fit the definition of a complete, integrated enterprise marketing management system. But that doesn't mean you shouldn't start implementing EMM today.
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saepio, emm, roi, marketing process optimization, var, distribution, crm, mrm
    
Saepio

Saepio Distributed Marketing Series: Marketer's Guide to Exploding Brand Value at the Local Level

Published By: Saepio     Published Date: Apr 21, 2010
Brand marketers invest billions to create an emotional connection between their brand and prospective customers. As media fragments and customers increasingly engage with the brand in ways outside the direct control of the corporate marketer, brand positioning and messaging and the building of emotional connections with consumers becomes more challenging.
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saepio, emm, roi, marketing process optimization, var, distribution, crm, mrm
    
Saepio

Revenue Success: Lead Generation Metrics

Published By: Marketo     Published Date: Mar 11, 2014
In todayís marketing world, itís crucial that enterprise marketers not only know how programs are performing, but also possess the data to prove that performance. To demonstrate the effectiveness of their campaigns, marketers need to set the right goals to measure. Read this playbook to learn how to measure and prove marketing ROI to get the proper credit for generating sales meetings and opportunities.
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marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences
    
Marketo

Revenue Success: Lead Generation Campaign Testing and Optimization

Published By: Marketo     Published Date: Mar 11, 2014
Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time.
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marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences, a/b test
    
Marketo

Five Ways to Optimize Your Cross-Channel Media Mix: an Analysis of Options

Published By: White Horse     Published Date: Oct 07, 2009
One of the biggest dilemmas for marketers today is how to evolve their marketing mix without breaking the bank on testing or sacrificing the predictable results of their established programs. In this Webinar, White Horse provides an overview of cross-channel modeling methods, weighing the pros and cons of each, and presents new tactics for sharpening marketing channel allocation for stronger, more measureable results.
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integrated marketing, cross-channel marketing, digital marketing, digital advertising, marketing strategy, media mix, media planning, interactive marketing
    
White Horse

Revenue Success: Lead Generation Campaign Testing and Optimization

Published By: Marketo     Published Date: Mar 13, 2014
Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time.
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marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences, a/b test
    
Marketo

Demystifying Cloud Security

Published By: Workday     Published Date: Nov 03, 2017
CIOs today face a delicate, difficult balancing act between meeting business objectives and securing information. Markets are becoming more global, product life cycles are shrinking, and profit margins are declining. Organisations need their finance, human resource, and planning systems to be agile and able to change as quickly as the business.
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Workday

Mix Optimization Takes Over Planning

Published By: Adobe     Published Date: Nov 05, 2014
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why itís important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
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mix optimization, marketing platform, planning cycles, data collection
    
Adobe

Mix Optimization Takes Over Planning

Published By: Adobe     Published Date: Jan 12, 2015
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why itís important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
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adobe, marketing, mix, optimization, data, analytics, mix, brands
    
Adobe

Simple is STILL Better: Embrace Speed & Simplicity for a competitive edge

Published By: IBM     Published Date: Nov 16, 2015
The market offers an array of choices to organizations planning new data warehouses to manage large and varied data sets. Most vendors emphasize the speed of their products, but few address the real need: to increase speed efficiently, which reduces complexity and cost by simplifying data warehousing.
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ibm, organization, puredata, analytics, research, data warehouse, knowledge management, data management
    
IBM

Aragon: Globe for Web and Video Conferencing 2015

Published By: Cisco     Published Date: Jul 11, 2016
The 2015 Aragon Research Globeô for web and video conferencing examines 22 major providers in the market. Emerging use cases make real-time collaboration a strategic imperative that requires proper planning and execution.
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Cisco

MidMarket ERP Buying Checklist - 2009 Edition

Published By: CompareERP.com     Published Date: Jun 24, 2009
ERP failure is a very real concern for companies of all sizes. Our buying checklist helps you avoid common ERP mistakes. You learn how to buy the right system for your needs, how to negotiate a great deal, experience a smooth implementation and gain user acceptance. Learn more today!
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erp, midmarket, assessment, vendor, demo, trial, compare erp, enterprise resource planning
    
CompareERP.com

How to Create & Run a Winning Webinar Series eGuide

Published By: GoToWebinar     Published Date: Jul 08, 2011
A successful marketing Webinar series can educate your prospects on your company's uniqueness, create a competitive advantage, dramatically increase lead flow, and drive sales. This new eGuide outlines best practices for creating and delivering a successful Webinar series that gives your organization a solid competitive edge.
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citrix gotowebinar, live webinar, marketing webinar series development, eguide, competitve edge, key planning, content and distribution
    
GoToWebinar

Geeknet: Business Analytics for Midsize Businesses: Challenges and Benefits

Published By: IBM     Published Date: Jan 02, 2014
Business intelligence derived from sophisticated analytics has given large companies an edge for years. It helps them be more competitive, make information---based decisions faster and better, improves operational efficiencies, and boosts the bottom line. Midsize businesses are increasingly eager to reap similar benefits. Business intelligence derived from sophisticated analytics has given large companies an edge for years. It helps them be more competitive, make information---based decisions faster and better, improves operational efficiencies, and boosts the bottom line. Midsize businesses are increasingly eager to reap similar benefits.
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ibm, business analytics, midsize businesses, geeknet, business intelligence, customer volatility, market volatility, variety of data
    
IBM
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